Archive by PR Guy

GUITAR CENTER OPENS NEW WILLISTON, VERMONT STORE

— 237th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (October 15, 2012) – On the evening of Thursday, October 11, 2012, Guitar Center held the grand opening of its new location in Williston, Vermont, located at 21A Hawthorne St., Williston, VT 05495. The Williston store is Guitar Center’s 237th retail location.

Guitar Center Williston’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Williston location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Williston musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Williston also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Williston will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Williston shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Williston inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Williston store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Williston residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Williston is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. to 6:00 p.m. Sunday.

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Jack Joseph Puig, Dell, Skullcandy and Waves Audio Announce Cooperative Effort

Industry-leading electronics brands and GRAMMY®-winning producer join forces to create a new audio standard for next-generation consumer electronics products

October 16, 2012 – Three of the world’s leading electronics brands: the CE Division of Waves Audio, Skullcandy and Dell, along with GRAMMY®-winning producer Jack Joseph Puig, announce that they are joining forces to bring about consumer electronics products with proprietary, studio-quality audio technologies.

Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY Award®, has a longstanding relationship with iconic multi-platinum award-winning record producer/mixer Jack Joseph Puig, and has worked with him on several acclaimed signal processors for the professional market.

Waves has also previously worked with Dell to offer enhanced audio on select products. With the decision to deliver an enhanced audio experience on Dell laptops and desktops targeted towards consumers and professionals alike, Puig, working with Waves and Dell, then invited Skullcandy, a leading performance lifestyle audio brand that reinvented the headphone category, to join forces.

Initial results of this unique effort were unveiled recently with the launch of several new Dell XPS and Inspiron laptops, all of which include the Waves MaxxAudio suite. Select systems, like the sleek Inspiron 14Z Ultrabook, also include Skullcandy-branded speakers.

“Skullcandy brings a fresh branding perspective and audio expertise to this partnership. Our genesis was the collision of music, action sports and fashion, which allows us to be an authentic, everyday part of our consumers’ lives,” says Jeremy Andrus, President and CEO, Skullcandy, Inc.

Puig is responsible for some of the most successful recordings in music today, including work with Green Day, U2, Lady Gaga, Black Eyed Peas, Goo Goo Dolls, Florence and the Machine, Faith Hill, Beck, Mary J. Blige and many more. His extensive relationships with top artists and record companies give him a unique perspective on the nexus between the entertainment world, technology, and the world of consumer electronics.

“As leaders in their respective market sectors, it is natural that these companies would decide to do work together,” stated Jack Joseph Puig. “This cooperative effort has already led to some brilliant ideas. We are very, very close to where we can unveil some of the new results of our efforts. In the coming weeks and months, the market is going to see us introduce some groundbreaking technological innovations that set new standards in consumer electronics.”

“Now more than ever, people use their laptop or desktop as their primary entertainment center or communication device, and we are making the investment to ensure they get the best audio experience available,” said Brian Pitstick, Executive Director of Consumer Product Marketing at Dell. “Whether it’s listening to your favorite music playlist, watching a movie, or calling friends and family over VoIP, it sounds better with Dell.”

Tomer Elbaz, Executive Vice President, Waves Audio Consumer Electronics Division, stated, “Waves is proud to bring professional audio expertise to this partnership. Our DSP and design are used by every professional producer and engineer in all areas of entertainment audio. Waves Consumer Audio provides the infrastructure and tools that enable each member to do what they do best and, in the end, refine and redefine peoples’ perceptions of consumer electronics sound. Waves brings a precise representation of The Professional Studio sound to the consumer’s listening experience.”

About Skullcandy, Inc.
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand and distinctive logo symbolize youth and rebellion and embody the company’s motto “Every revolution needs a soundtrack.” Skullcandy headphones feature the distinctive Skullcandy sound and leading-edge design. Skullcandy products are currently sold in the United States, as well as in more than 70 countries around the world and through its websites.

About Jack Joseph Puig
Jack Joseph Puig (JJP) has helped redefine the role of the producer and mixing engineer in modern music. As an inventor and technologist he relies on vintage hardware and cutting edge software to create complex aural tapestries that capture the essence of the recording artists’ vision. JJP has worked with countless hitmakers, including Sheryl Crow, Fergie, Weezer, John Mayer, No Doubt, Sugarland, and The Rolling Stones.

About Waves Ltd.:
Waves is the world’s leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY Award®. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, Toshiba, and many others.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves. GRAMMY is a registered trademark of the National Academy of Recording Arts & Sciences.

