Genelec Exhibits Its BroadcastPak, Featuring Five 8030A Active Monitors and 7050B Active Subwoofer
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its BroadcastPak at NAB 2012. Composed of five 8030A Bi-Amplified Monitors and a 7050B Active Subwoofer, the BroadcastPak offers a space-saving 5.1 monitoring solution, ideal for multi-channel editing rooms, mobile recording trucks and other mixing environments where space may be at a premium. More…

Genelec Exhibits Its 8260A Tri-Amplified DSP Monitoring System with Minimum Diffraction Coaxial (MDC™) Technology
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is exhibiting its 8260A Tri-Amplified DSP Monitoring System. The 8260A breaks new ground in electro-acoustic design, as mechanical, acoustical and signal-processing designs are linked closely together. The 8260A features major advances in audio driver technology, integrated with a sophisticated enclosure design, and Genelec’s proprietary Minimum Diffraction Coaxial (MDC™) Mid/High driver technology takes a big step in perfecting audio quality in professional active studio monitors. More…

Genelec Displays Its 1238CF Tri-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its 1238CF Tri-Amplified DSP Monitoring System at NAB 2012. The 1238CF is a compact three-way DSP monitoring loudspeaker including a slim speaker enclosure, two eight-inch (210-mm) long-throw bass drivers, a five-inch (130-mm) proprietary Genelec midrange driver and a one-inch (25-mm) metal dome tweeter, multiple power amplifiers, digital signal processing (DSP) circuitry and active, low-level crossovers. More…

Genelec Offers 8240A Bi-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is exhibiting its 8240A Bi-Amplified DSP Monitoring System. Boasting performance comparable to much larger systems, the compact and powerful 8240A package is optimized for applications where a wide frequency response is needed but space is limited. The 8240A is the ideal monitoring tool for recording studios, post-production houses, broadcast installations, digital edit suites, home studios and mobile production vehicles. More…

Genelec Offers 6010A Bi-Amplified Monitor and 5040A Active Subwoofer in Dark “Mystic” Black
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is displaying its 6010A Bi-Amplified Monitoring System and matching 5040A Active Subwoofer in a striking new finish, dark “Mystic” black. The 6010A is Genelec’s smallest monitor system to date, measuring 7 1/8″ x 4 3/4″ x 4 1/2″ (height with Iso-Pod™ 7 11/16″). The system has been designed for computer sound systems, workstations, Master Control Rooms, and other close proximity listening applications requiring a low-profile monitoring solution. More…

Genelec Appoints Image Marketing West as New Sales Reps for Northern California Region
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts. More…

Beau Raymond Chooses Genelec Active Monitoring for His New Studio Facility
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Beau Raymond knows sound. Having served as the engineer or producer for a wide range of artists (Joss Stone, Motley Crüe, Weapons of Mass Destruction, Devendra Banhart, Little Joy, members of the Black Crowes, Bert Jansch, the Neptunes), and working alongside production legends (Joe Chiccarelli, Rick Rubin, Rich Costey, Pat Leonard, Bob Rock), he’s now taken his substantial experience in Los Angeles studios and migrated it to indie music hub Portland, Oregon. There he opened his 2,500-square-foot Family Farm studio in 2011. More…

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— Highland Park, Illinois, and Tucson, Arizona, are the latest Guitar Center stores to expand operations with embedded lessons facilities —

Westlake Village, CA (April 18, 2012) – In the first quarter of 2012, Guitar Center expanded operations at two of its stores – Highland Park, Illinois, and Tucson, Arizona – by adding Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivaled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area.

“The opening of our new GC Studios at our Highland Park and Tucson stores is an important moment for musicians in these areas,” commented Gene Joly, Guitar Center Executive VP of Stores. “As arts programs are consistently being downsized at schools across the country, we feel it’s important to create these opportunities for the next generation of musicians. Many of our recent store openings over the last year-plus have featured GC Studios, and those facilities have been a huge success across the board. We look forward to serving the music communities of these areas in this increased capacity.”
Guitar Center Highland Park is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Tucson is open seven days a week. Store hours are 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studios hours at both locations follow the same schedule as their respective stores.

http://www.youtube.com/watch?v=T3mcRXHAlbs&list=UU4Zvo2MGFsv-83wf40pG7Ig

Audio-Technica’s second humorous public service announcement graphically illustrates why NOT to share vocal microphones. Just like the first video, this new clip is an irreverent demonstration on why singers having their own microphones should be a basic right. Please take a look at this video, and feel free to post to your website, share on Facebook, add to newsletters, tweet or pass along to friends. Watch the video HERE

Audio-Technica has also prepared a new “Get Your Own Mic” landing page at http://www.audio-technica.com/getyourownmic, where visitors will be able to learn more about Audio-Technica’s vocal mics, and, of course, watch these acclaimed shorts.

NATICK, MA, April 9, 2012 — Genelec, the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts.

Established in 2001, Image Marketing West serves as manufacturers representatives for the professional sound, musical instrument, professional DJ and production lighting industries. They service over 200 dealers spanning seven states. Their business plan is to work with manufacturers who are dedicated to bringing innovative products to market. They pride themselves on providing the best service possible to the manufacturers they represent and the dealers who they serve, and over the years they have earned several sales achievement awards.

