Netia Boosts Eastern Europe Focus, Appointing Elena Peredelskaya as Sales and Business Development Manager

CLARET, France — Jan. 18, 2010 — NETIA has strengthened its presence in Eastern Europe with the appointment of Elena Peredelskaya as the company’s sales and business development manager for the region. Within this new role, Peredelskaya will be responsible for establishing relationships with new dealers and for building and maintaining relationships with broadcasters and other media companies.

“Elena joins NETIA as a highly experienced regional sales director with strong management abilities, excellent communication skills, valuable language fluency, and extensive knowledge of and contacts across Eastern European countries,” said Christine Jecko, vice president of sales at NETIA. “We see a great deal of potential in this market for our products and solutions, and we’re looking forward to working with Elena as we continue to build our business in Europe and worldwide.”

Fluent in both English and Russian, Peredelskaya has more than 15 years of experience working in the IT and communications industries. Prior to joining NETIA, she held senior sales, management, and business development positions with Tata Communications (formerly Teleglobe/VSML International), ITE Group, and Iteca. In these roles she successfully introduced new products and technologies to new markets, oversaw development and implementation of sales strategy and marketing efforts, and negotiated contracts with leading companies across Russia, CIS Countries, Turkey, and Eastern Europe.

Peredelskaya reports to Jecko.

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About NETIA
NETIA, a GlobeCast company, is a leading provider of software solutions for managing and broadcasting television and radio content, and is a major player in the digital broadcast arena. The company’s three product ranges, Radio-Assistâ„¢ (audio), Manreoâ„¢ (video), and OpenNet (audio and video), allow content holders to manage all of their processes from ingest to multiplatform broadcasting over terrestrial channels, the Internet, mobile devices, and other channels.

NETIA’s products are found in more than 40 countries worldwide, with 10,000-plus users in more than 200 installations including: The Associated Press, Minnesota Public Radio, WNEM (Meredith Group), and WOUB in the United States; ABC and SBS in Australia; BBC Monitoring and BSkyB in the United Kingdom; Italy’s RAI and Radio Vaticana; HRT in Croatia; RTM Malaysia; VOV in Vietnam; Mediacorp in Singapore; RTBF in Belgium, MOI South Africa; Kiss FM in Korea; and RFI, Radio France, TF1, Canal+, and France Televisions in France. The company has its headquarters in Claret, France, with offices in the United States, Paris, Rome, and Sydney, in addition to a global network of professional distribution partners. www.netia.com

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