Barix AG announces that syndicated content provider Bell Media Group of Raleigh, North Carolina, has successfully deployed the Barix Reflector Service to distribute live North Carolina Central University football and basketball games to eight regional AM radio stations comprising the NCCU Sports Network.
Bell Media Group is among the earliest Reflector Service customers, establishing a reliable and cost-efficient Audio over IP distribution network for its syndicated college sports programming service. Barix introduced the Reflector Service last spring to help broadcasters with limited IT resources to establish IP links for single stations and broadcast networks with minimal effort and hassle.
â€œSatellite communications was very expensive, and ISDN was also out of my range,â€? said Jay Bell, president and chief engineer for Bell Media Group. â€œIP has saved me between $3,000-4,000 on distribution alone. I became familiar with Barix and beta-tested the Reflector Service for the 2010 college football season. All the tests went well and we will continue using the Barix Reflector service for sports, music and other remote broadcasts, with the goal of adding more radio affiliates.â€? more