Archive by Brian McConnon

Hal Leonard Publishes Power Tools for Cubase 7

Master Steinberg’s powerful multi-platform audio production software

Montclair, NJ (October 25, 2013)Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping Power Tools for Cubase 7 by Matthew Loel T. Hepworth.

Cubase is a program that transforms your computer into a complete recording studio, providing every button, knob, switch, and fader found in a hardware-based studio, plus a few extra controls that don’t normally exist in that realm. Cubase 7 offers practically unlimited tracks for musicians, producers, and music enthusiasts alike, limited only by the power of the host computer. With so many options, the processes of composing, recording, editing, mixing, and mastering can be challenging, but Power Tools for Cubase 7 will help the reader easily and efficiently take advantage of all that creative power and flexibility.

Power Tools for Cubase 7 was written with the new user in mind. First, you’ll learn the process of installation and proper studio configuration. Then, you’ll learn the foundations of rudimentary Cubase operations; how to avoid common mistakes; how to properly record and edit MIDI instrument and audio tracks, and how to use techniques that produce smoothly polished and powerful results. Finally, you’ll learn how to add mastering treatments for a professional-sounding, competitive, punchy, shiny, and loud mix!

The included DVD-ROM contains valuable supporting material and actual Cubase session files that add to the in-depth learning experience provided by Power Tools for Cubase 7.

About the Author
Matthew Loel T. Hepworth has been teaching music technology since 1984 and is the author of many how-to videos as well as other books on music and audio software. He consults on, records, mixes, and masters audio projects for many clients, including Air Supply, Devil Driver, Foothill Drive, Gene Swift, the Jonni Lightfoot Band, the Red Rock Hot Club, Supersofar, and many others. The son of two educators, he has the unique ability to thoughtfully teach people how to use complex music products and software. Hepworth plays a variety of instruments, including bass guitar, guitar, and the very unusual Theremin. He also provides video services to various dance companies and corporate clients and uses a 48-input mobile recording system to capture live concert performances into Cubase. He regularly travels the world to consult with recording studios and he frequently provides technical support for motion picture and photographic production teams.

Power Tools for Cubase 7
$39.99 (US)
Inventory #HL 00333397
ISBN: 9781458413680
Width: 7.5″ Length: 9.0″ 328 pages, DVD-ROM included

More information at www.halleonardbooks.com

Media Contact:
Please contact Music Marcom for review copies, author interviews and excerpts:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

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Hal Leonard Publishes Beyond Mastering

“This is the perfect trail guide for musicians, engineers and anyone else interested in how the universe of sound operates.” – Jovino Santos Neto, Brazilian American jazz pianist, composer, and arranger

Montclair, NJ (October 22, 2013) – Hal Leonard, the musician’s best source of books on the music business, audio technology, instrument history and more, releases Beyond Mastering, the highly anticipated second book by mastering engineer Steve Turnidge.

In his first book, Desktop Mastering, Turnidge gave readers a tour of his unique approach to mastering, all the while providing glimpses of his mind-set and resulting workflow. Now, in Beyond Mastering, he unveils the physics and philosophy that drives the mastering engineer. He has found parallels between mastering music and mastering life, and he helps the reader to find the internal state required to achieve happiness and success.

Beyond Mastering is full of guiding principles gained from Turnidge’s 25-plus years in art and technology. He expresses universal truths with a mix of anecdotes, analogies and metaphors, and reveals ways to truly enjoy work and be more productive when fully integrating your profession into the rest of your life.

The book is written for the audio enthusiast who wants to get a better handle on deeper aspects of the art and craft of mastering. It is also for people who enjoy reading philosophical ideas that extend beyond routine education, and for those who want to better understand the world of audio, frequency, and amplitude.

