Archive by PR Guy

Audio-Technica Holds Presentations by Industry Veterans at NAB

— Broadcast audio veteran Dr. Fred Ginsburg, TV audio engineer Robert Bigelow and Audio-Technica’s Steve Savanyu will impart practical information on broadcast recording and microphone techniques —

STOW, OH, March 26, 2012 — This year at NAB, on Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth C3010 will host five 30-minute audio instructional sessions throughout the day.

Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video, will conduct two sessions each day. The first session will focus on microphone techniques and applications used for episodic television with a focus on multi-track recording, and the second session will be about techniques for rigging and attaching lavalier microphones to actors for film and video production.

Robert Bigelow, audio engineer for HBO’s Tremé will also present two sessions. First he will share his experiences of recording live music for broadcast on more

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Waves Audio V9 (Version 9) Plugins Now Available

KNOXVILLE, TN, March 19, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, announces the availability of V9, the new version of Waves plugins. Featuring 64-bit support, faster scanning, faster loading, and faster processing, Waves Version 9 opens up new dimensions of high performance plugin power.

One of Version 9’s most highly anticipated features is 64-bit operating system support. Now Waves users can unleash the power of massive amounts of RAM memory in the DAW hosts of their choice. V9 also marks the introduction of Waves’ new easy-to-use authorization system, Waves License Center, which eliminates use of the iLok, ushering in an era of simplicity, flexibility, mobility and security. Waves License Center offers users authorization activation straight to their computer or any USB flash drive; easy license management; license mobility via USB flash drive or users’ License Cloud; and one-click license recovery in the case of lost or damaged devices.

With new V9 plugins added to Waves’ Gold, Platinum, Diamond and Horizon bundles, there’s never been a better time for users to renew their Waves Update Plan coverage. New plugins in Horizon: Kramer Master Tape; PIE Compressor; HLS Channel; Bass Rider; CLA Guitars; Maserati Drums; OneKnob Filter; and OneKnob Driver. New plugins in Diamond: GTR3 Software; OneKnob Filter; and OneKnob Driver. New plugins in Platinum: GTR3 Software and OneKnob Driver. New plugin in Gold: GTR3 Software.

Waves V9 is now available. Visit www.waves.com for more information.

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Carl Tatz Design’s PhantomFocus™ System Goes to School

— Personal studio design guru Carl Tatz shares his design secrets and acclaimed PhantomFocus™ System expertise with students and staff at Berklee College of Music and SAE Nashville, as well as contributing a chapter to Bobby Owsinski’s new tome The Studio Builder’s Handbook —

Nashville, TN: “Carl Tatz has used his previous experience as a studio owner to become not only one of the most forward-looking studio designers today, but an innovator in monitoring technology as well. His PhantomFocus™ System (PFS) monitor tuning protocol is quickly becoming the standard by which all others are measured,” quotes bestselling author and music/technology advisor Bobby Owsinski, who has dedicated an entire chapter in his latest textbook, The Studio Builder’s Handbook, based on a point that Carl Tatz, noted personal studio designer and creator of the PFS, drives home with knowledgeable stealth and experience: “There is nothing more important in a control room than the accuracy of your monitoring.”

Tatz also comments about his recent invitations to lecture at the prestigious Berklee College of Music in Boston, Massachusetts, and the Nashville, Tennessee branch of SAE: “I try to give them something practical they can take with them and use right away in their own home studios.”

“Carl was so gracious to come speak with our senior audio students at SAE Nashville during Acoustics class. The students were very excited to hear about the PhantomFocus System, and the information Carl shared provided an unparalleled educational experience for our students,” comments Crystal Armentrout, Director of Education, SAE Nashville.

Rob Jaczko, Chairman of the Production and Engineering Department at Berklee, recalls, “I thought the students asked some great questions and learned a lot also.”

“There are quite a few things you can do to improve your home studio monitoring that are really quite simple and very rewarding if you are willing to take the initiative to calculate your monitoring position relative to the room’s acoustic peaks and nulls and deal with the first reflection points relative to what I call the Null Positioning Ensemble™,” instructed Tatz.

