With China now the worldâ€™s second-largest economy â€“ and with an economic growth rate of around 9% a year – it makes sense for European companies to have a dedicated office in the country so that they are better placed to tap into this lucrative market.
German manufacturer JÃ¼nger Audio came to this conclusion some months ago and after careful research into the viability of a Chinese office it has announced the opening of JÃ¼nger Audio China. Based in Beijing, this new office is headed by Miss Jian Gao, a Chinese national with extensive experience in the broadcast and professional audio industry.
Peter Poers, Managing Director of JÃ¼nger Audio, says: â€œThe combination of improved international relations, an expanding economy and increased foreign investment make China a very attractive business proposition for European companies. We felt from the beginning that it was imperative that our office should be headed by a Chinese national who understood both the business climate and our own industry. Jian Gao is ideally placed to fulfil this role and we are delighted that she is joining JÃ¼nger Audio as our chief representative in China.â€? more