“We are thrilled to have Image Marketing West on board in Northern California,” stated Conard. “This team has a proven track record in our industry, and their efforts will lead to an increased market share in the area, working to strengthen our relationships with dealers and end users. We look forward to working with Image Marketing West, and all the good things that will come from this appointment.”

For more information, please visit www.genelecusa.com .

— Recently appointed sales reps receive factory tour and training sessions highlighting latest product offerings, while Lowell management shares insights on the company’s philosophy, dedication to U.S. manufacturing, and six-decades of experience that have kept them at the top of their game —

PACIFIC, MO, March 26, 2012 — Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products for more than 60 years, recently invited several of its newly appointed sales reps to its headquarters in Pacific, Missouri, for two days of product training, facility tours and brainstorming sessions. Aside from in-depth demonstrations of Lowell’s latest rack, power and audio products, the sessions reinforced Lowell’s company philosophies and what sets them apart from competitors. In the end, the reps left with not only a better understanding of Lowell’s key products, but also a keener sense of branding and the Lowell perspective.

An industry leader since 1947, family-owned Lowell Manufacturing combines innovative engineering and manufacturing in the U.S.A. using 100% certified U.S. steel, precision metal-forming techniques and state-of-the-art production systems to ensure the products they build meet or exceed industry standards for systems integration. “Throughout our 65-year history, we have always based our business on providing market-driven products that allow our customers to do their job more efficiently by providing value-driven, quality products at competitive price points,” stated John J. Lowell, President/CEO. “From loudspeakers—to power and surge protection—to racks and enclosures, Lowell products are engineered and refined by direct feedback from customers, personnel in the field, and other industry resources.”

The training sessions began as the reps gathered at Lowell’s headquarters for a meet-and-greet and discussion on the industry-at-large with John Lowell; Thomas Lowell, Residential Sales Manager; and Jeff Garstick, National Sales Manager. The sessions continued the following morning with a presentation of Lowell’s rackmount power and surge suppression products. After lunch, all were invited to tour the Lowell plant, where plant manager Daryl Schoolfield demonstrated Lowell’s advanced manufacturing/production capabilities. Following that was an educational session on Lowell’s rack products and dedicated rack accessories. Thursday morning featured a multimedia and software presentation including product videos and Lowell’s new online “Customer Center,” which allows Lowell dealers to place or review orders for their account 24 hours a day. Thursday afternoon involved presentations on Lowell’s acoustic/speaker products, with time spent in the acoustic lab and a double-blind speaker comparison.

“I learned so much,” said Joshua Radin, Pro Audio Specialist for New York- and New Jersey-based BMG-Hudson Sales & Marketing. “I was already a fan of Lowell’s racks and surge protection products, but when we got into specific details of features and compared these products to the competition, there was just no comparison – Lowell is the clear winner. We took part in a blind comparison test with Lowell 12-inch speakers versus two other brands, and we were pleased to find out that we had rated the Lowell speakers the highest. But maybe more important than those things, we got a chance to strengthen our relationships with the Lowell team, and it’s really no surprise that we all left feeling proud to be part of the Lowell family. American manufacturing, hard work, experience and expertise, combined with a high level of customer service and support for reps and installers – Lowell should be seen as an example for every other manufacturer.”

“I would like to personally thank all of those who participated in the training sessions,” stated Jeff Garstick. “It was a very productive session from Lowell’s perspective, and we believe that our sales reps benefitted greatly as well. We very much appreciated their attention, input, and most of all, the opportunity to get to better know them on a personal basis. There were many quality contributions from the reps, and we look forward to our next session with members of the Lowell rep force.”

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

— Broadcast audio veteran Dr. Fred Ginsburg, TV audio engineer Robert Bigelow and Audio-Technica’s Steve Savanyu will impart practical information on broadcast recording and microphone techniques —

STOW, OH, March 26, 2012 — This year at NAB, on Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth C3010 will host five 30-minute audio instructional sessions throughout the day.

Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video, will conduct two sessions each day. The first session will focus on microphone techniques and applications used for episodic television with a focus on multi-track recording, and the second session will be about techniques for rigging and attaching lavalier microphones to actors for film and video production.

Robert Bigelow, audio engineer for HBO’s Tremé will also present two sessions. First he will share his experiences of recording live music for broadcast on more

KNOXVILLE, TN, March 19, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, announces the availability of V9, the new version of Waves plugins. Featuring 64-bit support, faster scanning, faster loading, and faster processing, Waves Version 9 opens up new dimensions of high performance plugin power.

One of Version 9’s most highly anticipated features is 64-bit operating system support. Now Waves users can unleash the power of massive amounts of RAM memory in the DAW hosts of their choice. V9 also marks the introduction of Waves’ new easy-to-use authorization system, Waves License Center, which eliminates use of the iLok, ushering in an era of simplicity, flexibility, mobility and security. Waves License Center offers users authorization activation straight to their computer or any USB flash drive; easy license management; license mobility via USB flash drive or users’ License Cloud; and one-click license recovery in the case of lost or damaged devices.

