Archive by Brian McConnon

Hal Leonard publishes The Power in Cakewalk SONAR

Experience the horsepower in SONAR, the new exciting digital audio workstation from Cakewalk

Montclair, NJ (October 9, 2013) Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping The Power in Cakewalk SONAR, the Quick Pro Guide to all the core features along with powerful new workflows: recording, editing, mixing, and releasing.

Every chapter presents the most up-to-date approach to working in SONAR, helping the user to simplify the appearance of the program so they can focus more on the music and less on the technology. The book will show how to develop practices and techniques that provide a solid foundation for creativity, efficiency, and productivity.

Learn how to navigate SONAR’s enhanced Skylight user interface with Auto and Timeline Zooms and with Smart Grid. Edit audio and MIDI tracks using the enhanced Smart Tool and powerful Piano Roll view and get the most creative potential out of the Matrix view.

William Edstrom, Jr. also teaches how to bring a project from start to finish using virtual MIDI instruments, audio tracks, and loops, followed by the application of ProChannel effects to craft a track into a professional and polished mix. To conclude the production workflow, he demonstrates how to render a multi-track project down to a stereo file suitable for burning to a CD or uploading to the Web. The accompanying DVD-ROM contains valuable video tutorials that will help you see how the techniques described in the text apply to real-life creative scenarios.

About the Author
William Edstrom, Jr. (Milwaukee, WI), an author, audio engineer, and business owner, is best known for his video tutorials on DAW technology, mixing, mastering, and plug-ins for Groove 3. He has a degree in Electrical Engineering, plays guitar and bass, and has decades of experience in all aspects of recording and sound reinforcement. A lifelong student, instructor, and the creator of Lilacwriter.com – an online co-writing tool for songwriters – Edstrom is an alumnus of Berklee College of Music, the Milwaukee School of Engineering and Harvard Business School.

The Power in Cakewalk SONAR
$16.99 (US)
Inventory #HL 00333874
ISBN: 9781476806013
Width: 8.5″Length: 11.0″, 222 pages, DVD-ROM included

More information at www.halleonardbooks.com

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Hal Leonard publishes Power Tools for Ableton Live 9

Master Ableton’s Music Production and Live Performance Application

Montclair, NJ (October 7, 2013) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping Power Tools for Ableton Live 9 by Jake Perrine, an Ableton certified trainer with years of experience and an unmatched passion for making music with Ableton Live.

The author convincingly explains how Live sets itself apart from other programs, especially when it comes to working on live performance. The book explains why Ableton Live is the premier choice when making beats, remixing, live recording, DJing, live looping, sound design, electronic music, hip-hop, and much more.

Unlike other books about Live that simply explain its features like a second manual, this hands-on book contains a series of exercises that walk the user through all the features needed to produce professional-sounding music. “The goal is to get you making music as quickly as possible using the key features and learning specific techniques that will help you reach your goals,” says Perrine. He guides the reader through the creation of an actual track from start to finish, plus he explains how to use Live 9 in your DJ performances. In addition, there is plenty of practice using Live 9 with the included audio content, video tutorials, excises, audio samples, and third-party plug-in demos contained on the accompanying DVD-ROM.

A substantial appendix section offers discussions of important non-Ableton-specific topics, including digital audio basics, components of a producer’s studio, considerations when buying a DAW computer, and more. Whether you want to DJ, make mash-ups and remixes, play with a band, or build epic dance anthems from scratch, this book will show you all you need to know to achieve your goals with Ableton Live 9.

About the Author
Jake Perrine, an Ableton certified trainer and WarpAcademy.com curriculum director, has been making electronic music for over 25 years. In addition, he has over a decade of experience teaching audio production at the college level. So, not only does he know what he’s talking about, he knows how to make sure you know what he’s talking about.

Power Tools for Ableton Live 9
$39.99 (US)
Inventory #HL 00333217
ISBN: 9781458400383
Width: 7.5″Length: 9.0″
300 pages, DVD-ROM included
More information at www.halleonardbooks.com

Media Contact:
Please contact Music Marcom for review copies, author interviews and excerpts:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

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It’s a Wrap!

