Archive by PR Guy

Alan Parsons Hosts Recording Master Classes in Vegas and Nashville in February

Legendary producer continues workshop series with new events

Santa Cruz, Calif. Dateline Jan 10, 2013: Alan Parsons announces two new Master Class Training Sessions to be held at top studios in Las Vegas (Studio At The Palms on Feb 1st and 2nd) and Nashville (Ocean Way on Feb 11th and 12th).

In keeping with the tradition of these popular training workshops—previous events have been held in Los Angeles, Toronto, Bogota, and Buenos Aires—Alan Parsons has given each event its own unique theme: Vegas is titled “Iconic Instrumentals” and looks at the creation of music suitable for live music productions or international sporting events. The Vegas event also features a special section on Surround 5.1 mixing, for which Alan is rightly renowned, and for which he was GRAMMY®-Nominated in 2007.

The Nashville event is titled “The Art Of The Song” and takes Alan back to his roots working with some of the greatest pop songwriters of the twentieth century: The Beatles, Pink Floyd, and of course his own acclaimed recording career with The Alan Parsons Project.

Both events offer a “life-changing” (as one recent attendee put it) chance to make a new record in a great studio with an award-winning recording professional, looking at everything from mic’ing techniques and studio etiquette to processing and mixing.

Tickets are offered at the Platinum level—actually working with Alan in the control room—and the Gold “Video Village,” where blow-by-blow live video is fed to Attendees seated in the studio green room. All ticket holders get Q&A time and the chance to mingle with Alan during breaks and at the Champagne Reception at the end of Day 1.

For ticket prices and further details, please visit:

http://www.artandscienceofsound.com/mcts/nashville

http://www.artandscienceofsound.com/mcts/las-vegas

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GUITAR CENTER OPENS NEW STORE IN MIDLOTHIAN, VIRGINIA

— 239th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (December 11, 2012) – On the evening of Thursday, November 29, 2012, Guitar Center held the grand opening of its new location in Midlothian, Virginia, located at 13357 Rittenhouse Dr., 23112. The Midlothian store is Guitar Center’s 239th retail location and the sixth in Virginia, as well as the first Virginia store to offer Guitar Center Studios. Local musician and Guitar Center veteran Curtis Marion serves as the store manager.

Guitar Center Midlothian’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Midlothian location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Midlothian also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Midlothian will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Midlothian shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Midlothian’s inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Midlothian store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Midlothian residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Midlothian is open seven days a week. Store hours are 11:00 am – 8:00 pm Monday-Thursday; 10:00 am – 9:00 pm Friday; 10:00 am – 8:00 pm Saturday; and 11:00 pm – 8:00 pm Sunday.

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Eric Smith, Founder and President of Auralex® Acoustics, Shares His Knowledge Through Lectures and Speaking Engagements Nationwide

— Ongoing series of events sees Smith traveling to schools and conferences far and wide to educate and entertain students, faculty and industry veterans alike —

INDIANAPOLIS, IN, December 6, 2012 – Eric Smith, Founder and President of Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, has had a busy travel itinerary lately, as he has been a featured guest lecturer at a number of colleges and universities across the country. A highly-sought-after speaker, Smith has had the opportunity to speak to faculty and students at The New England Institute of Art; Middle Tennessee State University (MTSU); Nashville’s Belmont University, International Academy of Design and Technology, The Art Institute of Tennessee-Nashville, SAE and Dark Horse Institute; and others, with more such engagements planned indefinitely.

Smith, throughout his career, has been a strong advocate of education, and he has guest-lectured at high schools and colleges throughout the country on the subjects of acoustics, broadcasting, entrepreneurship and business ethics. Smith brings a wealth of personal experience, technical knowledge and a sense of humor to all of his presentations, which focus on basic acoustic theories, sound control issues and solutions, product design strategies, the challenges of a start-up company and what it takes to be successful in business.

During his recent travels, Smith was also the featured guest on the online webcast, The East West AUDIO Body Shop, hosted by studio designer George Whittam and voice talent/studio consultant Dan Lenard. Smith fielded numerous questions involving studio acoustic design and sound control issues, and the initial webcast was streamed by visitors from around the world and then downloaded or streamed by thousands more online. In addition to this interview, Smith has participated in streaming interviews with a number of schools around the country, most recently with a marketing class at Middle Tennessee State University.

