Archive by PR Guy

Audio-Technica to Hold Presentations from Industry Veterans at NAB

— Broadcast audio veteran Dr. Fred Ginsburg, TV audio engineer Robert Bigelow and Audio-Technica’s Steve Savanyu will impart practical information on broadcast recording and microphone techniques —

This year at NAB, on Monday, Tuesday and Wednesday (April 8-10, 2013), Audio-Technica’s booth C1711 will host five 30-minute audio instructional sessions throughout the day.

Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video, will conduct two sessions each day. The first session will focus on microphone techniques and applications used for episodic television with a focus on multi-track recording, and the second session will be about techniques for rigging and attaching lavalier microphones to actors for film and video production.

Robert Bigelow, audio engineer for HBO’s Tremé, will also present two sessions. First he will share his experiences of recording live music for broadcast on Tremé, and later provide a better understanding of Mid-Side stereo recording.

Steve Savanyu, Audio-Technica Director of Educational Services, will offer instructions on selecting and using microphones with DSLR cameras, including single- vs. dual-system recording.

These Audio-Technica instructional sessions will be held in NAB booth C1711 all three days (April 8-10, 2013) as follows:

10:00am—10:30am
Microphone Techniques for Episodic Television and Features
By Dr. Fred Ginsburg —
Microphone techniques and applications used for television with a focus on multitrack recording.

11:00am—11:30am
Microphone Techniques for Digital SLR (single lens reflex) Cameras
By Steve Savanyu —
Selecting and using microphones with DSLR cameras, including single vs. dual system recording.

1:30pm—2:00pm
Rigging Lavaliers and Wireless Microphones for Film and Video Production
By Dr. Fred Ginsburg —
Techniques for rigging and attaching lavalier microphones to actors.

2:30pm—3:00pm
Recording Live Music for Broadcast
By Robert Bigelow —
Robert Bigelow, audio engineer for HBO’s Tremé, shares his experience.

3:30pm—4:00pm
Mid-Side/Stereo Miking Demystified
By Robert Bigelow —
Get a better understanding of Mid-Side stereo recording.

For more information, please visit www.audio-technica.com.

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GUITAR CENTER NAMES MIKE PRATT NEW CEO

— Pratt appointed CEO and member of Guitar Center’s Board of Directors as company continues to grow and sets its sights on a strong 2013 and beyond —

Guitar Center today announced that Mike Pratt has been appointed Chief Executive Officer and a member of the Company’s Board of Directors effective April 1, 2013. Pratt succeeds Marty Hanaka, the Company’s Interim Chief Executive Officer, who will remain on the Board and assist in the transition.

Since 2008, Pratt has served as President and Chief Operating Officer of leading Canadian consumer electronics retailers Best Buy Canada and Future Shop. He began his career more than 20 years ago with Future Shop, which was acquired by Best Buy Canada in 2001. During Pratt’s tenure, Best Buy Canada grew from 165 to 275 stores and greatly expanded its e-commerce activities and web presence.

“There’s no question that Guitar Center is North America’s leader in musical instruments and related products, and there’s a long legacy of success that I greatly admire,” said Pratt. “Over the last few months, I’ve had the chance to look at the company even more closely, and I came away very impressed with its dynamic, multi-format business model with strong in-store and web-based brands. I’m excited about this opportunity and looking forward to working with Guitar Center’s management team and dedicated associates to build the business at retail and online.”

Pratt will be working closely with other members of Guitar Center’s management team, including: John Bagan, Executive Vice President & General Merchandising Manager; Michael Doyle, Senior Vice President, Guitar Merchandise; Dennis Haffeman, Executive Vice President of Human Resources; Frank Hamlin, Executive Vice President/General Manager of E-Commerce & Marketing; Gene Joly, Executive Vice President of Stores; Tim Martin, Executive Vice President and Chief Financial Officer; Michael Walter, Senior Vice President, Drums, B&O and Accessories; and Bill Wrightson, Senior Vice President, Technology Merchandise & Proprietary Product Management.

“2012 was a strong year for Guitar Center, and we continue to remain on track with the goals outlined in our strategic business plan,” stated Gene Joly. “We have big goals for 2013 – continuing to open new stores and carry out our already-successful business plan. With the appointment of Mike Pratt as CEO, who has a proven track record in retail, Guitar Center will continue to grow and expand over the coming years. He is a vital addition to our team and we look forward to working with him.”

