BRANSON, MISSOURI SPECIALTY CHANNEL ADDS SOPHISTICATED TRAFFIC, SALES & SCHEDULING MANAGEMENT
Northampton, MA – Myers Information Systems – a leading developer of broadcast traffic, business, and content management software – today announced a successful implementation of the company’s flagship ProTrack suite by The Vacation Channel. Based in Branson, Missouri, TVC offers a mix of news, weather and information focused on the lifestyle and rich variety of entertainment options available in and around Branson with coverage to some 50,000 in-home and hotel/motel room viewers.
“For the last couple years, we’ve searched for a traffic system that would provide the right kind of tools,” said Gary Leach, the channel’s director of operations. “We have very specific and unique operating needs; the more we saw of ProTrack’s diversity and flexibility, the more we knew we’d found the right system. Its Sales System is an added bonus, letting us manage, control and maximize current and future revenue streams for our broadcast, as well as cable, special events, the Web … literally any revenue stream we’d want to track and manage. And, yes, all at a price that fit within our budget.” more