Location Sound’s “Most Awesome 50 Days of Audio Gear Giveaways Ever” proved to be a home run for the pro audio dealer

North Hollywood, CA (October 2, 2013) Location Sound’s Most Awesome 50 Days of Audio Gear Giveaways Ever has made a lot of sound professionals very happy, but all good things must come to an end. The prizes included a large array of high-quality audio gear from renowned manufacturers such as Sound Devices, Lectrosonics, Sanken, Denecke, and many more.

“It was well worth playing, that’s for sure,” says Brent LeStage, the Grand Prize winner. LeStage won a 664 Field Production Mixer by Sound Devices valued at $4600 on the last day of the giveaway. He entered the giveaway faithfully almost every day of the 50 days. “I was really struck by the quality of merchandise they were giving away. That’s what motivated me to enter as frequently as I did. The 664 Field Production Mixer is top of the line.”

LeStage is a professional sound mixer who is working on a variety of film, television, and corporate video projects. Though he lives and works on the East Coast, he started ordering gear from Location Sound over the last year. “They make it so easy and convenient,” he praises. He orders most of his gear on www.locationsound.com or by calling their knowledgeable team. “They ship it to me overnight. They stock everything they sell, so it’s easy to get merchandise from them immediately, in spite of being on the other side of the country.”

Bob Dreebin, another winner, won the Audio-Technica BP-4073 shotgun microphone. “You’ve got to be dedicated! When someone told me there is a 50-day giveaway at Location Sound, it immediately became a daily 5 AM routine for me to go to my computer and do my entries and my tweets. They gave away prizes ranging from $200 to $4,600, including a set Lectrosonics transmitter-receiver wireless unit, so I could tell that Location Sound had done an amazing job working with the various manufacturers to offer such a wide array of gifts. I was happy to win anything; I wasn’t after a particular item. The whole experience was a lot of fun!” The Audio-Technica microphone complements his collection of microphones very well, and he’ll use it for future projects.

Dreebin has worked as a motion picture sound recording engineer for over 30 years. A Hollywood native, he moved to Arizona 35 years ago and has been commuting to Los Angeles for all of his projects. He specializes in television commercials and has done the sound for Dodge, Chevy, Jello, and Visa commercials. “Commercials are great,” he says, “They range anywhere from one day to six or seven days in length, they are always with a different crew, always in a different place. Always different professional challenges.”

Dreebin owns most of his own gear, and he admits it’s an expensive business: “A lot of expense to purchase the gear, to maintain it and repair it, and a lot of expense in turn-over of gear. That’s why winning a piece of gear is so great for sound mixers.” He has used Location Sound as his source for equipment, advice, and rentals during his entire career. He likes the fact that Location Sound is employee-owned because he feels that everyone at LSC is dedicated to the success of their customers. “Location Sound is a great, great business. Everybody there is very friendly, and they really care about what they are doing. It’s unlike any other store.”

Location Sound’s giveaway planning was months in the making. Angelica Dewlow, Location Sound’s Marketing Director said, “Before relaunching our website, I asked our team what we could do to entice customers to visit our new site. ‘How about a raffle?’, suggested Michael Paul, our Technical Director. From that point on, Steve Joachim, our Sales Manager started calling on all the manufacturers he could think of. They came through in an amount of over $29,000! It was such an incredible bounty that I had no other choice but to call the giveaway what it was, the Most Awesome 50 Days of Audio Gear Giveaways Ever!”

From the company’s point of view, the website relaunch and giveaway was a huge success. Location Sound’s average monthly website traffic is up 67%, with online sales already surpassing 2012’s numbers. Angelica Dewlow said, “Since we’ve never done a giveaway before, we didn’t know what to expect. We certainly didn’t expect that many entries! It was also gratifying to see customers sharing their excitement over the giveaway on social media. This was definitely a fun way to let everyone in the industry know about our new website. We’re glad to be our customers’ first choice and meet their professional audio needs.”

