Archive by PR Guy

Waves Audio Unveils Live Console Functionality for Version 9 Plugins

—V9 functionality expands to include compatibility with Yamaha, Allen & Heath, DiGiCo, Venue and MultiRack Native hardware —

TEL AVIV, ISRAEL, July 11, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, has expanded the capabilities of its acclaimed V9 (Version 9), and it is now available for live use with Yamaha, Allen & Heath, DiGiCo, Venue and MultiRack Native. Featuring 64-bit support, faster scanning, faster loading, and faster processing, Waves Version 9 opens up new dimensions of high performance plugin power.

One of Version 9’s most highly anticipated features is 64-bit operating system support. Now Waves users can unleash the power of massive amounts of RAM memory in the DAW hosts of their choice. V9 also marks the introduction of Waves’ new easy-to-use authorization system, Waves License Center, which eliminates use of the iLok, ushering in an era of simplicity, flexibility, mobility and security. Waves License Center offers users authorization activation straight to their computer or any USB flash drive; easy license management; license mobility via USB flash drive or users’ License Cloud; and one-click license recovery in the case of lost or damaged devices. V9 also allows users to run V8 and V9 plugins side-by-side. New features for live use include 64-bit support and hard drive or USB flash drive activation for Yamaha and Allen & Heath consoles as well as MultiRack Native. No D-Show enabler is needed for Venue consoles.

With new V9 plugins added to Waves’ Gold, Platinum, Diamond, Horizon, SoundGrid pro and Live bundles, there’s never been a better time for users to renew their Waves Update Plan coverage. New plugins in Horizon: Kramer Master Tape; PIE Compressor; HLS Channel; Bass Rider; CLA Guitars; Maserati Drums; OneKnob Filter; and OneKnob Driver. New plugins in Diamond: GTR3 Software; OneKnob Filter; and OneKnob Driver. New plugins in Platinum: GTR3 Software and OneKnob Driver. New plugins in Gold: GTR3 Software. New in SG Pro – NLS Non-Linear Summer. New in Live Bundle – GTR3 and compatible version of PuigTec EQs for Venue.

Waves V9 is now available. Visit www.waves.com and www.waveslive.com for more information.

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Auralex® Appoints Music Veteran Saul Zonana Artist Relations Manager

— Company augments current personnel as part of long-term business strategy —

INDIANAPOLIS, IN, July 10, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, has appointed noted singer-songwriter, producer and multi-instrumentalist Saul Zonana to the position of Artist Relations Manager. In his new capacity, Zonana will spearhead a new artist relations program, with a focus on expanding and maintaining brand equity within the community of accomplished and emerging artists, engineers, producers and musicians. The announcement was made by company founder and president Eric Smith and is part of Auralex’s long-term strategic business plan, which includes providing Auralex dealers and end users additional personnel in the field.

Aside from being the main contact for all Auralex artist and end user activities, Zonana will provide valuable information to Auralex’s marketing department for creating market-driven products and artist-oriented promotional materials. He will also oversee a new artist-centric portion of the Auralex website highlighting key and unique applications of Auralex sound treatment products.

Currently based in the Nashville, Tennessee area, after spending much of his life in New York City and on the road, Zonana has a rich and colorful, decades-long career in the music industry. His past projects include notable 1990s bands No Heroes and Luv Junkies, time spent in KISS guitarist Ace Frehley’s touring band, collaborations with guitar virtuoso Adrian Belew, a stint with Crash Test Dummies and ten solo albums – the latest of which, Fix the Broken, will soon be released on Zonana’s own label.

“Saul’s background in various corners of the music industry makes him a perfect asset for our organization as we reach out to artists who are loyal Auralex users and those who could benefit from our products,” stated Eric Smith. “Aside from his impressive resume, he is a class act, and we are thrilled to have him on our team. As Auralex looks at our long-term business strategies, creative minds like Saul will help us realize our goals.”

For more information, please visit www.auralex.com.

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Aphex®’s New Audio Xciter™ Music App Now Available: Hear Your Music the Way It Was Meant to Sound

— Pro audio technology innovator Aphex releases the Audio Xciter™ music player app, providing unprecedented sound quality on mobile devices through its proprietary Xciter digital signal processor (DSP), previously available only in pro audio equipment —

BURBANK, CA, July 10, 2012 — Aphex®, a leader in audio enhancement technology for more than 35 years, is proud to announce the availability of Audio Xciter™, the first audio app that dynamically improves the quality of digital music (as well as audiobooks and podcasts) on your Apple iOS devices through a proprietary Xciter digital signal processor (DSP). It has been the career-long dream of Aphex Chairman & CEO David Wiener to help musicians and music lovers make the most of every music experience, and Audio Xciter is a great testament of Wiener’s drive to end the debate about poor audio quality in digital devices. Audio Xciter uses patented Aphex DSP technology to improve the quality of your music by analyzing and enhancing the audio signal in real time. The iOS app is available today with an Android version to follow next month.

