Archive by PR Guy

Auralex® Introduces SheetBlok-AF™ Sound Isolation Barrier Material

— Designed with contractors and system integrators in mind, SheetBlok-AF™ is a finish-grade isolation product more effective than solid lead at stopping the transmission of sound —

INDIANAPOLIS, IN, JUNE 28, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, introduces its new SheetBlok-AF™ Sound Isolation Barrier material. Based on the company’s popular SheetBlok™ construction-grade sound barrier product, SheetBlok-AF is a thin, dense isolator with a Class A fire-rated PVC laminate on its surface for a finished look. It is intended as a solution for improved sound isolation between adjacent spaces in the retrofit market where aesthetic appearance is important, but invasive construction and demolition are impossible. With an STC rating of 27 or greater, SheetBlok-AF is at least 6dB more effective than solid lead at stopping the transmission of sound. It acts as a thin, dense sound barrier layer in wall, ceiling and floor systems and is most effective when used as one component of a multi-layered construction scheme, as described in Auralex’s widely respected Acoustics101™ publication.

SheetBlok-AF has been designed with consideration for the contractor/system integrator who is doing either retrofit or new construction. SheetBlok-AF can be implemented in offices, apartments, studios, home theaters and anywhere an increase in sound isolation is desired. No wall construction (or reconstruction) is necessary, and SheetBlok-AF is fully paintable to coordinate with any decor.

SheetBlok-AF will be supplied in 4’x10’ sheets that can be trimmed to fit with a utility knife or metal shears. It is affixed with trowel-applied adhesive, which allows proper positioning and alignment during installation. With careful installation techniques, a virtually seamless appearance will result.

SheetBlok-AF will be available July 2012. For more information, please visit www.auralex.com.

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GUITAR CENTER OPENS NEW DANBURY, CONNECTICUT STORE

— 229th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (June 27, 2012) – On the evening of Thursday, June 14, 2012, Guitar Center held the grand opening of its new location in Danbury, Connecticut, located at 15 Backus Avenue, Danbury, CT 06810. Guitar Center Danbury is Guitar Center’s 229th retail location.

Guitar Center Danbury’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include workshops throughout the first two months of the store’s operation.

Guitar Center’s newest Danbury location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Danbury musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Danbury also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Danbury is offering unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and pick the brains of several industry leaders.

Danbury shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Danbury inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new Danbury store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Danbury residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Danbury is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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A Brief History of Lowell Manufacturing

— A retrospective look at Lowell Manufacturing’s 65 years of innovation —

PACIFIC, MO, June 26, 2012 — Lowell Manufacturing Company was founded in 1947 by Ben and Dorothy Lowell at a time of flourishing entrepreneurship in the post-war United States. The idea of sound from the ceiling was a novel idea then, and Mr. Lowell was awarded the first design patents for spun aluminum baffles that formed the nucleus of his product line. In the early years, Lowell Manufacturing occupied the second floor of a modest two story brick building in the city of St. Louis. The company remained in this location until 1954 when a move was made to a new facility in Maplewood, Missouri, providing the additional room to expand the manufacturing area and to house a growing product line. The 1950s saw many new design patents awarded to the company, and the introduction in 1958 of a new line of electronic equipment cabinets under the brand name Lowell Metal Works.

In 1960 the company expanded again, adding a new building to manufacture prototypes and custom metal products. In January of 1961, Lowell introduced the world’s first plastic molded speaker grille to supplement its line of metal baffles and enclosures. Two additional design patents for speaker baffles were also awarded during the decade of the 1960s.

During the 1970s and 1980s the company further expanded the audio product line, increasing its offering of backboxes for example, to include large cubic volume enclosures for use in convention centers, airports and performing arts centers. During this time, and in response to the growing popularity of sound masking systems in open office environments, Lowell was in a unique position as a manufacturer of backboxes and grilles to package these components into sound masking speakers for ceiling plenum areas. In August of 1977, John Lowell, current President and CEO, joined the company in the sales and marketing department, eventually becoming sales manager in 1985. In May of 1980, Wilhelm R. Lowell joined the company in sales, eventually moving into operations and new product development.