“Although it can seem impossible at times, we can make peace with the demands of making a living and our passion. We can make a life that includes everything we really need. For those who are paying attention to the doors that are opening, rather than the one that just closed, the book may be the way in.” – Frank Sheldon, Guitar Craft

“Steve was the first person to ever do mastering for me on my songs, and let me witness firsthand what his process could do to fix a multitude of sins on the original recordings… In this latest book, Beyond Mastering, the deeper part of Steve Turnidge’s mind comes out and shows incredible insight gleaned from this lifetime living inside of creative music and technology (technology that he not only owns and uses, but also has designed, invented, and sold around the world).” – Gordon Raphael, producer (The Strokes)

About the Author
Steve Turnidge is a noted mastering engineer at UltraViolet Studios with vast professional experience, a history of service in the international audio community, an entrepreneurial outlook that utilizes all available levels of technology, an intellect that finds incredible keys to universal truths and insights, and scores of albums and thousands of licensed music tracks to his credit. Turnidge also has an electronics background as a designer for Rane Corporation, and he currently designs and fabricates modular hardware synthesizers at Synthwerks, as well as guitar pedals for Pigtronix.

Media Contact:
Please contact Music Marcom for review copies, author interviews and excerpts:
Martina McConnon v: 610-577-4982 e: martina@musicmarcom.com

Beyond Mastering
$24.99 (US)
Inventory #HL 00333850
ISBN: 9781458474513
Width: 5.5″ Length: 7.75″ 262 pages
More information at www.halleonardbooks.com

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“Scary Deals”: Save 60% at Soundsonline.com until 10/31/2013!

Select 3 EASTWEST/QUANTUM LEAP titles and save 60% off the retail price

Hollywood, CA (October 22, 2013) Soundsonline.com, the industry leader in virtual instruments distribution, is offering Scary Deals this month, which allows musicians to purchase any 3 of the eligible EASTWEST/QUANTUM LEAP virtual instruments for 60% off the individual retail price.

All eligible titles can now be played with EASTWEST’s newest version of its proprietary software PLAY 4to support Avid’s new AAX format. This will allow Pro Tools 11 users to work with EASTWEST’s virtual instruments in 64-bit, greatly improving performance. PLAY 4 is compatible with all popular hosts (see compatibility chart). PLAY 4 also includes new time-stretch software optimized for loops (with sync to sequencer); offers a new mixer page (with sub-channels for mic positions), background loading, SSL/EW FX suite that includes SSL EQ & Dynamics Channel, SSL Transient Shaper, SSL Stereo Compressor, EASTWEST Expanded Convolution Reverb, and many other new features.

Purchasers can choose any three or more products from EASTWEST’s 20 eligible collections. The 60% discount will be available until October 31, 2013.

For complete promotion details and ordering information, visit http://www.soundsonline.com/Scary-Deals or http://www.soundsonline-europe.com/Scary-Deals for European purchasers. Promotional offers may not be combined.

About EASTWEST
EASTWEST (www.soundsonline.com) has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for 25 years, setting the industry standard as the most critically acclaimed soundware developer.

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iZotope Releases Nectar 2 Production Suite


Flawless vocal production is just a click away

AES, New York City, (October 18, 2013) - iZotope Inc., a leading audio technology company, has released Nectar® 2 Production Suite. Designed specifically for voice, Nectar 2 harnesses the power of iZotope’s award-winning vocal technologies to quickly and easily treat your voice to sweet results. Whether you’re tracking or mixing, Nectar 2 is designed to deliver professional vocals fast.

“When developing Nectar 2, we focused on adding cutting edge tools like the new Harmony and FX modules, as well as classic tools that have made vocal recordings sound great for decades, like the new EMT 140-modeled plate reverb,” says Brett Bunting, Product Manager at iZotope. “By providing all the tools necessary to create a unique vocal chain, we’re excited to make working with vocals even more inspiring for our users.”

Exclusive to the new Nectar 2 Production Suite, two additional plug-ins are included for perfecting your vocal sound. Pitch correction is simpler than ever with the new Pitch Editor plug-in, and you can remove distracting breaths without tedious, time-consuming editing with the new Breath Control plug-in.

Key Features
Explore eleven powerful tools within Nectar 2: Harmony, Plate Reverb, FX, Pitch, Delay, De-Esser, Saturation, Compressors, Gate, EQ, and Limiter.