About Location Sound Corporation
Location Sound opened its doors in January of 1977 with a mission to be the one-stop facility for production sound mixers for all their sales, rental, and equipment service needs. More than 36 years later, the client roster now also includes production companies, broadcast companies, law enforcement and private security firms, universities, houses of worship, government agencies, and more. Location Sound is known for its excellent customer service and unparalleled depth of inventory: No matter the industry, Location Sound remains committed to providing sound professionals the equipment they need for their critical recording needs, while delivering unmatched support services before and after the sale. More information at www.locationsound.com

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EASTWEST Virtual Instruments, the Perfect Fit for Pro Tools 11

EASTWEST PLAY 4 Software Provides Full AAX and 64-Bit Support

Hollywood, CA (October 1, 2013) – EASTWEST (soundsonline.com), the industry leader in soundware and virtual instrument development for 25 years, announces Pro Tools 11 compatibility for their entire catalog of award-winning instruments. With clientele that spans the who’s who of the music, film, television, games, multimedia and performing arts, EASTWEST provides professionals with the very best music creation tools available, now ready to be used with Pro Tools 11 including AAX and 64-Bit support.

The company released the newest version of its proprietary software PLAY 4 to support all their collections with Avid’s new AAX format. This will allow Pro Tools 11 users to work with EASTWEST’s virtual instruments in 64-bit, greatly improving performance. Doug Rogers, founder of EASTWEST, says: “PLAY 4 and Pro Tools 11 make the perfect combination. Many of the top composers in the world rely on EASTWEST and in the past have had to make compromises to their workflow to achieve their creative goals. At EASTWEST, we strive to help composers create outstanding music with the highest quality Virtual Instruments, without compromise, using innovative engineering and technology. The quality of the instruments we provide put a lot of demands on the DAW software, but Pro Tools 11 is now perfectly suited to meeting those demands and allowing professional media composers to take their creativity to a higher level.”

PLAY 4 also includes new time-stretch software optimized for loops (with sync to sequencer); offers a new mixer page (with sub-channels for mic positions), background loading, SSL/EW FX suite that includes SSL EQ & Dynamics Channel, SSL Transient Shaper, SSL Stereo Compressor, EASTWEST Expanded Convolution Reverb, and many other new features.

Andrew Wild, Avid Marketing Manager, commented: “Play 4 coming to AAX 64-bit for Pro Tools 11 is exciting news for musicians and composers who will experience an exponential boost in power for the creative freedom to use more of EASTWEST’s vast collection of Virtual Instruments than they ever thought possible and press beyond technical limitations to make the best sounding music.”

Over 30 EASTWEST/Quantum Leap award-winning collections are now Pro Tools 11 compatible, including EASTWEST’s famous Hollywood series including Brass, Strings and Woodwinds (all editions), the Symphonic Orchestra and Symphonic Choirs (all editions), Fab Four, Goliath, Gypsy, Ministry of Rock, Ministry of Rock 2, Pianos (all editions), Ra, Silk, Solo Violin, Stormdrum 2 and 3, Voices of Passion, The Dark Side, collections such as Complete Composers Collection 2, Complete Composers Collection 2 Professional (which will include a site license for recording studios), and Spaces. “We are proud to be a leader in the music creation industry and to be able to offer Pro Tools 11 compatibility to our customers,” says Doug Rogers.

About EASTWEST
EASTWEST has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for 25 years, setting the industry standard as the most critically acclaimed soundware developer. More about EASTWEST at soundsonline.com and soundsonline-forums.com on Facebook and Twitter.

About Avid
Through Avid Everywhere, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

Media Contact for EASTWEST:
Music Marcom
Martina McConnon
e: martina@musicmarcom.com
v: 610-577-4982
www.musicmarcom.com

Hal Leonard Publishes Digital Performer for Engineers and Producers

Music production, mixing, film scoring & live performance

Montclair, NJ (September 23, 2013) Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, has released Digital Performer for Engineers and Producers by David E. Roberts. This new Quick Pro Guide is designed to help producers and engineers to get to work quickly and efficiently in Digital Performer, providing tips and tricks both for previous DP users and those who are accustomed to different DAWs.

