Archive by Brian Galante

StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

BAYSIDE, CALIFORNIA, March 19, 2013All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30th anniversary on the air. However, the pure-format Classical station – one of the few of its kind remaining – is not resting on its over-the-air laurels.

Streaming media and its monetization is top of mind for Director of New Media Alexander Bighill, who joined All Classical Portland in 2011. Bighill has since expanded to eight streams using StreamGuys’ cloud-based streaming architecture. Online and mobile listeners can choose from two AAC+ and two MP3 streams, further supported with redundant streams via StreamGuys’ robust architecture.

Most recently, the station has added AdsWizz’s Digital Advertising Monetization Platform for audio pre-roll injections. StreamGuys offers the AdsWizz platform as an integrated service for broadcasters and audio publishers seeking to generate revenue and monetize streams through targeted content delivery.

“We have a strong sense of place and love the music we play. We’re passionate about sharing this with the rest of the world, and StreamGuys helped us increase online listenership with the reliability of its global infrastructure,” said Bighill. “Online streaming can be fun and exciting, but sometimes that’s not enough of a reason to justify the money that goes into the technology. StreamGuys recommended AdsWizz when it came time to directly monetize our streams.”

Bighill reports that the AdsWizz service is reliable and hassle-free, with new audio files added to the pre-roll rotations over a simple user interface. The station is approaching ad insertion with simplicity to start, injecting in-house-produced pre-rolls as users initiate streams. Bighill expects pre-roll sales to escalate as more listeners and businesses become familiar with the service.

All Classical Portland also utilizes business software from both companies to strategize future growth opportunities. This includes StreamGuys’ SGMon and SGReports analytical tools, with the former producing weekly listenership overviews for comparison to Arbitron terrestrial audience reports. Bighill adds that SGReports offers “an insane amount of detail” about when and how listeners tune in. AdsWizz brings additional value with pertinent information on pre-roll impressions.

His overall impression is that streaming media is vital to the public media space, and that it’s time to take advantage of robust, multi-format delivery and cutting-edge technologies such as the AdsWizz platform.

“It should be no surprise that internet-based media is more than a fad,” said Bighill. “The ability to deliver our broadcast worldwide is a huge advantage because the ratio of terrestrial listeners versus online listeners will inevitably continue to shift. To help offset technological investments, new ways of generating revenue are also needed. The average internet user realizes that a 10-second message is preferable to a subscription service, and that’s where services like AdsWizz are helpful.”

About AdsWizz
AdsWizz provides ad serving and audience analytics technologies to CDNs, agencies, ad networks and online audio publishers. Its audience analytics product delivers publishers with real-time and actionable metrics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.

About StreamGuys, Inc.
In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

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StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

StreamGuys Explores Digital Media Impact for Public Broadcasters at iMA Conference

BAYSIDE, CALIFORNIA, February 25, 2013 – The public media, interactive and music industries are preparing to converge on the city of Austin, Texas for the Integrated Media Association (iMA) and SXSW Interactive conferences beginning next week. Perennial iMA gold sponsor StreamGuys returns this year in support of the public media space, with new content delivery models to help public broadcasters grow audiences and generate revenue in the digital media landscape.

The iMA Conference, taking place March 6-7 at the Austin Omni Downtown Hotel, will showcase how the industry can advance its public service mission with emerging technology. StreamGuys’ mission for the conference, in alignment with the iMA, is to demonstrate those possibilities given the financial challenges that public media face. StreamGuys will discuss new advancements in multi-platform delivery and targeted advertising for streaming media with attendees.

“Public broadcasters can rest assured that there are alternatives in the current marketplace not only for streaming content to many consumer devices, but for measuring, targeting and monetizing that content, as well” said Jason Osburn, executive vice president, StreamGuys, Inc. “We invite interested parties both inside and outside the public media space to attend this year’s iMA conference, and remain for the expansive emerging technology sessions, digital media experiences and live entertainment of the SXSW Interactive Festival.”

“iMA generates a great deal of inspiration and enthusiasm to embrace the changing technology landscape in public media,” said Jeannie Ericson, executive director, Integrated Media Association. “Anything we can do to generate discussion on advancing digital media and adopting new technologies to further the impact of public media is a boost to our industry. StreamGuys has been a long-time partner to public media and supporter of iMA, and it’s a natural fit to involve them in this unique event.”