- Add impact and space to a vocal track with a new EMT 140-modeled Plate Reverb
- Transform a vocal take into a dynamic, harmonized ensemble of up to twelve voices with a few mouse clicks or by playing your MIDI with the Harmony module.
- Get smooth, pitch-perfect takes quickly with new dedicated Pitch Editor and Breath Control
plug-ins.
- Expand your palette of vocal sound with seven new creative effects in the new FX module.
- Tweak each module’s powerful settings and controls in the Advanced View, or make quick adjustments in the streamlined Overview panel.
- Switch easily between Tracking and Mixing modes to improve vocals at all stages of production.
- Hear instant results with over 150+ new presets inspired by current and classic vocal styles.
For more information about Nectar 2, visit www.izotope.com/nectar.

Pricing & Availability
Nectar 2 Production Suite, featuring the dedicated Pitch Editor and Breath Control plug-ins, will be available for $219 through October 30, 2013 (regular MSRP $299 USD / €185 EURO).
Customers who purchased Nectar after August 1, 2013 will receive an email with a free upgrade to Nectar 2 Production Suite upon release.
Users of Nectar 1 or Nectar Elements can log in to their iZotope accounts at www.izotope.com/myaccount for upgrade information and special upgrade pricing.

Compatibility

Nectar 2 can be used as plug-ins in your favorite host. Supported plug-in formats include 64-bit AAX (Pro Tools 11), RTAS/AudioSuite (Pro Tools 7.4-10), VST, VST 3, and Audio Unit.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. iZotope was recently honored with an Emmy® Award for Outstanding Achievement in Engineering Development for its flagship audio repair suite, RX® For more information on iZotope products, please visit www.izotope.com.

Media Contact
Music Marcom
Martina McConnon
e: martina@musicmarcom.com
v: 610-577-4982

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Hal Leonard Publishes The Invention of the American Guitar

The Pre-Civil War Innovations of C. F. Martin and His Contemporaries edited by Robert Shaw and Peter Szego

Montclair, NJ (October 17, 2013) - In time for C. F. Martin and Co.’s 180th anniversary this October, Hal Leonard Books is publishing Inventing the American Guitar ($50), the first book to describe the early history of American guitar design in detail. With essays by prominent writers and spectacular color photographs of almost fifty guitars, many of which are newly discovered, this book tells the story of how a European instrument was transformed into one with all of the design and construction features that define the iconic American flat-top guitar – all within a mere twenty years.

The person who dominates this history is C. F. Martin Sr., America’s first major guitar maker and the founder of the Martin Guitar Company, which continues to produce outstanding flat-top guitars today. After emigrating from his native Saxony to New York in 1833, Martin quickly established a guitar-making business, producing instruments modeled after those of his mentor, Johann Stauffer of Vienna. By the time he moved his family and business to rural Pennsylvania in 1839, Martin had absorbed and integrated the influence of Spanish guitars he had seen and heard in New York. In Pennsylvania, he evolved further, inventing a uniquely American guitar that was fully developed before the outbreak of the Civil War.Inventing the American Guitar traces Martin’s evolution as a craftsman and entrepreneur and explores the influences and experiments that led to his creation of the American guitar that is recognized and played around the world today.

The book includes fold-out pages of schematic drawings of two early Martin guitars: the Austro-German Style Martin Guitar and the Spanish Style Martin Guitar. An additional forty-five two-page color profiles of important guitars, including detail photos, measurements, and bracing diagrams, fill this beautiful coffee table hardcover. Contributing essayists include David Gansz, an expert on early American guitar maker James Ashborn; Antiques Roadshow appraiser and Martin expert Richard Johnston; luthier and early Martin and Spanish guitar scholar David LaPlante; Arian Sheets, Curator of Stringed Instruments at the National Music Museum, University of South Dakota; and James Westbrook, a scholar of 19th-century European guitar making.

About the editor
PETER SZEGO is a connoisseur, collector, and player of 19th-century American banjos and guitars who headed the team that created the book. He lives in Princeton, NJ and is available for interview.