Specifically focusing on music production, mixing, film scoring, and live performance, this valuable resource gets right down to the essential tasks. It provides insight that help the creative mind link existing knowledge to the most common and important activities implemented by DAW users at every level.

Author and noted DP guru David E. Roberts has been closely involved with the development of this innovative DAW software since 1993; he is also responsible for artist/VIP support at MOTU and has been training new users for the past 20 years. Considering Roberts’ depth of experience, this Quick Pro Guide offers a uniquely succinct path to understanding and eventually mastering Digital Performer.

The accompanying DVD-ROM provides helpful and supportive video tutorials featuring Magic Dave Roberts when he reveals the insider tips and tricks that have kept Digital Performer at the forefront of DAW technology since its inception.

About the Author

David E Roberts has lectured at Berklee School of Music, Middle Tennessee State Universtity, University of Colorado, and Massachusetts College of Art, pus he has been a featured speaker at Macworld Expo. He has also been a presenter at numerous trade shows, including NAMM, NAB, and Musikmesse Frankfurt. He continues to work with local and international artists and is currently running the recording studio for legendary music producer Al Kooper. Since 1993, Roberts has been a product specialist for MOTU’s hardware and software products, including Digital Performer. With an instrumental background (playing bass and guitar since age 12), influence from his mother who is a writer and a teacher, and with his extensive experience building and running studios throughout the ‘80s, Roberts is a uniquely qualified author, especially on the topic of all things Digital Performer.

Digital Performer for Engineers & Producers
Hal Leonard Books $16.99 (US)
Inventory #HL 00333220
ISBN: 9781458402240
Width: 8.5″ Length: 11.0″ 200 pages, DVD-ROM included
www.halleonardbooks.com and www.onstageandbackstage.wordpress.com

Media contact:
Music Marcom
Martina McConnon
e: martina@musicmarcom.com
v: 610-577-4982

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Hal Leonard Publishes The Bruce Swedien Recording Method

Learn from the music engineer who recorded and mixed the biggest-selling albums of all time!

Montclair, NJ (September 19, 2013) – Bruce Swedien’s impact on popular music is undeniable. Engineers at all levels use Swedien’s recordings as a definitive sonic standard. The Bruce Swedien Recording Method is a timeless reference for anyone interested in capturing and mixing the best possible music recordings. From recording and mixing Michael Jackson’s albums (Off the Wall, Thriller, Bad, Dangerous, Invincible, and HIStory), to many Quincy Jones hits (The Dude, Back on the Block, Q’s Jook Joint, and many more), to the music of greats from Count Basie, Duke Ellington, the Brothers Johnson, and Natalie Cole, Bruce Swedien has always operated at the highest level of excellence and expertise.

The Bruce Swedien Recording Method explains many of the techniques Swedien has used to capture unforgettable drum, bass, guitar, keyboard, vocal, string, and brass sounds. Learn his rationale for selecting and placing microphones; see the innovative techniques he has used to create a technical workflow that emphasizes the importance of musical considerations; feel the passion invested by this iconic music engineer into doing whatever it takes to find the perfect sound for everything he records, whether tracking or mixing.

The accompanying DVD-ROM contains never-before-seen footage of Bruce Swedien working through a mix, explaining what he thinks about and why he works the way he does during the recording and mixing process. He further reveals what he looks for in a recording and the steps he takes to imprint his characteristic world-class sonic signature on the music he mixes.

“For someone who wants to learn how to record great music, there’s no one better to emulate than Bruce Swedien. Pay attention to how he records music, but just as important, pay attention to why he records music and to the care and love that go into how he works,” writes Quincy Jones in the book’s foreword. The Bruce Swedien Recording Method provides the reader with a unique insight into the approach and the mindset Swedien used to record the best-selling records of all time.