A complete iMA Conference schedule can be found at http://tinyurl.com/bz3eahz. The 2013 SXSW Interactive Festival takes place March 8-12 at the Austin Convention Center, immediately following the conclusion of the iMA Conference. A full list of conferences and performers can be found at http://schedule.sxsw.com/.

About StreamGuys, Inc.
In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

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StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

Barix Cost-Efficiently Streams Live Worship Services to Local Radio for California Church

Allen Temple Baptist delivers services to those unable to attend using Barix IP audio solutions

ZURICH, SWITZERLAND, December 10, 2012 — Audio over IP pioneer Barix AG is helping Allen Temple Baptist Church in Oakland, California stream its Sunday services to radio station KDIA-1640-AM with exceptional audio quality and low latency — and at a very low cost.

Allen Temple Baptist transmitted its services via telephone line to the radio station for more than 30 years, but was looking to become more cost-efficient while moving into the digital age. The church purchased a Barix Instreamer 100 for on-site encoding of live services, and an Exstreamer 100 for KDIA to receive and decode the audio.

Director and Minister of Communications Charlotte Y. Williams said that Barix came highly recommended, and has simplified the way the church delivers the signal to KDIA. She notes that the migration to Barix IP audio will save the church several thousand dollars annually.

“Our broadcast has never sounded so good, and we have never experienced such substantial cost savings as we have by transferring our broadcast via Barix,” said Williams. “We are able to set it and forget it, and the audio has a much cleaner, pristine sound. We highly recommend the Barix solution as a simple, low-cost, high-return method.”

Williams added that the church was highly impressed by the “excellent customer service” provided from point of purchase through installation, which helped the church get their stream up and running quickly.

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich, Switzerland, specializes in research and development of state-of-the-art IP-based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices and solutions, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the commercial audio distribution, communication and automation industry. Barix provides solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).
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Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

Barix Real-Time Clock Keeps Devices Ticking

ZURICH, SWITZERLAND, December 3, 2012 — Audio over IP pioneer Barix addresses network downtime with its new Real-Time Clock accessory, ensuring that audio and control devices continue operating uninterrupted during network failures — keeping mission-critical operations for broadcast radio, streaming media, building automation and other applications on time.

The market-agnostic, self-sustaining reference clock plugs into any device with an RS232 serial port, including but not limited to Barix IP audio and control products. The Barix Real-Time Clock (RTC) maintains time, even when unpowered, for years. This allows the RTC to provide time information immediately after a device startup, independent of a network-based time reference.

“Barix devices are normally network-connected and receive the time through that connection, but what if, after a power outage, the network connection remains down?” asks Johannes G. Rietschel, CEO and founder of Barix AG. “It’s a serious concern if your operation requires time-dependent logging or control. The Barix Real-Time Clock provides that time source to maintain operations.”

Rietschel points to specific examples for streaming media and building automation. Retail businesses, for example, often operate “Store and Play” systems for in-store audio that are programmed to run time-based announcements and playlists. The Barix Real-Time Clock allows the device to work offline without network connection, playing out audio messages and time-sensitive content on time. Similarly, broadcasters streaming syndicated programs with local network IDs, jingles, ads and promos can trigger events on schedule without affecting the on-air content.

For building automation, Rietschel notes that Barix Barionet IP control devices can use the RTC to gain independence from network time references, continuing to switch lights and boilers on and off if the network goes south. This ensures that energy-saving techniques for schools, businesses and other facilities continue without disruption.

“The overarching benefit for any operation is that your devices can read the time from the RTC and run critical programs as scheduled,” he said. “It’s a low-cost accessory that can make a big difference.”

Barix will show the Real-Time Clock along with its latest one-way and two-way IP audio devices at the ISE show in Amsterdam, taking place January 29-31, 2012 at the RAI Exhibition Center (Booth #2-E64).

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the commercial audio distribution, communication and automation industry. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).

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Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

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StreamGuys Expands Digital Media Footprint for The Radio Network of New Zealand

Company’s cloud-based streaming architecture helps large broadcaster target mobile devices to foster network-wide audience growth

BAYSIDE, CALIFORNIA, November 28, 2012 – Content delivery network and streaming media provider StreamGuys Inc. now supports all live and on-demand audio streaming for The Radio Network (TRN) of New Zealand — helping one of the nation’s largest broadcasters improve audio quality and expand its streaming footprint beyond the desktop.