Smith was also a featured panelist at the recent PotLuckCon 2012 Audio Conference. Eric participated in a panel discussion along with studio designers/acousticians Chris Pelonis, Wes Lachot, Carl Tatz and Larry Swist. The topic of the well-attended panel discussion was “Studio Acoustics: Design and Monitoring,” and the panel was moderated by engineer/producer and pro audio journalist Russ Long.

David Fischer, Auralex CEO, stated, “Everyone at Auralex is very proud that Eric Smith is able to impart his extensive knowledge and expertise to the wider audio community. Public speaking is really a strong suit of his, and he very much enjoys the opportunity to speak to students – the producers, engineers and studio designers of the future – and share his real-world experiences as a way of giving back to the industry that has given him so much.”

“This series of events has been very fruitful,” stated Eric Smith. “I love getting the opportunity to promote good sound and good listening environments to current and future engineers and members of the audio community. When I see tomorrow’s audio professionals asking great questions and paying close attention, I know that the industry is in great hands. I am lucky that I can make an impact on these minds in the process, and I look forward to participating at more of these events in the near future.”

For more information, please visit www.auralex.com.

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Hear Holiday Music the Way It was Meant to Sound with Audio Xciter™ App

— Aphex cures technology’s tin ear with iOS and Android app —

BURBANK, CA, December 6, 2012 — Listening to Holiday music on your mobile device just got better. Hear Bing Crosby and Eartha Kitt the way they were meant to sound with the Audio Xciter™ app – free to demo and now only $0.99 for unlimited play. Aphex, a leader in audio enhancement technology for more than 35 years, today released Audio Xciter app for Android devices (previously only available for iOS). Audio Xciter is the only music player app that dynamically improves the sonic quality of music, audio books and podcasts on mobile devices through its patented Aphex DSP.

Since 1975, legendary musicians from Paul McCartney to Led Zeppelin as well as today’s top artists including Flo Rida, Bruno Mars and Rihanna have relied on the technology behind Audio Xciter for audio mastering. This technology now allows music lovers to experience the detail and richness of an artist’s original sound created in-studio on their mobile devices.

The patented Aphex technology behind Audio Xciter restores missing harmonics to music and voice. Unlike EQ apps, which typically add gain and distortion, Audio Xciter is gain-neutral, resulting in increased brightness, clarity, spaciousness and presence.

“In this era of HD video and 4G download speeds, I’m amazed that smart phones and tablets still deliver compressed audio that sounds flat and boring. The quality of music downloads and streams has not improved in more than a decade. Consumers have been fooled into buying music that’s only good enough, not great,” said David Wiener, CEO of Aphex and founder of DWV Entertainment, Aphex’s parent company. “Audio Xciter turns compressed audio into a new listening experience by exposing the ‘quality gap’ – now vocals are clear and airy, the bass hits harder and you’ll hear instruments and voices appear that were previously buried in the mix.”

A free demo of Audio Xciter is available through iTunes for iOS and Google Play and Amazon for Android devices. An upgrade provides unlimited use (only $0.99 through the end of the year, $2.99 thereafter) and the professional Audio Xciter Studio ($4.99, regularly $7.99) allows users to fine-tune the Xciter DSP settings for a truly custom experience.

A portion of the proceeds from the sale of Audio Xciter goes to Respect the Music, Aphex’s nonprofit foundation supporting musical education in schools.

Additional information including demo videos and screenshots are available at http://AudioXciterApp.com.

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Leading Artists, Engineers and Producers Choose Auralex® ProPAD™ Monitor Isolation Pad

— ProPAD™ is designed for decoupling monitors and reducing structural vibrations —

INDIANAPOLIS, IN, December 5, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, is proud that its ProPAD™ Monitor Isolation Pad, the latest product in its ISO (Instant Sound Optimizer) line, has been chosen by leading artists, engineers and producers as a vital piece of their recording setup. ProPAD provides superior isolation from the vibrations and resonant energy created by studio monitors, preventing this energy from being transmitted into the supporting furniture, which would greatly color the monitors’ sound and degrade their imaging.

Guitarist/multi-instrumentalist, songwriter and producer Adrian Belew is noted for his work with Frank Zappa, David Bowie, Talking Heads and King Crimson, as well as his acclaimed solo career. He is blown away by the difference the ProPADs make in his monitor setup. “Once you listen to your monitors on the Auralex ProPADs, you won’t want to hear them any other way. They’re the best I’ve heard,” he states.