In 1992, Lowell again expanded its manufacturing facility into a new state-of-the-art building in Pacific, Missouri, 40 miles southwest of St. Louis, housing advanced fabrication and powder coat painting equipment capable of producing a level of quality never before seen in the industry, which is the hallmark of the company today. These advances led to the introduction of a new line of equipment racks, cabinets and rack accessories that continues to expand into new market opportunities. A design patent for a key-actuated volume control was awarded in October of 1991.

In the first decade of the new millennium, Lowell engineers designed a wide array of AC products ranging from advanced surge suppression and remote power control to power sequencing, along with its latest creation of Powerstac, a modular power product with a vast library of power modules designed and built to consultant or customer specifications. In October 2006, Lowell was granted a design patent, one of three it would eventually earn, for its Lay-In Tile Speaker System. In September of 2008, Tom Lowell joined his other two brothers in the company, bringing with him a background in distribution sales. In November of 2010, Lowell was awarded a patent for its Universal Horn Speaker.

For 65 years Lowell Manufacturing Company has gained a reputation for premium quality products that offer labor saving solutions for their customers. The three Lowell brothers continue to add their mark to the rich history and legacy of the company founded by their parents, manufacturing products in the USA, and supporting the American worker.

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Lowell Manufacturing Celebrates 65th Anniversary

— Missouri-based, family-owned manufacturer of rack, power and audio products takes a look back, reflecting on their six-and-a-half-decade history —

PACIFIC, MO, June 26, 2012 — Throughout 2012, Lowell Manufacturing Company will be celebrating its 65th anniversary as a U.S. manufacturer of AV and related products. As the company marks its six-and-a-half decades in the industry, those involved are taking the opportunity to look back, reflecting on how Lowell’s founding principles resonate today more than ever, and how those ideals and business practices will guide the company into the next generation.

The company was founded in 1947 by Ben Lowell along with his wife Dorothy, the parents of current company President/CEO John Lowell and his siblings, including Residential Sales Manager Tom Lowell, and Operations Manager Wilhelm Lowell. John reflects on his early years: “As a child, I vividly remember company picnics at the plant with my six brothers and sisters and all the Lowell employees. My father always tried to create a family atmosphere around the company, as we continue to do today. As we have grown in the industry over the last 65 years, we have never lost track of what it means to be a family-owned and -operated company. There are the principles under which my parents started the business, and they have served us well. Close personal relationships with business partners and a company atmosphere that remains focused yet friendly – the value of these things cannot be overstated.”

Today, the Lowell headquarters is located in Pacific, Missouri, about 40 miles southwest of St. Louis. Their core team of employees continues to serve the company with dedication and enthusiasm, and many of the team have been with Lowell for 20+ years. Engineering, metal fabrication, welding, paint and assembly are all located at the Pacific facility. Because the company’s products fall into three major categories (rack, power and audio), its engineering department includes mechanical, audio and electrical engineers.

John Lowell continues, “Our philosophy is – and has always been – to listen to what customers want, to do the job right by designing value-driven products of exceptional quality, and to build them in America, outsourcing as little as possible. Our goal is to provide real value by designing products that install quickly, minimize installation time and contribute to the project’s bottom line.”

John Lowell reflects, “When you provide service that goes the extra step, offering things like custom design and engineering from the ground up, consultants and integrators respond to it in a very positive way. Also, the fact that we use as close to 100 percent American materials as possible in manufacturing, and comply with and support initiatives such as ARRA (American Recovery and Reinvestment Act), BAA (Buy American Act) and TAA (Trade Agreements Act) is something we are very proud of. Very few companies can make those claims. Looking ahead, we are going to continue what we’ve been doing for 65 years – to design and build products that save time and labor in the field and provide real value to customers. And to keep building them in the U.S.A. to support the American worker.”