When Tatz extends this information to its logical end, adding many steps including various decoupling and isolation modules, subwoofer system and powerful DSP, the result is what he has achieved with the PhantomFocus System. “A lot of what I do is about myth-busting, and I’ve broken quite a few in developing the PhantomFocus System, choosing to rely on physics and the resulting sonic performance rather than acoustic superstitions.” And that performance is quite dramatic, as anyone who has experienced the PFS will agree.

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Lowell Introduces Digital Specifier’s Guides for Consultants, Contractors and Systems Integrators

— Online documents make it easy to compare products in easy-to-navigate flip books —

PACIFIC, MO, March 12, 2012 — Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products for more than 60 years, has introduced online Specifier’s Guides designed to be used as a resource by consultants, contractors and systems integrators. The documents can be found in both Flash/“flip-style” and PDF formats at www.lowellmfg.com/main-literature.html. Offering both Flash and PDF formats accommodates multiple platforms, so those accessing from personal computers, tablets, smartphones or other devices can easily view specs in the office or in the field.

The digital books make it easy for users to compare products via spec sheets, instead of going back and forth between web pages or downloading multiple spec sheets for reference. The new Specifier’s Guides are part of an ongoing series of Lowell resources for consultants, contractors and systems integrators. Specifier’s Guides currently available include “Racks & Enclosures,” “Rackware® Accessories,” “Power & Surge Suppression,” and “Packaged Speaker Systems and Soundmasking.” Another book is in the works for speaker assemblies and audio components.
The series of online Specifier’s Guides will be updated on an ongoing basis.

For more information, visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com

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GUITAR CENTER CONTINUES TO EXPAND AS IT OPENS NEW STORE LOCATION IN SALEM, OREGON

— Company hits milestone with 225th location —

— New store offers on-site lessons and repair services —

Westlake Village, CA (February 27, 2012) – On February 16, 2012, Guitar Center hit a milestone by opening its 225th retail location, Guitar Center Salem, at 6325 Ulali Drive NE, Keizer, OR 97303. Guitar Center Salem’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To commemorate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 16-19) featuring exclusive savings, gear giveaways and free events for local musicians. The grand opening also included free live performances throughout the weekend.

Guitar Center’s newest Oregon location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

“The opening of our 225th store in Salem, Oregon, is truly a landmark occasion for Guitar Center,” commented Gene Joly, Guitar Center Executive VP of Stores. “Our Salem location further underscores Guitar Center’s ongoing commitment to our customers, and to providing an extensive range of products, services and events. Like all openings in the past year the Salem location reflects our new open format design principles and streamlined merchandising layout.”

The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for Salem musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Salem also features GC Garage, Guitar Center’s on site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night (Feb. 16). With a guitar purchase, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Salem offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and ask questions of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Salem shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Salem inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Salem store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Salem residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Salem is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours follow the same schedule.

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Lowell Introduces New Rack Bundles

— Rack bundles offer customer convenience —

PACIFIC, MO, February 27, 2012 — Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products for more than 60 years, introduces new rack bundles to their line of racks and enclosures. Customers now have the convenience of ordering a complete rack set-up using a single part number, according to Marketing Communications Manager Kathy Lane.

The new rack bundles are available for Lowell’s gangable racks (LGR series) and enclosed racks (LER series). Bundled accessories are not installed but packaged individually and shipped to the job site along with the rack. Accessories in the “BAV” bundle vary according to size and type of rack ordered but include commonly ordered items for AV rack set-ups like horizontal and vertical cable managers, power strip, fan panel, leg levelers, velcro cable wraps, extra hardware, etc.

Lowell is also offering a ready-to-use, time- and labor-saving option for their new LXR floor rack. The open-frame LXR has a slim (19.2-in. W) footprint that requires only a minimal amount of floor space. While the standard LXR ships unassembled, selecting the “IAV” option means the rack will be pre-assembled and outfitted with accessories that include shelves, vented panels, 15A power strip, vertical cable manager and fine-floor swivel casters to protect wood, marble and tile floors from mars and scratches. The quantity of accessories varies with rack height. The LXR with the “IAV” option is available in 14, 30 or 38 rack units with 21-in. depth.