About Martin Guitar

C.F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 180 years. It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder. The company is also known for producing high-quality, popular acoustic guitar strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better. Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers. They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Inventing the American Guitar
Hardcover
ISBN 9781458405760
308 pages, 10.5″ x 11″, 4-color, heavily illustrated throughout

Hal Leonard Books is an imprint of Hal Leonard Performing Arts Publishing Group
www.halleonardbooks.com | onstageandbackstage.wordpress.com

Please contact Music Marcom for interviews with Peter Szego, print excerpts and review copies:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

Hal Leonard Publishes Down the Rhodes – The Fender Rhodes Story

The Fender Rhodes story told in interviews with the greatest musicians of all times

Montclair, NJ (October 14, 2013)Down the Rhodes: The Fender Rhodes Story is the first and only book documenting how the Rhodes changed the sound of music and was part of the greatest hits and most influential music ever recorded. Invented by Harold Rhodes as a rehabilitation tool for soldiers in World War II, the Fender Rhodes piano both revolutionized and empowered musicians to explore a new, electric frontier of music.

Through interviews with a remarkable cast of music notables, the book takes an insider’s look into how this electric piano has played an integral role in the creation of a wealth of music, from the 1960s through today. Down the Rhodes: The Fender Rhodes Story brings together a large collection of prominent artists to talk about their music and experiences with the Fender Rhodes: Michael Bearden, George Benson, Stanley Clarke, Chick Corea, D’Angelo, Eumir Deodato, George Duke, Larry Dunn, Donald Fagen, Ronnie Foster, Rodney Franklin, Robert Glasper, Jay Graydon, Dave Grusin, Don Grusin, Onaje Allan Gumbs, Ellis Hall, Herbie Hancock, Lalah Hathaway, Rami Jaffee, Bob James, Quincy Jones, Ramsey Lewis, Jeff Lorber, Robin Lumley, Ray Manzarek, Les McCann, Marcus Miller, Steve Molitz, John Novello, David Paich, Jerry Peters, Greg Phillinganes, James Poyser, Patrice Rushen, Joe Sample, Lenny White, Maurice White, Vince Wilburn Jr., Allee Willis, the CBS musical instruments staff, and others.

A Blu-ray of the documentary film about the Fender Rhodes Electric Piano, on which Down the Rhodes is based, is included with each book. Readers can enjoy rare moments with some of the greatest artists of all times and learn how the Rhodes inspired their music.

The modern-day revival of the instrument’s popularity, the intimate stories, and the never-before-seen photographs of artists and pianos make this book a must-have for anyone interested in keyboards, piano and music history. A special Limited Edition is presented in a beautiful leather case, Down the Rhodes is a definite collector’s item and a wonderful gift. More information at www.HalLeonardBooks.com – including video samples of the movie.

About the authors
Gerald McCauley is from Los Angeles and has an extensive production career, working with many prominent artists and songwriters in the music industry. He worked as A&R Director for Monster Music, where his projects included 3 Doors Down’s concert DVD The Better Life (Rarities Edition), and served as A&R/Production Consultant for the Grammy Award-winning George Benson/Al Jarreau album Givin’ It Up. His debut release, The McCauley Sessions, and his CD/DVD Gerald McCauley’s West Coast All-Stars Live Sessions have become favorites among music lovers worldwide.

Benjamin Bove lives in Los Angeles and is a pianist and television music composer, and the Fender Rhodes piano is essential to his sound. Exposed to the Rhodes at the age of 14, Bove became a resident expert over the next decade, restoring and custom building Fender Rhodes pianos. As a graduate from the State University of New York at Buffalo, he worked in production for E! Entertainment and drew on his experience to produce Down the Rhodes: The Fender Rhodes Story. Currently working on his debut record, Bove is being lauded as a young force to watch in a new generation of Rhodes pianists.

