Archive for December 12th, 2012

GUITAR CENTER OPENS NEW STORE IN MIDLOTHIAN, VIRGINIA

— 239th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (December 11, 2012) – On the evening of Thursday, November 29, 2012, Guitar Center held the grand opening of its new location in Midlothian, Virginia, located at 13357 Rittenhouse Dr., 23112. The Midlothian store is Guitar Center’s 239th retail location and the sixth in Virginia, as well as the first Virginia store to offer Guitar Center Studios. Local musician and Guitar Center veteran Curtis Marion serves as the store manager.

Guitar Center Midlothian’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Midlothian location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Midlothian also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Midlothian will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Midlothian shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Midlothian’s inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Midlothian store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Midlothian residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Midlothian is open seven days a week. Store hours are 11:00 am – 8:00 pm Monday-Thursday; 10:00 am – 9:00 pm Friday; 10:00 am – 8:00 pm Saturday; and 11:00 pm – 8:00 pm Sunday.

Eric Smith, Founder and President of Auralex® Acoustics, Shares His Knowledge Through Lectures and Speaking Engagements Nationwide

— Ongoing series of events sees Smith traveling to schools and conferences far and wide to educate and entertain students, faculty and industry veterans alike —

INDIANAPOLIS, IN, December 6, 2012 – Eric Smith, Founder and President of Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, has had a busy travel itinerary lately, as he has been a featured guest lecturer at a number of colleges and universities across the country. A highly-sought-after speaker, Smith has had the opportunity to speak to faculty and students at The New England Institute of Art; Middle Tennessee State University (MTSU); Nashville’s Belmont University, International Academy of Design and Technology, The Art Institute of Tennessee-Nashville, SAE and Dark Horse Institute; and others, with more such engagements planned indefinitely.

Smith, throughout his career, has been a strong advocate of education, and he has guest-lectured at high schools and colleges throughout the country on the subjects of acoustics, broadcasting, entrepreneurship and business ethics. Smith brings a wealth of personal experience, technical knowledge and a sense of humor to all of his presentations, which focus on basic acoustic theories, sound control issues and solutions, product design strategies, the challenges of a start-up company and what it takes to be successful in business.

During his recent travels, Smith was also the featured guest on the online webcast, The East West AUDIO Body Shop, hosted by studio designer George Whittam and voice talent/studio consultant Dan Lenard. Smith fielded numerous questions involving studio acoustic design and sound control issues, and the initial webcast was streamed by visitors from around the world and then downloaded or streamed by thousands more online. In addition to this interview, Smith has participated in streaming interviews with a number of schools around the country, most recently with a marketing class at Middle Tennessee State University.

Smith was also a featured panelist at the recent PotLuckCon 2012 Audio Conference. Eric participated in a panel discussion along with studio designers/acousticians Chris Pelonis, Wes Lachot, Carl Tatz and Larry Swist. The topic of the well-attended panel discussion was “Studio Acoustics: Design and Monitoring,” and the panel was moderated by engineer/producer and pro audio journalist Russ Long.

David Fischer, Auralex CEO, stated, “Everyone at Auralex is very proud that Eric Smith is able to impart his extensive knowledge and expertise to the wider audio community. Public speaking is really a strong suit of his, and he very much enjoys the opportunity to speak to students – the producers, engineers and studio designers of the future – and share his real-world experiences as a way of giving back to the industry that has given him so much.”

“This series of events has been very fruitful,” stated Eric Smith. “I love getting the opportunity to promote good sound and good listening environments to current and future engineers and members of the audio community. When I see tomorrow’s audio professionals asking great questions and paying close attention, I know that the industry is in great hands. I am lucky that I can make an impact on these minds in the process, and I look forward to participating at more of these events in the near future.”

For more information, please visit www.auralex.com.

Hear Holiday Music the Way It was Meant to Sound with Audio Xciter™ App

— Aphex cures technology’s tin ear with iOS and Android app —

BURBANK, CA, December 6, 2012 — Listening to Holiday music on your mobile device just got better. Hear Bing Crosby and Eartha Kitt the way they were meant to sound with the Audio Xciter™ app – free to demo and now only $0.99 for unlimited play. Aphex, a leader in audio enhancement technology for more than 35 years, today released Audio Xciter app for Android devices (previously only available for iOS). Audio Xciter is the only music player app that dynamically improves the sonic quality of music, audio books and podcasts on mobile devices through its patented Aphex DSP.

Since 1975, legendary musicians from Paul McCartney to Led Zeppelin as well as today’s top artists including Flo Rida, Bruno Mars and Rihanna have relied on the technology behind Audio Xciter for audio mastering. This technology now allows music lovers to experience the detail and richness of an artist’s original sound created in-studio on their mobile devices.

The patented Aphex technology behind Audio Xciter restores missing harmonics to music and voice. Unlike EQ apps, which typically add gain and distortion, Audio Xciter is gain-neutral, resulting in increased brightness, clarity, spaciousness and presence.