Lowell also has an “IAV” option of pre-installed accessories for their LER rack series, which is available for 18, 21 or 35 rack units with 27-in. depth.

For more information, visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com

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M3 (Music Mix Mobile) Employs Waves Loudness Meter (WLM) and Other Waves Audio Plugins for 54th Annual GRAMMY® Awards

— M3 employs WLM (Waves Loudness Meter) for consistent loudness monitoring during broadcast —

— Waves’ critically acclaimed plugins allow remote recording specialists M3 to keep the workflow
moving every time —

KNOXVILLE, TN, February 23, 2012 — Having relied on industry standard hardware loudness metering for many years, engineers in the two M3 (Music Mix Mobile) remote trucks at the 54th Annual GRAMMY Awards telecast, broadcast live from L.A.’s Staples Center in 5.1 audio on CBS-TV on the evening of February 12, 2012, made the switch to the WLM (Waves Loudness Meter) plugin from Waves Audio, the industry-leading developer of professional audio digital signal processing technologies. The move for the first time enabled all essential 5.1 and stereo metering to be displayed directly in line-of-sight with the broadcast monitor screen, providing the music mixer with visual feedback at a glance without having to move his head from the soundfield to look at a rack-mounted unit.

The previous setup, which required the music mixer to look in two different directions in order to take in all the metering, was less than satisfactory, according to Joel Singer, Engineer-in-Charge at M3, a New Jersey/California-based remote facilities company. “Visually it didn’t work with the eye too well. We were able to utilize the WLM and its greater visibility and functionality on our front monitoring system for this show. The new set-up worked out perfectly,” he says.

“We set it up for an ATSC A/85 standard measuring all the channels using the ITU-R BS.1770 spec,” Singer continues. “We have one screen inside the truck dedicated to metering only coming off the Pro Tools mixer system. We’re now able to set up 5.1 and LtRt Durrough meters, we’re able to set up a WLM loudness meter, and we can also see a main bus compressor all the time. The engineer can just look up from the console and see the program in front of him on the 46-inch LED screen, he can look to his right and see all the meters, he can look at previews to his left, and he stays in the zone the entire time. There’s no reason that he has to look for a 1U rack-mount with a little meter giving him numbers.”

The WLM plug-in, which features mono, stereo and 5.1 components, is fully compliant with all current ITU, EBU and ATSC metering specifications and offers comprehensive readout options, including Momentary, Short Term, Long Term and True Peak. Measurements may be selected for foreground, dialog and average loudness, while an intelligent dialog sensor detects and measures speech.

Accurate, visible loudness metering is essential for the mixers to be able to create a dynamic show for the GRAMMY Award show’s broadcaster, CBS, explains Singer. “We want the quiet passages to have the same dynamics as the loud passages. We’re trying to create a very even and properly executed show based on the CBS spec. After a lot of testing and working with Waves on the WLM we decided that this was the year we were going to deploy it.”

The streamlined metering display allowed Singer to also keep an eye on levels and consult with John Harris and Eric Schilling, the GRAMMY Award Show Broadcast Music Mixers, as they moved between M3’s Eclipse live music mix truck and its Horizon offline remix counterpart, where the mix created during show rehearsals was fine-tuned prior to the broadcast. “When they went into remix they could use this metering on more of a constant basis, because then they were not under the gun,” explains Singer. “They were just focused on the remix and could get the level dialed in to where they wanted it.”

Although the Waves WLM was deployed for the first time by M3 at the GRAMMYs, the developer’s plugins are a staple on the trucks. “Waves software was very integrated into the show,” says Singer. “On the Springsteen part of the show, his engineer, Bob Clearmountain, asked if we could put a Waves 5.1 SSL bus compressor on the main output to give it that little pop that he wanted. We used a couple of other Waves plugs that we’ve always used from the SSL 4000 and V-Series collections, and the Chris Lord-Alge CLA-76 Compressor. Chris happened to visit the truck and he saw that we were using all sorts of plug-ins that were part of the signature bundle that he created with Waves.”

