Archive by PR Guy

GC Pro Helps the James Burton Foundation Enrich Kids’ Lives with Music

— Students at the Recording Studios Program, a component of the James Burton Foundation’s multiple approaches to bringing music and music education to those in need, now can work on an SSL AWS900 console and a complete complement of high-end gear —

The James Burton Foundation, founded by its namesake Rock & Roll Hall of Fame-member guitarist, best known for his work with Elvis Presley, supports music education for those in need through guitar donations and music instruction to schools, hospitals and community service organizations. The Foundation is currently expanding its outreach programs, including taking the organization’s recording education agenda to the next level. That initiative was moved substantially forward recently with a package of studio technology sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, including a new SSL AWS948 recording console, an Aviom studio cue system, new Mojave studio microphones and an array of outboard equipment. This acquisition, custom-tailored by GC Pro’s Nashville-based Senior Account Manager Chad Evans to exactly match the Foundation’s needs and budget, will help the Foundation continue to provide free-of-charge music and technical education opportunities to students and the community in Shreveport, Louisiana. The Foundation has given thousands of guitars to schools and children’s and veteran’s hospitals, and they continue music education outreach through programs such as the James Burton Foundation Museum and Performing Arts Stage, the Music Education Program, an Oral History Program and the Recording Studios Program, as well as events such as the James Burton International Guitar Festival.

What GC Pro was able to do for the James Burton Foundation comes about from GC Pro’s long history of helping both education and non-profit institutions. For instance, GC Pro works with technical and media arts schools including SAE and the Art Institutes facilities in locations across the U.S., and in Nashville it has sourced equipment and provided advice to music technology programs at schools including Middle Tennessee State University (MTSU), Belmont University, Lipscomb University and Vanderbilt University.

“To effectively service educational institutions, you have to be able to put yourself in the place of the teacher and the student,” explains Chad Evans, Senior Account Executive for GC Pro in Nashville, who guided the James Burton Foundation through this acquisition process, providing consultation on which products and platforms would best help its students and teachers. “We’ve worked with schools and non-profits often in the past, so we’ve developed a good sense about which products are a good fit for each institution’s needs. And we’re very aware of how important budgets are to these kinds of clients. They need to know that their money is being spent wisely and effectively. We’re able to offer them the best possible advice that also fits their budgetary needs and allows them to further their missions without compromising. That’s why so many institutions like the James Burton Foundation partner with us.”

For more information, please visit www.gcpro.com.

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GUITAR CENTER OPENS NEW STORE AT SOMERVILLE CIRCLE, RARITAN, NEW JERSEY

— 238th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

On the evening of Thursday, October 25, 2012, Guitar Center held the grand opening of its new location in Somerville Circle, Raritan, NJ, located at 401 Route 28, Raritan, NJ 08869-1340. The Somerville Circle store is Guitar Center’s 238th retail location.

Guitar Center Somerville Circle’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Somerville Circle location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Raritan musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Somerville Circle also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Somerville Circle will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Somerville Circle shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Somerville Circle’s inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Somerville Circle store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Raritan residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Somerville Circle is open seven days a week. Store hours are 10:00 a.m. to 8:00 p.m. Monday-Saturday and 11:00 a.m. to 7:00 p.m. Sunday.

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Genelec 2012 AES Press Kit

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The Recording Academy P&E Winig 2012 AES Press Kit

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Aphex 2012 AES Press Kit

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Audio-Technica 2012 AES Press Kit

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Zeehi’s CueCast Technology Allows User File Conversion Between Three DiGiCo Models, Yamaha PM5D and Avid

Danny Abelson, Co-Founder of software startup Zeehi, announces that the CueCast Digital Mixing Console User File Conversion Service will support the DiGiCo SD7 platform beginning mid-November 2012. This raises the number of supported console models to five in CueCast’s latest Beta Release.

CueCast enables sound engineers, hire companies and production managers to quickly and easily convert complex show files between different digital audio mixing consoles.

“We’ve had a very positive response from the pro audio community since we released the first CueCast Beta version in July,” according to Abelson. “A growing number of engineers have been converting their files at our site, and new users from around the world are signing up for the service every week.”

CueCast gives every new user two free fully-featured conversions. That means anyone who’s interested can evaluate the service with no cost or commitment.

“We’ve been working closely with several of the large hire companies. One of their most frequent requests was that we add support for the DiGiCo SD7, since they have so many of these desks in their inventories. We were happy to oblige, and our development team is doing a great job implementing the new console. We’ve also made significant enhancements to the user interface.”

