Archive for May 7th, 2014

AES137 Los Angeles Convention Exhibitor Seniority Deadline This Friday, May 9, 2014

New York, NY, May 6, 2014 — The Audio Engineering Society announces that this Friday, May 9, is the deadline to take advantage of special Seniority Booth Placement for the 137th Audio Engineering Society Convention in Los Angeles. This opportunity is available exclusively to past exhibitors, and companies are encouraged not to miss priority booth placement for the AES’s first convention in L.A. in 12 years. Recent conventions have shown strong growth and excitement among the AES community, and AES137 in L.A. is not to be missed.

The AES is deep into the planning stages for AES137, which will take place Thursday, October 9, through Sunday, October 12, 2014, at the L.A. Convention Center, located in the heart of the revitalized downtown Los Angeles area known as L.A. Live.

The 137th Convention will celebrate all that is new and important in the field of audio in 2014. We are making this event even bigger and better than the New York convention, as we build our comprehensive schedule of technical sessions, training seminars and special events. For pricing options for exhibition booths and other methods of participating in the 137th Convention visit http://www.aes.org/events/137/exhibitors/

Remember, If It’s About Audio, It Will Be at AES137 in Los Angeles!

Sony Purchases New Consoles from Location Sound Corp.

Pro Audio Dealer Helps Sony Picture Studios Revamp Its Culver City Facilities

North Hollywood, CA (May 7, 2014) – Location Sound completed their largest Q1 sale to Sony Picture Studio’s Culver City, CA, which is undergoing a revamp of its production facility. Sony’s purchase of eight live sound consoles—five Soundcraft Vi4s, one Soundcraft Vi6, and two Yamaha CL5s— will be used for audience sound reinforcement as well as recording of production dialog.

Sony’s choice of Soundcraft Vi4 and Vi6 consoles carries forward some continuity as the company had employed earlier analog models of Soundcraft Series FIVE consoles. Aside from the consoles’ smaller footprint and extensive modern features, upgrading to the latest digital models allows them to tap into the extensive fiber optic and Dante network that is instlled between stages and studios in the complex.

Val Asuncion, Location Sound’s Assistant Sales Manager, has been working with the Sony revamp project since November 2013. “The consoles are part of Sony’s production sound packages that are rented for various shows produced on the Sony lot, as well as other lots around Southern California. Since they were familiar with the sound and ergonomics of Soundcraft consoles, the Vi Series seemed a perfect fit”, Val said. Soundcraft’s Tom Der points out the long-standing relationship Location Sound has with Sony “made them the natural go-to vendor” for the deal.

Sony also had specific integration requirements for the Yamaha consoles used on the stage where Jeopardy and Wheel of Fortune were taped. For this reason, Jonathan Peirson, Yamaha’s District Manager, brought in twoYamaha CL5s and Rio stageboxes, a system that offered the best solution for integrating with the existing infrastructure. Since the consoles will be used in portable applications on stages with frequent changes, its ease of use, size, and features—such as scene memory and networking capabilities—played heavily into the buying decision.

“Location Sound has been on the forefront of showing products that work on a Dante network. And having recently become a Yamaha CL dealer, we partnered with them to show these capabilities on the consoles. It turned out to be perfect timing as Sony was looking to upgrade to consoles that would support a Dante network”, said Peirson.

David A. Panfili, Location Sound’s CEO says “Sony’s complex system integration requirements also serve to reinforce our commitment to aligning ourselves with technologies that advance and enhance our clients’ sound recording capabilities.”

About Location Sound Corporation
Location Sound opened its doors in January of 1977 with a mission to be the one-stop facility for production sound mixers for all their sales, rental, and equipment service needs. More than 37 years later, the client roster now also includes production companies, broadcast companies, law enforcement and private security firms, universities, houses of worship, government agencies, and more. Location Sound is known for its excellent customer service and unparalleled depth of inventory: No matter the industry, Location Sound remains committed to providing sound professionals the equipment they need for their critical recording needs, while delivering unmatched support services before and after the sale.

