— Audio-Technica microphones enabled NBC to capture audio for the 5.1 surround sound broadcast during coverage of the Vancouver Olympic Winter Games, February 12-28, 2010 —

STOW, OH, March 15, 2010 — Audio-Technica, a world leader for microphone solutions for over 45 years, was selected to provide microphones to NBC during the network’s coverage of the XXI Olympic Winter Games from Vancouver, February 12-28, 2010. The announcement was made by Bob Dixon, Director of Sound Design, NBC Olympics, and Greg Pinto, Audio-Technica Vice President of Marketing.

NBC used several Audio-Technica microphones, headphones and related products for their broadcasts. Notable models include the BP4027 Stereo Shotgun Microphone, which was used on hand-held cameras for close-ups of athletes in the finish-line area or awaiting scores; the AT4050 Multi-pattern Condenser Microphone, which was used at every venue to capture the surround ambience of the stadiums, arenas and finish-line crowds; and the BP896 MicroPointâ„¢ Subminiature Omnidirectional Condenser Lavalier Microphone, which was used on talent in the broadcast studios. more

— In the fast-paced world of broadcast commercials, Beacon Street Studios finds that time is its most precious commodity, and GC Pro’s full-service capability means Beacon Street can focus on the music while GC Pro finds the right gear —

Beacon Street Studios in Venice, California, is a unique kind of place, where major international advertising firms, including BBDO, Ogilvy & Mather and DDB, have their clients’ music created for broadcast spots, such as the five commercials for Career Builder, Hyundai, Bridgestone and Gatorade that they scored for the Super Bowl this year. At the same time, music artists including Hootie & the Blowfish and April Hendrix, and noted music producers like Don Was and Ed Cherney, have also found Beacon Street Studios – a space once occupied by the legendary Joni Mitchell – to be a creative haven for their art. Being such an in-demand facility keeps their calendar busy, and as they were looking to update several studio components, the biggest issue was time. Fortunately, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, helped the studio find the right gear effectively and efficiently, determining what new equipment was needed to help the facility keep up with demand. With GC Pro on its side, Beacon Street was able to keep the focus where it needs to be – on the music. more