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Audio-Technica InfoComm 2013 Press Kit

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The Charity Angels on Board with Recording Industry Golf Tournament (RIGT) at Malibu Country Club

— The Charity Angels to provide $100,000 Shoot-Out, on-course poker game, chance to win companion airfare and a spin-to-win —

— Event’s organizers offering a one-time million-dollar shot, hole-in-one prizes and more —

Los Angeles CA, June 6, 2013 — The 2013 Recording Industry Golf Tournament (RIGT), which will be held Monday, June 24, 2013, at Malibu Country Club, is proud to add special opportunities from L.A.-based organization The Charity Angels to the day’s events. Aside from the tournament itself, The Charity Angels will be providing several games and promotional opportunities throughout the day. These include $100,000 Shoot-Out for four lucky Superticket holders; an on-course poker game; a chance to win companion airfare; and a “Spin-to-Win” game, where every Superticket holder walks away a winner (prizes include Golfsmith GIft Cards, $150 BBQ Sets, One Hope Wine, Pro V 1 Golf Balls and more). Other opportunities, provided by the event’s organizers, include a $1,000,000 one-shot Shootout for one player at the end of the tournament as well as a $1000 chipping contest opportunity for another lucky player. Hole-in-one prizes include $25,000 and $10,000 packages, and a Harley-Davidson motorcycle provided by Bartels Harley-Davidson in Marina Del Rey.

Newly announced sponsors include Blue Sky and Avid. Sponsors named previously include GC Pro, Sterling Audio, Dave Collins Mastering, Design FX Audio, Lurssen Mastering, PreSonus, Record Plant, SAE Los Angeles, Shure, Sound Design Corporation, TransAudio Group, Vintage King Audio and Westlake Recording Studios, with more to be announced.

The event has been organized by seasoned event producer Karen Dunn of KMD Productions and will benefit the music program at A Place Called Home, a dynamic community center and safe haven in South Central Los Angeles where underserved youth 8-21 years old are empowered to take ownership of the quality and direction of their lives through programs in education, arts, and well-being. Recording veterans Ed Cherney and Al Schmitt will serve as Co-Honorary Chairs for the afternoon’s festivities.

Dunn stated, “We are pleased to have The Charity Angels add their flair to the tournament. This is a very special event for the industry, our sponsors, the golfers and A Place Called Home, and The Charity Angels’ extra opportunities will add a new level of excitement to the day. Just think if someone can snag the $100,000 shootout or comped airfare – what a thrill that would be for all of us!”

Online registry for players and sponsors is available at http://2013recordingindustrygolftournament.eventbrite.com/. For more information about the tournament, visit http://recordingindustrygolftournament.webs.com/ or call Karen Dunn at 925-708-0307.

About A Place Called Home
A Place Called Home (www.apch.org) is a dynamic community center and safe haven in South Central Los Angeles where underserved youth 8-21 years old are empowered to take ownership of the quality and direction of their lives through programs in education, arts, and well-being. APCH provides support and opportunities that increase the likelihood that young people will stay in school, go on to higher education and viable jobs, and make a meaningful difference in their communities and the world. Music and recording are key components of the organization’s program offering, and the APCH youth band performs and records on a regular basis.

About KMD Productions
Based in the San Francisco Bay Area, KMD Productions offers full-service event production across the US for businesses and individuals, providing a range of services needed to make events an overwhelming success. KMD Productions can handle all the details of your fundraiser, corporate function or trade show event. Whether you’re looking to launch a new product, get better brand recognition or raise money for your worthwhile charity, KMD Productions has the resources and experience to help you achieve your goals.

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Auralex® Offers ProGO™ Stand-Mounted Absorbers

— ProGO™s offer contractors and system integrators a portable, highly effective acoustical treatment solution —

INDIANAPOLIS, IN, JUNE 4, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, offers its new ProGO™ Stand-Mounted Absorbers.

Auralex’s new ProGO baffle is a portable, lightweight and highly efficient absorber that’s effective on stage, in the classroom, in home theaters, in hi-fi listening spaces, in the studio and more. ProGO is short for Professional Gobo (a gobo is a freestanding acoustical treatment device usually used in studios), but clients shouldn’t let the name limit their thinking about this highly adaptable device. This portable absorber consists of a custom, two-sided ProPanel™ assembly fitted into a custom black melamine-laminated base that can be outfitted with optional casters for increased portability.