Producer/engineer Russ Long, whose credits include Wilco, Dolly Parton, Steven Curtis Chapman, etc., is also impressed by the contrast between his monitors with and without ProPADs: “After making records in my studio for nearly 20 years, I added ProPADs to my configuration, and my monitoring became more accurate than ever.”

Mixer/engineer/producer Peter Moshay has worked with such acts as Hall & Oates, Mariah Carey and Sean Lennon, and currently he serves as house engineer for Daryl Hall’s Live at Daryl’s House program. He states, “I never thought my monitors could sound better until I tried ProPADs. I’ll never be without them.”

Producer/mixer/engineer/songwriter Glenn Rosenstein’s CV features many of music history’s heavy hitters: Madonna, U2, Talking Heads, Ziggy Marley, etc. He adds, “The Auralex ProPADs are unlike any other professional monitor isolators I’ve used. No harmonic resonance … and no sonic artifacts!”

Paul Umbach’s tenure in the pop world has led him to a stint as a key producer at Jive Records, where he worked with superstars Britney Spears and ‘N Sync, to name a few. He has also collaborated with acclaimed singer-songwriter Matt White. He is similarly impressed with his ProPADs: “The new Auralex ProPADs are amazing. It’s like somebody pressed the clarity button.”

The ProPAD is sold in stereo pairs and is designed to work with nearfield monitors employing up to 8″ woofers. ProPAD’s updated design features a 0.75″ layer of laminated black MDF covered with a thick layer of Auralex’s proprietary IsoPuck™ isolation material, which is made of recycled rubber. Six stick-on feet, also made from IsoPuck material, are supplied for flat or angled applications. The ProPAD is the perfect solution for decoupling monitors and reducing structural vibration in all manner of sound-critical spaces, including recording studios, post-production/edit suites, mobile recording facilities, hi-fi listening rooms, home theaters or anywhere a monitor/speaker isolation platform is needed to improve sonic purity.

For more information, please visit www.auralex.com.

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The Recording Academy® Producers & Engineers Wing® Hosted Annual Manufacturer Council Breakfast at AES 2012

SANTA MONICA, CALIF. (Dec. 3, 2012) — The Recording Academy® Producers & Engineers Wing® Manufacturer Council Breakfast was held on Sunday, Oct. 28, 2012, during the 133rd AES Convention. At their biannual meeting, the group of industry leaders — who are dedicated to the advancement of sound quality and to the overall growth of the professional audio industry — shared ideas and discussed issues with the goal of raising awareness about the importance of high-quality audio and the professionals who create it, as well as topics of mutual interest to pro audio manufacturers, retailers and the producers and engineers who use their products.

A key topic of conversation was the P&E Wing’s recent partnership with the Consumer Electronics Association (CEA) in debuting www.qualitysoundmatters.com, an online portal launching in early December 2012, aimed to promote enhanced consumer awareness of higher-quality sound for music.

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Tomer Elbaz Promoted to Executive Vice President, Waves Consumer Division

— Waves Audio Consumer division continues to expand and thrive
with new technologies and business strategies —

The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, has recently promoted Tomer Elbaz to the position of Executive Vice President, Waves Consumer Division. The announcement was made by Waves co-founder Gilad Keren, and further underscores Waves’ ongoing expansion into the consumer electronics market sector.

Under Tomer Elbaz’s direction, the company has forged strategic business relationships with a wide variety of leading electronics firms who are incorporating Waves Maxx technologies into their products. Waves’ digital signal processing (DSP) technology is utilized by the top professionals in the pro audio and broadcast market sectors, and their reputation and proven track record has made them a perfect fit to work with companies like Dell, ASUS, Toshiba, Sony, iOS/Android developers and more, who have employed Waves digital signal processing (DSP) as part of the feature set of their product offerings. Other endeavors include strategic alliances with semiconductor and DSP core companies, as well as general strategic alliances with brands and recording artists. Through these developments, Waves is helping bring studio quality sound and the highest standards of audio to the consumer listening experience.