Legendary musicians such as Paul McCartney, Bruce Springsteen and Led Zeppelin have relied on the Aphex technology behind Audio Xciter for years and used to rent Aphex products for thousands of dollars for audio mastering. Now music lovers can experience the original sound quality created in-studio through the Audio Xciter app (available as a free demo download).

“Heavily compressed digital music files reduce sonic performance in music recordings,” said David Wiener. “We’ve leveraged our professional studio technology and created Audio Xciter to restore the detail, richness and spaciousness to your audio experience. The result is a more immersive sound that more accurately reflects the original intentions of the artists, engineers and producers. All the musicians and producers we work with think this is a revolutionary product for mobile music.”

“The Audio Xciter app brings musical detail to life, no matter what style of music you’re listening to. You will hear increased clarity, along with space and detail, that will impress anyone,” said Alan Parsons, GRAMMY® Award-winning record producer and engineer.

The free Audio Xciter app allows 15 minutes of enhanced playback per day. Users have two upgrade options: Audio Xciter Basic removes the time restriction and Audio Xciter Studio allows users to fine-tune the Xciter DSP settings for a truly custom experience. The launch pricing is $2.99 for Audio Xciter ($4.99 after July 31st) and $7.99 for Audio Xciter Studio ($9.99 after July 31st). Audio Xciter can be purchased through iTunes for iOS and will soon be available at the Android Store and Amazon.com for Android devices. The app is available at http://bit.ly/AudioXciter-for-iOS.

A portion of the proceeds from the sale of Audio Xciter will go to Respect the Music, Aphex’s foundation supporting music and arts education.

Additional information including demo videos and screenshots are available at http://AudioXciterApp.com.

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Aphex® Appoints Newest Manufacturer’s Representatives

BURBANK, CA, July 9, 2012 — Aphex®, a leader in audio enhancement technology for over 35 years, has appointed a series of additional manufacturer’s representatives as part of the company’s ongoing growth and expansion. These firms will join Aphex’s current sales force in representing Aphex’s line of pro products in their respective territories, fostering sales and increasing market share.

The following firms have been appointed, listed with their regions and principals: Warman Marketing: Rocky Mountain territories (Harry Warman); Sound Vision Marketing: Florida (Tim Yates); Audio One Marketing: Minnesota, North Dakota, South Dakota (Tim Van Bargen); ASR Enterprises: Mid-Atlantic region (Pat Foley); and Marketing Concepts: Texas (Bruce Marlin).

The appointment of new and additional dedicated reps in these regions underscores Aphex’s commitment to meeting the rising market demand with a network of experienced, knowledgeable manufacturer’s representatives. Aphex Chairman & CEO David Wiener stated, “Aphex is totally on a roll! With new products and technologies showing off our strengths and delighting customers old and new, we’ve been firing on all cylinders. The appointment of our newest manufacturer’s reps is part of our long-term strategic business plan, and we look forward to each of these valued partners helping us as we prepare for continued expansion.”

For more information, please visit www.aphex.com.

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Sound Quality Takes the Stage at GRAMMY® FutureNow

SANTA MONICA, Calif. (July 5, 2012) — A highlight of GRAMMY® FutureNow, a day-long conference produced by The Recording Academy Los Angeles Chapter on Saturday, June 23, 2012, at the Broad Stage in Santa Monica, Calif., was the presentation led by GRAMMY-winning engineer Andrew Scheps (Adele, Audioslave, Linkin Park, Metallica, Red Hot Chili Peppers). Titled “Lost in Translation,” the presentation guided attendees through an auditory experience examining the difference between an artist’s mastered track and different consumer formats including vinyl, CD, MP3, AAC and streaming.

Photo Caption: Pictured L-R: Andrew Scheps, P&E Wing Senior Executive Director Maureen Droney and P&E Wing Steering Committee Co-Chair Mike Clink. Photo Courtesy of The Recording Academy® /Wireimage.com © 2012. Photographed by: Maury Phillips.