For more information, please visit www.waves.com.

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INDUSTRY LEADERS UNITE TO SUPPORT THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® GRAMMY® WEEK EVENT

Audio Industry Leaders Gather for the Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles, Honoring Music Producer, Executive and Entrepreneur Jimmy Iovine

SANTA MONICA, Calif. (February 22, 2012) — On Wednesday, Feb. 8, 2012, The Recording Academy® Producers & Engineers Wing® kicked off GRAMMY® Week with its fifth annual event, this year honoring music producer, entrepreneur and chair of Interscope Geffen A&M Records Jimmy Iovine, who has worked with artists including Bruce Springsteen, Patti Smith, U2, the Pretenders, Dire Straits, Stevie Nicks, Tom Petty & the Heartbreakers and many more. Iovine was recognized for his commitment to excellence in audio and ongoing support for the art and craft of recorded music. The event was held at The Village Studios in West Los Angeles. GRAMMY Week culminated with the 54th Annual GRAMMY Awards on Sunday, Feb. 12, 2012..

The event was held with the support of leading companies within the musical instrument and professional audio markets. Presenting sponsors included The Village Studios, West L.A. Music and Westlake Professional Sales. Co-sponsors included Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails were provided by VeeV.

Producers & Engineers Wing Senior Executive Director Maureen Droney said, “The evening was a huge success, and once again we must offer a sincere thank you to all of our sponsors. It’s a simple fact that we couldn’t have done it without them. Since this was the P&E Wing GRAMMY Week event’s fifth anniversary, this year’s event was particularly meaningful, and it is especially gratifying that so many leading high quality brands joined together and with us to make the night happen. We all look forward to next year.”

Personnel from several of the sponsors also weighed in on the evening’s festivities:

Michael MacDonald, VP, Sales & Marketing, Harman Professional Division, stated, “Each year the P&E Wing’s GRAMMY Week Event brings the most major figures from the industry into one place. It is an honor to support the P&E Wing and to converse with the talented people behind the scenes of today’s music.”

“Everyone at Music Marketing was extremely proud to support The Recording Academy Producers & Engineers Wing GRAMMY Week event. We had a great suite, which enjoyed a solid succession of industry professionals, including honoree Jimmy Iovine, making the experience one to remember,” stated Ray Williams, President of Music Marketing.

Photo File: PE_IovineEvent_Sponsors.JPG
Photo Caption: Key sponsors and P&E Wing personnel gather for The Recording Academy® Producers & Engineers Wing®’s GRAMMY Week event, which this year honored Jimmy Iovine. Photo Courtesy of The Recording Academy/Wireimage.com. ©2012.

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Waves Audio Releases InPhase Plugin

— New Plugin Corrects Track Phasing and Alignment Issues —

KNOXVILLE, TN, February 21, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, is now shipping its InPhase plugin. Designed for recording, mix, mastering and live FOH/monitoring engineers, InPhase has been developed to correct phasing issues between tracks. Phasing can cause drops in volume and wreak havoc on frequency response and stereo image; InPhase gives users a comprehensive tool to correct such problems.

As many engineers and producers know, phasing problems are encountered during all stages of the production process:

In recording, when multiple sources such as microphones and direct signals are used to capture the same sound (e.g., individual drums and drum overheads, guitars recorded using both an amp and DI, amps recorded using multiple mics, etc.).
In mixing, when phase issues that were not addressed during the recording process need to be corrected.
In mastering, when the stereo mix has phasing issues.

Even small timing differences can cause subtle drops in volume as well as reduced punch and clarity. Waves’ InPhase gives users the power to align their tracks and restore phase coherence.