For further information please contact:

Waves: Robert Clyne, Clyne Media, Inc., O: 615-662-1616 E: robert@clynemedia.com

Skullcandy: Tyson Andrus, Marketing Machine, Product & Retail Marketing Division,
O: 435-729-2561 E: tyson@skullcandy.com

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GUITAR CENTER OPENS NEW PORTSMOUTH, NEW HAMPSHIRE STORE

— 236th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (October 9, 2012) – On the evening of Thursday, September 27, 2012, Guitar Center held the grand opening of its new location in Portsmouth, New Hampshire, located at 1600 Woodbury Ave #24, Portsmouth NH 03801-3250. The Portsmouth store is Guitar Center’s 236th retail location.

Guitar Center Portsmouth’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Portsmouth location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Portsmouth musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Portsmouth also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Portsmouth will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Portsmouth shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Portsmouth inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of GC stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Portsmouth store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Portsmouth residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Portsmouth is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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HARMAN Professional Reaffirms Its Support of The Recording Academy® Producers & Engineers Wing®

HARMAN Professional’s AKG Acoustics, JBL Professional and Lexicon will continue to serve as official P&E Wing Sponsors

Santa Monica, Calif., Oct. 3, 2012 — The Producers & Engineers Wing® of The Recording Academy® is proud that its relationship with HARMAN Professional’s leading audio brands AKG® Acoustics, JBL Professional and Lexicon has been increasingly successful in its efforts to promote quality in audio. As official “P&E Wing Sustaining Partners,” AKG Acoustics, JBL Professional and Lexicon have participated in a wide variety of activities, including being the title sponsor of high-profile regional Academy Chapter events, having a presence on the P&E Wing section of the GRAMMY 365 member Web site and serving as a sustaining sponsor of the P&E Wing Manufacturers Council. HARMAN Professional has reaffirmed its sponsorship for the coming year and will continue to work closely with the P&E Wing and support its initiatives and membership.

“HARMAN proudly supports the Producers & Engineers Wing,” noted Blake Augsburger, Executive Vice President, HARMAN International and President, Professional Division. “Their efforts advance the recording industry, benefitting artists, equipment manufacturers and most of all, the listeners. We look forward to another year of rewarding projects together.”

“We are very pleased that HARMAN has again chosen to continue its partnership with The Producers & Engineers Wing,” stated Maureen Droney, Sr. Executive Director of The Recording Academy P&E Wing. “JBL Professional, AKG Acoustics and Lexicon share the P&E Wing’s vision of capturing and delivering the highest quality audio. We look forward to this continued partnership and to having key individuals from the HARMAN family of products interact and exchange ideas with our membership.”

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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Audio-Technica Offers Wireless Rebates

— Company offers mail-in rebates on their 4000 Series, 3000 Series or 2000 Series Wireless Systems in the U.S. between October 1, 2012, and December 31, 2012 —

STOW, OH, October 1, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is offering Wireless Rebates on its professional wireless gear, including the 4000 Series, 3000 Series and 2000 Series Wireless Systems, from October 1, 2012, through December 31, 2012. All customers who purchase systems from these three series from an authorized U.S. A-T dealer during the rebate period will be eligible for either a $40.00 rebate on the 4000 Series, a $30.00 rebate on the 3000 series or a $20.00 rebate on the 2000 Series.

Audio-Technica’s 4000 Series Wireless Systems provide outstanding clarity and versatility for live performance, regional touring, fixed installations and more. Features include 996 selectable UHF channels per band, dual compander circuitry, IntelliScan™ (which finds and sets the best available frequencies on linked receivers) and True Diversity operation. The 3000 Series is specially designed for wireless users ready to step up to an advanced system. Features include 996–1001 selectable UHF channels per band, nine pre-coordinated frequency scan groups for simplified multi-channel wireless system setup, and True Diversity operation. The 2000 Series provides easy setup, clear sound and automatic scanning. All 10 channels are compatible, with no confusing frequency groups. Other features include True Diversity operation and automatic frequency scanning.

The rebate details can be found online at audio-technica.com. Claims must be received by January 31, 2013, to be valid. For the sake of convenience, faster payment and real-time tracking, buyers may register online at http://audio-technicaus.4myrebate.com. Alternatively, buyers can manually complete and mail in the rebate form with the required documents, which include the original sales receipts for the Audio-Technica wireless products with the store name, date of purchase, model number and price paid clearly legible, along with the original UPC code cut from the carton of each product purchased.

For more information, please visit www.audio-technica.com.