About the Author

Five-time Grammy winner – and thirteen-time Grammy nominee – Bruce Swedien recorded and mixed the best-selling album in the history of recorded music, Michael Jackson’s Thriller, yet he was first publicly recognized in 1962 with a Grammy nomination for Frankie Valli and the Four Seasons’ “Big Girls Don’t Cry.” Swedien has also been awarded ten Grammy certificates and two ASCAP composer awards, and has been nominated for five TEC Awards. His standard of excellence was established early in life as the child of active symphony musicians. Long renowned as the best in the business, Swedien resides in Florida with his high school sweetheart, Bea, and has a world-class studio on his property along with an amazing collection of new and classic microphones. He generously shares his recording techniques and philosophies in his master class, “In the Studio with Bruce Swedien.”

Please contact Music Marcom if you would like a review copy of this book, arrange for an interview with the editor or obtain excerpts for reprints.
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

The Bruce Swedien Recording Method
$39.99 (US)
Inventory #HL 00333302
ISBN: 9781458411198
Width: 8.5″ Length: 11.0″ 334 pages
More at: www.halleonardbooks.com and www.onstageandbackstage.wordpress.com

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iZotope Announces Nectar® 2

Treat Your Voice to the Next Iteration of Nectar in October 2013

iZotope Inc., Cambridge, MA (September 18, 2013) – iZotope Inc., a leading audio technology company, has announced the next version of iZotope’s award-winning vocal processing technology, Nectar. Coming in October 2013, Nectar 2 will bring the best of digital innovation and analog character into a complete set of tools specifically for voice.

“We were excited to revisit what made Nectar so ideal as a vocal processing plug-in,” says Brett Bunting, Product Manager for iZotope Inc. “We’ve spent a lot of development time incorporating new ideas designed with our users in mind. Nectar 2 users won’t believe how quickly they’ll be able to recreate classic vocal sounds or invent brand new ones.”

With Nectar 2, add character to tracks with modeled plate reverb, harmonic saturation, and new creative effects. Stay in tune, remove distracting breaths without the need for audio editing, transform a single vocal take into a harmonized ensemble, and much more.

Highlighted Features
- Add harmonies to vocal tracks with the new Harmonizer. Play with intelligent automatic settings or define your own with a MIDI controller.
- Add space and character to vocals with the EMT 140-modeled Plate Reverb module, featuring a unique saturation control to emulate the original plate’s preamp.
- Finesse vocal takes quickly with the new Pitch Editor and Breath Control plug-ins.
- Explore seven new creative effects in the new FX module.
- Dive in with a streamlined Overview panel for simple adjustments and added metering for visual feedback.
- Choose from 150+ new presets in styles that range from classic to modern.

Pricing
Customers who purchased Nectar after August 1, 2013 will receive a free upgrade to Nectar 2 upon release. Special upgrade pricing will be available for all previous Nectar and Nectar Elements customers upon release.

Availability
Sign up to hear when Nectar 2 becomes available: www.izotope.com/nectar2.

Compatibility
Nectar 2 can be used as plug-ins in your favorite host. Supported plug-in formats include 64-bit AAX (Pro Tools 11), RTAS/AudioSuite (Pro Tools 7.4-10), VST, VST 3, and Audio Unit.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. For more information on iZotope products, please visit www.izotope.com.

Media Contact:
Music Marcom
Martina McConnon
martina@musicmarcom.com
610-577-4982

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Backbeat Books Publishes The Jazz Guitar Handbook


A complete course in all styles of Jazz

Montclair, NJ (September 17, 2013) – The Jazz Guitar Handbook is a thorough step-by-step guide to mastering one of the most creative and challenging types of music on the guitar. Starting with simple blues-based riffs over basic chord sequences, the book leads the reader rapidly to advanced harmony and improvisation. Along the way it teaches all the scales, chords, and theory guitar players need to make their way in jazz. The Jazz Guitar Handbook covers a wide range of styles, including jazzy blues, swing, bebop, modal, jazz-funk, Gypsy, and more.