TRN operates 124 stations in 25 markets across the country, offering seven distinct brands that broadcast news, talk, sports and music. The broadcaster migrated to StreamGuys based on its desire to move into mobile streaming, which it identifies as a key growth area. TRN has since launched iPhone and Android mobile streams for key brands and stations, with StreamGuys delivering multiple services including program audio and branded apps developed by Jacobs Media.

“We see streaming media as an important platform for radio as listening moves to other devices,” said Carolyn Luey, Group General Manager for digital at The Radio Network. “Our strategy for digital is to increase the number of touchpoints into our audience. The mobile smartphone is a critical part of this strategy.”

Luey notes that StreamGuys helps TRN deliver “the full radio experience” through live audio and video streaming. StreamGuys’ ability to support multiple audio formats over its cloud-based streaming architecture has simplified TRN’s workload, eliminating multiple format transcoding steps from their side.

“StreamGuys transcodes our streams into all the formats we need for delivery to many devices, including mobile,” said Wayne Sleeman, broadcast engineering manager at The Radio Network. “This would not have been possible with our previous streaming architecture.”

Sleeman and Luey both express that audio quality has improved since migrating to StreamGuys, offering live mp3 and HE-AAC streams to all listeners. Reliability has also improved through StreamGuys’ cloud-based architecture, which supports high availability, strong redundancy and flexibility to scale on short notice.

The scalability aspect is one that especially resonates with Sleeman. “There is a lot of flexibility to the StreamGuys architecture,” he said. “I can have a new stream up and configured by StreamGuys within a couple of hours and without a lot of aggravation.”

The flexibility of the StreamGuys architecture extends to video, which TRN has just started to explore. The broadcaster launched a live DJ stream for its NewsTalk ZB format that is gradually building numbers — with Luey adding that stronger video emphasis is likely as more homes throughout New Zealand add fiber connections.

StreamGuys is also providing a comprehensive business software package through it architecture with detailed reporting and monitoring services. The two primary resources are SGMon, a concurrency monitoring service that provides per-stream data; and SGReports, which provides richer audience details within custom reports.

“The ability to help our customers reliably reach more devices and strategize future growth neatly summarizes the role of a full-service streaming media provider in today’s broadcast market,” said Jonathan Speaker, COO, StreamGuys. “The Radio Network of New Zealand is an ideal example of how radio broadcasters are expanding their streaming media footprint into mobile and video to reach more listeners and entertain audiences in fresh ways.”

About The Radio Network (TRN)
The Radio Network operates 124 stations in New Zealand under nine brands including Newstalk ZB, ZM, Classic Hits, Radio Sport, Radio Hauraki, Coast and Flava. The Radio Network is jointly owned by Clear Channel Media + Entertainment and APN News and Media through Australian Radio Network. (www.radionetwork.co.nz)

About StreamGuys, Inc.
In business since 2000, StreamGuys is a provider of audio and video streaming services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

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StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

Harris Broadcast Hires Thomason, Expands North American Radio Sales Territories

DENVER, November 27, 2012 — Harris Broadcast has reconfigured its radio broadcast sales territories in North America to maximize regional impact. The changes include the hiring of Jim Thomason, a 30-year veteran in the radio broadcast industry.

Jim Thomason will represent the southeast U.S. territory for Harris Broadcast

Thomason, who had previously worked for Harris as a district sales manager, will return to the company and focus on the southeast U.S. region. The move will shift long-time regional sales manager Garrett Wood to the northwest region, including Alaska and western Canada. Both Thomason and Wood will maintain the high level of sales and service that customers expect in these regions, while building relationships with new customers.

“With Jim’s hiring, we have taken the opportunity to shift sales responsibilities in a way that leverages the regional strengths of our existing sales representatives in the United States and Canada,” said Mark Goins, Manager, North American radio sales, Harris Broadcast Communications. “We had a unique opportunity in the northwest and Garrett stepped up to the challenge, as he has experience in this territory. We believe that the changes will benefit our customers in every region.”

Thomason has worked in radio since he was 16, giving him a keen insight into customer challenges and how to effectively offer solutions. He most recently served as a regional sales manager for SCMS, Inc., which is an external North American sales channel for Harris PR&E studio systems.

