Archive by PR Guy

GUITAR CENTER CELEBRATES NEW TIMES SQUARE STORE WITH THE ROOTS LIVE IN CONCERT

Award-winning firm Eight Inc. hired to design GC’s new flagship store location and redefine retail experience for NY consumers.

ANNOUNCEMENT HIGHLIGHTS:

Flagship Times Square Store opens Thursday, August 7
Unique state-of-the-art in-store elements include Guitar Center’s The Platinum Club; a Fender-custom shop where craftsmen tailor guitars to unique specifications; a full DJ experiential department; a boutique pedal selection in a stunning 360-degree display; and 28,000 square feet of guitars, drums, keys, DJ, recording, live sound and more
The Roots to celebrate occasion with a special Times Square concert
Grand Opening festivities continue through the weekend with exclusive savings, giveaways, a display featuring Eric Clapton’s iconic “Blackie” Fender Stratocaster and more

Los Angeles, CA (July 23, 2014): Guitar Center has announced the grand opening of the retailer’s brand new store location in world-renowned Times Square, further cementing Guitar Center as the leading force in the industry. The new store is located at 218 W. 44th St. and opens its doors at 7 p.m. on Thursday, August 7, 2014. This opening coincides with another milestone for Guitar Center as the retailer celebrates its 50th anniversary year.

Standing as the 262nd store nationwide, Guitar Center Times Square location is housed in what was the original New York Times building, updated with a modern look by award-winning design firm Eight Inc. (Apple, Nike). True to all Guitar Center stores, the Times Square location will foster a hands-on environment in which customers are encouraged to interact with the wide selection of instruments and a dedicated staff of unparalleled experts.

To commemorate such a momentous occasion, Guitar Center will host a Grand Opening Weekend, kicking off on Thursday night with a performance by hip-hop icons and current Tonight Show house band The Roots, across the street from the new store at the Best Buy Theater. Tickets will be given away at New York-based Guitar Center locations in the days leading up to the event. Locations and times can be found at http://guitarcenter.com/timessquare.

Guitar Center Times Square will feature a number of programs such as in-house lesson facility Guitar Center Studios, free Recording Made Easy classes, in-house rental department, a hands-on electronic music department, and onsite guitar repair service GC Garage. Innovative features unique to this location include a Fender custom shop where craftsmen tailor guitars to unique specifications,a boutique pedal selection in a stunning 360-degree display, and The Platinum Club, which showcases top-of-the-line, high-end luxury guitars.

“Joining the caliber of retailers that have established a presence in Times Square over the years is a huge accomplishment and a statement as to how far the brand has come,” says Mike Pratt, Guitar Center CEO. “By opening a Guitar Center in such a visible, high-traffic area as Times Square, we are able to open more eyes to the inherent joy that comes from playing an instrument. The store is amazing, and we can’t wait to share it with our customers. It’s a proud moment for all of us at Guitar Center.”

“Guitar Center is one of the few brands out there working to inspire people to make music. They are able to survive in a culture that supports creativity and musicianship, just like us,” says Questlove. “New York is where I reside and Times Square is the heartbeat of the city, so to have Guitar Center in the center of it all is an exciting moment for New York musicians.”

Additionally, throughout the weekend the Times Square store will feature exclusive savings, gear giveaways and free events. Eric Clapton’s “Blackie” Fender Stratocaster, purchased by Guitar Center for $959,500 at a Christie’s Auction to raise funds for Crossroads Centre Antigua, will be on display all weekend, and Dream Theater’s John Petrucci will be greeting customers in the store on Saturday at 2 p.m.

Store Address
218 W. 44th Street, New York, NY 10036

Store Hours
Mon-Friday 11:00am – 9:00pm
Saturday 10:00am – 9:00pm
Sunday 12:00pm – 6:00pm

