NETIA Provides France Telecom/Orange With Comprehensive Content Management System

NETIA Software Solution to Simplify and Automate Multiplatform Content Delivery Workflow for Leading Telecommunications Brand

CLARET, France — May 3, 2010 — NETIA today announced that it has provided Orange, the key brand of leading telecommunications operator France Telecom, with a content management system (CMS) designed to support Telco operators’ end-to-end media management and distribution needs. Built on NETIA’s versatile Manreoâ„¢ media asset management (MAM) system, the CMS will enable Orange to store, manage, and distribute content to any service provider or multimedia platform.

“Manreo allows for very flexible workflow management that is designed graphically and is easily configurable. It also allows us to manage metadata at several levels, which fits our needs perfectly,” said Pierre Louis Pipitone, head of department, Major Projects TV. “The content division team will use a global GUI to achieve a full view of the entire content management system, and will be able to supervise both workflows and the actual cataloging of content more efficiently.”

The NETIA CMS for Orange ingests content from sources such as post houses, production facilities, and traditional TV and radio broadcasters. Central to the system, Manreo’s HyperCast Warehouse interfaces with ingest, production, automation, and storage applications to streamline automatic take-on of high-resolution media and associated metadata. The software enriches media with supplemental metadata, in turn enabling faster searches and better access to stored content. The CMS also supports preparation of content for delivery, performing metadata extraction, transcoding, quality checking, image processing, and subtitle management.

In managing the entire workflow, the CMS leverages the NETIA Workflow Engine to organize media management processes, harmonize exchanges between different applications, handle prioritization across the system, and automate content distribution processes. To streamline content delivery itself, the CMS provides tools for content packaging, metadata tagging, and rights management, with workflow-supervision guiding these processes. Configurable rules govern the delivery of content to specific service providers and numerous platforms ranging from VOD to set-top box, catch-up TV, and Internet news portals.

“The NETIA CMS for Orange builds on the strengths of our well-established media asset management solutions to provide a straightforward multiplatform content delivery solution engineered for Telco operators and broadcasters,” said NETIA CEO Christophe Carniel. “In deploying the CMS for management of its content distribution workflow, Orange will be positioned to maximize the value of content more easily and efficiently across a broader range of target platforms.”

More information about NETIA and its products is available at www.netia.com.

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About NETIA
NETIA, a GlobeCast company, is a leading provider of software solutions that enable efficient management and delivery of content to today’s full array of media platforms. Relied on by more than 10,000 users in 200 installations in more than 40 countries, NETIA solutions allow content producers and owners to manage content from ingest to delivery, targeting multiplatform outlets including the Internet, VOD, IPTV services, and mobile devices.

NETIA provides content management solutions to major radio and television brands and multimedia groups around the world, and recent wins have made the company a significant new player in the Telco market, as well. Clients include BSkyB, RAI Italy, Radio Riyadh, France Telecom/Orange, RTM Malaysia, Mediacorp Singapore, Radio France, the Associated Press, France Televisions, and L’Équipe 24/24. NETIA has its headquarters in France, with offices in the United States, Paris, Rome, and Sydney, in addition to a global network of professional distribution partners.

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