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Lowell Introduces Rackmount Fan Panels with Built-in Thermostat

— Lowell adds new built-in thermostat option for 19-inch panels with whisper-quiet or turbo fans —

PACIFIC, MO, July 5, 2012 — Lowell Manufacturing Company recently introduced a new built-in thermostat option for 19-inch panels with whisper-quiet or turbo fans. This thermostat is actually built right into the cord, activating and deactivating fans when ambient temperatures reach pre-set points. The thermostat automatically turns fans on when the ambient temperature hits 86?F (30?C), and off when the temperature is 72?F (22?C). This power-saving feature ensures efficient fan operation, while saving rack space. The bright green cord highlights the energy-savings benefit to customers.

Whisper fans (Model Series FW):
Each fan has a 4.7″ diameter, 50 cfm airflow rating, 28 dB noise rating, and requires 5.5 Watts of power. Includes fan guards and power cord. Whisper fans are available in two formats: 19-inch E.I.A. Fan Panels, 3U (with 2 or 3 fans) or 7U (with 4 fans); as well as a single fan kit for spot cooling.

Turbo fans (Model Series FT):
The single 10″ diameter fan (19″ E.I.A. 7U panel) has 550 cfm airflow rating and 50.8 dB noise rating, requiring 61 Watts of power. The package includes front/rear fan guards and cord.

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Zeehi Declares Independence for Digital Mixing Console Users, Announcing July Fourth as the Go-Live Date of CueCast Console File Conversion Service

— Mixing console users enjoy a new independence with revolutionary online service that converts show files between mixing console formats —

BOULDER, COLORADO, July 2, 2012 — Zeehi, an entertainment technology company dedicated to developing solutions to improve the workflow of global entertainment production professionals everywhere, announces that July Fourth is the Go-Live date for their CueCast Digital Mixing Console User File Conversion Service. The announcement was made by Danny Abelson, Zeehi Co-Founder. CueCast provides front-of-house and monitor engineers, sound reinforcement companies, broadcasters, performing arts facilities and production managers the ability to quickly and easily convert “show files” that contain user settings between different digital audio mixing console formats.

“We’re calling this Fourth of July ‘Show File Independence Day,’” noted Abelson. “For the first time ever, operators of digital audio mixing consoles can transfer their user settings between mixing consoles, offering a degree of independence never before available but always desired by the community. We just couldn’t resist using the holiday as the official launch date. We’re passionate about providing solutions to the user community, and our team has toiled for over a year to develop a service intended to help mixers everywhere enjoy more flexibility and independence.”

This initial release of CueCast converts the most commonly used features and functions stored in show files, including bussing, sub-group assigns, control group assigns, routing, labeling, mutes and mute groups, EQ and dynamic in/out settings, aux. send on/off/and assigns, and effects and matrix on/off and assigns. The current iteration of CueCast supports file conversion between the Avid Venue, DiGiCo SD8 and SD10 and Yamaha PM5D platforms. Future releases will support additional console formats, and will provide conversion of variable settings, snapshots, and many other features.

The web-based service solves a fundamental challenge: how to take user settings from one mixing console to another without the time-consuming headache of entering those settings manually, according to Abelson, a thirty year veteran of the pro audio community. “We first announced CueCast at the InfoComm show in Las Vegas last month. Everyone we demoed for lauded our innovation.” Abelson noted. “We promised a release date in early July, and we’re meeting that commitment. We have been extensive in our pre-release testing, with additional Beta testing performed by a number of experienced outside engineers. Fortunately that process has been going well, to the point where we feel we are ready to offer CueCast to the user community.”

New customers will be provided with a 30-day no-risk free trial opportunity to try out the new service. Users will be credited with two free conversions when they sign up, valid for 30 days from sign up. Abelson continued, “We want everyone to feel comfortable with file conversion. CueCast is breaking new ground, and engineers will not believe how cool it is until they try it. Seeing their settings instantly load on a different desk, and the time it saves them compared to manual entry, is going to makes us a lot of friends. We anticipate that there will be a few bugs along the way. This is a very complicated process. As in all new software applications, the users will need a bit of patience, and we will need them to tell us if we have something wrong. By providing our initial users with two free conversions, we feel we can give our customers the opportunity to try us out, with no risk, and feel confident in the conversions before committing to purchases. We’re confident the flexibility and independence CueCast provides engineers will become a welcome and relied-upon solution.”

“Thanks to the console expertise and software savvy of our development team, converting the user data is reliable and takes just three easy steps,” notes Abelson. “Simply upload your file to our secure site – www.cuecast.com – specify the format you need, and download the converted file for installation in the new console. If you like, we’ll store your files on our secure cloud for safekeeping. CueCast technology supports files from 24 to 96 inputs, and the Beta release supports file conversion between the Avid Venue, DiGiCo SD8 and SD10 and Yamaha PM5D platforms. Soon you can expect us to add many other formats and features to the service.”