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Auralex® Offers SheetBlok-AF™ Sound Isolation Barrier Material with New Base-Coat Paint

— Designed with contractors and system integrators in mind, SheetBlok-AF™ is a finish-grade isolation product more effective than solid lead at stopping the transmission of sound —

INDIANAPOLIS, IN, SEPTEMBER 27, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, offers its new SheetBlok-AF™ Sound Isolation Barrier material. Designed with system integrators seeking sound isolation solutions for both new construction and retrofit situations in mind, Auralex’s new SheetBlok-AF is a thin, dense isolator with a Class A fire-rated PVC laminate on its surface for a finished aesthetic. Intended as a solution for improved sound isolation between adjacent spaces, SheetBlok-AF can be implemented in home theaters, apartments, listening spaces, studios, offices and anywhere an increase in sound isolation is desired.

SheetBlok-AF is at least 6dB more effective than solid lead at stopping the transmission of sound. It acts as a thin, dense sound barrier layer in wall, ceiling and floor systems and is most effective when used as one component of a multi-layered construction scheme. However, SheetBlok-AF can be applied directly over the existing wall, and using Auralex’s proprietary base-coat paint (available in 1-gallon or 5-gallon containers), SheetBlok-AF is fully paintable using any latex paint, coordinating it with any decor.

SheetBlok-AF is supplied in 4’x10’ sheets that can be trimmed for custom fit. It is affixed with trowel-applied adhesive, which allows proper positioning and alignment during installation. With careful installation techniques, a virtually seamless appearance will result.

SheetBlok-AF is now available. For more information, please visit www.auralex.com.

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GUITAR CENTER OPENS NEW OCALA, FLORIDA STORE

— 235th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (September 24, 2012) – On the evening of Thursday, September 20, 2012, Guitar Center held the grand opening of its new location in Ocala, Florida, located at 3920 SW 42nd St #B-2, Ocala, FL 34474-7493. Guitar Center Ocala is Guitar Center’s 235th retail location.

Guitar Center Ocala’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Ocala location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.

The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Ocala musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Ocala also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Ocala will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Ocala shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Ocala inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Ocala store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Ocala residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Ocala is open seven days a week. Store hours are 10:00 a.m. – 8:00 p.m. Monday-Saturday; and 12:00 p.m. – 7:00 p.m. Sunday.

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The Recording Academy® Atlanta Chapter Hosts Super Producer Panel At GRAMMY® GPS: A Road Map For Today’s Music Pro

On Saturday, Sept. 8, The Recording Academy® Atlanta Chapter, in association with the Producers & Engineers Wing®, held GRAMMY® GPS: A Road Map For Today’s Music Pro at the W Hotel in the stylish Buckhead district of Atlanta. Nearly 300 musicians, students, producers, engineers and other music industry professionals assembled to attend multiple educational sessions which covered topics such as basic entertainment law and vocal health, as well as, for students, an introduction to GRAMMY U, internships, networking, and more.

A highlight of the all-day conference was the Super Producer Panel with a stellar lineup featuring Bryan-Michael Cox (Mary J. Blige, Mariah Carey, Janet Jackson), Steve Lillywhite (Dave Matthews Band, the Pogues, U2), Brendan O’Brien (Bruce Springsteen, Rage Against The Machine, Pearl Jam), Justin “Just Blaze” Smith (Drake, Eminem, Jay-Z) and moderator Butch Walker (Pink, Katy Perry, Weezer). The group offered nonstop, lively opinions on topics including what defines a producer, how the industry has changed and how they are adapting, different aspects of the production process (business, sonic, artistic and aesthetic) and the increasingly important relationship between recordmakers and devoted fans. In a final summary of what it takes to succeed today, Walker offered, “You’ve just got to work harder to put more ‘good’ on your album.”

The day ended with a presentation of “Here There & Everywhere: My Life Recording The Music Of The Beatles” by legendary engineer Geoff Emerick (the Beatles’ Revolver, Sgt. Pepper’s Lonely Hearts Club Band, Magical Mystery Tour and Abbey Road, along with work for other key artists) and author Howard Massey. The duo took a delighted and appreciative audience on an audiovisual journey behind the scenes into the creative and technical processes of this remarkable engineer that led to some of the greatest music of the last 40 years.

“We had an amazing assemblage of talent here today in Atlanta,” stated P&E Wing Senior Executive Director Maureen Droney. “The producers and engineers who participated all showed the passion for their work that was the uniting theme of the entire day — they all recognize the realities of our changing industry and continue to seek to elevate their profession.”

