Archive by JC Costa

New Configurator Aims to Redefine Middle Atlantic Customer Experience


Fairfield, NJ––Middle Atlantic Products is unveiling a new web-based configuration tool that enables customers to easily select, configure, quote and purchase the precise infrastructure system to fit their project needs. Based on extensive research and feedback from the company’s integration partners, the platform was developed to improve nearly every facet of the customer experience.

Available in October, this new tool will allow users to create a personalized design with the right products and accessories for any type of system along with a priced materials list. Further enhancing the company’s website, which was redesigned earlier this year, this new configuration tool will be accessible from anywhere in the world with internet access, on any browser-enabled device.

Designed for anyone from beginner to expert, users can be guided through the configuration process or they can choose to build a system at their own pace.
With built-in intelligence to ensure that only components that fit can be selected and smart recommendations along the way, the Configurator helps users build the most effective and reliable system.

Commenting on the new configuration tool, Middle Atlantic VP of Sales Dan Tarkoff said, “We wanted to build a solution that would radically improve the ease with which customers do business with us. We have the broadest range of products in the industry and wanted a way to simplify the process of finding the right fit for every project. The Configurator gives them the freedom to design configure, customize and order reliable systems whenever they want.”

The Configurator enables users to export CAD and other design documents to be easily integrated into their standard design process. It enables 24/7 access to a stored history of user projects, the ability to create new projects, and convenient direct online ordering.

Users interested in being the first to be notified when the tool goes live can sign up at http://www.middleatlantic.com/config.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

GP Marketing Awarded Broadcast Rep of the Year

GP Marketing won the Broadcast Rep of the Year Award at the Middle Atlantic sales meeting prior to InfoComm 2014.

Based in Redmond, Washington, GP Marketing represents Middle Atlantic Products for the Broadcast market in Washington, Alaska, Idaho, Oklahoma and Montana.

Commenting on the award, Middle Atlantic Broadcast Sales Manager Dave Amoscato said, “The main thing that made GP Marketing successful was really focusing on the marketplace and driving business from the end user to the sale. Spending the time to get specifications and doing what was needed to demonstrate and position Middle Atlantic product for key sales targets. They consistently created a lot of opportunities for us in the Broadcast segment.”

Photo caption (left to right): Dan Tarkoff, Whitt Adams, Middle Atlantic; Gary Ponto, GP Marketing, Inc.; Marco Colindres Middle Atlantic.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us <http://www.legrand.us

Tracy Named To New Post in Middle Atlantic Growth Strategy

Fairfield, NJ––Mark Tracy has been appointed to the newly created role of Vice President Strategic Business and Market Development for Middle Atlantic Products and the Commercial AV division of Legrand North America. Led by the Middle Atlantic brand, Legrand Commercial AV offers foundational infrastructure products to installing contractors, including Wiremold wire and cable management solutions and C2G cable assemblies.

Part of an aggressive growth strategy for the company, this and related moves are intended to provide customers with the widest range of products and new technologies to improve system reliability and facilitate installations, and maintain the exceptional level of quality and support for which Middle Atlantic is known.

Working closely with company president Mike Baker, Tracy will be responsible for supporting growth for Middle Atlantic and Legrand Commercial AV through the addition of new products, businesses and the development of new market applications and channels.

Tracy will also represent Middle Atlantic and Legrand Commercial AV in key industry groups and work to evolve the company’s value proposition to an ever-expanding customer base to build complementary business alliances and identify, facilitate and integrate strategic acquisitions.

In a simultaneous move, Tim Troast has been appointed to the position of Director of Product Management for Middle Atlantic in charge of New Product Development and Product Line Management.

Commenting on the new appointments, Baker said, “Mark’s extensive product and market knowledge, 20 years of building relationships within the AV community and grasp of today’s technology perfectly position him to help us in developing a successful overall strategy to grow our business.

“We are excited to welcome Tim to the Director of Product Management position. He has demonstrated a passion for our customers and business and a willingness to jump in and make a difference.”

Troast joined Middle Atlantic in 2013 after spending 13 years at Pitney Bowes holding various sales and marketing positions, combining formal education and on the job experience in marketing and product line management. Baker noted, “Tim has the necessary tools to help us develop the next chapter in our history. With a customer-centric approach, he will leverage internal resources to develop innovative solutions that solve real world problems for our integrators today and for tomorrow.