Down the Rhodes: The Fender Rhodes Story
$44.99 (US)
Inventory #HL 00119290
ISBN: 9781480342422
Width: 10.0″ Length: 10.0″ 288 pages, Blu-ray with documentary included!
More information at www.halleonardbooks.com

Please contact Music Marcom if you’d like to interview the author, print an excerpt or would like to request a review copy of the book:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

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Hal Leonard publishes The Power in Cakewalk SONAR

Experience the horsepower in SONAR, the new exciting digital audio workstation from Cakewalk

Montclair, NJ (October 9, 2013) Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping The Power in Cakewalk SONAR, the Quick Pro Guide to all the core features along with powerful new workflows: recording, editing, mixing, and releasing.

Every chapter presents the most up-to-date approach to working in SONAR, helping the user to simplify the appearance of the program so they can focus more on the music and less on the technology. The book will show how to develop practices and techniques that provide a solid foundation for creativity, efficiency, and productivity.

Learn how to navigate SONAR’s enhanced Skylight user interface with Auto and Timeline Zooms and with Smart Grid. Edit audio and MIDI tracks using the enhanced Smart Tool and powerful Piano Roll view and get the most creative potential out of the Matrix view.

William Edstrom, Jr. also teaches how to bring a project from start to finish using virtual MIDI instruments, audio tracks, and loops, followed by the application of ProChannel effects to craft a track into a professional and polished mix. To conclude the production workflow, he demonstrates how to render a multi-track project down to a stereo file suitable for burning to a CD or uploading to the Web. The accompanying DVD-ROM contains valuable video tutorials that will help you see how the techniques described in the text apply to real-life creative scenarios.

About the Author
William Edstrom, Jr. (Milwaukee, WI), an author, audio engineer, and business owner, is best known for his video tutorials on DAW technology, mixing, mastering, and plug-ins for Groove 3. He has a degree in Electrical Engineering, plays guitar and bass, and has decades of experience in all aspects of recording and sound reinforcement. A lifelong student, instructor, and the creator of Lilacwriter.com – an online co-writing tool for songwriters – Edstrom is an alumnus of Berklee College of Music, the Milwaukee School of Engineering and Harvard Business School.

The Power in Cakewalk SONAR
$16.99 (US)
Inventory #HL 00333874
ISBN: 9781476806013
Width: 8.5″Length: 11.0″, 222 pages, DVD-ROM included

More information at www.halleonardbooks.com

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Hal Leonard publishes Power Tools for Ableton Live 9

Master Ableton’s Music Production and Live Performance Application

Montclair, NJ (October 7, 2013) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping Power Tools for Ableton Live 9 by Jake Perrine, an Ableton certified trainer with years of experience and an unmatched passion for making music with Ableton Live.

The author convincingly explains how Live sets itself apart from other programs, especially when it comes to working on live performance. The book explains why Ableton Live is the premier choice when making beats, remixing, live recording, DJing, live looping, sound design, electronic music, hip-hop, and much more.

Unlike other books about Live that simply explain its features like a second manual, this hands-on book contains a series of exercises that walk the user through all the features needed to produce professional-sounding music. “The goal is to get you making music as quickly as possible using the key features and learning specific techniques that will help you reach your goals,” says Perrine. He guides the reader through the creation of an actual track from start to finish, plus he explains how to use Live 9 in your DJ performances. In addition, there is plenty of practice using Live 9 with the included audio content, video tutorials, excises, audio samples, and third-party plug-in demos contained on the accompanying DVD-ROM.

A substantial appendix section offers discussions of important non-Ableton-specific topics, including digital audio basics, components of a producer’s studio, considerations when buying a DAW computer, and more. Whether you want to DJ, make mash-ups and remixes, play with a band, or build epic dance anthems from scratch, this book will show you all you need to know to achieve your goals with Ableton Live 9.

About the Author
Jake Perrine, an Ableton certified trainer and WarpAcademy.com curriculum director, has been making electronic music for over 25 years. In addition, he has over a decade of experience teaching audio production at the college level. So, not only does he know what he’s talking about, he knows how to make sure you know what he’s talking about.