“Harris has set a gold standard of what customers expect in terms of products and service,” said Thomason. “My biggest challenge is making sure that customers understand how what they are buying today can play a significant role in their facility years from now. Harris has always had remarkable insight into understanding what lies ahead for the industry, and developing solutions with the future in mind.”

Goins, who also handles Midwest U.S. sales, notes that other long-time regional sales managers Ron Lane and Brian Szewczyk will see territory expansions as well. The complete breakdown follows:

• Garrett Wood: Northwest U.S. and western Canada (Office phone: 404-474-8852)
• Ron Lane: Southwest U.S., including Hawaii (Office phone: 951-699-7165)
• Mark Goins: Midwest U.S. (Office phone: 513-899-9124)
• Brian Szewczyk: Northeast U.S. and eastern Canada (Office phone: 518-226-0918)
• Jim Thomason: Southeast U.S. (Office phone: 866-573-5935)

About Harris Broadcast Communications
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models. Additional information about Harris Broadcast Communications is available at www.broadcast.harris.com.
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Harris HPX Transmitter Boosts FM Efficiency, Audio Quality for St. Louis Area Radio Station

KLJY-FM engineer points to lower bills, sophisticated technology as superior benefits

DENVER, November 19, 2012
KLJY-FM, a Christian music station serving the St. Louis area, is now transmitting crystal-clear sound to its vast listening audience from a new Harris® HPX® tube transmitter, while also lowering operational costs.

The high-power HPX40 (40kW) transmitter hits the power level required, with a compact footprint that significantly lowers installation costs. Its operational efficiency is also reducing monthly bills for the station, commonly known to listeners as 99.1 JOY FM.

“The HPX40 was the only transmitter in this power range that fit in our space without very expensive changes to our facility,” said Dave Obergoenner, director of engineering, 99.1 JOY FM. “The HPX40 has an exceptionally high factory-rated efficiency that translates to the real world. It draws considerably less power than our old main transmitter, and puts out quite a bit less heat — heat that we would need to air-condition away at this site.”

The station’s impressive power output means that a tube transmitter was a far more cost-efficient choice than a solid-state model. Obergoenner notes that the HPX design offers sophistication in line with the top solid-state transmitters on the market, from intuitive web-based monitoring to redundant power supplies that safeguard its operation.

“The HPX line takes the advantages found in very expensive solid-state boxes of most other brands and implements them in a tube-type transmitter,” he said. “It’s a thoroughly modern, sophisticated design. The web interface has enabled me to connect from hundreds of miles away, and see faults at the St. Louis community tower that left other engineers scratching their heads. This is the most amazing transmitter I’ve installed – and I’ve installed many.”

JOY FM broadcasts in analog-only today, but Obergoenner expects that the station will launch an HD Radio™ broadcast service should the budget allow in the future. He notes that Harris tube transmitters are “considerably ahead of the pack” when it comes to HD Radio field upgradeability.

Obergoenner also points to exceptional audio quality since installing the transmitter, with a nod to the Harris® Digit® CD exciter that generates the signal.

“I’ve installed a lot of Digit exciters over the years — some even driving other transmitters — and they present a fantastic sound,” he said. “The Digit line has always delivered some of my favorite-sounding exciters. There is something huge, yet crystal-clear about the sound they produce. The Digit CD is no exception.”

About Harris Broadcast Communications
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models. Additional information about Harris Broadcast Communications is available at www.broadcast.harris.com.

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Harris Demonstrates New PR&E Studio Enhancements for Networked Audio Environments at The Radio Show

DALLAS, September 19, 2012 (The Radio Show, Hilton Anatole, Booth 604)Harris Broadcast Communications today introduces a series of user-friendly features for analog and digital studio environments at The Radio Show, giving broadcasters more tools to empower on-air, production and networking capabilities in distributed and consolidated studio architectures.

Harris introduces programmable button panels that enhance routing capabilities and protect signal destinations, as well as standard metering designs across all Harris® PR&E® studio consoles to improve ease of use. New quad-meter enhancements for its largest console line also increase confidence metering for operators monitoring several on- and off-air sources at once.