“These moves confirm that growth continues to be a priority since Middle Atlantic’s acquisition by Legrand in 2011. Our goal is simple. We want to use every opportunity possible to ensure our customers have the very best products, services and support they need to be successful in today’s highly competitive marketplace.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Middle Atlantic Unveils New Customer-Focused Website

Fairfield, NJ––Middle Atlantic Products has launched a new, totally re-imagined website to improve the user experience and help its customers find the exact information they need from the company’s extensive product offering.

Exceptionally useful, middleatlantic.com features an elegant new look, easy to navigate design and a wealth of downloadable information including Revit®, CAD and Visio™ drawings, Designer™ and Racktools® free design software, white papers, and easy to reference A&E specifications.

The new website includes a separate page for every rack model offered by Middle Atlantic with dynamic specification information and complementary products for that specific model. For example, a customer can simply click to a specific rack to see a variety of appropriately sized vertical power strips for that model.

A unique Market Solutions section demonstrates how Middle Atlantic products are used to build systems for Commercial A/V, Broadcast, Residential A/V, Security, Structured Cabling and Education applications.

New videos are constantly being loaded onto the website as an easy and effective way of helping customers find and evaluate the right product with tips and tricks to facilitate and improve their installation and use.

A Live Chat feature demonstrates Middle Atlantic’s commitment to its customers by providing a new means to communicate directly with the company’s support team during support hours.

Interactive, wide-ranging and entirely dedicated to the customer, middleatlantic.com marks a significant evolutionary step for the company.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com, or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Troast Joins Middle Atlantic Product Development Team

Tim Troast

Fairfield, NJ––Middle Atlantic has named Tim Troast as Director of Physical Infrastructure Products, an integral part of the company’s Product Development Team.

In this newly created position, Troast will oversee the development of Middle Atlantic rack and enclosure products and related options. He will drive innovation for a range of new installation products and services that help save time and labor costs for integrators in all market segments.

Troast will also work closely with product managers for power and thermal products to further strengthen the company’s integrated approach to ensuring system reliability. The benefits of integrated mounting systems are one of the key factors that have made Middle Atlantic a leading provider for infrastructure products.

Troast brings extensive experience in product marketing and development to Middle Atlantic. For the past 13 years, he has worked at Pitney Bowes, most recently as Director––Core Product Marketing, where he excelled at solving complex system problems. Tim has an MBA in Marketing & Management from Seton Hall University and a BS degree in Chemistry from the University of Miami.

Commenting on Troast’s appointment, Middle Atlantic Director of Product Management and Business Development Mark Tracy said, “I look forward to Tim’s unique contribution in terms of ideas, experience, and leadership as we develop innovative new products and services. With his expertise, Middle Atlantic will continue as the right choice to help our integrator customers deliver exceptional systems and user experiences.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Pro Tech Marketing Awarded Broadcast Rep of the Year

Fairfield, NJ––The Broadcast Rep of the Year Award was won by Pro Tech Marketing at a recent Middle Atlantic Products sales meeting held prior to InfoComm 2013.

Pro Tech Marketing represents Middle Atlantic for the Broadcast market in New Mexico, Arizona, Colorado, Utah, Wyoming and El Paso, Texas.

Commenting on the award, Middle Atlantic Regional Sales Director Whitt Adams said, “Pro Tech Marketing made a conscientious effort to create a team with the technical background and comprehension needed to sell high-tech systems. They are knowledge-providers and problem-solvers with an emphasis on applications. We appreciate Pro Tech’s hard work, and dedication, and are proud to present them with this prestigious award.”

Photo caption (left to right): Jaylon Shane (Pro Tech), Dave Amoscato and Diane Cote (Middle Atlantic), Shane Tunnell and Paco Aguilar (Pro Tech), Whitt Adams (Middle Atlantic), Dean Hinton (Pro Tech).

For more information about Pro Tech Marketing, please click to www.protechm.com.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Middle Atlantic Introduces Sit Stand Functionality for ViewPoint™ Consoles


Middle Atlantic Products is introducing new height-adjustable Sit/Stand functionality for its family of ViewPoint™ consoles and technical furniture. Sit/Stand lift system functionality promotes proper ergonomics for healthy work environments, and is now available pre-installed in welded ViewPoint console bays or as a standalone work station model.

