Archive for July 11th, 2012

Sennheiser’s Mentorship Program Immerses Students in Top Flight Broadcast Environments, Courtesy of HBO and Fox Sports

Old Lyme, CT, July 11, 2012– Since 2009, when audio specialist Sennheiser launched its Mentorship Program to help encourage the next generation of audio engineers to enter the field of televised sports, the company has initiated collaborations among a variety of higher education institutions and professional broadcast networks. For its most recent mentorship program, Sennheiser selected students Zachary Templin, from the New England Institute of Art in Boston, and Shawn Brewer, from the Conservatory of Recording Arts and Sciences near Phoenix, to participate in covering the Mayweather vs. Cotto fight by HBO Boxing and NASCAR’s Coca-Cola 600 race by FOX Sports, respectively.

According to Randy Flick, senior audio mixer, HBO Boxing, immersing a student for several days in the setup and broadcast of a major sports event provides an experience that simply cannot be provided by the majority of audio schools. “You’ve got to have a grasp of all the technology in your head before you can even think about getting into a show,” says Flick. “Zach proved to be a great asset, and my senior RF guy, Lloyd Jacobsen, was very impressed with him.”

Templin got hands-on experience with two set-ups for the broadcast, one for the weigh-in and another for the fight, and was also introduced to the importance of the communications systems. “Randy placed an emphasis on covering the intercom system, which was the biggest mystery to me and is the backbone of any broadcast,” recalls Templin. “The A2s — Lloyd, Shep and Paul — covered RF, PLs, and IFBs with me, and taught me how to make sure they are set correctly for each different position.”

Broadcast Talent for Hire
For Jason Cohen, director of live events, HBO Sports, Sennheiser’s Mentorship Program serves to increase the talent pool in the industry. “But, altruistically,” observes Cohen, “it allows us to use the power and the tools that we have and give these young, aspiring, career-minded audio technicians the experience and learning that many of us were not fortunate enough to have when we were younger.”

“This is an initiative that is really on the shoulders of Sennheiser,” Cohen adds. “Sennheiser has to research and interview and weed through the potential candidates; they have to put their name behind the person; and they pay for their expenses and their time. We do the easy part — we just let them in our door!”

Fred Aldous, audio consultant and senior mixer for FOX Sports, notes that there is a big difference between the typical training a student receives at an audio school and an event such as the Coca-Cola 600. The long-distance race, one of the most-watched on the NASCAR calendar, was broadcast from Charlotte, NC last May. “It’s a bit overwhelming when students emerge from the nice, protected environment of a recording studio into this hostile live environment on the road,” says Aldous. “I don’t think even people in the industry know or understand what it takes to put together a show of this magnitude.”

The many benefits of giving back
Aldous says he became involved with the Mentorship Program because he believes in giving back. “When I was younger, I would have liked to have had somebody to spend a weekend with, and get an idea of what happens behind the scenes. That’s why I do it; I want to give somebody the opportunity to get a head start on a possible career.”

The race broadcast was done in conjunction with NASCAR, conducted onsite from Game Creek Video’s FX truck. During his three days on-site at the racetrack, Brewer was introduced to the main audio production room as well as the track effects and competitor communications submix positions, head-end patchbays, announce booth, track effect microphone setups and communications systems. “It was really valuable to be able to get into an actual broadcast event and see what kind of equipment they’re using, how fast everything moved and what actually goes into running a race of that caliber,” says Brewer.

What particularly struck him, Brewer says, was the change in tempo of the calls Aldous had to listen to from the producer, a director and associate director from the practice sessions and qualifying, on SPEED, to the race, which was broadcast on FOX. “During qualifying it was kind of laid back; there weren’t as many calls coming through. But when the actual race started it was a mile-a-minute. They were moving just as fast as the cars were!”

Photo captions:
1) Fred Aldous, A1 and senior mixer for FOX Sports, pictured alongside the Conservatory of Recording Arts and Sciences student Shawn Brewer.

2) Zachary Templin of New England Institute of Art participated in covering the Mayweather vs. Cotto fight by HBO Boxing.

3) Randy Flick, senior audio mixer, HBO Boxing, pictured alongside student Zachary Templin of New England Institute of Art.

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Auralex® Appoints Music Veteran Saul Zonana Artist Relations Manager

— Company augments current personnel as part of long-term business strategy —

INDIANAPOLIS, IN, July 10, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, has appointed noted singer-songwriter, producer and multi-instrumentalist Saul Zonana to the position of Artist Relations Manager. In his new capacity, Zonana will spearhead a new artist relations program, with a focus on expanding and maintaining brand equity within the community of accomplished and emerging artists, engineers, producers and musicians. The announcement was made by company founder and president Eric Smith and is part of Auralex’s long-term strategic business plan, which includes providing Auralex dealers and end users additional personnel in the field.

Aside from being the main contact for all Auralex artist and end user activities, Zonana will provide valuable information to Auralex’s marketing department for creating market-driven products and artist-oriented promotional materials. He will also oversee a new artist-centric portion of the Auralex website highlighting key and unique applications of Auralex sound treatment products.

Currently based in the Nashville, Tennessee area, after spending much of his life in New York City and on the road, Zonana has a rich and colorful, decades-long career in the music industry. His past projects include notable 1990s bands No Heroes and Luv Junkies, time spent in KISS guitarist Ace Frehley’s touring band, collaborations with guitar virtuoso Adrian Belew, a stint with Crash Test Dummies and ten solo albums – the latest of which, Fix the Broken, will soon be released on Zonana’s own label.