The ProGO, available in 2′x6′x8″ or 4′x4′x8″ configurations, rests in the included floorstand and is easily moved to accommodate any setup. It’s perfect for controlling early reflections and is also highly effective as a bass trap when stood across a room’s corners. The ProGO is an ideal solution for any space where boundary-mounted acoustical treatments might not be desirable.

The ProGO can be used to minimize sound leakage between instruments, amps and vocalists during recording sessions or live performances while retaining line of sight with performers. Users will be able to dial in just the right amount of room ambience by varying the position and number of ProGOs, and can quickly put together an enclosed booth within a larger space by utilizing multiple ProGOs in an array. Contractors and system integrators involved in the house-of-worship market will find ProGOs particularly useful for clients working with multiple worship and music styles.

Features:

Portable absorption treatment
Reduces excessive reverberation
Minimize sound leakage
ProGO is expandable for a wide variety of applications
Available in 12 Fabric colors to match any décor.

ProGO Absorbers are now available in both 2′ x 6′ and 4′ x 4′ models with optional casters. For more information, please visit www.auralex.com.

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GC Pro Appoints Marcin Nowak to the Position of Technical Services Manager, Western Region

— Promotion of longtime GC Pro employee reflects the division’s ongoing growth —

WESTLAKE VILLAGE, CA, May 29, 2013 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Marcin Nowak to the position of GC Pro Technical Services Manager, Western Region. In his new position, Nowak will be assisting the GC Pro staff and its affiliate network on the design of advanced installations projects. The announcement was made by GC Pro Vice President Rick Plushner and reflects the division’s ongoing success and expansion.

Nowak is certified on Apple computers and has been training on a variety of high-end products from manufacturers such as Avid, Ocean Way, RedNet, Raven and Penteo. In the near future, he will be attending advanced training with many vendors in an effort to better support GC Pro’s clients.

Plushner stated, “In his previous position as a GC Pro Technical Services team member, Marcin has done outstanding work for the past two years. In 2012, his skills and services assisted clients and helped us earn new business. Marcin is also chief engineer of GC Pro’s Hollywood recording demo facility – he will continue to be an asset to GC Pro, and we wish him congratulations on his new position.”

For more information, please visit www.gcpro.com.

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Auralex® Announces New Leadership Team

— With Mark Henderson as CEO, David Brune as Director of Sales and Andy Symons as Director of Operations, Auralex® is poised for its next phase of growth —

INDIANAPOLIS, IN, MAY 29, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, has announced several recent additions to its leadership team. The announcement was made by Auralex Founder and President Eric Smith and underscores Auralex’s ongoing global expansion.

First, Mark Henderson has been appointed CEO. Prior to joining Auralex Acoustics, Henderson had a successful global career with Dow AgroSciences, and also functioned as Executive Director of the Indiana Soybean Alliance and Indiana Corn Marketing Council, traveling abroad to grow both organizations’ market share. Along the way, Henderson acquired experience with Six Sigma and other process and organizational re-engineering job assignments. Henderson received both his MBA and Bachelor degrees from Kansas State University.

Next, Dave Brune has been appointed Director of Sales. Brune brings over two decades of sales management and business development experience with leading global manufacturers including Sony DADC, Maxell Professional Media, Thomson Consumer Electronics, and Ampex Recording Media Corporation. Dave is a graduate of Indiana University with a degree in telecommunications.

Third, Andy Symons has been appointed Director of Operations. Symons brings with him 20 years of experience in operations and management as well as over 30 years of experience in the professional audio and music industries. With a degree in Telecommunications from Butler University, he began his career as a staff engineer (and later Chief Engineer and Vice President) at TRC Recording Studios. He later joined World Media Group as mastering engineer, then Plant Manager and VP of Operations. Starting in 2001, he served as studio manager and marketing director for The Lodge Recording Studios. In the spring of 2011 he decided to return to college to earn an associate degree in IT/Networking, which he completed in late 2012.

“I have known Andy and Dave for several decades, and I can attest to their status as experts in the audio industry, as well as being great friends,” stated Eric Smith. “We are excited to be working with them moving forward. On the same hand, Mark is an experienced business and management professional, and he and I have become close allies since before his appointment. With these three new personnel on our team, we are poised for unprecedented global growth in the coming months and years.”

For more information, please visit www.auralex.com.