About The Roots:
Formed in 1987 in Philadelphia, PA, the legendary Roots Crew consists of Black Thought (MC), Ahmir “?uestlove” Thompson (drums), Kamal Gray (electronic keyboards), F. Knuckles (percussion), Captain Kirk Douglas (electronic guitar), Damon Bryson (sousaphone) and James Poyser (electronic keyboard). Having previously released twelve projects, The Roots have become one of the best-known and most respected hip-hop acts in the business, winning four GRAMMYs, including “Best R&B Album” for Wake Up!, “Best Traditional R&B Vocal Performance” for “Hang in There” (with John Legend) and “Best Group or Duo R&B Vocal Performance” for “Shine.” The ensemble was most recently nominated for “Best Rap Album” for the 2011 release of undun. This brings the band’s GRAMMY nomination count to twelve. Additionally, The Roots have also become the faces of Philly’s “Fourth of July Jam,” an annual concert held during the Fourth of July with the biggest names in music, and “The Roots Picnic,” a yearly star-studded mix of musicians that has become a celebrated institution during awards season. Recently The Roots were named one of the greatest live bands around by Rolling Stone and became the official house band on The Tonight Show starring Jimmy Fallon, where they currently perform every Monday-Friday. The Roots celebrated the release of their 11th album, then you shoot your cousin, in May 2014.

About Guitar Center:
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment, with more than 262 stores across the U.S. In addition, the Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1984. This year marks the 50th anniversary of Guitar Center’s historic first-steps to helping people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com

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Preliminary Technical Program for 137th Audio Engineering Society Convention Is Now Online

— Workshops, papers, networked audio sessions and others will offer discussions on the latest developments in recording, live sound, broadcast and streaming, gaming audio and much more —

New York, NY, July 21, 2014 — The preliminary Technical Program is now online for the 137th Audio Engineering Society Convention, which will take place Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California. AES137 is gearing up to be bigger and better than ever before, with top professionals and audio enthusiasts in attendance for three days of exhibits and four days of content tailored to those in the fields of recording, broadcast and streaming, live sound, audio for gaming, mixing and mastering, system integration and more. Taking place in the heart of the revitalized L.A. Live entertainment district in downtown L.A., AES137 will feature a comprehensive Technical Program that includes Paper Sessions, Workshops, Special Events, Student & Career Development Events, Network Audio Sessions, Broadcast & Streaming Media Sessions, Product Design Sessions, Historical Events and Standards Committee meetings.

The itinerary of Workshops is growing, with more presenters and topics being added by the week. More than a dozen Workshops are currently confirmed, with sessions including “21st Century Vinyl,” “Using AES67 Networking,” “Analog Tape in a Digital World,” “State of Digital Distribution,” “The End Is Near! The Pressing Need to Preserve Historic Analog Sound Recordings: An Overview of Strategies and Best Practices” and more. Additionally, several dozen Paper presentations are already scheduled, grouped by topics including Spatial Audio; Transducers; Room Acoustics; Cinema Sound, Recording & Production; Perception; Education; Signal Processing; Applications in Audio; and Audio Signal Processing.

This year’s Networked Audio track, chaired by noted networked audio engineer Tim Shuttleworth, explores the ever-broadening applications of digital audio on local and wider area networks – of particular interest to recording engineers and studios, FOH/live sound engineers, and contractors and system integrators. From Audio-over-IP used across continents in the broadcast sector, to super-low-latency audio transfer in the studio environment, to low-latency systems for live sound reinforcement in fixed installations and touring systems, the medium of choice is increasingly a high performance Ethernet/TCP/IP network. Workshops and Tutorials will cover the history of audio networking as well as leading-edge developments, with session titles including “Using AES67 Networking — Practical issues in AES67 Deployment”; “Software Tools for Telematic Performances”; “Large Scale AVB Networks/AVDECC Control”; “Implementation of a Large Scale Ethernet AVB Audio Network at ESPN”; and “Using Audio Content Over IP Technology in Public Radio.”

AES Executive Director Bob Moses stated, “We are more excited than ever to be presenting such a wide range of topics at AES137, and we are extremely lucky to be welcoming some of the audio industry’s top innovators to share their expertise with the rest of the AES community. As we say, ‘If It’s About Audio, It’s At AES,’ and that is eminently true for the upcoming convention in L.A. Whatever your specialty, there are sessions tailored to what you do that will feature insights into the latest technologies, industry trends and standards that you will hear about first at the AES convention. You really must not miss this one. See you in L.A. in October!”

Further detailed information on the AES137 Technical Program, visit http://www.aes.org/events/137/program/.