Power Tools for Ableton Live 9
$39.99 (US)
Inventory #HL 00333217
ISBN: 9781458400383
Width: 7.5″Length: 9.0″
300 pages, DVD-ROM included
More information at www.halleonardbooks.com

Media Contact:
Please contact Music Marcom for review copies, author interviews and excerpts:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

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It’s a Wrap!

Location Sound’s “Most Awesome 50 Days of Audio Gear Giveaways Ever” proved to be a home run for the pro audio dealer

North Hollywood, CA (October 2, 2013) Location Sound’s Most Awesome 50 Days of Audio Gear Giveaways Ever has made a lot of sound professionals very happy, but all good things must come to an end. The prizes included a large array of high-quality audio gear from renowned manufacturers such as Sound Devices, Lectrosonics, Sanken, Denecke, and many more.

“It was well worth playing, that’s for sure,” says Brent LeStage, the Grand Prize winner. LeStage won a 664 Field Production Mixer by Sound Devices valued at $4600 on the last day of the giveaway. He entered the giveaway faithfully almost every day of the 50 days. “I was really struck by the quality of merchandise they were giving away. That’s what motivated me to enter as frequently as I did. The 664 Field Production Mixer is top of the line.”

LeStage is a professional sound mixer who is working on a variety of film, television, and corporate video projects. Though he lives and works on the East Coast, he started ordering gear from Location Sound over the last year. “They make it so easy and convenient,” he praises. He orders most of his gear on www.locationsound.com or by calling their knowledgeable team. “They ship it to me overnight. They stock everything they sell, so it’s easy to get merchandise from them immediately, in spite of being on the other side of the country.”

Bob Dreebin, another winner, won the Audio-Technica BP-4073 shotgun microphone. “You’ve got to be dedicated! When someone told me there is a 50-day giveaway at Location Sound, it immediately became a daily 5 AM routine for me to go to my computer and do my entries and my tweets. They gave away prizes ranging from $200 to $4,600, including a set Lectrosonics transmitter-receiver wireless unit, so I could tell that Location Sound had done an amazing job working with the various manufacturers to offer such a wide array of gifts. I was happy to win anything; I wasn’t after a particular item. The whole experience was a lot of fun!” The Audio-Technica microphone complements his collection of microphones very well, and he’ll use it for future projects.

Dreebin has worked as a motion picture sound recording engineer for over 30 years. A Hollywood native, he moved to Arizona 35 years ago and has been commuting to Los Angeles for all of his projects. He specializes in television commercials and has done the sound for Dodge, Chevy, Jello, and Visa commercials. “Commercials are great,” he says, “They range anywhere from one day to six or seven days in length, they are always with a different crew, always in a different place. Always different professional challenges.”

Dreebin owns most of his own gear, and he admits it’s an expensive business: “A lot of expense to purchase the gear, to maintain it and repair it, and a lot of expense in turn-over of gear. That’s why winning a piece of gear is so great for sound mixers.” He has used Location Sound as his source for equipment, advice, and rentals during his entire career. He likes the fact that Location Sound is employee-owned because he feels that everyone at LSC is dedicated to the success of their customers. “Location Sound is a great, great business. Everybody there is very friendly, and they really care about what they are doing. It’s unlike any other store.”

Location Sound’s giveaway planning was months in the making. Angelica Dewlow, Location Sound’s Marketing Director said, “Before relaunching our website, I asked our team what we could do to entice customers to visit our new site. ‘How about a raffle?’, suggested Michael Paul, our Technical Director. From that point on, Steve Joachim, our Sales Manager started calling on all the manufacturers he could think of. They came through in an amount of over $29,000! It was such an incredible bounty that I had no other choice but to call the giveaway what it was, the Most Awesome 50 Days of Audio Gear Giveaways Ever!”