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GUITAR CENTER OPENS NEW STORE IN KATY, TX

— 244th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

On the evening of Thursday, March 14, 2013, Guitar Center held the grand opening of its new location in Katy, Texas, located at 24429 Katy Freeway, Katy, TX 77494. The Katy store is Guitar Center’s 244th retail location and is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Trevor McGrew, Katy’s new store Manager, stated, “I love being a part of people becoming musicians, from helping them find their first instrument, then watching them learn to play at GC Studios lessons, to when they come back to expand their collection – it’s exciting to have that connection with customers and feel like you’ve been a part of their achieving their musical ambitions.” McGrew has been with Guitar Center since 2006 and is certified in multiple departments including Guitars, DJ Gear, Lighting & Effects, Amplifiers & Effects, Effects Pedals, and Bass.

Guitar Center Katy: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Katy music scene, Guitar Center Katy also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Katy residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Katy brings an unprecedented selection of products to Katy, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Katy includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Katy: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Katy customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Katy will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Katy store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Katy residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Katy Store and Studio Hours

Mon-Thu: 11 AM-9 PM
Fri: 10 AM-9 PM
Sat: 10 AM-7 PM
Sun: 12 PM-6 PM

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Audio-Technica Products Shine at WKSU’s Main Street Studio

Audio-Technica, a leading innovator in transducer technology for over 50 years, is proud to be the microphone manufacturer of choice for the WKSU Akron News Bureau’s newly completed Main Street Studio. WKSU news bureaus located in Cleveland, Canton, and Akron, Ohio, along with the station’s main news operations housed at the WKSU Broadcast Center on the main campus of Kent State University, provide in-depth regional news coverage to complement NPR-delivered news reports. With the Main Street Studio positioned in the shadow of the Federal Building in downtown Akron and around the corner from the county courthouse and government offices, the opportunity for creating news reports of local, national, and international interest is significant.

The extensive Main Street Studio project involved retrofitting and soundproofing a first flooroffice in the United Building, including the supplementation of astandard street-frontwindow with a custom designed acoustic window created to eliminate street noise fromone of Akron’s busiest nearbyintersections. Inspired in part by WGN’s sidewalk studio in Chicago, the project creates an interactive environment bringing WKSU news literally to the public.

A total of five Audio-Technica AT4050/LE Limited Edition 50th Anniversary Multi-Pattern Condenser Microphones were chosen for the studio’s announcer position and four guest positions. High SPL capacity, along with the ability to reproduce accurately transparent sound from dual large diaphragms with rock solid element stability, made the microphone a perfect choice for this application. Its omni, cardioid and figure-of-eight patterns add even greater flexibility to the studio’s capacity when the need to record vocals and musical instrumentation arises.

Five Audio-Technica model ATH-M50s/LE Limited Edition Professional Studio Monitor Headphones complement the microphone selection, providing both the production staff and on-air talent with the highest level of sonic accuracy, superior isolation and maximum listening comfort. The Audio-Technica ATH-M50s/LE headphone design, which includes proprietary large-aperture drivers with neodymium magnet systems, delivers highly efficient signal transfer to produce a significant advancement in sound level and quality.

The special 50th anniversary edition silver-colored metallic finish of the microphones and headphones provides a unique artistic complementary appearance to the other equipment in the studio, including the Axia Element digital control surface.

Along with general reporting, the Akron Bureau is enabled to facilitate larger events. On Election Day, WKSU teamed with nearby WCPN to broadcast up-to-the-minute election results. Hosts were joined in the studio by special guests, offering analysis on state and national races. WKSU Director of Broadcast Engineering Ron Bartlebaugh states that announcers from both stations fell in love with WKSU’s new Main Street Studio and proclaimed it as one of the best they have ever worked in.

Other versions of the AT4050/LE limited edition (silver) MSRP $995.00 and ATH-M50s/LE limited edition (silver) MSRP $209.00 include: AT4050 (black) MSRP $895.00; ATH-M50s (black, straight cable) MSRP $199.00; ATH-M50 (black, coiled cable) MSRP $199.00; ATH-M50WH limited edition (white, coiled cable) MSRP $209.00; and new ATH-M50RD limited edition (red, coiled cable) MSRP $209.00.

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Audio-Technica U.S. Mourns the Loss of Company Founder Hideo Matsushita

Audio-Technica U.S. mourns the passing of company founder and executive emeritus of Audio-Technica Corporation, Hideo Matsushita, on March 5, 2013. Hideo Matsushita passed away of natural causes at the age of 93. In accordance with his family’s wishes, a private wake and funeral service were held on March 8 and 9.

Phil Cajka, Audio-Technica U.S. President and CEO stated, “Hideo Matsushita was a wonderful person and a true visionary, laying the foundation for Audio-Technica to grow over the past 50 years. He exemplified true leadership, with commitment to and passion for music and an unmatched work ethic. His loss is felt not only by everyone in the A-T family, but also by the entire music industry.”