“Tomer and his team are helping Waves expand our reach into the consumer market sector,” stated Gilad Keren. “As part of our long-term strategic business plan, Tomer continues to urge our technologies into the hands of new and exciting partners and thrilled consumers. We are at the edge of a bold new phase for Waves, and we look forward to Tomer’s ongoing leadership.”

For more information, please visit www.maxx.com.

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Waves Audio Names Val Gilbert Live Product Specialist

— A loyal Waves user both live and in-studio, Gilbert will act as a resource for engineers throughout the U.K. —

Waves Audio, a leading provider of audio DSP solutions for professional, broadcast and consumer electronics audio markets, has appointed U.K.-based audio engineer Val Gilbert as Waves Live Product Specialist. In his new capacity, Val will communicate with other live sound engineers across the U.K., sharing his vast knowledge of Waves plugins, the SoundGrid system and typical workflows in the live sound arena. As the industry continues its transition to digital, Val will draw upon his real-world experiences and impart his expertise on the Waves customer base and live sound community. The addition of Val as a Live Product Specialist further emphasizes Waves’ ongoing expansion in the live sound sector.

For years, Val was based in France, where he gained an extensive background in live sound engineering as a front-of-house engineer for major touring acts. He had the privilege of working with such artists as Makali and Really Addictive Sound and for companies such as Universal and TS Productions, across Europe and to Russia and the USA. He relocated to the U.K. just over two years ago, to be at the heart of the booming U.K.-based events industry.

Val is a loyal Waves user, both live and in-studio, and is eager to discuss his current use of Waves processing. He says, “I’m currently working with French/Belgian Afro-folk band Namogodine, as we prepare the release of their next album for this coming spring and the supporting tour. I’m in the process of mixing the album, so it will be great to take the Waves processing I’ll be using in the studio with me on the road, and not have to compromise on dynamics and effects.”

He is excited to join the Waves team, and he has big plans for his duties as Live Product Specialist: “As a Waves Live Product Specialist, I know the ins and outs of the Waves SoundGrid system across all the different platforms for which it is available. I will be conducting demonstrations and training at different locations across the U.K., as well as providing frontline technical support for Waves SoundGrid users.”

Visit www.waves.com for more information.

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The Recording Academy® Producers & Engineers Wing® Announces 2012-2013 Steering Committee

P&E Wing Leadership Tackles Important Issues Including Sound Quality, Performance and Intellectual Property Rights, Proper Crediting, Metadata and Education

The Recording Academy® Producers & Engineers Wing® has announced its 2012-2013 Steering Committee, the leadership group of the P&E Wing, which researches and recommends solutions for technical and economic issues facing today’s music production professionals. The newly seated Committee, consisting of a diverse array of music engineers, producers and audio professionals, will build upon the significant legacy established by prior Steering Committees and work to identify and evaluate key issues confronting music production professionals, with the goal of finding meaningful solutions and suggestions for the industry moving forward.

The P&E Wing 2012–2013 Steering Committee includes the following music industry professionals: Chuck Ainlay (Nashville), Carlos Alvarez (Miami), Eric Boulanger (Los Angeles), Richard Burgess (Washington, D.C.), Ed Cherney (Los Angeles), Mike Clink (Los Angeles), Bob Ludwig (Portland, Maine), James McKinney (Washington, D.C.), Phil Nicolo (Philadelphia), and Dan Workman (Houston).

Steering Committee Co-Chairs Mike Clink and James McKinney will remain in their current positions as the P&E Wing continues to advocate for excellence in sound recording, audio technologies, education in the recording arts, and the rights of music creators overall.

“We owe a great deal of gratitude to all of our past Steering Committee members, including John Alagia, Jeff Balding, Jimmy Douglass, Nathaniel Kunkel, Glenn Lorbecki, Sylvia Massy, Keith Olsen, Phil Ramone, Elliot Scheiner, Tommy Tallarico and Eric Schilling,” states Maureen Droney, Sr. Executive Director of the P&E Wing. “They laid the groundwork and continue to be involved in our initiatives as we more forward. Many would agree that this is a trying time in the industry, and we need the talents of all of our members to face these challenges, find solutions and proceed with new paradigms.”

Member biographies:

Chuck Ainlay is a multiple GRAMMY® Award-winner, one of Nashville’s top recording and mixing engineers, a pioneer in using surround sound technology, and a leading advocate for high quality audio. He has worked as a producer or engineer for such diverse talents as Dire Straits, Emmylou Harris, Taylor Swift, Miranda Lambert, and many more. Ainlay was the ACM Engineer of the Year in 2009 and 2011.