Photo File: LeadershipTeam.JPG
Photo Caption: Pictured L-R: Auralex® Acoustics Director of Operations Andy Symons, CEO Mark Henderson, and Director of Sales David Brune.

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GUITAR CENTER OPENS NEW STORE IN BELLINGHAM, WA

— 248th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (June 3, 2013) – On the evening of Thursday, May 30, 2013, Guitar Center held the grand opening of its new location in Bellingham, Washington, located at 3960 Meridian St., Suite 101, Bellingham, WA 98226. The Bellingham store (Guitar Center’s 248th retail location) is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Bellingham Store Manager Kelly Sites stated, “I’m very excited to be a part of the new Bellingham store. I grew up making music in the Northeast and it’s so rewarding to help my friends, neighbors and colleagues continue to do the same. Helping get the perfect instrument in the hands of just the right customer, while also helping our customers learn or hone their craft at the awesome new Guitar Center Studios, is what makes this job so special for myself and the staff every single day.” Sites is GC certified in guitars, accessories, pro audio, drums and keyboards, and has been with the company for six years.

Guitar Center Bellingham: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Bellingham music scene, Guitar Center Bellingham also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Bellingham residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Bellingham brings an unprecedented selection of products to Bellingham, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Bellingham includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Bellingham: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Bellingham customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Bellingham will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Bellingham store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Bellingham residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Bellingham Store and Studio Hours
Mon-Fri: 11 AM-8 PM
Sat: 10 AM-8 PM
Sun: 12 PM-6 PM

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GUITAR CENTER OPENS NEW STORE IN SOUTHINGTON, CT

— 247th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (May 23, 2013) – On the evening of Thursday, May 16, 2013, Guitar Center held the grand opening of its new location in Southington, Connecticut, located at 839 Queen St. Southington, CT 06489. The Southington store (Guitar Center’s 247th retail location) is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Southington Store Manager Mike D’Amore stated, “Playing music is not just a hobby, it’s my passion and likewise working at Guitar Center is not just my job, but a truly rewarding career where I get the chance to help my friends, neighbors and colleagues make music every day. Managing the new Guitar Center Southington is a true homecoming for me, and I’m so excited to be at a store that has the capabilities to offer musicians the chance to learn and hone their craft at the brand-new, in-house Guitar Center Studios.” D’Amore is GC certified in guitars and has been with the company since 2003.

Guitar Center Southington: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Southington music scene, Guitar Center Southington also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Southington residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Southington brings an unprecedented selection of products to Southington, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Southington includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Southington: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Southington customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Southington will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Southington store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Southington residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Southington Store and Studio Hours

Mon-Thurs: 11 AM-8 PM
Fri: 10 AM-8 PM
Sat: 10 AM-7 PM
Sun: 12 PM-6 PM

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Aphex® Hires New Marketing Manager

— Industry veteran Marsh Gooch adds power to company’s marketing efforts —

BURBANK, CA, May 21, 2013 — Aphex®, a leader in professional audio technology for more than 35 years, today announced they have named a new Marketing Manager to oversee all of the company’s marketing efforts. Marsh Gooch, a veteran of the pro audio and musical instrument industry, joins the company after successful positions with LOUD Technologies, TASCAM, ESP Guitars and more.

“Marsh brings a wide range of marketing skills and expertise to the Aphex team,” said Aphex CEO David Wiener. “With his knowledge of audio product marketing, brand marketing, artist relations and social media, he’ll help us achieve the goals we’ve set as we continue to grow Aphex.”

Aphex General Manager Jim Bailey adds, “Marsh has the enthusiasm, drive and attitude that we demand at Aphex, as we continually push to reach the wide variety of demographics Aphex’s products are made for.”

Marsh Gooch himself is glad to join the Aphex team. “I’ve heard a lot about how the stars are all lining up for Aphex to become the leader in pro audio that it has always been destined to be, and I’m honored to jump on board for the ride.”

Aphex marketing and promotion will continue to evolve in order to support rep, reseller and international distribution partners. From web to video to sales and marketing collateral, Aphex is putting the same creativity and performance demands on its reseller support initiatives as it puts into product performance and design.

For more information please visit http://www.aphex.com.