“In this era of HD video and 4G download speeds, I’m amazed that smart phones and tablets still deliver compressed audio that sounds flat and boring. The quality of music downloads and streams has not improved in more than a decade. Consumers have been fooled into buying music that’s only good enough, not great,” said David Wiener, CEO of Aphex and founder of DWV Entertainment, Aphex’s parent company. “Audio Xciter turns compressed audio into a new listening experience by exposing the ‘quality gap’ – now vocals are clear and airy, the bass hits harder and you’ll hear instruments and voices appear that were previously buried in the mix.”

A free demo of Audio Xciter is available through iTunes for iOS and Google Play and Amazon for Android devices. An upgrade provides unlimited use (only $0.99 through the end of the year, $2.99 thereafter) and the professional Audio Xciter Studio ($4.99, regularly $7.99) allows users to fine-tune the Xciter DSP settings for a truly custom experience.

A portion of the proceeds from the sale of Audio Xciter goes to Respect the Music, Aphex’s nonprofit foundation supporting musical education in schools.

Additional information including demo videos and screenshots are available at http://AudioXciterApp.com.

Leading Artists, Engineers and Producers Choose Auralex® ProPAD™ Monitor Isolation Pad

— ProPAD™ is designed for decoupling monitors and reducing structural vibrations —

INDIANAPOLIS, IN, December 5, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, is proud that its ProPAD™ Monitor Isolation Pad, the latest product in its ISO (Instant Sound Optimizer) line, has been chosen by leading artists, engineers and producers as a vital piece of their recording setup. ProPAD provides superior isolation from the vibrations and resonant energy created by studio monitors, preventing this energy from being transmitted into the supporting furniture, which would greatly color the monitors’ sound and degrade their imaging.

Guitarist/multi-instrumentalist, songwriter and producer Adrian Belew is noted for his work with Frank Zappa, David Bowie, Talking Heads and King Crimson, as well as his acclaimed solo career. He is blown away by the difference the ProPADs make in his monitor setup. “Once you listen to your monitors on the Auralex ProPADs, you won’t want to hear them any other way. They’re the best I’ve heard,” he states.

Producer/engineer Russ Long, whose credits include Wilco, Dolly Parton, Steven Curtis Chapman, etc., is also impressed by the contrast between his monitors with and without ProPADs: “After making records in my studio for nearly 20 years, I added ProPADs to my configuration, and my monitoring became more accurate than ever.”

Mixer/engineer/producer Peter Moshay has worked with such acts as Hall & Oates, Mariah Carey and Sean Lennon, and currently he serves as house engineer for Daryl Hall’s Live at Daryl’s House program. He states, “I never thought my monitors could sound better until I tried ProPADs. I’ll never be without them.”

Producer/mixer/engineer/songwriter Glenn Rosenstein’s CV features many of music history’s heavy hitters: Madonna, U2, Talking Heads, Ziggy Marley, etc. He adds, “The Auralex ProPADs are unlike any other professional monitor isolators I’ve used. No harmonic resonance … and no sonic artifacts!”

Paul Umbach’s tenure in the pop world has led him to a stint as a key producer at Jive Records, where he worked with superstars Britney Spears and ‘N Sync, to name a few. He has also collaborated with acclaimed singer-songwriter Matt White. He is similarly impressed with his ProPADs: “The new Auralex ProPADs are amazing. It’s like somebody pressed the clarity button.”

The ProPAD is sold in stereo pairs and is designed to work with nearfield monitors employing up to 8″ woofers. ProPAD’s updated design features a 0.75″ layer of laminated black MDF covered with a thick layer of Auralex’s proprietary IsoPuck™ isolation material, which is made of recycled rubber. Six stick-on feet, also made from IsoPuck material, are supplied for flat or angled applications. The ProPAD is the perfect solution for decoupling monitors and reducing structural vibration in all manner of sound-critical spaces, including recording studios, post-production/edit suites, mobile recording facilities, hi-fi listening rooms, home theaters or anywhere a monitor/speaker isolation platform is needed to improve sonic purity.

For more information, please visit www.auralex.com.

The Recording Academy® Producers & Engineers Wing® Hosted Annual Manufacturer Council Breakfast at AES 2012

SANTA MONICA, CALIF. (Dec. 3, 2012) — The Recording Academy® Producers & Engineers Wing® Manufacturer Council Breakfast was held on Sunday, Oct. 28, 2012, during the 133rd AES Convention. At their biannual meeting, the group of industry leaders — who are dedicated to the advancement of sound quality and to the overall growth of the professional audio industry — shared ideas and discussed issues with the goal of raising awareness about the importance of high-quality audio and the professionals who create it, as well as topics of mutual interest to pro audio manufacturers, retailers and the producers and engineers who use their products.

A key topic of conversation was the P&E Wing’s recent partnership with the Consumer Electronics Association (CEA) in debuting www.qualitysoundmatters.com, an online portal launching in early December 2012, aimed to promote enhanced consumer awareness of higher-quality sound for music.

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