Netia’s Radio-Assist Simplifies Repurposing of Multilingual Broadcast Content at Australia’s SBS

Radio-Assist Software Automates Delivery of SBS Radio Content to SBS Online Service in 50 Different Languages

CLARET, France — Nov. 30, 2010 — NETIA today announced that Australia’s Special Broadcasting Service (SBS), a public radio and television broadcaster delivering media in 68 different languages, is using NETIA’s Radio-Assist(TM) automation system to publish content to its website simply and cost-effectively. Dedicated to meeting the needs of diverse communities and cultures across Australia, SBS gathers programming from content creators worldwide and uses Radio-Assist to deliver this content online in 50 different languages. The Radio-Assist publishing module provides all the media asset management capabilities required by SBS to manage both media and metadata for accurate, efficient multilingual publication to the Web.

Advances in communication have made it necessary for radio broadcasters to reach listeners wherever they may be. NETIA’s Radio-Assist offers a smart, straightforward solution for extending broadcast content to the Web using minimal resources. The software goes beyond conventional radio automation to make it easy for journalists and other staff to repurpose content in multiple languages for additional platforms and, in turn, meet SBS’s objective of informing, educating, and entertaining all Australians.

The multiple-language programs available through SBS Television, Radio, and Online ensure that all Australians, including the estimated three million who speak languages other than English in their homes, are able to share the broadcaster’s content. SBS Online delivers world news, current affairs, sports, film, and food content, as well as a full range of SBS television and radio programming to a monthly audience of 900,000 people.

SBS has extended features of its current Radio-Assist automation system to interface simply and efficiently with its online service. Within the NETIA solution, SBS has expanded the metadata model of its production database to support all the data needed for online publishing of its radio content in multiple languages and unicode scripts. For any program audio clip, staff can associate images and rich metadata content in any language. Online publishing is then completely automated.

“SBS is a clear leader in creating, aggregating, and broadcasting programming that reflects the diverse cultures, experiences, and viewpoints in today’s Australian society, and the use of Radio-Assist demonstrates that even the most complex operations, spanning language and content aggregation barriers, can realise a streamlined workflow for the multiplatform delivery of content,” said Peter Stavrianos, manager broadcast engineering at SBS.

With the Radio-Assist platform acting as a media asset management system, encoding, packaging, and moving the content with its associated metadata to the Web as a multimedia package is as simple as marking the item with a single mouse click. Repurposing program content for on-demand access in multiple languages has never been so easy and no longer requires a complex system between Radio-Assist and the website.

“Large broadcast operations working in multiple languages can face a difficult challenge in repurposing content for a variety of distribution platforms, but with metadata content managed inside the production system itself, multimedia packages can now be sent directly to the Web without having to manage the complexity of an intermediate content management system,” said Benjamin Schvent, APAC operations manager at NETIA.

More information about NETIA and its products is available at www.netia.com.

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About NETIA
NETIA, a GlobeCast company, is a leading provider of software solutions that enable efficient management and delivery of content to today’s full array of media platforms. Relied on by more than 10,000 users in 200 installations in more than 40 countries, NETIA solutions allow content producers and owners to manage content from ingest to delivery, targeting multiplatform outlets including the Internet, VOD, IPTV services, and mobile devices.

NETIA provides content management solutions to major radio and television brands and multimedia groups around the world, and recent wins have made the company a significant new player in the Telco market as well. Clients include BSkyB, RAI Italy, Radio Riyadh, France Telecom/Orange, RTM Malaysia, Mediacorp Singapore, Radio France, the Associated Press, France Televisions, and L’Équipe 24/24. NETIA has its headquarters in France, with offices in the United States, Paris, Rome, and Sydney, in addition to a global network of professional distribution partners. www.netia.com

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