Hal Leonard publishes Music 4.0: A Survival Guide for Making Music in the Internet Age

Everything you knew about the music business has changed again!

Montclair, NJ (May 7, 2014) – Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the best-selling Music 3.0, by Bobby Owsinski. With the addition of fresh interviews from several of today’s successful music industry innovators, Owsinski reveals new and proven pathways to success in the modern music world. Music 4.0 is for the musician overwhelmed by the seemingly never-ending options of the fast evolving Internet, and along with some new high- and low-tech tips for inexpensive marketing and promotion, the book answers the following questions, and more:

- How are streaming music royalties determined and why is your payout less than you expected?
- Why is streaming music considered the savior of the music business by many industry insiders?
- How is money being made from YouTube and how you can benefit from its current “Wild West” mentality?
- Who are your customers and fans and how can you reach them?
- What are the most up-to-date ways of marketing your music in this new world?
- Who are the new industry players and why would they want to talk to you?
- What’s your brand and how do you develop it?
- How are Facebook, Twitter, and YouTube best used as marketing tools specifically for your music?
- What are the new technologies being introduced that will influence how you sell and market your work?

Included in this new edition is a chapter about the new economics of streaming music, which includes information that simply can’t be found in one place anywhere else. Music 4.0 is an aggregation of concepts about the new music business in the Internet age and the information is organized and presented in a way everyone can understand.

Also available is Owsinski’s Social Media Promotions for Musicians – The Manual for Marketing Yourself, Your Band, and Your Music Online. This book focuses on promoting your work via social networks and how to communicate with your fans and clients in the right way in various channels. The book reveals insider tips and tricks that will help to gain more fans and followers, increase views, and grow ticket and merchandise sales.

About the author
Producer/engineer BOBBY OWSINSKI is one of the best-selling authors in the music recording industry, with 23 books that are now staples in audio recording, music, and music business programs in colleges around the world, including The Music Producer’s Handbook, The Touring Musician’s Handbook, How to Make Your Band Sound Great, and many others. He is also a contributor to Forbes, writing on the new music business. His popular blogs have nearly 5 million visits, and he’s appeared on CNN and ABC News as a music branding and audio expert. More information at bobbyowsinski.blogspot.com and bobbyowsinski.com. He lives in Los Angeles.

For more information, please visit http://www.halleonardbooks.com – Hal Leonard Books – An Imprint of Hal Leonard

Music 4.0
$24.99 (US)
Inventory #HL 00122318
ISBN: 9781480355149 Width: 8.5″, length: 11.0″
296 pages

Social Media Promotion for Musicians
$29.95 (US)
Inventory #HL 00126957
ISBN: 9781480387355
Width: 8.5″, length: 11.0″
304 pages

Chris Lord-Alge, Marcella Araica and Young Guru to Co-Host Pensado Awards

Acclaimed producer-engineers are the first co-hosts announced for inaugural awards show

Leading audio manufacturer sponsors to be announced shortly

LOS ANGELES, CA, May 7, 2014 — Three co-hosts have been announced for the inaugural Pensado Awards, an award show acknowledging today’s emerging brand of music professional and “recognizing the faces behind the sound.” Created by the producers of the acclaimed online video series Pensado’s Place, the Pensado Awards are set to take place June 28, 2014, at the Fairmont Miramar in Santa Monica, California, and broadcast online globally one week later. Co-hosting will be producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyoncé, Mariah Carey), with additional co-hosts to be announced soon.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “The Pensado Awards have grown from a simple idea to a full-blown production. Our dream is really coming to fruition! We are very excited to have Chris, Marcella and Young Guru on board as co-hosts, with more names to come in the weeks ahead.”

Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher) stated, “We have had so many talented personalities featured on Pensado’s Place, and we are lucky to have these three as our newly-announced co-hosts. Each of them brings a unique perspective to the art of music-making, and together they represent the best of what the recording industry can offer the world.”

