Archive for July 24th, 2014

GUITAR CENTER CELEBRATES NEW TIMES SQUARE STORE WITH THE ROOTS LIVE IN CONCERT

Award-winning firm Eight Inc. hired to design GC’s new flagship store location and redefine retail experience for NY consumers.

ANNOUNCEMENT HIGHLIGHTS:

Flagship Times Square Store opens Thursday, August 7
Unique state-of-the-art in-store elements include Guitar Center’s The Platinum Club; a Fender-custom shop where craftsmen tailor guitars to unique specifications; a full DJ experiential department; a boutique pedal selection in a stunning 360-degree display; and 28,000 square feet of guitars, drums, keys, DJ, recording, live sound and more
The Roots to celebrate occasion with a special Times Square concert
Grand Opening festivities continue through the weekend with exclusive savings, giveaways, a display featuring Eric Clapton’s iconic “Blackie” Fender Stratocaster and more

Los Angeles, CA (July 23, 2014): Guitar Center has announced the grand opening of the retailer’s brand new store location in world-renowned Times Square, further cementing Guitar Center as the leading force in the industry. The new store is located at 218 W. 44th St. and opens its doors at 7 p.m. on Thursday, August 7, 2014. This opening coincides with another milestone for Guitar Center as the retailer celebrates its 50th anniversary year.

Standing as the 262nd store nationwide, Guitar Center Times Square location is housed in what was the original New York Times building, updated with a modern look by award-winning design firm Eight Inc. (Apple, Nike). True to all Guitar Center stores, the Times Square location will foster a hands-on environment in which customers are encouraged to interact with the wide selection of instruments and a dedicated staff of unparalleled experts.

To commemorate such a momentous occasion, Guitar Center will host a Grand Opening Weekend, kicking off on Thursday night with a performance by hip-hop icons and current Tonight Show house band The Roots, across the street from the new store at the Best Buy Theater. Tickets will be given away at New York-based Guitar Center locations in the days leading up to the event. Locations and times can be found at http://guitarcenter.com/timessquare.

Guitar Center Times Square will feature a number of programs such as in-house lesson facility Guitar Center Studios, free Recording Made Easy classes, in-house rental department, a hands-on electronic music department, and onsite guitar repair service GC Garage. Innovative features unique to this location include a Fender custom shop where craftsmen tailor guitars to unique specifications,a boutique pedal selection in a stunning 360-degree display, and The Platinum Club, which showcases top-of-the-line, high-end luxury guitars.

“Joining the caliber of retailers that have established a presence in Times Square over the years is a huge accomplishment and a statement as to how far the brand has come,” says Mike Pratt, Guitar Center CEO. “By opening a Guitar Center in such a visible, high-traffic area as Times Square, we are able to open more eyes to the inherent joy that comes from playing an instrument. The store is amazing, and we can’t wait to share it with our customers. It’s a proud moment for all of us at Guitar Center.”

“Guitar Center is one of the few brands out there working to inspire people to make music. They are able to survive in a culture that supports creativity and musicianship, just like us,” says Questlove. “New York is where I reside and Times Square is the heartbeat of the city, so to have Guitar Center in the center of it all is an exciting moment for New York musicians.”

Additionally, throughout the weekend the Times Square store will feature exclusive savings, gear giveaways and free events. Eric Clapton’s “Blackie” Fender Stratocaster, purchased by Guitar Center for $959,500 at a Christie’s Auction to raise funds for Crossroads Centre Antigua, will be on display all weekend, and Dream Theater’s John Petrucci will be greeting customers in the store on Saturday at 2 p.m.

Store Address
218 W. 44th Street, New York, NY 10036

Store Hours
Mon-Friday 11:00am – 9:00pm
Saturday 10:00am – 9:00pm
Sunday 12:00pm – 6:00pm

About The Roots:
Formed in 1987 in Philadelphia, PA, the legendary Roots Crew consists of Black Thought (MC), Ahmir “?uestlove” Thompson (drums), Kamal Gray (electronic keyboards), F. Knuckles (percussion), Captain Kirk Douglas (electronic guitar), Damon Bryson (sousaphone) and James Poyser (electronic keyboard). Having previously released twelve projects, The Roots have become one of the best-known and most respected hip-hop acts in the business, winning four GRAMMYs, including “Best R&B Album” for Wake Up!, “Best Traditional R&B Vocal Performance” for “Hang in There” (with John Legend) and “Best Group or Duo R&B Vocal Performance” for “Shine.” The ensemble was most recently nominated for “Best Rap Album” for the 2011 release of undun. This brings the band’s GRAMMY nomination count to twelve. Additionally, The Roots have also become the faces of Philly’s “Fourth of July Jam,” an annual concert held during the Fourth of July with the biggest names in music, and “The Roots Picnic,” a yearly star-studded mix of musicians that has become a celebrated institution during awards season. Recently The Roots were named one of the greatest live bands around by Rolling Stone and became the official house band on The Tonight Show starring Jimmy Fallon, where they currently perform every Monday-Friday. The Roots celebrated the release of their 11th album, then you shoot your cousin, in May 2014.