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Audio-Technica Names Alliance Audio Visual Group Its Rep of the Year

STOW, OH, July 21, 2014 — Audio-Technica, a leading manufacturer of wired and wireless microphones, headphones and accessory products for over 50 years, has recognized Los Alamitos, California-based Alliance Audio Visual Group as its Rep of the Year for the 2013/2014 fiscal year. The award was presented to Alliance’s Matthew Jensen, General Manager and Account Executive. Alliance represents Audio-Technica in the region of Southern California and Nevada.

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives during the InfoComm Expo on June 18, 2014, in Las Vegas, Nevada. The A-T Rep of the Year recipient was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll award. Alliance Audio Visual Group was acknowledged for its consistent success in the areas of sales, marketing and customer service.

David Marsh, Audio-Technica Director of Sales, Professional Markets said, “We are proud to once again honor Alliance Audio Visual Group as our Rep of the Year. The Alliance team has continually distinguished itself with a high level of service and support. We appreciate the attention and level of service they give to their customers, and their knowledge of the A-T product line.”

For more information, please visit www.audio-technica.com.

Photo Caption: Pictured L-R: Doug Swan, Audio-Technica National Director of Sales & Marketing, Professional Markets; David Marsh, Audio-Technica Director of Sales, Professional Markets; Vince Mancuso, Audio-Technica National Sales Manager, Professional Markets; Matthew Jensen, Alliance Audio Visual Group General Manager, Account Executive; Jim Chase, Alliance Audio Visual Group Account Executive; Kenny Andrews, Alliance Audio Visual Group Account Executive; Andrew Pernetti, Audio-Technica Sales Manager, Professional Markets; and Philip Cajka, Audio-Technica President & C.E.O. Not available for the photo: Karen Lopez, Alliance Audio Visual Group Office Manager. Photo credit: Corey Walthall, Clyne Media.

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The Recording Academy® Producers & Engineers Wing® Showcases High-Resolution Audio at CE Week in New York

Listening Event on June 24 and Panel on June 25 Highlight New Developments in Convenience of High-Resolution Audio and Its Distribution

SANTA MONICA, Calif. (July 16, 2014) — As part of its ongoing initiatives to promote sound quality and High-Resolution Audio, The Recording Academy® Producers & Engineers Wing® hosted two successful events in New York during CE Week, the Consumer Electronic industry’s official mid-year meeting, conference and new technology showcase, which this year took place June 23-26.

On June 24, the P&E Wing hosted a High-Resolution Audio Listening Event in partnership with DEG: The Digital Entertainment Group and the Consumer Electronics Association (CEA) at one of Manhattan’s premier studios, Jungle City Studios in the Chelsea district. The event marked a celebration of the recent announcement of an industry agreement for a formal definition for High-Resolution Audio and featured three-time GRAMMY®-winning engineer/mixer Chuck Ainlay; six-time GRAMMY-winning engineer/mixer Frank Filipetti; seven-time GRAMMY-winning mastering engineer Bob Ludwig; GRAMMY-nominated composer/engineer/producer David Chesky; AIX Records/iTrax.com founder and chief engineer Mark Waldrep and GRAMMY-nominated engineer Kevin Reeves. These audio luminaries took over the main control room at Jungle City and shared selections of master recordings provided by label partners Sony Music Entertainment, Universal Music Group, and Warner Music Group. The tracks were played to attendees through a JBL M2 Reference Monitor System, which was set up and tuned by JBL senior manager of Recording & Broadcast Marketing Peter Chaikin. Attendees were also able to experience High-Resolution Audio-capable gear throughout the facility from manufacturers Astell & Kern, dCS Ltd., Onkyo USA and Sony Electronics. Hi-res digital music retailers Acoustic Sounds and HD Tracks also presented some of the latest in master-quality recordings available to the public.

The following day, June 25, the P&E Wing and the DEG hosted a panel titled “Making High-Resolution Audio Accessible.” Conference attendees packed the Gallery at the Metropolitan Pavilion on Wednesday afternoon for the panel, which featured Sony Electronics Home Audio Division Product Marketing manager Aaron Levine, Onkyo USA National Marketing and Product Planning manager Paul Wasek, Universal Music Group vice president of Technology and Production Global Digital Business Jim Belcher, Warner Music Group Chief Technology Strategist Howie Singer, P&E Wing Senior Executive Director Maureen Droney and Sony Music Legacy Recordings vice president, Marketing, John Jackson. The panel, moderated by DEG senior director Marc Finer, discussed the steps that different facets of the music industry are taking to make High-Resolution Audio readily available to consumers. The panel concluded with a brief audience Q&A session.