Programmable Button Panels
The new “smart,” dynamic LCD button panels give operators and producers five programmable buttons to initiate audio routes or commands to and from any location. Foremost, the panels shield the air chain and other destinations from accepting undesired audio, maximizing protection in networked studio environments. This means that an on-air operator would need to approve a “request” from another studio to introduce that audio to the program. The buttons similarly protect for remote signal contributions, allowing operators to cleanly initiate mix-minus feeds on-air.

Operators benefit further from clarity on the actual “owner” of the audio source, with rich text and unique color screens offering clear visual information about where each signal originates. This is a key differentiator from competing systems that don’t identify the origination point.

Harris now offers its new programmable button panels on PR&E® RMXdigital® consoles, the VMReact™ logic processing engine and other PR&E® VistaMax™ audio networking systems. VMReact, introduced last year at The Radio Show, is a virtual toolbox that allows studio operators and engineers to customize and automate multiple processes in networked studio environments. This includes everything from switching audio routes to creating contact closures for various events.

Uniformity and Ease of Use
Harris enhances the look and feel of its metering applications at The Radio Show, introducing a standard design for meters, clocks and timers across its RMXdigital, NetWave® and Oasis™ on-air/production consoles. Harris also introduces quad-meters for most RMXdigital consoles, allowing operators to monitor additional sources. This improves metering confidence by ensuring signal integrity for program and off-air sources, such as web streaming and network routing.

Harris is also demonstrating its recently-introduced RMXengine™, offering an on-demand mix-minus and IFB for every RMXdigital fader. The auxiliary device also enables advanced dual-console operation for sophisticated dual-anchor studio operations — bridging two consoles together in a single studio. The aforementioned new programmable button panels also bring benefits to these applications, allowing for negotiated and protected air chain control between two consoles.

About Harris Broadcast Communications
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models. Additional information about Harris Broadcast Communications is available at www.broadcast.harris.com.

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StreamGuys and AdsWizz Strike Partnership to Monetize Digital Media

Partners Offer Both On-Demand and Live Streaming Media Monetization Tools, Including First-Ever Pre-Roll and Mid-Roll Podcast Ad Insertion Technology

BAYSIDE, CALIFORNIA, August 21, 2012 – Broadcasters and audio publishers can now experience a true streaming media return on investment through the collective strengths of StreamGuys’ cloud-based streaming services and AdsWizz’s digital advertising solutions. The new StreamGuys and AdsWizz partnership offers one of the first mobile-friendly, multi-platform streaming solutions with targeted, rich media advertising capabilities.

The two companies have already won a contract with a major sports broadcaster. The new customer is successfully using AdsWizz’s Pre-Roll Ad Insertion technology to deliver targeted advertisements to consumers who download the broadcaster’s audio podcasts, reaching more online media players and mobile devices than before via StreamGuys’ one-to-many streaming architecture.

In addition to pre-roll podcast capabilities, the two companies will provide joint customers with a portfolio offering several ad-supported monetization tools, including audio and video mid-roll ad insertion technology as well as companion display ad banners. These rich media advertisements can target specific subsets of users based on their gender, demographic and active location based data.

AdsWizz’s Digital Advertising Monetization Platform enables CDNs, Ad Networks and Online Audio Publishers to unleash the power of one-to-one marketing by allowing them to insert ads directly into each end-user’s on-demand or live stream and ensure the ad specifically speaks to the individual’s interests. In addition AdsWizz also provides real-time audience measurement and analytics tools to evaluate audience response. Customers using these tools can later confirm with their advertisers that streams were monetized through targeted advertisements.

StreamGuys’ one-to-many architecture ensures that broadcasters and publishers can deliver content, including advertisements in multiple formats to reach many targets. StreamGuys also eliminates transcoding steps often used for multi-format streaming that degrade audio and video quality.

Jason Osburn, executive vice president at StreamGuys, notes that the StreamGuys/AdsWizz partnership allows the company to offer a solution that simplifies monetization of live and on-demand rich media delivery — and deliver those ad-injected streams to virtually every popular end user device for consumption. The StreamGuys/AdsWizz solution currently supports Flash and Icecast streaming for MP3 and HE-AAC audio formats; as well as Flash and iOS for video.

“Most broadcasters are now seeking compatibility with iOS devices, including the iPhone and iPad, as well as other mobile platforms to expand their audience reach,” said Osburn. “Our relationship with AdsWizz allows us to provide a full-service shop to support broadcasters who depend on ad placement for revenue generation.”