About Guitar Center:
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment, with more than 262 stores across the U.S. In addition, the Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1984. This year marks the 50th anniversary of Guitar Center’s historic first-steps to helping people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com

Preliminary Technical Program for 137th Audio Engineering Society Convention Is Now Online

— Workshops, papers, networked audio sessions and others will offer discussions on the latest developments in recording, live sound, broadcast and streaming, gaming audio and much more —

New York, NY, July 21, 2014 — The preliminary Technical Program is now online for the 137th Audio Engineering Society Convention, which will take place Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California. AES137 is gearing up to be bigger and better than ever before, with top professionals and audio enthusiasts in attendance for three days of exhibits and four days of content tailored to those in the fields of recording, broadcast and streaming, live sound, audio for gaming, mixing and mastering, system integration and more. Taking place in the heart of the revitalized L.A. Live entertainment district in downtown L.A., AES137 will feature a comprehensive Technical Program that includes Paper Sessions, Workshops, Special Events, Student & Career Development Events, Network Audio Sessions, Broadcast & Streaming Media Sessions, Product Design Sessions, Historical Events and Standards Committee meetings.

The itinerary of Workshops is growing, with more presenters and topics being added by the week. More than a dozen Workshops are currently confirmed, with sessions including “21st Century Vinyl,” “Using AES67 Networking,” “Analog Tape in a Digital World,” “State of Digital Distribution,” “The End Is Near! The Pressing Need to Preserve Historic Analog Sound Recordings: An Overview of Strategies and Best Practices” and more. Additionally, several dozen Paper presentations are already scheduled, grouped by topics including Spatial Audio; Transducers; Room Acoustics; Cinema Sound, Recording & Production; Perception; Education; Signal Processing; Applications in Audio; and Audio Signal Processing.

This year’s Networked Audio track, chaired by noted networked audio engineer Tim Shuttleworth, explores the ever-broadening applications of digital audio on local and wider area networks – of particular interest to recording engineers and studios, FOH/live sound engineers, and contractors and system integrators. From Audio-over-IP used across continents in the broadcast sector, to super-low-latency audio transfer in the studio environment, to low-latency systems for live sound reinforcement in fixed installations and touring systems, the medium of choice is increasingly a high performance Ethernet/TCP/IP network. Workshops and Tutorials will cover the history of audio networking as well as leading-edge developments, with session titles including “Using AES67 Networking — Practical issues in AES67 Deployment”; “Software Tools for Telematic Performances”; “Large Scale AVB Networks/AVDECC Control”; “Implementation of a Large Scale Ethernet AVB Audio Network at ESPN”; and “Using Audio Content Over IP Technology in Public Radio.”

AES Executive Director Bob Moses stated, “We are more excited than ever to be presenting such a wide range of topics at AES137, and we are extremely lucky to be welcoming some of the audio industry’s top innovators to share their expertise with the rest of the AES community. As we say, ‘If It’s About Audio, It’s At AES,’ and that is eminently true for the upcoming convention in L.A. Whatever your specialty, there are sessions tailored to what you do that will feature insights into the latest technologies, industry trends and standards that you will hear about first at the AES convention. You really must not miss this one. See you in L.A. in October!”

Further detailed information on the AES137 Technical Program, visit http://www.aes.org/events/137/program/.

Audio-Technica Names Alliance Audio Visual Group Its Rep of the Year

STOW, OH, July 21, 2014 — Audio-Technica, a leading manufacturer of wired and wireless microphones, headphones and accessory products for over 50 years, has recognized Los Alamitos, California-based Alliance Audio Visual Group as its Rep of the Year for the 2013/2014 fiscal year. The award was presented to Alliance’s Matthew Jensen, General Manager and Account Executive. Alliance represents Audio-Technica in the region of Southern California and Nevada.

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives during the InfoComm Expo on June 18, 2014, in Las Vegas, Nevada. The A-T Rep of the Year recipient was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll award. Alliance Audio Visual Group was acknowledged for its consistent success in the areas of sales, marketing and customer service.

David Marsh, Audio-Technica Director of Sales, Professional Markets said, “We are proud to once again honor Alliance Audio Visual Group as our Rep of the Year. The Alliance team has continually distinguished itself with a high level of service and support. We appreciate the attention and level of service they give to their customers, and their knowledge of the A-T product line.”

For more information, please visit www.audio-technica.com.

Photo Caption: Pictured L-R: Doug Swan, Audio-Technica National Director of Sales & Marketing, Professional Markets; David Marsh, Audio-Technica Director of Sales, Professional Markets; Vince Mancuso, Audio-Technica National Sales Manager, Professional Markets; Matthew Jensen, Alliance Audio Visual Group General Manager, Account Executive; Jim Chase, Alliance Audio Visual Group Account Executive; Kenny Andrews, Alliance Audio Visual Group Account Executive; Andrew Pernetti, Audio-Technica Sales Manager, Professional Markets; and Philip Cajka, Audio-Technica President & C.E.O. Not available for the photo: Karen Lopez, Alliance Audio Visual Group Office Manager. Photo credit: Corey Walthall, Clyne Media.

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