“To reinforce and clarify our audio and video product lines, Sound Devices is focusing its video product efforts into a new brand identity, Video Devices. This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets,” says Matt Anderson, President of Sound Devices. “While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us. The Video Devices brand is a clear message to the industry that we are in this market for the long haul.”
Since the company introduced its first video product, the PIX 240, in 2011, Sound Devices has expanded on its success with additional camera-mounted and rack-mounted video recorders. These ground-breaking product additions, including the new PIX 270i and PIX 250i, have opened new markets and product categories. The network-connected PIX 270i and PIX 250i video decks offer significant advantages and time-savings to production workflows, providing tapeless, file-based recording and playback with the ability to remotely control, setup and transfer high-quality files over Ethernet. The units record edit-ready Apple ProRes or Avid DNxHD files and allow simultaneous multiple-drive recording, giving production staff peace of mind with their rock-solid redundancy and backup capabilities (four drives for PIX 270i and two drives for 250i). Their extensive audio capabilities, including 64 channels of both MADI audio and Dante audio-over-Ethernet for PIX 270i (a world’s first for a video deck) and PIX 250i’s 16 tracks of audio, make each unit a comprehensive, cost-effective tool for high-performance video capture and presentation.
Over the next several months, the company will brand all video-related products as Video Devices, including the PIX 220i, PIX 240i, PIX 250i, and PIX 270i recorders. All future products, specific to video markets, will also be branded Video Devices. This is an important step in a focused strategy to make Video Devices a dominant force in the video production and video integration markets.
Visit Video Devices on the web at www.videodevices.com.
Sound Devices, LLC designs and manufactures portable audio mixers, digital audio recorders and related equipment for feature film, episodic television, documentary, news-gathering, live event and acoustical test and measurement applications. Video Devices, a brand of Sound Devices, produces digital video recorders and related products that address a range of multiple-source video productions, including fast-paced, mission-critical studio applications, live sports, live events and mobile production.
Founded in 1998, the company designs and manufactures both brands from their Reedsburg, Wisconsin headquarters with additional offices in Madison, WI and Highland Park, IL. For more information, visit the Sound Devices and Video Devices websites, www.sounddevices.com; www.videodevices.com.
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