“Saul’s background in various corners of the music industry makes him a perfect asset for our organization as we reach out to artists who are loyal Auralex users and those who could benefit from our products,” stated Eric Smith. “Aside from his impressive resume, he is a class act, and we are thrilled to have him on our team. As Auralex looks at our long-term business strategies, creative minds like Saul will help us realize our goals.”

For more information, please visit www.auralex.com.

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Aphex®’s New Audio Xciter™ Music App Now Available: Hear Your Music the Way It Was Meant to Sound

— Pro audio technology innovator Aphex releases the Audio Xciter™ music player app, providing unprecedented sound quality on mobile devices through its proprietary Xciter digital signal processor (DSP), previously available only in pro audio equipment —

BURBANK, CA, July 10, 2012 — Aphex®, a leader in audio enhancement technology for more than 35 years, is proud to announce the availability of Audio Xciter™, the first audio app that dynamically improves the quality of digital music (as well as audiobooks and podcasts) on your Apple iOS devices through a proprietary Xciter digital signal processor (DSP). It has been the career-long dream of Aphex Chairman & CEO David Wiener to help musicians and music lovers make the most of every music experience, and Audio Xciter is a great testament of Wiener’s drive to end the debate about poor audio quality in digital devices. Audio Xciter uses patented Aphex DSP technology to improve the quality of your music by analyzing and enhancing the audio signal in real time. The iOS app is available today with an Android version to follow next month.

Legendary musicians such as Paul McCartney, Bruce Springsteen and Led Zeppelin have relied on the Aphex technology behind Audio Xciter for years and used to rent Aphex products for thousands of dollars for audio mastering. Now music lovers can experience the original sound quality created in-studio through the Audio Xciter app (available as a free demo download).

“Heavily compressed digital music files reduce sonic performance in music recordings,” said David Wiener. “We’ve leveraged our professional studio technology and created Audio Xciter to restore the detail, richness and spaciousness to your audio experience. The result is a more immersive sound that more accurately reflects the original intentions of the artists, engineers and producers. All the musicians and producers we work with think this is a revolutionary product for mobile music.”

“The Audio Xciter app brings musical detail to life, no matter what style of music you’re listening to. You will hear increased clarity, along with space and detail, that will impress anyone,” said Alan Parsons, GRAMMY® Award-winning record producer and engineer.

The free Audio Xciter app allows 15 minutes of enhanced playback per day. Users have two upgrade options: Audio Xciter Basic removes the time restriction and Audio Xciter Studio allows users to fine-tune the Xciter DSP settings for a truly custom experience. The launch pricing is $2.99 for Audio Xciter ($4.99 after July 31st) and $7.99 for Audio Xciter Studio ($9.99 after July 31st). Audio Xciter can be purchased through iTunes for iOS and will soon be available at the Android Store and Amazon.com for Android devices. The app is available at http://bit.ly/AudioXciter-for-iOS.

A portion of the proceeds from the sale of Audio Xciter will go to Respect the Music, Aphex’s foundation supporting music and arts education.

Additional information including demo videos and screenshots are available at http://AudioXciterApp.com.

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Aphex® Appoints Newest Manufacturer’s Representatives

BURBANK, CA, July 9, 2012 — Aphex®, a leader in audio enhancement technology for over 35 years, has appointed a series of additional manufacturer’s representatives as part of the company’s ongoing growth and expansion. These firms will join Aphex’s current sales force in representing Aphex’s line of pro products in their respective territories, fostering sales and increasing market share.

The following firms have been appointed, listed with their regions and principals: Warman Marketing: Rocky Mountain territories (Harry Warman); Sound Vision Marketing: Florida (Tim Yates); Audio One Marketing: Minnesota, North Dakota, South Dakota (Tim Van Bargen); ASR Enterprises: Mid-Atlantic region (Pat Foley); and Marketing Concepts: Texas (Bruce Marlin).

The appointment of new and additional dedicated reps in these regions underscores Aphex’s commitment to meeting the rising market demand with a network of experienced, knowledgeable manufacturer’s representatives. Aphex Chairman & CEO David Wiener stated, “Aphex is totally on a roll! With new products and technologies showing off our strengths and delighting customers old and new, we’ve been firing on all cylinders. The appointment of our newest manufacturer’s reps is part of our long-term strategic business plan, and we look forward to each of these valued partners helping us as we prepare for continued expansion.”

For more information, please visit www.aphex.com.

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Acoustics First® adds Speaker Isolation Stands to improve sound at the source


Acoustics First now carries the ISO-L8R155. These speaker isolation stands make a perfect complement to the www.PhaseFOAM.com or www.ToneTiles.com acoustical systems. Just as both systems allow you to adjust the acoustical material to tune your room, these speaker isolation stands instantly improve the focus and sound of studio monitors. Each box ships with all the parts to create a short or long stand. For use in critical listening environments, these speaker stands are great in recording studios, broadcast facilities, home listening, mastering suites, desktop gaming and more.

Speaker Isolation Stands (IsoAcoustics ISO-L8R155)
Set of two stands (Right and Left)
Product Code: AFISO-L8R
$99.00 ea.

***Free Standard Shipping Through the End of July 2012**

Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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