With new V9 plugins added to Waves’ Gold, Platinum, Diamond and Horizon bundles, there’s never been a better time for users to renew their Waves Update Plan coverage. New plugins in Horizon: Kramer Master Tape; PIE Compressor; HLS Channel; Bass Rider; CLA Guitars; Maserati Drums; OneKnob Filter; and OneKnob Driver. New plugins in Diamond: GTR3 Software; OneKnob Filter; and OneKnob Driver. New plugins in Platinum: GTR3 Software and OneKnob Driver. New plugin in Gold: GTR3 Software.

Waves V9 is now available. Visit www.waves.com for more information.

— Personal studio design guru Carl Tatz shares his design secrets and acclaimed PhantomFocus™ System expertise with students and staff at Berklee College of Music and SAE Nashville, as well as contributing a chapter to Bobby Owsinski’s new tome The Studio Builder’s Handbook —

Nashville, TN: “Carl Tatz has used his previous experience as a studio owner to become not only one of the most forward-looking studio designers today, but an innovator in monitoring technology as well. His PhantomFocus™ System (PFS) monitor tuning protocol is quickly becoming the standard by which all others are measured,” quotes bestselling author and music/technology advisor Bobby Owsinski, who has dedicated an entire chapter in his latest textbook, The Studio Builder’s Handbook, based on a point that Carl Tatz, noted personal studio designer and creator of the PFS, drives home with knowledgeable stealth and experience: “There is nothing more important in a control room than the accuracy of your monitoring.”

Tatz also comments about his recent invitations to lecture at the prestigious Berklee College of Music in Boston, Massachusetts, and the Nashville, Tennessee branch of SAE: “I try to give them something practical they can take with them and use right away in their own home studios.”

“Carl was so gracious to come speak with our senior audio students at SAE Nashville during Acoustics class. The students were very excited to hear about the PhantomFocus System, and the information Carl shared provided an unparalleled educational experience for our students,” comments Crystal Armentrout, Director of Education, SAE Nashville.

Rob Jaczko, Chairman of the Production and Engineering Department at Berklee, recalls, “I thought the students asked some great questions and learned a lot also.”

“There are quite a few things you can do to improve your home studio monitoring that are really quite simple and very rewarding if you are willing to take the initiative to calculate your monitoring position relative to the room’s acoustic peaks and nulls and deal with the first reflection points relative to what I call the Null Positioning Ensemble™,” instructed Tatz.

When Tatz extends this information to its logical end, adding many steps including various decoupling and isolation modules, subwoofer system and powerful DSP, the result is what he has achieved with the PhantomFocus System. “A lot of what I do is about myth-busting, and I’ve broken quite a few in developing the PhantomFocus System, choosing to rely on physics and the resulting sonic performance rather than acoustic superstitions.” And that performance is quite dramatic, as anyone who has experienced the PFS will agree.

— Online documents make it easy to compare products in easy-to-navigate flip books —

PACIFIC, MO, March 12, 2012 — Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products for more than 60 years, has introduced online Specifier’s Guides designed to be used as a resource by consultants, contractors and systems integrators. The documents can be found in both Flash/“flip-style” and PDF formats at www.lowellmfg.com/main-literature.html. Offering both Flash and PDF formats accommodates multiple platforms, so those accessing from personal computers, tablets, smartphones or other devices can easily view specs in the office or in the field.

The digital books make it easy for users to compare products via spec sheets, instead of going back and forth between web pages or downloading multiple spec sheets for reference. The new Specifier’s Guides are part of an ongoing series of Lowell resources for consultants, contractors and systems integrators. Specifier’s Guides currently available include “Racks & Enclosures,” “Rackware® Accessories,” “Power & Surge Suppression,” and “Packaged Speaker Systems and Soundmasking.” Another book is in the works for speaker assemblies and audio components.
The series of online Specifier’s Guides will be updated on an ongoing basis.

For more information, visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com

— Company hits milestone with 225th location —

— New store offers on-site lessons and repair services —

Westlake Village, CA (February 27, 2012) – On February 16, 2012, Guitar Center hit a milestone by opening its 225th retail location, Guitar Center Salem, at 6325 Ulali Drive NE, Keizer, OR 97303. Guitar Center Salem’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To commemorate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 16-19) featuring exclusive savings, gear giveaways and free events for local musicians. The grand opening also included free live performances throughout the weekend.

Guitar Center’s newest Oregon location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

“The opening of our 225th store in Salem, Oregon, is truly a landmark occasion for Guitar Center,” commented Gene Joly, Guitar Center Executive VP of Stores. “Our Salem location further underscores Guitar Center’s ongoing commitment to our customers, and to providing an extensive range of products, services and events. Like all openings in the past year the Salem location reflects our new open format design principles and streamlined merchandising layout.”

The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for Salem musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Salem also features GC Garage, Guitar Center’s on site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night (Feb. 16). With a guitar purchase, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Salem offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and ask questions of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Salem shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Salem inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Salem store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Salem residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Salem is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours follow the same schedule.