InPhase is the ultimate phase correction plugin, featuring high resolution dual waveform displays with up-to-sample resolution zoom; phase shift filters with adjustable frequency and Q; and an intuitive correlation meter, which shows users just how much they are in or out of phase. Users can move their waveforms manually or using the delay control, and even align them in relation to a sidechain input. The phase shift curve window shows users the phase shift curve across the frequency line; the correlation meter shows to what extent tracks are in- or out-of-phase; and the plugin features dual second-order allpass filters. InPhase includes mono, stereo, and dedicated live components, plus InPhase LT, a simplified version that gives you easy access to creative phase manipulation.

InPhase Controls:

Alpha and Beta processing sections.
Process controls let us choose what to process.
Activity LED shows when there is input signal activity.
Gain controls the level of the signal going into the processing section.
Phase Invert flips the phase by 180 degrees.
Phase Shift Curve Window displays the phase shift curve across the frequency line.
Type sets the phase shift curve, and toggles between Off, Shelf and Bell.
Frequency selects the frequency at which the phase shift is 90° using the 1st order allpass filter, and 180° using the 2nd order allpass filter.
Q sets the width of the Bell (2nd order allpass filter).
Delay moves the signal up to 20 milliseconds in either direction. (Live components forward only.)
Monitor selects the output monitor configuration.
Output LED displays the peak signal output level.
Collapse closes the waveform display section.
Capture, with Automatic & Manual modes, captures up to two seconds of signal.
Scroll Bar scrolls the x axis of the captured waveform.
Correlation Meter displays general correlation metering between the Alpha and Beta waveforms.
Correlation Markers display the maximum value of the correlation meter.
Correlation Value Box displays the current correlation value.
Zoom X zooms in on the x axis, at up to sample resolution.
Zoom Y Alpha zooms in on the Alpha section y (amplitude) axis.
Zoom Y Beta zooms in on the Beta section y (amplitude) axis.
Zoom Y Link links Zoom Y Alpha and Zoom Y Beta.
Reset Zoom resets the zoom to its default setting.
Alpha Waveform is the waveform captured in the Alpha section.
Beta Waveform is the waveform captured in the Beta section.

InPhase LT Controls:

Gain controls the level of the signal going into the processing section.
Phase Invert flips the phase by 180 degrees.
Phase Shift Curve Window displays the phase shift curve across the frequency line.
Type sets the phase shift curve, and toggles between Off, Shelf and Bell.
Frequency selects the frequency at which the phase shift is 90° using the 1st order allpass filter, and 180° using the 2nd order allpass filter.
Q sets the width of the Bell (2nd order allpass filter).
Delay moves the signal up to 20 milliseconds in either direction. (Live components forward only.)
Output LED displays the peak signal output level.

Waves InPhase is now available with a special introductory price of USD $99.00 Native / $149.00 TDM. It is also available at no additional charge to owners of Waves Mercury with current Waves Update Plan coverage. InPhase LT, included with InPhase, is also available separately with a special introductory price of USD $59.00 Native / $99.00 TDM.

For more information, please visit www.waves.com.

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GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW STORE LOCATION IN EMERYVILLE, CALIFORNIA

— Guitar Center’s new Emeryville location features on-site lessons and guitar repair services —

Westlake Village, CA (February 15, 2012) – On February 2, 2012, Guitar Center opened its newest retail location, Guitar Center Emeryville, at 5925 Shellmound St., Emeryville, California, 94608. The Emeryville location replaces Guitar Center’s store in El Cerrito, and now offers customers in the Bay Area an even wider selection of products and services. Guitar Center Emeryville’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 2-5) featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included free performances throughout the weekend.

Guitar Center’s newest Northern California location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

The new store also features Guitar Center Studios, Guitar Center’s state-of-the-art destination that offers music education, professional rehearsal studios and certified Pro Tools and Logic training. Guitar Center Emeryville additionally includes GC Garage, Guitar Center’s on-site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night, with any guitar purchased, and those customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Emeryville offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and pick the brains of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Emeryville shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Emeryville inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Emeryville store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Emeryville residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Emeryville is open seven days a week. Store hours are 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours are 10 a.m. to midnight Monday through Saturday and 11 a.m. to 10 p.m. Sunday.

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