ASUS and Waves Audio Announce Strategic Relationship to Provide a Premium Sound Experience to Users Worldwide
— Waves MaxxAudio® Master technology brings superior audio performance to complete range of ASUS SonicMaster products —
INTERNATIONAL CES, LAS VEGAS, NV, January 7, 2014 — ASUS, a leading enterprise in the new digital era, together with Waves, a leading provider of audio DSP for the professional and consumer markets, and recipient of a Technical GRAMMY® award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS’s consumer electronic product line. This agreement will incorporate Waves MaxxAudio® Master processing into all ASUS products that feature ASUS SonicMaster technology.
As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, with its superior performance characteristics, will enhance the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.
“Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices,” said Henry Huang, Director of ASUS Golden Ears Team. “We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the ASUS user experience.”
“ASUS is well known for groundbreaking products, their innovative designs deserve innovative audio technology to match, stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best in class sound quality.”