In its latest version, CueCast converts user files between Avid, Yamaha PM5D, and now three DiGiCo models: SD7, SD8 and SD10. The company plans to develop solutions for every major console model.

The web-based CueCast service solves a fundamental problem in audio engineering; transferring complex user settings from one console to another without the time-consuming headache of entering those settings manually.

“Converting show files on CueCast is reliable and takes just three easy steps,” says Abelson. “Simply upload your file to the secure Cuecast site, then specify the format you need, and download the converted file for installation in the new console. CueCast stores your files on a secure server for safe-keeping and future use.”

Abelson noted, “We are helping people improve the way they work by making the process of moving user settings to a new console fast and easy. We can bring the biggest benefit to the engineering community by expanding the number of different console models we support. Adding the SD7 was a significant step. Soon we’ll be announcing support for more Yamaha models, including the new CL range, as well as the Soundcraft Vista and Midas desks.”

The current Beta release of CueCast converts the most commonly used console features and functions including bussing, sub-group assigns, control group assigns, routing, labeling, mutes and mute groups, EQ and dynamic in/out settings, aux. send on/off/and assigns, and effects and matrix on/off and assigns. Future releases will support variable settings, snapshots and many other features.

Information on CueCast can be found at cuecast.com

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GC Pro Extends Its New High-End Technical Support Group Initiative to Nashville

— GC Pro continues to expand this acclaimed service with the addition of technical support personnel in Nashville, which joins GC Pro’s location in Hollywood to offer access to complex systems design, installation and integration services —

— The initiative will also be fully integrated with GC Pro’s acclaimed Affiliate Services Program to create a truly comprehensive turnkey system solution —

WESTLAKE VILLAGE, CA, October 22, 2012 — As part of its continuing effort to add useful and valuable services and products to its client offerings, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, today announced the extension of its successful new Technical Support Group initiative to the Nashville professional audio market. The program, which provides a number of technical support services, including customized Macintosh®-based audio systems solutions for clients in all of the market sectors it serves (recording studios, post production facilities and installed A/V), will now benefit Nashville’s music recording and production community. The Technical Support Group was initially launched in May 2011 at GC Pro’s Hollywood, California location. Additional personnel for the Technical Support Group are planned for other GC Pro locations in the U.S. in the future.

In the newly opened Nashville location, GC Pro Technical Services Technician Frantz Verna says that key services have already been provided for a range of professional clients there, such as loading and authorizing customers’ plug-in packages and integrating key applications including AVID’s Pro Tools® HD systems and others, and designing and building Mac-based audio systems equipped to the customers’ specifications for hard drives, video cards, RAM and other parameters. Such clients include producer/drummer Mike Marsh of the band Dashboard Confessional, legendary vocalist/composer/actress Bonnie Bramlett and Sound Emporium Recording Studios.

Verna says that many of these tasks, such as loading and authorizing software, are time- and labor-intensive, and pull music professionals away from their real work. “Musicians in Nashville definitely have better things to do with their time,” he says. “The advantage we bring to them, that they cannot get at a computer store, is that GC Pro understands how to optimize and maximize computer hardware, software and peripherals for music applications and integrate computers with their outboard equipment. We know how a computer best fits into a professional audio system. We’re able to give our clients a computer that’s ready to plug and play, which is exactly what they want and what no computer store could ever offer.” And all systems from the Technical Support Group will also be available for integration by members of GC Pro’s acclaimed Affiliate Services Program, which offers the services of certified studio designers, acousticians, systems integrators and other technical services to all GC Pro customers. No other professional audio retailer can offer such a comprehensive package of high-end products and programs.

“We are proud to expand our Technical Support Group endeavors to the rich market of Nashville,” stated Rick Plushner, GC Pro Vice President. “Nashville’s music community is growing larger and larger every day, and with such a large concentration of artists, players, composers, producers, engineers and post-production professionals, it is the type of market that can clearly benefit from the services of our Technical Support Group.”

For more information, please visit www.gcpro.com.

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GUITAR CENTER OPENS NEW WILLISTON, VERMONT STORE

— 237th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (October 15, 2012) – On the evening of Thursday, October 11, 2012, Guitar Center held the grand opening of its new location in Williston, Vermont, located at 21A Hawthorne St., Williston, VT 05495. The Williston store is Guitar Center’s 237th retail location.