Chuck Ainlay stated, “High-Resolution Audio is important for all kinds of music. It isn’t just for classical, or acoustic-based music, although of course those are wonderful places to hear what High-Resolution can offer. Hi-Res is simply the best way to capture the full spectrum of sound for any recording, so that listeners can hear it as it was intended to be heard.”

“In the past, people were not able to fully hear and appreciate the way the music sounded when it was first created, even on vinyl,” added Filipetti. “But today, listeners can hear the music in their home exactlylike we do in the studio when we record and mix it. All they have to do is demand it!”

Photo Caption 1: The High-Resolution Audio Listening Event, presented by the P&E Wing with DEG: The Digital Entertainment Group and the Consumer Electronics Association (CEA), at Jungle City Studios in the Chelsea District of Manhattan, June 24, 2014, during CE Week. Pictured with microphone is Frank Filipetti. Photo Courtesy of The Recording Academy®/Craig Barritt/WireImage. © 2014. Photographed by: Craig Barritt/WireImage.

Photo Caption 2: The P&E Wing-hosted panel “Making High-Resolution Audio Accessible,” June 25, 2014, at the Gallery at the Metropolitan Pavilion during CE Week. Pictured L-R: Marc Finer (event moderator), DEG senior director; Jim Belcher, Universal Music Group vice president of Technology and Production Global Digital Business; Howie Singer, Warner Music Group Chief Technology Strategist; Maureen Droney, P&E Wing Senior Executive Director; Aaron Levine, Sony Electronics Home Audio Division Product Marketing manager; Paul Wasek, Onkyo USA National Marketing and Product Planning manager; and John Jackson, Sony Music Legacy Recordings vice president, Marketing. Photo Courtesy of The Recording Academy®. © 2014.

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Genelec Now Shipping 8010 Active Monitor: the Smallest Member of the 8000 Series

NATICK, MA, July 14, 2014 — Genelec, the world’s pioneer in active monitoring, is now shipping the 8010 Active Monitor, the smallest member of the acclaimed 8000 product range. The 8000 Series is widely used in the high-end professional audio, mastering, post-production and broadcast market sectors around the world. Its professional heritage is reflected in the compact-sized 8010. Suitable for professional work in small studios, it offers accurate monitoring capability with ease of installation. The outstanding sound quality makes the 8010 ideal for small editorial studios and OB vans, and a perfect companion for portable recording devices and other mobile production work.

Featuring a balanced XLR input, 3-inch bass driver, 3/4-inch tweeter and efficient Class D power amplifiers – one for each driver – the 8010 produces more sound pressure level than might be expected from a monitor of this size. The Intelligent Signal Sensing ISS circuitry saves energy by automatically putting the monitor to sleep when the audio signal has been absent for a period of time. Once a signal is detected again, the monitor wakes up automatically. This circuitry can be bypassed when the automatic standby function is not desired.

A full range of versatile accessories is available for the 8010, which cover all mounting needs. For example, an elegant L-shaped table stand can be used to optimize monitor orientation toward the listening position and to minimize undesired sound reflections. Thanks to its exceptional sound quality, small size and universal power supply, 8010 is the perfect monitor companion for music production professionals on the move.

The 8010 Active Monitor is now available at a U.S. MSRP of $440.00 each.

For more information, please visit www.genelecusa.com/.

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Pensado Awards Announces Winners

Inaugural awards show, “recognizing the faces behind the sound,” reveals honorees in 16 categories

Live ceremony was highlighted by presentations from Neil Young and Sir Paul McCartney

LOS ANGELES, CA — The Fairmont Miramar in Santa Monica, California, was the place to be on June 28, 2014, as a standing-room-only crowd gathered for the inaugural Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado’s Place. A live video production of the ceremony is now online on the Pensado’s Place YouTube channel at http://youtu.be/sB7r2u2EWRs. The ceremony hosted a crowd of over 600 recording industry figures – some as proud nominees, some as presenters, some there to simply be a part of the evening – including Martina McBride, Neil Young, Rami Jaffee (Wallflowers, Foo Fighters, Pearl Jam), Manny Marroquin (Bruno Mars, Rolling Stones, Imagine Dragons), Jack Joseph Puig (Florence + the Machine, U2, Lady Gaga), Ron Fair (Christina Aguilera, Black Eyed Peas, Keyshia Cole) and many more. A special highlight was a taped tribute to the winner of the Pensado Giant Award from Sir Paul McCartney.