These new models feature three convenient pre-set height settings for fatigue elimination and increased user comfort, especially in multi-shift environments. The Sit/Stand lift legs do not intrude in equipment mounting bays, leaving the full console bay width available for equipment. Quick shipment is possible with a 3-week standard lead time, the same offered for all standard ViewPoint orders.

Available in the same variety of finishes as the complete ViewPoint system, the availability of new Sit/Stand models expands the line to make an offering that is ideal and flexible for a number of situations and uses.

All Viewpoint technical furniture ships fully welded for drastically reduced assembly times.

For more information about the ViewPoint Series and Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Unveils Mobile Videoconference Display System

In a move to provide unparalleled support for the technology powering today’s AV systems, Middle Atlantic Products announced the new VTC Series Mobile Videoconferencing & Presentation Cart System at the 2013 NAB Show. Designed with generous equipment mounting space, the VTC Series is a versatile mobile cart system for broadcast floor monitoring, videoconferencing and presentation applications.

The VTC Series was engineered with industry-leading screen capacity, supporting single screens up to 80” or dual large screens up to 70” built to support up to 250 lbs in screen weight. Its welded steel frame is UL Listed, tip and weight tested.

Versatile equipment mounting is made possible throughout every area of the VTC Series, which was designed with up to 15 total rackspaces. The cart was designed with the company’s patent-pending Lever Lock™ tool-free mounting system. The Lever Lock plate, ideal for Codecs, media extenders, power supplies and other small devices, is easy to install and service.

The VTC cart’s base features rackmount space for heavier components, such as UPS systems that offer point of use protection. The lower frame provides 4 rackspaces that are ideal mounting for switchers and processors, and can accommodate tower-style PCs.

Several options greatly increase the versatility of the VTC Series. A removable 12 space rack frame option is available, and allows for easy pre-staging, integration and maintenance access. Also available are storage drawer, work surface and speaker shelf options.

For more information about the VTC Series and Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.
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Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

Gold Named As Middle Atlantic Midwest Regional Sales Manager

Middle Atlantic Products has named Adam Gold as Midwest Regional Sales Manager. Gold’s territory includes Wisconsin, Iowa, Illinois, Kansas, Nebraska and Missouri for all market segments.

Adam has over 20 years of experience in Audio, Video, Control, Automation and Lighting for both the Commercial AV and Residential markets. Prior to joining Middle Atlantic, he worked with security start-up ACI Protection as a National Sales Manager and served as Regional Sales Manager for Crestron, Bose and Mitsubishi after starting in AV retail sales.

Asked about his appointment, Gold stated, “Middle Atlantic has a culture like no other manufacturer and it’s really nice to work for a company where the focus is on customer satisfaction and achieving that result by doing whatever it takes. That’s what excites me the most about this opportunity.”

Commenting on Gold, Midwest Regional Sales Director Robert Newhuis said: “Adam Gold has a history of successful sales and customer support along with outstanding management capability that complements all of the markets we service. We’re very pleased to add Adam to our Midwest Sales management team, his commitment to excellence, support and service makes him a perfect match to work with our Reps and customers in the field.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Appoints Bromberg As Western Regional Sales Manager

Middle Atlantic Products has appointed David Bromberg as Regional Sales Manager for the Western Region. Bromberg’s territory includes Southern California and Southern Nevada for all market segments and Arizona for Residential, Security and DataComm channels.

Prior to Middle Atlantic, Bromberg was Senior Business Development Manager and Senior Account Manager specializing in local and national Government Sales for TESSCO and Commscope, as well as Global Government Sales Manager at The Siemon Company where he opened up the company’s Federal Division.

Bromberg educational background includes an MBA from Pepperdine University’s Graziado School of Business and Management and a BA from California State University, Long Beach.

“Middle Atlantic is one of the most challenging starting positions at any of the companies I’ve worked for,” said Bromberg. “It’s been an awesome experience so far, like working with family. The culture, the people, and the response I’m getting from customers are unlike anything I’ve seen before.”

Asked about Bromberg’s appointment, Middle Atlantic Western Regional Sales Director Whitt Adams said, “David brings an outstanding track record of successful selling experience combined with excellent management skills that complements the core markets Middle Atlantic Products serves. I am so happy that David is now a part of our Western Sales Management Team, his commitment to the customer blends perfectly with our ‘Customer First’ philosophy.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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