Carlos Alvarez’s engineering and production career has taken him around the world working with a variety of artists including, Marc Anthony, Ricky Martin, Carrie Underwood, Juan Luis Guerra, and Julio Iglesias among others. He’s won three GRAMMYs and seven Latin GRAMMYs for his work with and including, Alejandro Sanz (El Tren de los Momentos, Best Latin Pop Album 2007), Jose Feliciano (Senor Bachata, mixer-Best Tropical Album 2008), Luis Enrique (Ciclos, mixer-Best Tropical Album 2009). Serving on The Recording Academy’s Florida Chapter Board of Governors since 2002, he lives, plays the bass, and operates his studio in South Florida.

Eric ‘V’ Boulanger of The Mastering Lab is a classically trained violinist who has performed at some of the most celebrated venues in the country. Eric holds a degree in electrical engineering from Carnegie Mellon University, and has mixed and/or mastered records across a variety of genres with credits including Colbie Caillat, The Bravery, Kate Bush, and Chris Botti. With the P&E Wing, Eric has taken a lead role in Apple’s “Mastered for iTunes”, which aims to improve the quality of current and future downloaded music.

Richard James Burgess Ph.D. has produced, recorded and/or performed on numerous platinum albums with such diverse artists as Spandau Ballet, America and New Edition. He authored The Art of Record Production in 1997 and the second and third editions entitled The Art of Music Production, now being updated for a fourth edition on Oxford University Press. He is also known for his pioneering work with synthesizers, computers and sampling. Recently, he produced the six-disc box-set release JAZZ: The Smithsonian Anthology.

Ed Cherney is a GRAMMY-winning producer/engineer known for his work with a variety of artists, among them Eric Clapton, Bob Dylan, Bonnie Raitt, and the Rolling Stones. Over the years, he has amassed six GRAMMY nominations and two wins, in addition to seven TEC Award nominations and five wins, as well as three EMMY nominations. A founding member of the Music Producers Guild of America, the P&E Wing’s direct forerunner, Cherney has also served as Governor of the Los Angeles Chapter of The Recording Academy and is a board member at McNally Smith College. He has recently completed a Latin Jazz album for Alejandro Fernandez, along with a new Matthew Morrison (Glee) project, both with Phil Ramone producing. He is currently producing tracks for the band Honey Honey.

Mike Clink has produced projects that have sold more than 70 million records worldwide. Known for working with legendary rock acts such as Aerosmith, Guns N’ Roses and Metallica, Clink also specializes in developing new talent for his label, No Relief Records. A pioneer in live recording and distribution, he started a new media company that specializes in the instantaneous fulfillment of CDs with added value content available immediately after a concert event. Clink frequently speaks on panels for The Recording Academy and the Audio Engineering Society (AES).

Bob Ludwig is a multi-GRAMMY and Latin GRAMMY-winning mastering engineer with degrees in music education, performance (trumpet) and music literature from the Eastman School of Music and an honorary doctorate from the University of Southern Maine. He was the first person to be honored with the Les Paul Award for “consistently outstanding achievements in the professional audio industry,” as well as the TEC Award for “Outstanding Creative Achievement, Mastering Engineer” an unprecedented 15 times. He served as Co-Chair of the P&E Wing from 2004-2008.

James McKinney is Committee Co-Chair and an accomplished pianist/keyboardist, vocalist, musical director, songwriter, arranger, producer, educator, businessman and philanthropist. Since relocating to Washington, D.C. in 1988, McKinney has performed for three U.S. Presidents and has performed with the likes of Kenny Burrell, Kenny Lattimore, Stevie Wonder, and more. McKinney serves on the Board of the Washington, D.C. Chapter of The Recording Academy and is also a National Trustee.

Phil Nicolo is a GRAMMY-winning producer/engineer who founded Studio 4 in 1980, a recording studio in Philadelphia where he and his brother established themselves as a force in all genres of music production, from rock to R&B, mainstream to cutting edge. In 1989, Ruffhouse Records was launched out of Studio 4 operations, and over the next ten years was responsible for the careers of Lauryn Hill, the Fugees, Cypress Hill, Wyclef Jean and Kriss Kross. Phil’s producing and engineering credits include Aerosmith, Billy Joel, Bon Jovi, Urge Overkill, Sting, among many others. Current projects include new releases from Rusted Root, Title Fight and Lauryn Hill. Phil is also President of the newly relaunched Ruffhouse Records.