Co-hosts included singer-songwriter Lisa Loeb along with producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyoncé, Mariah Carey).

In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. The Pensado Awards acknowledges the following talented individuals and their work:

Game Changer Producer of the Year: Alex da Kid
Break Thru Songwriter: Kendrick Lamar for “Swimming Pools”
Spin Doctor DJ Award: DJ Ali and MAKJ
Outstanding Achievement in Sound for Film, Television and Gaming: Saturday Night Live and Alan Meyerson for The Amazing Spider-Man 2 and Call of Duty Modern Warfare 2
OMG! Mix of the Year: Tony Maserati and Manny Marroquin
Unique Project Studio: HeartsRevolution
Break Thru Mixer: Drumsonic Daniel
Best Non-English Song: Jeff Kung for “Suspended Memories”
Tracking Engineer: Ross Hogarth
Master of Mastering: Brad Blackwood
Live/FOH: John McBride
AIR Award (Best Assistant, Intern or Runner): Ghosts Web of SoundCap Audio
Outstanding Brand: Universal Audio/UAD and Vintage King Audio
Dave Pensado Educator Award: John McBride
Herb Trawick Visionary Award: Steven Slate and Alex da Kid
Pensado Giant Award: Al Schmitt, presented by Neil Young with a special video tribute from Sir Paul McCartney

A full list of nominees can be found at http://pensadoawards.com/award_categories.html.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, stated, “It was truly thrilling to be able to honor these winners and the rest of the nominees with the inaugural Pensado Awards. We thank them for their contributions to the industry.”

Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher) added, “So many talented individuals go unnoticed every year in the music industry, and the Pensado Awards was able to honor a few of these figures and congratulate them on a job well done. The show was a huge success, and we are excited at the prospect of doing it all again next year.”

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Photo Caption 1: Pictured L-R, front row: Pensado Awards Co-Host Lisa Loeb; Pensado Giant Award winner Al Schmitt; OMG! Mix of the Year winner Manny Marroquin; and Leon Pendarvis, Saturday Night Live musical director, recipient of the award for Outstanding Achievement in Sound for Film, Television and Gaming. Pictured L-R, back row: Game Changer Producer of the Year winner Alex da Kid; and Break Thru Mixer winner Drumsonic Daniel. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

Photo Caption 2: Pensado Award winners and presenters gathered on stage for the ceremony’s finale, with Dave Pensado (podium left) and Herb Trawick (podium right). Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

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AES 55th International Conference to Focus On Spatial Audio – Recording, Reproduction and Perception

New York, NY, July 10, 2014 — The AES 55th International Conference, focusing on Spatial Audio, is set to take place August 27-29, 2014, at the Helsinki Music Centre in Helsinki, Finland. Registration is open for this multi-day conference, which will bring together researchers and practitioners from all aspects of spatial audio, including recording and reproduction, perception, transmission, coding and more. Dedicated workshops will give a cutting-edge view of the practical implementation of spatial audio in applications such as broadcasting, game audio and the recording industry. Conference chairperson for this event is Lauri Savioja, along with Technical Program chair Ville Pulkki, Paper chair Tapio Lokki, and Workshop chairs Kalev Tiits and Florian Camerer. Conference sponsors are Aalto University, Genelec, Neumann, Nokia and the Sibelius Academy.

Spatial Audio – one of the largest research topics in the field of audio – has taken on ever-increasing importance and interest for both the professional and consumer audio markets. The 55th Conference will address the fundamental production and reproduction issues of multichannel audio systems, as well as techniques for creating and controlling multidirectional perceptions through headphones and loudspeakers.