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Pearl-Cohn Entertainment Magnet High School Opens Recording Facility with Support from The Recording Academy® Producers & Engineers Wing®

Metro Nashville Public Schools’ music education initiative, “Music Makes Us,” provides students at Nashville’s Pearl-Cohn Entertainment Magnet High School with a student-run record label mentored by Warner Music Nashville and a complete world-class recording studio designed, equipped and guided by the efforts of P&E Wing members

SANTA MONICA, Calif. (May 21, 2013) — On May 8, 2013, leading members of The Recording Academy® Producers & Engineers Wing®, along with Nashville public officials, representatives from key sponsors, members of the media and more attended a red-carpet event celebrating the grand opening of the new recording program and facility at Nashville’s Pearl-Cohn Entertainment Magnet School. On hand to help commemorate the occasion were Nashville Mayor Karl Dean; Scott Hendricks, Senior Vice President of A&R for Warner Music Nashville; Nancy Shapiro, The Recording Academy Senior Vice President, Member Services; Pearl-Cohn Principal Sonia Stewart; Metropolitan Nashville Public Schools (MNPS) Director Dr. Jesse Register; and more. The studio, part of the first-ever student-run record label in a high school (announced earlier this year by Mayor Dean, Dr. Register, and John Esposito, president/CEO of Warner Music Nashville), was designed and assembled by members of the P&E Wing, who contributed their time and talents over the course of the last year. Pearl-Cohn is the only entertainment magnet high school in the country. The studio will serve the school’s Academy of Entertainment Management and Academy of Entertainment Communication divisions.

Addressing the crowd of more than 100 Nashville luminaries assembled in the school’s lobby, Nancy Shapiro commented, “When you ask the P&E Wing to work on something, you better be dreaming big.” Members of the Pearl-Cohn Subcommittee of the P&E Wing, including Subcommittee Chair Jeff Balding, Nashville P&E Wing Committee Chairman Chuck Ainlay, Steve Durr, Ben Fowler, Julian King, Sam Lorber, Nick Palladino, Terry Palmer, Matt Schlachter and Nashville Chapter President Jon Randall Stewart, all contributed their collective knowledge, wisdom and passion to the project, which features a 32-channel API 1608 console and JBL® Professional M2 Master Reference Monitors in the main control room and two 5.1 surround sound post/editing suites equipped with SSL Nucleus DAW controllers. Additionally, the facility is equipped with products from Audio-Technica, Fredenstein Professional Audio, the HARMAN® Professional brands (AKG® Acoustics, JBL Professional and Lexicon®) and Shure. Representatives from these supporters were in attendance at the red-carpet event to help celebrate the studio’s opening.

Subcommittee member Steve Durr of Nashville-based Steven Durr Designs also served as the designer for the studio, laying out the acoustical and ergometric concepts. His portfolio includes studios for Austin City Limits, The Black Keys, Mark Ronson, Lenny Kravitz and Zac Brown. He stated, “I tried to achieve a design that would allow students to experience recording music with both machines and people,” Durr explains, citing the large control room that will allow several students and teachers to work comfortably using drum machines, digital samplers and synthesizers as well as the recording equipment, and the sizable tracking room where they will be able to capture great recordings of live musicians playing in ensemble. “What I hope this ultimately accomplishes is that kids will now be able to learn about making music in an environment that was designed around great sound. Kids who have been brought up on MP3s can experience what music can really sound like. That can change their lives.”

The studio, which cost $1.2 million to build and outfit (not including thousands of hours of donated labor), is a multi-room facility with a spacious control room whose sleek design belies the challenges it posed to make it conform to classroom and other design requirements, such as adapting access to the API 1608 console for ADA compliance. “There was so much that went into this that goes way beyond the typical recording studio,” said Nashville P&E Wing Co-Chair Chuck Ainlay, a GRAMMY® Award-winning producer/engineer who has worked with artists including Mark Knopfler, Miranda Lambert, George Strait and Peter Frampton. The studio also features several isolation booths and two 5.1 surround sound editing suites with acoustical treatments donated by Acoustics In A Box and Perdue Acoustics. In addition, the facility houses a multi-station teaching area with individual Apple iMac-equipped workstations for 30 students connected to the teacher’s station and to the studio.

Multiple GRAMMY Award nominee Jeff Balding says the project was about giving back to the community, but it was also a technical challenge in which P&E Wing members were eagerly engaged. “It’s great to see the whole community come together over this — teachers, artists, engineers, producers, and more. I believe in pouring our experience into the generation coming after us. If we can take our ceiling and make that their floor, it will allow them to take our industry to a much higher level, and that’s exciting to me.”