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Auralex® Acoustics Sets Its Sights On Continued Expansion

— Led by company Founder/President Eric Smith, Auralex Acoustics continues to expand and position itself for ongoing growth in the coming years —

INDIANAPOLIS, IN, June 26, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, continues to thrive due to a leadership vision that incorporates flexibility and an intuitive understanding of the markets it serves. With solid business practices stressing the ongoing development of market-driven products, enhanced customer service and the ability to embrace change, this philosophy continues to be the cornerstone of Auralex’s business for over three decades. Despite the constant technological and business challenges in the markets that Auralex serves, the company continued to experience ongoing growth in 2011 with a continued growth path in Q1 of 2012.

Under the direction of company founder and president Eric Smith, a new long-term comprehensive business plan was instituted that addresses brand positioning, domestic and international sales channels, manufacturing, marketing and customer service. Eight months after its implementation, this multi-pronged strategic plan is proving to be a winner, with much more to come and already unfolding.

One of the first steps was the appointment last year of David Fischer to the position of Auralex CEO. Coming to Auralex from multiple sizable and well-known global organizations, Fischer brings a strong history of exceeding business objectives and growth targets to his role at Auralex. Working closely with Eric Smith, Fischer has been instrumental in implementing the long-term strategic business plan that is driving the company’s worldwide growth and expansion.

On the domestic front, having moved into a new office complex last year that houses enhanced distribution operations and warehousing, as well as ergonomically designed office space, the company continues to drive and focus on existing markets with better penetration but also has refocused key sales personnel and is in the process of augmenting the sales team. With this move, in addition to allowing its sales force to concentrate on the Auralex brand, the company will be better equipped to gather market feedback so future product introductions and enhancements draw not only on engineering developments, but also market-driven factors. The new structure will help position Auralex’s distinctive brand identity to its global dealer and distributor network, but also reinforce the brand in the minds of customers.

The company is also expanding its international sales channels with additional distribution and sales forces, with a dedicated effort in Europe, the Middle East, Asia/Pacific and Latin America. This will facilitate more direct contact with key accounts and participation in overseas trade shows. In addition, as part of an overall operations upgrade, a new Director of Operations has been appointed and a new distribution workflow has been implemented, providing an even quicker turnaround time for customer orders.

From a product standpoint, Auralex continues to design and manufacture market-driven products providing innovative sound control solutions for the various markets it serves. At InfoComm 2012, the company is launching several solutions for contractors and system integrators, including the QuadFusor™ Sound Diffusor, a versatile and affordable Class A diffusor that mates four of Auralex’s MiniFusors™ in a 2-foot-by-2-foot array that is perfect for ceiling or wall mounting; the SheetBlok-AF™, which is a finish-grade isolation product that requires no messy construction and is perfect for retrofit applications; and UtiliTek™ sound absorbers, which are based on Auralex’s popular ProPanel™ series, but offer contractors and system integrators a great-looking yet more cost-effective solution in acoustical control.

Commenting on the long-term goals Eric Smith stated, “We have begun implementing the next phase of our plan, which focuses on such vital aspects as enhanced distribution, brand positioning, domestic and international sales, customer service, and product development as well as overall marketing strategies to grow market awareness for the Auralex brand. What we’ve implemented thus far has been exciting, but the best is yet to come.”

For more information, please visit www.auralex.com.

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Lowell Manufacturing InfoComm 2012 Press Kit

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Audio-Technica InfoComm Press Kit

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Auralex 2012 InfoComm Press Kit

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GUITAR CENTER OPENS NEW NORTH PORTLAND, OREGON STORE

— 228th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (June 4, 2012) – On the evening of Thursday, May 24, 2012, Guitar Center held the grand opening of its new location in North Portland, Oregon, located at 1147 Hayden Meadows Dr., Portland, OR 97217-7547. Guitar Center North Portland is Guitar Center’s 228th retail location.

Guitar Center North Portland’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. Special workshops will continue throughout the first 3 months.