The conference kicks off on Wednesday with an opening presentation titled “The Adventure of Spatial Sound Reproduction” given by chairperson Sascha Spors, which will be followed by three days of workshops, posters, papers and tutorials on Spatial Audio-related topics. Each day will offer up a variety of events on spatial sound techniques, engineering and psychoacoustics. Topics will include Sound Field Capture with Microphone Arrays and Proximity Microphones; Decoding of High Order Ambisonics; Sound Field Reproduction of Vibroacoustic Models; Immersive Multi-party Conferencing Systems; Evaluation of Sound Field Synthesis Techniques; and more. Additional events include a pre-conference tutorial entitled “Psychoacoustics and Technologies of Spatial Sound” given by Ville Pulkki and other spatial audio demonstrations at Aalto University, as well as a Thursday evening AES banquet in downtown Helsinki.

“Spatial Audio and its realized potentials have become hot topics at our conventions and conferences for several years now, and continue to grow,” states AES Executive Director Bob Moses. “With the increased challenges and opportunities brought about with ever-changing immersive audio products and entertainment, we continue to explore and set the standards, through conferences such as these, that will dictate production rules of audio perception for future generations. We are very excited to see what comes out of this conference as we look forward.”

For program details, registration, and travel information, visit http://www.aes.org/conferences/55/.

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Audio-Technica Unveils Blog Space at blog.audio-technica.com

— Informative blog features tips on practical, real-world miking and recording techniques,along with artist interviews and more —

STOW, OH, July 7, 2014 — Audio-Technica, a leading innovator in transducer technology for over 50 years, recently unveiled a blog, known as “Where It’s A-T,” at http://blog.audio-technica.com. With regularly updated content, the blog features artist interviews, guest blogger entries, helpful hints and tricks direct from top audio professionals, product spotlights and more. Topics of discussion have included feedback elimination, drum miking/recording, tips for choosing a HOW contractor, miking a guitar speaker, recording an upright bass, recaps of industry events, A-T rebates and many others.

Guest bloggers have included producer/mixer/engineer Ryan Hewitt (Red Hot Chili Peppers, Sheryl Crow, Blink-182) and Steve Lagudi (Testament, Exodus, Ill Nino), and interview subjects have included James Garcia (The Nerds), Frank Filipetti (Foreigner, James Taylor, Barbra Streisand), Richard Chycki (Dream Theater, Rush, Aerosmith), Joel Singer (award-winning engineer/mixer, co-founder and chief engineer of Music Mix Mobile) Jimmy Douglass (Pharrell, Justin Timberlake) and other industry leaders.

Please check the blog regularly for new features every week.

For more information, please visit www.audio-technica.com.

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Pensado Awards Ceremony Supported by Sponsor Partners

A varied collection of representatives from the recording, M.I. and audio education markets showed support for inaugural awards show, with many in attendance at the ceremony

LOS ANGELES, CA, July 7, 2014 — The Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado’s Place to acknowledge today’s emerging brand of music professional and “recognize the faces behind the sound,” held its inaugural live ceremony on the evening of June 28, 2014, at the Fairmont Miramar in Santa Monica, California. The ceremony was cited as a huge success, thanks to the many industry sponsors that pledged their support in the weeks and months leading up to the event. Most were also in attendance at the ceremony, a video production of which is currently being prepared for global online streaming beginning July 10, 2014, on the Pensado’s Place YouTube channel (https://www.youtube.com/user/PensadosPlace). A final list of the winners will be announced to the public as soon as the broadcast is available online.

The list of sponsors comprises some of the most prominent names in professional audio, M.I. and audio education. Title Sponsors included Audio-Technica, Avid, The Blackbird Academy, Blackout, The Recording Academy® Producers & Engineers Wing®, Recording Connection, Slate Media Technology, Studio 202 and Vintage King. Supporting Sponsors included Barefoot Sound, Bedrock LA, The EchoBar Recording Studios, Full Sail University®, G-Technology®, Gobbler, Indaba Music, iZotope, Larrabee Studios, McDSP, Mix with the Masters, Morris Light and Sound, Music Connection, PreSonus, Record Plant, SESAC, Studio at The Palms, Ultimate Ears and Universal Audio.