Guitar Center Williston’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Williston location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Williston musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Williston also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Williston will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Williston shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Williston inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Williston store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Williston residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Williston is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. to 6:00 p.m. Sunday.

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Jack Joseph Puig, Dell, Skullcandy and Waves Audio Announce Cooperative Effort

Industry-leading electronics brands and GRAMMY®-winning producer join forces to create a new audio standard for next-generation consumer electronics products

October 16, 2012 – Three of the world’s leading electronics brands: the CE Division of Waves Audio, Skullcandy and Dell, along with GRAMMY®-winning producer Jack Joseph Puig, announce that they are joining forces to bring about consumer electronics products with proprietary, studio-quality audio technologies.

Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY Award®, has a longstanding relationship with iconic multi-platinum award-winning record producer/mixer Jack Joseph Puig, and has worked with him on several acclaimed signal processors for the professional market.

Waves has also previously worked with Dell to offer enhanced audio on select products. With the decision to deliver an enhanced audio experience on Dell laptops and desktops targeted towards consumers and professionals alike, Puig, working with Waves and Dell, then invited Skullcandy, a leading performance lifestyle audio brand that reinvented the headphone category, to join forces.

Initial results of this unique effort were unveiled recently with the launch of several new Dell XPS and Inspiron laptops, all of which include the Waves MaxxAudio suite. Select systems, like the sleek Inspiron 14Z Ultrabook, also include Skullcandy-branded speakers.

“Skullcandy brings a fresh branding perspective and audio expertise to this partnership. Our genesis was the collision of music, action sports and fashion, which allows us to be an authentic, everyday part of our consumers’ lives,” says Jeremy Andrus, President and CEO, Skullcandy, Inc.

Puig is responsible for some of the most successful recordings in music today, including work with Green Day, U2, Lady Gaga, Black Eyed Peas, Goo Goo Dolls, Florence and the Machine, Faith Hill, Beck, Mary J. Blige and many more. His extensive relationships with top artists and record companies give him a unique perspective on the nexus between the entertainment world, technology, and the world of consumer electronics.

“As leaders in their respective market sectors, it is natural that these companies would decide to do work together,” stated Jack Joseph Puig. “This cooperative effort has already led to some brilliant ideas. We are very, very close to where we can unveil some of the new results of our efforts. In the coming weeks and months, the market is going to see us introduce some groundbreaking technological innovations that set new standards in consumer electronics.”

“Now more than ever, people use their laptop or desktop as their primary entertainment center or communication device, and we are making the investment to ensure they get the best audio experience available,” said Brian Pitstick, Executive Director of Consumer Product Marketing at Dell. “Whether it’s listening to your favorite music playlist, watching a movie, or calling friends and family over VoIP, it sounds better with Dell.”

Tomer Elbaz, Executive Vice President, Waves Audio Consumer Electronics Division, stated, “Waves is proud to bring professional audio expertise to this partnership. Our DSP and design are used by every professional producer and engineer in all areas of entertainment audio. Waves Consumer Audio provides the infrastructure and tools that enable each member to do what they do best and, in the end, refine and redefine peoples’ perceptions of consumer electronics sound. Waves brings a precise representation of The Professional Studio sound to the consumer’s listening experience.”

About Skullcandy, Inc.
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand and distinctive logo symbolize youth and rebellion and embody the company’s motto “Every revolution needs a soundtrack.” Skullcandy headphones feature the distinctive Skullcandy sound and leading-edge design. Skullcandy products are currently sold in the United States, as well as in more than 70 countries around the world and through its websites.

About Jack Joseph Puig
Jack Joseph Puig (JJP) has helped redefine the role of the producer and mixing engineer in modern music. As an inventor and technologist he relies on vintage hardware and cutting edge software to create complex aural tapestries that capture the essence of the recording artists’ vision. JJP has worked with countless hitmakers, including Sheryl Crow, Fergie, Weezer, John Mayer, No Doubt, Sugarland, and The Rolling Stones.

About Waves Ltd.:
Waves is the world’s leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY Award®. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, Toshiba, and many others.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves. GRAMMY is a registered trademark of the National Academy of Recording Arts & Sciences.

For further information please contact:

Waves: Robert Clyne, Clyne Media, Inc., O: 615-662-1616 E: robert@clynemedia.com

Skullcandy: Tyson Andrus, Marketing Machine, Product & Retail Marketing Division,
O: 435-729-2561 E: tyson@skullcandy.com

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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