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Auralex® Offers ProFusor II™ Fabric Wrapped Sound Diffusor

— ProFusor II™ keeps sound waves from grouping without removing acoustic energy in a critical listening environment —

INDIANAPOLIS, IN, SEPTEMBER 20, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, introduces the new ProFusor II™ Fabric Wrapped Sound Diffusor. ProFusor II addresses flutter echo without removing acoustic energy in the room or greatly changing the frequency content of the sound. By incorporating ProFusor II’s, the user can make a small space seem large and a large space seem even larger. ProFusors allow users to enhance the accuracy of critical listening environments and create a larger “sweet spot.”

Ideal for use in residential theaters, listening rooms, concert halls, recording studios, houses of worship and various other residential and commercial applications, this engineered quadratic residue diffusor is available in two sizes (ProFusor22: 2′x2′x3″; and ProFusor24: 2′x4′x3″) and five fabric color options (Ebony, Pumice, Mesa, Sand and Shadow). ProFusor is manufactured from Class A fire rated materials, and its 3″ depth and decorative fabric allow it to fit nicely into many attractive custom designs for those requiring uncompromising performance and great aesthetics.

For more information, please visit www.auralex.com.

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Auralex’s Acclaimed Free Personalized Room Analysis Service Helps AV Systems Integrators Build Rooms and Build Business From Coast To Coast

— AV systems integrators in all parts of the country have found tremendous value in Auralex’s Free Personalized Room Analysis Service, which helps them analyze customers’ environments for effective sound treatment —

INDIANAPOLIS, IN, SEPTEMBER 19, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, has recently been providing its Free Personalized Room Analysis service for AV systems integrators and other sound professionals nationwide. The service, which allows users to enter key parameter values on Auralex’s website, then calculates the dimensions, draws virtual 3D renderings of the project and suggests the most appropriate Auralex acoustical treatment projects for it, is free and has proven to be a tremendously valuable asset for AV professionals.

In Mendon, New York, Jeff Bradford, Owner of The Sound Guys – a custom integrator of distributed audio and video systems, as well as home theaters, home automation, lighting control, closed-circuit TV and high-tech telephone and security systems – has been relying on the Auralex Free Personalized Room Analysis service for over three years. “We apply it to every home theater and media room we build,” he says. “The service is great and it’s saved us money, time and effort. What we especially like is the ability to do all of the renderings in the right colors. And it’s also helped us bring in more new business, and as a result, new revenue. That’s pretty fantastic for a ‘free’ service.”

Deep in the heart of Texas, where Bjorn’s Audio Video provides specialty retail services and home theater design for customers in the San Antonio area, Jeff Griffin, the company’s Project Manager and Systems Designer, says they’ve also been happily using the Auralex Free Personalized Room Analysis service for over three years. Griffin says that among other advantages, the service provides a great visual way to clearly explain to customers what rooms will look like when they’re done and what the actual benefits will be from acoustical treatment. “They can see where the panels will be when it’s all finished, and that’s very reassuring for many of them, since some customers can’t visualize a finished room as well as others can,” he says. “It also lets them see you as a subject-matter expert, which adds to the overall sense of professionalism. It all helps the customer understand the concepts of acoustical treatment, which is something that may seem hard to grasp initially but which will benefit them tremendously in the end. And Auralex enables that.”

Over on the West Coast, Jim Kingsley, Owner of Kingsley AV, which has been serving the mid- to high-end home theater and music system market in Irvine, California, since 1991, says he just began using the Auralex Free Personalized Room Analysis service in the last year and the experience has been excellent for both him and his customers. “I send Auralex the key information, including dimensions of the room, what kind of speakers I’m using and where the seating is, and they provide me with an exact plan for laying out where the absorption and diffusion needs to be and what types of products are best to use and where to put them for the best results,” explains. “It’s simple and very effective. Auralex has the experience with acoustics, they’re trained in acoustical engineering and they understand what it takes to transform a room.” Kingsley adds that the Auralex Free Personalized Room Analysis service not only helps his company deliver a better outcome, but the detailed acoustical plan that the Auralex Free Personalized Room Analysis service provides also reassures his customers about their investment in the acoustical aspect of their design. ”The clients are more comfortable about that, and that means improved revenues and happier customers for us,” he says. “That’s a great outcome.”

About Auralex’s Free Personalized Room Analysis
Whether you have specific acoustical concerns you are trying to address or just want to achieve the most accurate listening environment possible, Auralex’s Free Personalized Room Analysis is a cost-effective solution for diagnosing and treating acoustical inaccuracies. The service allows customers to feed information about the environment to Auralex so the company’s Application Specialists can immediately begin evaluating the room’s acoustical needs. Customers simply fill out a form (online or downloadable) with details about their project and provide diagrams with room dimensions. This information is then used to render an acoustical model of the space and to determine the most effective acoustical treatment plan for the specific room and application.

For more information, please visit www.auralex.com.

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