Dan Workman is president of SugarHill Studios, Houston, Texas, the oldest continuously operating recording studio in the U.S. He has engineered GRAMMY-winning, and platinum recordings for Texas’ most notable artists including Beyoncé, Destiny’s Child, Clay Walker, and ZZ Top. Workman now produces full time, is currently working with Kareem Salama, The Southern Backtones, The Wheel Workers, and opera chanteuse, Alicia Gianni.

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Genelec Introduces New Smart Active Monitor™ (SAM™) Concept

— SAMs are Genelec active audio monitoring systems that also have the capability and intelligence enabling them to adapt automatically and flexibly to their acoustical environments through a set of proprietary tools —

Genelec, the world’s longstanding pioneer in active monitoring, has introduced its new Smart Active Monitor™ (SAM™) concept. As part of a new streamlined marketing effort, Genelec has folded its line of DSP monitors under the SAM classification, which now includes all Genelec monitors with a 82xx product name (for instance, the award-winning 8260A Tri-Amplified DSP Monitor System). Models in the SAM range are capable of automatically adapting to acoustical environments to offer an indispensable tool for sound professionals in broadcasting, post production, music studios and more. A SAM system can be controlled with digital networking, enabling users to build highly flexible computer-controlled systems of monitors.

Dr. Aki V. Mäkivirta, Genelec Research and Development Manager, noted, “Smart Active Monitoring is a concept that bundles all the benefits of Genelec’s advanced monitoring systems to a single, easily understandable and descriptive term. SAM is also a concept that describes perfectly the current technology leap pioneered by Genelec in the evolution of the active monitoring loudspeaker – the transition from the analog to the digital world, where digital technologies, along with software features, increase quality and bring unique user experiences to the customers, and enable seamless integration of monitoring speakers and subwoofers to a well-calibrated and correctly aligned reproduction system. At Genelec, we believe that progress towards Smart Active Monitors will open a new era in the development of the audio monitoring industry.”

The acoustical features of SAMs can be optimized with automatic calibration for different working styles or client demands. Such adaptations include aligning levels at the listening position, adjusting delays from the signal input to the listening location, and compensating for the acoustical room influences in the frequency responses (equalization). One of these proprietary tools is AutoCal™, Genelec´s acoustic calibration solution that is supplied alongside the Genelec Loudspeaker Management software package, GLM. SAM effectively reflects the most advanced monitoring system features available in the audio industry. The capabilities of SAMs are also future-proof and can be increased later with software upgrades both in the monitoring speakers themselves and in the system management software.

Will Eggleston, Genelec USA Marketing Director, stated, “The SAM launch marks the beginning of a new era in audio monitoring for Genelec, thanks to the rise of digital technology and evolving market expectations about the possibilities of audio monitors. Also, designers of systems have shown that digital monitors have some notable capabilities beyond the analog realm. SAM embodies the shift from the analog to the digital world, looking at increasing sound quality and the listening experience of the user while allowing the integration of monitors and subs into a correctly aligned reproduction system.”

Using GLM software and AutoCal™, a monitor can be turned into the reference it needs to be in today’s demanding environment for engineers. This improves performance and not only helps the user to achieve a flat frequency response at listening position but also handles phase alignment in between monitors and subwoofer and not least time-of-flight compensation, the latter of high importance when retro-fitting systems in existing rooms where equal distance between all monitors and listening position may not be possible to respect.

In addition to the traditional building blocks of an active monitoring speaker, SAMs contain the following building blocks:

Digital signal processing of the audio signal instead of traditional analog filtering, making SAMs very flexible and precise.
Control networking, enabling SAMs to form a seamless reproductions system, fully controllable at the main listening position.
Acoustical measurement system, enabling multipoint measurements of acoustical environment at the listening area.
Sophisticated automatic system calibration algorithm, enabling SAMs to adapt to their acoustic environments and to be integrated as a full reproduction system.
Graphical User Interface, enabling users to interact with all components of the monitoring system and to customize the system to best fit to the environments and applications.

For more information, please visit www.genelecusa.com/.

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