Roxanne Ricks, Artist Relations Manager and Events Specialist, Audio-Technica U.S., stated, “The Pensado Awards was a unique opportunity to show our support for all the people working behind the scenes that sometimes do not get the credit and visibility they deserve. Audio-Technica was proud to support these awards, as well as Pensado’s Place, as Dave Pensado and Herb Trawick have created a singular platform to provide a practical, real-world resource on the evolving craft of recorded music.”

“The Pensado Awards was a truly remarkable evening created by audio gods to honor the audio gods.” Commented Brian Kraft, COO, RRF (The Recording, Radio and Film Connection). “We are honored to be a sponsor.”

In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. The Pensado Awards acknowledges these talented individuals and their work, with awards in 16 categories. Categories include Game Changer Producer of the Year; Break Thru Songwriter; Spin Doctor DJ Award; Outstanding Achievement in Sound for Film, Television and Gaming; OMG! Mix of the Year; Unique Project Studio; Break Thru Mixer; Best Non-English Song; Tracking Engineer; Pensado Giant Award; Master of Mastering; Live/FOH; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Dave Pensado Educator Award; and Herb Trawick Visionary Award. A full list of nominees can be found at http://pensadoawards.com/award_categories.html.

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Photo Caption: Assembled sponsors, co-hosts, presenters and others involved in the inaugural Pensado Awards, pictured the evening of the ceremony, June 28, 2014, at the Fairmont Miramar in Santa Monica, California. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

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Pensado Awards Live Ceremony a Massive Success

Standing-room-only crowd packs the Fairmont Miramar ballroom for industry celebration, which will be available for online viewing July 10

LOS ANGELES, CA, June 30, 2014 — The Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado’s Place to acknowledge today’s emerging brand of music professional and “recognize the faces behind the sound,” held its inaugural live ceremony on the evening of June 28, 2014, at the Fairmont Miramar in Santa Monica, California. A video production of the event is currently being prepared for global online streaming beginning July 10, 2014, on the Pensado’s Place YouTube channel (https://www.youtube.com/user/PensadosPlace). Winners will be announced to the public as soon as the broadcast is available online.

The ceremony hosted a standing-room-only crowd of over 600 recording industry figures – some as proud nominees, some as presenters, some there to simply be a part of the evening – including Martina McBride, Neil Young, Rami Jaffee, Manny Marroquin, Jack Joseph Puig, Ron Fair and many more. A special highlight was a taped tribute to the winner of the Pensado Giant Award from Sir Paul McCartney. Co-hosts included singer-songwriter Lisa Loeb along with producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyoncé, Mariah Carey).

In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. The Pensado Awards acknowledges these talented individuals and their work, with awards in 16 categories. Categories include Game Changer Producer of the Year; Break Thru Songwriter; Spin Doctor DJ Award; Outstanding Achievement in Sound for Film, Television and Gaming; OMG! Mix of the Year; Unique Project Studio; Break Thru Mixer; Best Non-English Song; Tracking Engineer; Pensado Giant Award; Master of Mastering; Live/FOH; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Dave Pensado Educator Award; and Herb Trawick Visionary Award. A full list of nominees can be found at http://pensadoawards.com/award_categories.html.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are so very proud of the results of our inaugural Pensado Awards. We thank everyone involved for all their hard work in making our dream a reality. It was an amazing event, and we feel truly embraced by the recording industry. I don’t want to spoil too much of the fun – let’s just say that viewers at home are in for a real treat when the broadcast is made available online on July 10.”

Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher) added, “As a natural outgrowth of Pensado’s Place, the Pensado Awards were intended to honor today’s essential and up-and-coming figures in the art of record-making, and by all accounts the event exceeded our expectations. We hope viewers will enjoy the broadcast as much as we enjoyed the live ceremony.”

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

Photo Caption 1: L-R: Pensado Awards founders Dave Pensado and Herb Trawick, pictured at the live ceremony on June 28, 2014, at the Fairmont Miramar in Santa Monica, California. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

Photo Caption 2: L-R: Pensado Awards Co-Hosts Young Guru, Lisa Loeb, Marcella Araica and Chris Lord-Alge, pictured at the live ceremony on June 28, 2014, at the Fairmont Miramar in Santa Monica, California. Photo by Charley Gallay/Getty Images for The Pensado Awards. © 2014.

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