Pensado Award categories include OMG! Mix of the Year; Game Changer Producers Award; Songwriters Break Thru Award; Unique Project Studio (Global); Amateurs Best/Mix Recording (Global); Best Non-English Song (Global); Best Tracking Engineer; Outstanding Achievement in Sound for Film, Television & Gaming; Giant Award (industry legend); Master of Mastering; Live/FOH Award; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Spin Doctor DJ Award; Dave Pensado Educators Award; and Herb Trawick Visionary Award.

Lord-Alge stated, “Dave Pensado and Herb Trawick are like The Tonight Show of the audio world, bringing the men and women behind the board in front of the camera with the Pensado’s Place program. It’s an honor to be sharing their audience as part of the Pensado Awards, and my co-hosts and I look forward to participating in this special night.”

The Pensado Awards, announced to the industry mid-April, continues to gain momentum with support from leading industry figures and manufacturers. An extensive list of sponsors will be announced in the coming weeks.

About Chris Lord-Alge:
Chris Lord-Alge is a five-time GRAMMY®-winning engineer with a long career including work with some of the biggest and most diverse names in music: from Sugarhill Gang to Sugarland, from Michael Bublé to Green Day, from Tina Turner to Bruce Springsteen, from Muse to Rise Against and many more. He is also a musician, a producer and the creator of essential modeled plug-ins and software for the next generation of audio professionals. With a love for music and a determination that is unstoppable, Lord-Alge has rightly earned his status as one of the today’s top engineering and producing minds.

About Marcella Araica:
Marcella “Ms. Lago” Araica is one of the most noted females consistently working in the male-dominated field of Music Engineering. Immediately upon graduating from a top recording program, she earned a prestigious internship at The Hit Factory in Miami, Florida. Seeing her dedication and superior skills, super-producer Timbaland placed her in prime position in the studio with Missy Elliott, and Araica has never looked back. Just embarking upon her early 30’s, Marcella has recorded and/or mixed songs for such artists as Beyoncé, Britney Spears, Madonna, Nelly Furtado, Usher, Joe Jonas and Missy Elliot, and collaborated with producers Timbaland, Danja and Polow Da Don. Credited for mixing over one hundred chart-topping tunes, her numerous prestigious accomplishments and coveted partnerships have set an astonishingly high bar in the music industry. She has been honored with two ASCAP (American Society of Composer, Authors, and Publishers) awards for her work on Keri Hilson’s single “Knock You Down,” and P!nk’s song “Sober,” as well as an ASCAP Rhythm and Soul Award.

About Young Guru:
Gimel “Young Guru” Keaton has resoundingly earned his reputation as one of the most renowned recording and mixing engineers in music today and a respected ambassador for hip-hop music and culture. Heralded most for sonically shaping some of Hip-Hop’s brightest talents and revered as “The Sound of New York,” Young Guru has established himself as consistently in-demand: mixing 10 of Jay-Z’s albums, and DJing on Jay-Z’s legendary Carnegie Hall and Barclays Center shows. On several recordings, Jay himself offers verbal acknowledgements of Guru’s importance, an immensely respectful testament to Guru’s exceptional skills behind the boards. Other credits include work with Beyoncé, Rihanna, Ludacris, Ghostface Killah, Freeway, Cam’ron, Redman & Method Man, Mariah Carey, Pete Rock, Fabolous, Talib Kweli, Bone Thugs-N-Harmony, T.I. and others. He has also served as an A&R for Roc-A-Fella Records and Def Jam Recordings. Young Guru is now also elevating the discourse of audio engineering philosophy, science and technology, emerging onto the lecture circuit as one of the subject’s most distinguished and dignified speakers.

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Opportunities are still available to join the over 100 leading music makers and manufacturers, representatives from 75 countries and over 100 schools who are already active supporters of and participants in the inaugural Pensado Awards. Three sponsorship packages are available. To support the Awards, please visit http://pensadoawards.com/sponsorship_info.html.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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