“My vision for Music City is to have the best music education program in the world,” Mayor Dean said. “The music industry and philanthropic community have embraced this vision and are working tirelessly with the city and Metro Schools to make it a reality. The opening of this label and studio are wonderful milestones in the development of Music Makes Us and moves us closer to that ultimate goal.”

Balding continued, “We wanted to get the feel of a real recording studio here, but we also knew it needed to function as an actual classroom.” He added that even through the Pearl-Cohn studio is an amalgam of state-of-the-art technology and the exceptional technical experience of the P&E Wing members, it’s far more than the sum of its parts. “This is something that will always be here,” he says. “It’s for future generations of music creators.”

About Music Makes Us
Music Makes Us is a joint effort of Metro Nashville Public Schools, Mayor Karl Dean and music industry and community leaders. The Music Makes Us initiative will lead the nation in music education. With a focus on music literacy and student participation, Music Makes Us is strengthening traditional school music while adding a contemporary curriculum that embraces new technologies and reflects a diverse musical landscape.

Photo File: PearlCohn_Group.JPG
Photo Caption: Pictured L-R: Sonia Stewart, Principal, Pearl-Cohn; Don Wershba, Sr. Vice President, SSL; Piers Plaskitt, CEO, SSL; Roxanne Ricks, Artist Relations, Audio-Technica; Sam Lorber, Instructional Designer, Pearl-Cohn; Ben Fowler, P&E Wing Sub-Committee member and producer/engineer; Nick Palladino, P&E Wing Sub-Committee member and Owner, NPALL Audio; Mayor Karl Dean; Julian King, P&E Wing Sub-Committee member and producer/engineer; Joseph Wagoner, Product Manager, AKG; Nancy Shapiro, Sr. Vice President, The Recording Academy; Steve Durr, Owner, Steven Durr Designs; Chuck Ainlay, P&E Wing Committee Chairman and producer/engineer; Scott Hendricks, Sr. Vice President of A&R, Warner Music Nashville; Jon Randall Stewart, The Recording Academy Nashville Chapter President and singer/songwriter/musician; Jeff Balding, P&E Wing Sub-Committee Chair and producer/engineer; Peter Chaikin, Senior Manager Recording and Broadcast Marketing, JBL Professional; Dr. Jesse Register, Director of Schools, MNPS; Larry Droppa, President and Owner, API; Terry Palmer, Owner, Terry Palmer Services; Ryan Smith, Regional Manager of Artist Relations, Shure Incorporated. Photo by Frederick Breedon. Photo courtesy of The Recording Academy®/WireImage.com. © 2013.

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Audio-Technica U.S. Unveils Systems Integration Resource Center (SIRC) Web Site

— Dedicated password-protected web site includes A-T product information and other resources specifically intended for consultants, contractors and system integrators —

STOW, OH, May 15, 2013 — Audio-Technica U.S., a leader in transducer technology for over 50 years, is unveiling its new Systems Integration Resource Center (SIRC) web site at http://sirc.audio-technica.com. Intended for consultants, contractors and system integrators, this password-protected web site offers Audio-Technica product information, price lists, spec comparisons and other resources. Once authorized by Audio-Technica, the consultant, contractor or system integrator creates his or her own user profile and receives 24/7 access to a host of A-T resources.

Visitors to the site will have access to dedicated product pages by Microphone Type, Microphone Line, Wireless Systems, Headphones, Accessories and Other Products, along with a search function. Resources and tools include Current A-T Prices, A-T Mic Comparison (with categories including Boundary, Gooseneck, Hanging, Headworn, Lavalier, etc.), “The Alternator” Competitive Product Comparison, Project Literature Search and a “Contact A-T” tab. The far right column of the main page is a “My Favorites” list, which is customizable for each visitor and can be used for current or future jobs.

“The consultant, contractor and system integrator market is very important to A-T,” stated David Marsh, Audio-Technica U.S. Director of Sales & Marketing, Installed Sound. “With this new dedicated website, we are continuing our quest to give our customers all the resources they need to become familiar with our product line and to find the right tool for the job. In the field, there is not always time for extensive research, and with this site, we are simplifying the process for our valued customers. Also, using the My Favorites section of the site creates a shortcut for spec’ing mics and accessories for consultants, contractors and system integrators who are doing similar jobs to ones they have done in the past. It’s a great resource.”

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