The highlights include:
- An illustrated history of jazz guitars and guitarists
- More than 100 exercises and musical examples in notation and tab
- All the essential scales and chords
- The fundamentals of modern jazz harmony and improvisation
- Advice on choosing a guitar for jazz
- A 96-track CD of exercises, scales, chords, and backing tracks

Easy to use and useful for players at various levels, this volume is a must-have reference for players looking to expand their jazz skill set. “I would recommend this to any jazz guitar teacher looking for a book to use with serious students, it will provide both an excellent road map of sequential subject matter to cover, as well as a lot of the material that you would normally have to write by hand,” says Doug Perkins of the Jazz Guitar Society.

About the author
Rod Fogg is a guitarist and writer, based in London, England, where he performs, teaches, and runs workshops. He is the author of The Electric Guitar Handbook and How To Read Music and the co-author of Django Reinhardt: Know The Man, Play The Music and The Totally Interactive Band Bible.

The Jazz Guitar Handbook
$29.99 (US)
Inventory #HL 00333188
ISBN: 9781480341043
Width: 9.25″, Length: 11.0″ ,256 pages, plus CD

Please contact Martina McConnon at Music Marcom for interviews with the author, high-resolution pictures, reprint excerpts, and review copies of the book: Martina@musicmarcom.com or call 610-577-4982

Backbeat Books is an imprint of Hal Leonard Performing Arts Publishing Group www.backbeatbooks.com and onstageandbackstage.wordpress.com

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iZotope Releases RX™ 3: A Complete Audio Repair Suite

Built for the Toughest Audio Repair Tasks in Music, Post Production, and more

IBC, Amsterdam, Netherlands, (September 12, 2013) - iZotope Inc., a leading audio technology company, has released the much-anticipated update to its spectral audio editing and repair suite, RX. RX 3 and RX 3 Advanced provide audio professionals with a completely redesigned user interface, the ability to reduce or remove reverb, clean up dialogue in realtime, and new features for post production, music production, mastering, and more.

“Anytime you put a microphone on a sound and record it—whether it’s a vocal, an acoustic guitar, or a snare drum – you’re going to pick up a variety of unwanted noises. These user experiences are what RX is built on,” explains Alex Westner, Director of Product Management at iZotope, Inc. “RX 3 now provides even more features to help enhance audio for all musical applications, from simple podcast recording to professional mastering.”

Key Features: What’s New in RX 3 Advanced?
- Remove or reduce reverb from audio using the new Dereverb module.
- Clean up dialogue in real time with the new Dialogue Denoiser.
- Monitor your audio and loudness compliance using Insight™, iZotope’s comprehensive metering suite, now included with RX 3 Advanced.
- Advanced features and settings for Declip, Declick, Time & Pitch, Channel Operations and more.

What’s New in RX 3?
- Work up to six times faster than before in the RX 3 standalone application, thanks to intelligent DSP and optimized multicore processing.
- Time-saving features like a completely redesigned user interface, the new RX Document format and multi-file workflow.
- Addition of audio recording and monitoring, SRC™ sample rate conversion, waveform statistics, and more.
- Overall enhancements to Denoise and Declip modules, parametric EQ, drawing and selection tools, MBIT+™ dither, and more.

Used everywhere from Hollywood post production studios to leading sound editing facilities, iZotope RX 3 transforms troubled recordings into professional-grade material with remedies for noise, clipping, hum, buzz, crackles, and more. With an intuitive spectral editor and 10+ intelligent modules, RX 3 enables you to fix troubled audio with unprecedented power and precision.

For more information on RX 3 and RX 3 Advanced, visit www.izotope.com/rx.

Compatibility
RX 3 works as a standalone application, or as a suite of plug-ins for use in a host, including many popular DAWs and NLEs. Supported plug-in formats include AAX for Pro Tools 11, RTAS, Audio Suite, VST & VST 3, and Audio Unit.