Guitar Center’s newest North Portland location features showrooms for customers equipped with the latest products – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for North Portland musicians of all ages and skill levels. Guitar Center Studios will provide music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center North Portland also features GC Garage, Guitar Center’s on-site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center North Portland offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. North Portland shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include North Portland inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new North Portland store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. North Portland residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center North Portland is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 11:00 a.m. – 8:00 p.m. Sunday.

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THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® PRODUCES SPRING EVENTS ACROSS THE UNITED STATES

P&E Wing Continues Its Mission to Highlight Sound Quality and the Art and Craft of Recording

SANTA MONICA, Calif. (May 30, 2012) — As part of its ongoing mission to promote both sound quality and the overall art and craft of recording music, the Producers & Engineers Wing® of The Recording Academy® staged a series of events this spring that brought experts in music production to audiences in key markets including Chicago, Dallas, Los Angeles, Miami, Nashville, Philadelphia, San Francisco, and Washington D.C. These unique events are part of a longstanding commitment to share the invaluable experience of leading record producers, engineers, mixers and other audio professionals with the P&E Wing’s growing constituency throughout the U.S.

• On April 4, GRAMMY SoundTables® brought legendary engineer Al Schmitt to Chicago for an unforgettable night of education, anecdotes and great music with Behind The Glass With Al Schmitt. Moderated by Shure Inc.’s Mark Brunner, the event saw Schmitt provide the enthusiastic audience with priceless insights from his long and storied career, including tips for helping recording artists achieve their best performance and advice on maintaining longevity in a recording career.

• On April 5, the P&E Wing partnered with Musicians Institute in Los Angeles for A Conversation With Don Was. The multiple GRAMMY® Award-winning producer – including Producer Of The Year in 1995 – whose eclectic discography includes the B-52s, Garth Brooks, Bob Dylan, Al Green, Carly Simon, and the Rolling Stones, spoke to a packed house eager to hear his stories and advice. Was reflected on his early days as a session bassist, his struggles with the club circuit, how he learned to trust his instincts as a producer, how he is adapting to his new role as head of famed jazz label Blue Note Records, and finally further delighted the audience by closing with an impromptu acoustic performance.

• Also on April 5, on the other side of the country, Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables: Behind The Glass With Jimmy Douglass And Justin “Just Blaze” Smith. A full house turned out to enjoy the conversation between two of the industry’s most active engineer/producers, moderated by P&E Wing Sr. Executive Director Maureen Droney. Douglass and Smith shared candid observations on the philosophy, psychology and art of record production, then answered questions and mingled with the audience at a post-event reception.

• On April 10, The Recording Academy Nashville Chapter and the P&E Wing hosted GRAMMY U: In The Studio at the legendary Nashville facility previously known as RCA Studio A/Javelina Studios and currently operated by respected recording artist Ben Folds. GRAMMY U® students from schools throughout Nashville got up close and personal as producer/engineer Jon Randall Stewart and the band 18 South recorded two tracks and explained the process. Attendees were able to sit among the musicians in the studio during tracking as band members discussed how studio roles interact throughout the recording process.

“This is just a small sampling of our events during one week,” said Maureen Droney, Sr. Executive Director of the P&E Wing. “P&E Wing membership overall is characterized by the willingness of so many of our members to share their knowledge and experience with others whose passion for music matches their own. It is truly an incredible community: a nationwide network that all year long, month after month, shares information that helps pass the torch forward, all in the interest of creating great music.”

Photo Caption: Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables®: Behind the Glass with Jimmy Douglass and Justin “Just Blaze” Smith. Pictured L-R: Sr. Executive Director, Producers & Engineers Wing Maureen Droney, producer/engineer Jimmy Douglass; producer Just Blaze; producer & Philadelphia Chapter President Ivan Barias, producer Phil Nicolo; engineer Mike Tarsia, Executive Director, The Recording Academy Philadelphia Chapter Mark Schulz, mastering engineer Ryan Schwabe. Photo Courtesy of The Recording Academy/Lisa Lake Photo Design/Lisa Lake. Photographed by Lisa Lake. ©2012.

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