Archive for February 27th, 2012

GUITAR CENTER CONTINUES TO EXPAND AS IT OPENS NEW STORE LOCATION IN SALEM, OREGON

— Company hits milestone with 225th location —

— New store offers on-site lessons and repair services —

Westlake Village, CA (February 27, 2012) – On February 16, 2012, Guitar Center hit a milestone by opening its 225th retail location, Guitar Center Salem, at 6325 Ulali Drive NE, Keizer, OR 97303. Guitar Center Salem’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To commemorate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 16-19) featuring exclusive savings, gear giveaways and free events for local musicians. The grand opening also included free live performances throughout the weekend.

Guitar Center’s newest Oregon location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

“The opening of our 225th store in Salem, Oregon, is truly a landmark occasion for Guitar Center,” commented Gene Joly, Guitar Center Executive VP of Stores. “Our Salem location further underscores Guitar Center’s ongoing commitment to our customers, and to providing an extensive range of products, services and events. Like all openings in the past year the Salem location reflects our new open format design principles and streamlined merchandising layout.”

The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for Salem musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Salem also features GC Garage, Guitar Center’s on site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night (Feb. 16). With a guitar purchase, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Salem offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and ask questions of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Salem shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Salem inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Salem store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Salem residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Salem is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours follow the same schedule.

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Lowell Introduces New Rack Bundles

— Rack bundles offer customer convenience —

PACIFIC, MO, February 27, 2012 — Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products for more than 60 years, introduces new rack bundles to their line of racks and enclosures. Customers now have the convenience of ordering a complete rack set-up using a single part number, according to Marketing Communications Manager Kathy Lane.

The new rack bundles are available for Lowell’s gangable racks (LGR series) and enclosed racks (LER series). Bundled accessories are not installed but packaged individually and shipped to the job site along with the rack. Accessories in the “BAV” bundle vary according to size and type of rack ordered but include commonly ordered items for AV rack set-ups like horizontal and vertical cable managers, power strip, fan panel, leg levelers, velcro cable wraps, extra hardware, etc.

Lowell is also offering a ready-to-use, time- and labor-saving option for their new LXR floor rack. The open-frame LXR has a slim (19.2-in. W) footprint that requires only a minimal amount of floor space. While the standard LXR ships unassembled, selecting the “IAV” option means the rack will be pre-assembled and outfitted with accessories that include shelves, vented panels, 15A power strip, vertical cable manager and fine-floor swivel casters to protect wood, marble and tile floors from mars and scratches. The quantity of accessories varies with rack height. The LXR with the “IAV” option is available in 14, 30 or 38 rack units with 21-in. depth.

Lowell also has an “IAV” option of pre-installed accessories for their LER rack series, which is available for 18, 21 or 35 rack units with 27-in. depth.

For more information, visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com

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Harris Boosts Flexiva Transmitter Range, Demonstrates Power Efficiency at NAB

At the 2012 NAB Show, Harris Broadcast Communications will demonstrate how radio broadcasters can maximize transmission efficiency across all power levels — most notably for high-power HD Radio™, FM and AM broadcast operations.

Last year, Harris introduced its Flexiva™ range of quad-mode, solid-state transmitters in low-to-mid power models, boasting a single, highly power-efficient platform to support analog and global digital standards. This year, the company will introduce two new high-power models (30kW and 40kW) for broadcasters that need to minimize operating costs while covering large areas — including analog FM and high-power HD Radio via elevated sideband levels.

The Flexiva exciter will also debut at the 2012 NAB Show, featuring rock-solid digital, direct-to-channel modulation for maximum on-air stability. Web-based monitoring and control, a host of expansion options and upgrade paths to HD Radio and DRM+ make the Flexiva exciter a feature-rich yet simple and cost-effective alternative to the Harris FlexStar® HDx exciter. Both exciters are well-suited for Flexiva transmitters at any power level.

Harris will also demonstrate its high-power 3DX Destiny® AM transmitter range for Modulation Dependent Carrier Level (MDCL) applications, delivering exceptional power efficiency to high-power AM broadcasters via Harris Adaptive Carrier Control Plus (ACC+) systems. Harris ACC+ systems help AM broadcasters reduce average power consumption by approximately 35 percent — sharply reducing operating costs associated with high-power AM broadcasting.

All Harris Flexiva and 3DX transmitters leverage Harris® PowerSmart® technology to increase power density, reduce footprint, and improve reliability through simpler designs and better operational efficiency.

“Radio broadcasters continue to seek greater operational efficiency through compact and modular transmitter designs,” said Richard Redmond, vice president of product strategy and management for transmission systems, Harris Broadcast Communications. “Harris continues to develop new strategies and technologies that give our customers great performance with lower operating costs.”

Harris will also show its latest generation FlexStar importer and exporter models (HDI200 and HDE200) for more efficient management of HD Radio multicast signals comprising main and supplemental program audio channels. The NAB 2012 Show also marks the first spring show demonstration of IP backhaul capabilities within the Harris Intraplex® HD Link™ fixed microwave STL system. This upgrade enables tighter integration of RF and IP capabilities for single-channel or multicast program transport.

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HD Radio™ is a proprietary trademark of iBiquity Digital Corp.

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