StreamGuys manages the overall solution from their facility, including the AdsWizz server software that lives on StreamGuys’ adaptive bit-rate streaming architecture in the cloud. The company also provides rich data on hits, visitors, user agents, geographic regions and other analytics to help customers strategize future growth.

“Until now broadcasters, audio publishers and advertisers were constantly in search of ways to turn podcasts into revenue-generating advertising mediums,” said Alexis van de Wyer, president at AdsWizz. “Their search officially stops today with AdsWizz’s breakthrough in enabling broadcasters to insert targeted ads into podcasts. As we continue our partnership with StreamGuys, joint customers will be able to further grow their revenue through several other innovative ad-supported monetization tools, leveraging both on-demand and live streaming media.”

# # #

About AdsWizz, Inc.
AdsWizz provides ad serving and audience measurement technologies to CDNs, agencies, ad networks and online audio publishers. Its audience measurement product delivers publishers with real-time and actionable analytics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit www.adswizz.com.

About StreamGuys, Inc.
In business since 2000, StreamGuys is a provider of audio and video streaming services. The company has have a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

# # #

StreamGuys, Inc – info@streamguys.com – www.streamguys.com – 707.667.9479
P.O. Box 828 Arcata, California 95518 – fax 707.516.0009

Barix Reflector Audio Over IP Solution Supports Network-Wide Delivery for CRIS Radio

Connecticut’s only Radio Reading Service uses Barix Reflector service to significantly reduce costs and reliably deliver audio between several studios

ZURICH, SWITZERLAND
Barix is exclusively supporting IP audio delivery between multiple studios and transmitter sites for Connecticut Radio Information System (CRIS Radio), Connecticut’s only radio reading service for the blind. The non-profit broadcaster uses the company’s innovative Reflector Service for audio stream delivery. CRIS Radio is also reducing costs by using the new Barix Reflector App to monitor on-air feeds in real-time from an iPhone.

CRIS Radio is a talking newsstand for the blind and visually impaired, featuring newspaper and magazine articles, book readings and interviews. The broadcaster operates out of Windsor, Connecticut, and transmits programming from four satellite studios to specially tuned radios, cable TV systems, home telephones and to the web at http://www.crisradio.org.

Barix Exstreamer 500 IP audio hardware supports audio transport between headquarters and the remote studios using the Barix Reflector service, with 16 devices in operation across the network. This complete solution from Barix simplifies setting up, operating and monitoring the audio distribution and reduces costs — two significant benefits for CRIS Radio given its small staff and non-profit status.

John Galeota, consulting engineer for CRIS Radio, estimates that the Barix solution saves the company about $9,000 a year in Telco charges by eliminating legacy devices and twisted-pair connections. He notes that the Barix solution is robust and reliable, offering stable and effective audio streams with the right tools to help him manage the entire network.

“The Exstreamer 500 and Reflector Service provide a solid and reliable foundation for growth as we add new locations,” said Galeota. “I can program the 500s from anywhere, add them to the network using the Reflector Service and plug in the devices at the studio — and they work. These are mostly unattended, automated studios, so the ease of configuration and operational reliability are ideal. I also like that the Exstreamer 500 has balanced audio in and out, which allows me to eliminate extra line amplifiers and transformers to maintain quality.”

Radio broadcasters and other service providers typically use the Reflector Service to stream audio between two or more points. Hosted by Barix partner StreamGuys (www.streamguys.com), the application is an online center to configure and monitor the audio transport bridge while providing a straightforward relay of the audio feed. The service offers IP streaming without the complexity of IP, eliminating firewall hassles and the need to configure IP addresses and routing paths.

Galeota adds that the Reflector App reduces time spent on the road traveling between studios to fix on-air problems — a significant benefit as the studios are at least 60 miles apart — and points out that the combined customer support efforts of Barix and StreamGuys has been enormously helpful.

“Technical support is critical for someone like me working at a non-profit,” said Galeota. “The support from Barix and StreamGuys is unlike anything I’ve experienced in all my years in the business. They respond promptly, courteously and effectively whenever we have a question.”

Down the road, Galeota expects to explore other features on the Exstreamer 500 as new sites are added to the network — including the use of built-in contact closures to trigger on-air events via his Broadcast Software automation system.

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