Archive for July 2nd, 2014

Pensado Awards Live Ceremony a Massive Success

Standing-room-only crowd packs the Fairmont Miramar ballroom for industry celebration, which will be available for online viewing July 10

LOS ANGELES, CA, June 30, 2014 — The Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado’s Place to acknowledge today’s emerging brand of music professional and “recognize the faces behind the sound,” held its inaugural live ceremony on the evening of June 28, 2014, at the Fairmont Miramar in Santa Monica, California. A video production of the event is currently being prepared for global online streaming beginning July 10, 2014, on the Pensado’s Place YouTube channel (https://www.youtube.com/user/PensadosPlace). Winners will be announced to the public as soon as the broadcast is available online.

The ceremony hosted a standing-room-only crowd of over 600 recording industry figures – some as proud nominees, some as presenters, some there to simply be a part of the evening – including Martina McBride, Neil Young, Rami Jaffee, Manny Marroquin, Jack Joseph Puig, Ron Fair and many more. A special highlight was a taped tribute to the winner of the Pensado Giant Award from Sir Paul McCartney. Co-hosts included singer-songwriter Lisa Loeb along with producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyoncé, Mariah Carey).

In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. The Pensado Awards acknowledges these talented individuals and their work, with awards in 16 categories. Categories include Game Changer Producer of the Year; Break Thru Songwriter; Spin Doctor DJ Award; Outstanding Achievement in Sound for Film, Television and Gaming; OMG! Mix of the Year; Unique Project Studio; Break Thru Mixer; Best Non-English Song; Tracking Engineer; Pensado Giant Award; Master of Mastering; Live/FOH; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Dave Pensado Educator Award; and Herb Trawick Visionary Award. A full list of nominees can be found at http://pensadoawards.com/award_categories.html.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are so very proud of the results of our inaugural Pensado Awards. We thank everyone involved for all their hard work in making our dream a reality. It was an amazing event, and we feel truly embraced by the recording industry. I don’t want to spoil too much of the fun – let’s just say that viewers at home are in for a real treat when the broadcast is made available online on July 10.”

Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher) added, “As a natural outgrowth of Pensado’s Place, the Pensado Awards were intended to honor today’s essential and up-and-coming figures in the art of record-making, and by all accounts the event exceeded our expectations. We hope viewers will enjoy the broadcast as much as we enjoyed the live ceremony.”

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Photo Caption 1: L-R: Pensado Awards founders Dave Pensado and Herb Trawick, pictured at the live ceremony on June 28, 2014, at the Fairmont Miramar in Santa Monica, California. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

Photo Caption 2: L-R: Pensado Awards Co-Hosts Young Guru, Lisa Loeb, Marcella Araica and Chris Lord-Alge, pictured at the live ceremony on June 28, 2014, at the Fairmont Miramar in Santa Monica, California. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

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