On the eve of A-T’s 40th anniversary in 2002, Hideo Matsushita reflected on the company’s early beginnings: “How it all started: I came to Tokyo at age 32, and, thanks to an introduction by my uncle, went to work for the Bridgestone Museum of Art. At the urging of the museum’s director, I began organizing LP concerts. These were much more successful than anyone imagined. After a decade at the Bridgestone Museum, I struck out on my own and established Audio-Technica in 1962.”

He continued, “The company immediately launched its first product, the AT-1 Stereo Cartridge. At that time, we were headquartered in a rented one-story barracks in Shinjuku. We started out with three employees, but quickly grew to 20. We worked late each night, stopping only for dinner at the ramen shop in front of the premises.”

Decades of successful growth followed, and in 1993 Hideo Matsushita took the position of Chairman, and his son, Kazuo Matsushita, became President of Audio-Technica Corporation, a position he still holds today. With their combined leadership, Audio-Technica has continued to experience steady growth, carrying on the legacy and vision of Hideo-san into the new millennium.

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GUITAR CENTER OPENS NEW STORE IN SHREVEPORT, LA

— 243rd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

On the evening of Thursday, February 21, 2013, Guitar Center held the grand opening of its new location in Shreveport, Louisiana, located at 7460 Youree Dr. Ste. T, Shreveport, LA 71105. The Shreveport store is Guitar Center’s 243rd retail location, and will help enhance the thriving Louisiana arts and media community, which has been expanding via state-sponsored incentives. The Shreveport location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allow the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Guitar Center Shreveport: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Shreveport music scene, Guitar Center Shreveport also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Shreveport residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Shreveport brings an unprecedented selection of products to Shreveport, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Shreveport includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Shreveport: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Shreveport customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Shreveport will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Shreveport store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Shreveport residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Shreveport Store and Studio Hours
Mon-Fri: 11:00am – 7:00pm
Saturday: 10:00am – 8:00pm (GC Studio open until 10:30pm)
Sunday: 12:00pm – 6:00pm

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Industry Leaders Unite to Support The Recording Academy® Producers & Engineers Wing® GRAMMY® Week Event

Audio Industry Leaders Gather for the Sixth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles Honoring Music Producers Quincy Jones and Al Schmitt

SANTA MONICA, Calif. (Mar. 4, 2013) — On Wednesday, Feb. 6, 2013, The Recording Academy® Producers & Engineers Wing® kicked off GRAMMY® Week with its sixth annual event, “An Evening of Jazz,” honoring 27-time GRAMMY winner and multi-talented music producer Quincy Jones and 18-time GRAMMY-winning engineer and producer Al Schmitt for their commitment to excellence in audio and ongoing support for the art and craft of recorded music. The event was held at The Village Studios in West Los Angeles. GRAMMY Week culminated with the 55th Annual GRAMMY Awards on Sunday, Feb. 10, 2013.

The event was held with the support of leading companies within the musical instrument and professional audio markets. Premiere sponsors included Astell & Kern (www.astellnkern.com), Avid® (www.avid.com), DTS® (www.dts.com), HARMAN® Professional brands (AKG® Acoustics, JBL® Professional and Lexicon®) (www.harman.com), Iron Mountain (www.ironmountain.com), Louisiana Entertainment Commission (www.louisianaentertainment.gov), Music Marketing (www.musicmarketing.ca), PMC, Ltd. (www.pmc-speakers.com), PreSonus (www.presonus.com), Shure Incorporated (www.shure.com), and Ultimate Ears by Logitech (www.ultimateears.com).

Other sponsors included Argosy® (www.argosyconsole.com), Capital Bauer Insurance (www.capitalbauer.com), Focusrite Novation (www.focusrite.com, www.novationmusic.com), Guitar Center Professional (GC Pro) (www.gcpro.com), Guitar Center www.guitarcenter.com, iZotope (www.izotope.com), Lurssen Mastering (www.lurssenmastering.com), OraStream (www.orastream.com), SoundExchange (www.soundexchange.com), Vintage King (www.vintageking.com) and Westlake Pro (www.westlakepro.com).

Producers & Engineers Wing Senior Executive Director Maureen Droney said, “The evening was a huge success, and once again we take the opportunity to offer a sincere thank you to all of our sponsors. It’s a simple fact that we couldn’t have done it without them. Quincy Jones’s and Al Schmitt’s careers represent powerful moments in music history, and it is especially gratifying that so many leading high quality brands joined together and shared the night with us. We all look forward to next year.”

Representatives from several of the sponsors also weighed in on the evening’s festivities:

David Atkins, President/CEO, Argosy Console, Inc., stated, “We were thrilled and honored to be with so many of our friends and industry heroes and proud to support activities at the P&E Wing event of GRAMMY Week.”