Information on CueCast can be found at cuecast.com.

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Auralex® Displays UtiliTek™ Sound Absorbent Panels

— Based on Auralex®’s popular ProPanel series, UtiliTek™ panels offer contractors and system integrators a cost-effective solution in acoustical control —

INDIANAPOLIS, IN, July 2, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, unveils its UtiliTek™ sound absorbers. Designed based on input from leading contractors and system integrators, the UtiliTek panels are similar in function, performance and design to Auralex’s acclaimed ProPanel series, but at an even more attractive price point that still yields top-notch aesthetics and performance. UtiliTek panels are fabric covered, acoustically absorptive panels designed to reduce unwanted room reflections and reverberation, providing a more accurate and articulate listening experience. UtiliTek panels are highly effective and lightweight, are composed of Class A fire-rated materials and feature a recycled absorbent core.

UtiliTek is available in four thicknesses and two edge profiles. The beveled-edge style is available in 2′x2′x1″, 2′x4′x1″ and 2′x4′x2″ sizes. The square-edge style is available in a 2′x4′x3″ size that is perfect for corner mounting between two walls or across wall/ceiling junctures for moderate low-frequency control.

“As part of our ongoing commitment to the sound contracting/fixed installation market sectors, we wanted to offer solutions for contractors working with the tighter budgets that are common in today’s economy,” stated Eric Smith, Auralex Founder and President. “UtiliTek panels can be employed in a wide variety of installations, including clubs, live performance venues, restaurants/bars, houses of worship, corporate, municipal and residential installations.”

UtiliTek will be available July 2012. For more information, please visit www.auralex.com.

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Audio-Technica Offers “Get Your Own Mic” Rebates

— Rebates on select A-T’s professional handheld vocal microphones run from July 1 through December 31, 2012 —

STOW, OH, July 2, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is offering rebates on select Artist Elite, Artist Series and 20 Series handheld vocal microphones from July 1 through December 31, 2012. Launched as part of its “Get Your Own Mic” campaign, the rebates will further empower singers to embrace Audio-Technica quality (and hygiene) with new microphones. All customers who purchase any of these handheld vocal microphones from an authorized U.S. A-T dealer during the rebate period will be eligible for either a $10, $20 or $30 rebate.

As A-T points out with their “Get Your Own Mic” videos, grunge is more than just a genre. Any singer knows, grunge (along with dirt, grime and sludge) is what happens to a vocal microphone, especially when it’s shared among different performers. With these new rebates and the clever, humorous “Get Your Own Mic” videos available at A-T’s YouTube channel, the company urges singers to “share music, not microbes.”

The promotions include a $10 rebate on A-T’s ATM510 and ATM410 Cardioid Dynamic Handheld Microphones and the AT2010 Cardioid Condenser Handheld Microphone; a $20 rebate on AE6100, ATM610 and ATM610a Hypercardioid Dynamic Handheld Microphones, the AE4100 Cardioid Dynamic Handheld Microphone and the ATM710 Cardioid Condenser Handheld Microphone; and a $30 rebate on AE5400 and AE3300 Cardioid Condenser Handheld Microphones.

Visit Audio-Technica.com or “Get Your Own Mic” page for more detailed rebate information.

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Audio-Technica Names Ark Productions & Marketing as Its Rep of the Year

STOW, OH, June 28, 2012 — Audio-Technica, a leading manufacturer of wired and wireless microphones, headphones and accessory products, has recognized Pine City, New York-based Ark Productions & Marketing as its Rep of the Year for the 2011/2012 fiscal year. The award was presented to Ark principal Tim Chamberlain by Philip Cajka, Audio-Technica U.S. President and CEO, and Michael Edwards, A-T V.P. Professional Products. Also in attendance were John Cheese, A-T Territory Manager, Professional Products; Doug Swan, A-T Director of Sales & Marketing, MI/PRO Audio; and David Marsh, A-T Director of Sales & Marketing, Installed Sound & Broadcast. Ark Productions & Marketing sells Audio-Technica’s complete line of professional audio products in upstate New York.

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives during the InfoComm Expo on June 13, 2012, at the prestigious Wynn Las Vegas. The A-T Rep of the Year recipient was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll award. Ark Productions & Marketing was acknowledged for its consistent success in the areas of sales, marketing and customer service.

Michael Edwards said, “Ark Productions & Marketing is keenly dedicated to their customers and the brands they represent, which are among the best in the marketplace. We are extremely proud to have them take the top award in the fiscal year of 2012, and we look forward to their continued service to the A-T brand.”

For more information, please visit www.audio-technica.com.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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