From the company’s point of view, the website relaunch and giveaway was a huge success. Location Sound’s average monthly website traffic is up 67%, with online sales already surpassing 2012’s numbers. Angelica Dewlow said, “Since we’ve never done a giveaway before, we didn’t know what to expect. We certainly didn’t expect that many entries! It was also gratifying to see customers sharing their excitement over the giveaway on social media. This was definitely a fun way to let everyone in the industry know about our new website. We’re glad to be our customers’ first choice and meet their professional audio needs.”

About Location Sound Corporation
Location Sound opened its doors in January of 1977 with a mission to be the one-stop facility for production sound mixers for all their sales, rental, and equipment service needs. More than 36 years later, the client roster now also includes production companies, broadcast companies, law enforcement and private security firms, universities, houses of worship, government agencies, and more. Location Sound is known for its excellent customer service and unparalleled depth of inventory: No matter the industry, Location Sound remains committed to providing sound professionals the equipment they need for their critical recording needs, while delivering unmatched support services before and after the sale. More information at www.locationsound.com

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EASTWEST Virtual Instruments, the Perfect Fit for Pro Tools 11

EASTWEST PLAY 4 Software Provides Full AAX and 64-Bit Support

Hollywood, CA (October 1, 2013) – EASTWEST (soundsonline.com), the industry leader in soundware and virtual instrument development for 25 years, announces Pro Tools 11 compatibility for their entire catalog of award-winning instruments. With clientele that spans the who’s who of the music, film, television, games, multimedia and performing arts, EASTWEST provides professionals with the very best music creation tools available, now ready to be used with Pro Tools 11 including AAX and 64-Bit support.

The company released the newest version of its proprietary software PLAY 4 to support all their collections with Avid’s new AAX format. This will allow Pro Tools 11 users to work with EASTWEST’s virtual instruments in 64-bit, greatly improving performance. Doug Rogers, founder of EASTWEST, says: “PLAY 4 and Pro Tools 11 make the perfect combination. Many of the top composers in the world rely on EASTWEST and in the past have had to make compromises to their workflow to achieve their creative goals. At EASTWEST, we strive to help composers create outstanding music with the highest quality Virtual Instruments, without compromise, using innovative engineering and technology. The quality of the instruments we provide put a lot of demands on the DAW software, but Pro Tools 11 is now perfectly suited to meeting those demands and allowing professional media composers to take their creativity to a higher level.”

PLAY 4 also includes new time-stretch software optimized for loops (with sync to sequencer); offers a new mixer page (with sub-channels for mic positions), background loading, SSL/EW FX suite that includes SSL EQ & Dynamics Channel, SSL Transient Shaper, SSL Stereo Compressor, EASTWEST Expanded Convolution Reverb, and many other new features.

Andrew Wild, Avid Marketing Manager, commented: “Play 4 coming to AAX 64-bit for Pro Tools 11 is exciting news for musicians and composers who will experience an exponential boost in power for the creative freedom to use more of EASTWEST’s vast collection of Virtual Instruments than they ever thought possible and press beyond technical limitations to make the best sounding music.”

Over 30 EASTWEST/Quantum Leap award-winning collections are now Pro Tools 11 compatible, including EASTWEST’s famous Hollywood series including Brass, Strings and Woodwinds (all editions), the Symphonic Orchestra and Symphonic Choirs (all editions), Fab Four, Goliath, Gypsy, Ministry of Rock, Ministry of Rock 2, Pianos (all editions), Ra, Silk, Solo Violin, Stormdrum 2 and 3, Voices of Passion, The Dark Side, collections such as Complete Composers Collection 2, Complete Composers Collection 2 Professional (which will include a site license for recording studios), and Spaces. “We are proud to be a leader in the music creation industry and to be able to offer Pro Tools 11 compatibility to our customers,” says Doug Rogers.

About EASTWEST
EASTWEST has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for 25 years, setting the industry standard as the most critically acclaimed soundware developer. More about EASTWEST at soundsonline.com and soundsonline-forums.com on Facebook and Twitter.

About Avid
Through Avid Everywhere, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

Media Contact for EASTWEST:
Music Marcom
Martina McConnon
e: martina@musicmarcom.com
v: 610-577-4982
www.musicmarcom.com

About

The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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