Pricing and Availability
RX 3 and RX 3 Advanced are available now.
Through September 27, 2013, get RX 3 for $249 (Reg. $349/ €285) MSRP or get RX 3 Advanced for $749 (Reg. $1199 / €919) MSRP.
RX 2 or RX 2 Advanced users who purchased after July 1, 2013 will receive a free upgrade to RX 3. Users of previous RX versions can log in to their iZotope accounts at www.izotope.com/myaccount for upgrade information and special upgrade pricing.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. For more information on iZotope products, please visit www.izotope.com.


Media Contact:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com
www.musicmarcom.com

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Emmy Award Winner Felipe Borrero Is A Winner At Location Sound

Industry veteran walks away with a PSC PowerStar LiFE Power Distribution System valued at $1,835

North Hollywood, CA (September 10, 2013) –Location Sound’s Most Awesome 50 Days of Audio Gear Giveaways Ever (at http://www.locationsound.com/most-awesome-audio-gear-giveaway) has been running since July and continues to make audio professionals very happy. The most recent winner is Felipe Borrero who has won a PSC PowerStar LiFE Power Distribution System.

“Flip” Borrero has enjoyed a very successful career as a professional sound mixer: He has been in the business for over 40 years and worked on countless movies and television shows. He was nominated for a CAS Award for outstanding achievement in Sound Mixing, and in 1999 won a Primetime Emmy Award for Outstanding Sound Mixing for The Rat Pack (1998).

Borrero currently works on the TV show Enlisted that will air on the FOX Network on October 18, 2013. He was going to buy the PSC PowerStar LiFE Power Distribution System when he found out that his boom operator had just won a microphone, one of the many prizes of the Location Sound giveaway. “This actually works!”, he thought. “It’s not like the lottery where millions of people enter. Because only audio professionals enter this contest, the odds are much greater to actually win something. I entered 3 times and then I won!”

This prize couldn’t have come at a better time. Borrero had actually retired from his job 10 years ago and he had sold his equipment at that point, worth over $100,000, for pennies on the dollar. In 2009, he decided to come back to the industry and to mixing sound but he didn’t want to re-invest in his own equipment. Winning the prize at the LSC giveaway was a more than welcome surprise.

Borrero has been renting equipment at Location Sound for over 30 years. “I’m probably one of their first customers. I used to shop with them even before there was a West Coast location. Now, I go to their North Hollywood store all the time”, he said. “The customer service is like doing business with friends. They have respect for what I do, and they bend over backwards to help me. I remember that when one of my machines broke down, the Location Sound staff opened the store in the middle of the night for me, they got me a machine, and I was off and running the next day.”

Registration for Location Sound’s giveaway will continue at http://www.locationsound.com/most-awesome-audio-gear-giveaway until September 24, 2013, with new prizes and new winners every day. Website visitors can enter to win many high-priced and high-quality items such as Sound Devices’ 664 Field Mixer/Recorder, Lectrosonics’ UCR411/UM400A Wireless UHF System, and many others. A complete prize list is accessible at http://www.locationsound.com/most-awesome-audio-gear-giveaway-prize-list

Customers can enter up to three times a day. Bonus entries are made possible if a customer, AFTER completing the entry form, uses the Twitter “share” button to tweet the giveaway (must have Twitter account to do this). With this option, one person can potentially have up to 6 entries each day. Once a customer wins, however, they will no longer be eligible for the other prizes. The giveaway is open to all legal residents of the United States, 18 years of age or older, excluding residents of Florida, New York, Puerto Rico and all other U.S. territories. For complete Official Rules, go to http://www.locationsound.com/most-awesome-audio-gear-giveaway-official-rules.

About Location Sound Corporation
Location Sound Corp. opened its doors in January of 1977 with a mission to be the one-stop facility for production sound mixers for all their sales, rental, and equipment service needs. More than 36 years later, the client roster now also includes production companies, broadcast companies, law enforcement and private security firms, universities, houses of worship, government agencies, and more. Location Sound is known for its excellent customer service and unparalleled depth of inventory: No matter the industry, Location Sound will get anyone the sound equipment for their critical sound recording needs, while providing unmatched support services before and after the sale. For more information, please visit www.locationsound.com

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