Jim Odom, Co-founder and CSO, PreSonus Audio Electronics, Inc., added, “Supporting The Recording Academy Producers & Engineers Wing is a no-brainer for us at PreSonus; they’re our people! I’m a voting member of the Academy, and with other members of our team in the P&E Wing, we couldn’t imagine a better way to spend an evening during GRAMMY Week than to pay tribute to two of our heroes, Quincy Jones and Al Schmitt.”

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GUITAR CENTER OPENS NEW STORE IN LANSING, MI

— 242nd Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (March 1, 2013) – On the evening of Thursday, February 7, 2013, Guitar Center held the grand opening of its new location in Lansing, Michigan, located at 517 Mall Court. Lansing, MI 48912. The Lansing store is Guitar Center’s 242nd retail location. The Lansing location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Kevin “KZ” Zielinski, Lansing’s new store Manager, stated, “Working with the staff and customers at Guitar Center is just a natural fit for me; I love helping people make music and it’s so rewarding to help each person find the instrument or accessory that will be the source of their next creative inspiration.” With a passion for all things music, Zielinski has been with Guitar Center since 1999 and is certified in multiple departments including accessories, Guitars & Amps, Drums, Live Sound & DJ, Recording & Keys.

Guitar Center Lansing: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Lansing music scene, Guitar Center Lansing also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Lansing residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Lansing brings an unprecedented selection of products to Lansing, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Lansing includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Lansing: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Lansing customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Lansing will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Lansing store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Lansing residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Lansing Store and Studio Hours

Mon-Fri: 11:00am – 8:00pm
Saturday: 10:00am – 7:00pm
Sunday: 12:00pm – 6:00pm

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GUITAR CENTER OPENS NEW STORE IN CHICO, CA

— 241st Guitar Center location features on-site lessons and repair services, along with GC’s
vast inventory selection—

Westlake Village, CA (February 27, 2013) – On the evening of Thursday, January 17, 2013, Guitar Center held the grand opening of its new location in Chico, California, located at 2027 Martin Luther King, Jr. Pkwy. Chico, CA 95928. The Chico store is Guitar Center’s 241st retail location. The Chico location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

“Everyone at Guitar Center Chico shares an enthusiasm for making music and helping our customers do the same,” says Chad Cox, Chico General Manager, Chico resident and avid guitarist. Cox, who has been with Guitar Center since 2007, brings a passion for matching the right product with right customer every time. “Personally, the guitars I’ve purchased at Guitar Center have played a pivotal role in the evolution of my music, and now as manager I have the chance to guide other musicians in Chico towards the instruments and accessories they’ll need to elevate their craft too – it’s really exciting!” Cox continued.

Guitar Center Chico: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Chico music scene, Guitar Center Chico also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Chico residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Chico brings an unprecedented selection of products to Chico, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Chico includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Chico: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Chico customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Chico will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Chico store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Chico residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Chico Store and Studio Hours

Mon-Fri: 10:00am – 8:00pm
Saturday: 10:00am – 7:00pm
Sunday: 11:00am – 6:00pm

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Auralex® Now Shipping Studiofoam T™ Acoustic Absorption Panels

— Studiofoam T™ eliminates standing waves and flutter echo —

INDIANAPOLIS, IN, FEBRUARY 27, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, is now shipping its new Studiofoam T™ Acoustic Absorption Panels. Auralex’s latest Studiofoam™ profile, Studiofoam T provides the absorption performance that Studiofoam is famous for with a more contemporary look. Studiofoam T eliminates standing waves and flutter echo while reducing unwanted reflections. The unique 2″ profile is available in a 2′ x 2′ or 2′ x 4′ format and can be mixed with other Auralex Studiofoam profiles, making possible a wide variety of aesthetic designs.

The new panels’ unique design features a repeating T profile pattern, making them appropriate for a variety of professional and residential applications. The panels are available in three popular colors and are made from Auralex’s long-lasting, melamine-free formula, which won’t crumble with age. The Auralex Studiofoam T was developed out of Auralex’s clients’ desire to have a price-conscious Studiofoam solution with a completely unique and modern aesthetic. This upscale design offers increased low-frequency absorption and a tasteful, seamless appearance.

Features:

Eliminates standing waves and flutter echo
Reduces unwanted reflections
Decreases slap-back and room ring
Tames full-frequency bandwidth
Available colors: charcoal, burgundy & purple
Unique aesthetic at home in residential settings
Easy installation using Foamtak™ spray adhesive, Tubetak Pro™ liquid adhesive or E-Z Stick Pro™ Tabs
Proprietary Auralex formula that lasts and lasts

For more information, please visit www.auralex.com.

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