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Waves Audio Winter NAMM 2012 Press Kit

The Waves Winter NAMM 2012 Press Kit is now avaible. Please click link below for press releases and high-res photo files:

http://www.clynemedia.com/waves/WNAMM12/index.html

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Audio-Technica Winter NAMM 2012 Press Kit

The Audio-Tehcnica Winter NAMM 2012 Press Kit is now avaible. Please click link below for press releases and high-res photo files:

http://clynemedia.com/audiotechnica/WNAMM12/index.html

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Waves Audio WLM Loudness Meter Now Shipping

— New plugin ideal for broadcast, games, movie trailers and packaged media —

KNOXVILLE, TN, January 10, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies and the recipient of a Technical GRAMMY® Award, is now shipping the Waves Loudness Meter (WLM) plugin. The WLM provides precision loudness measurement and metering for broadcast, movie trailers, games, packaged media and more. Ideal for content creators and post production houses as well as cable head-end facilities, WLM is an affordable, all-in-one cross-platform, multi-format loudness metering software solution.

Fully compliant with all current ITU, EBU and ATSC specifications, the WLM offers comprehensive Momentary, Short Term, Long Term and True Peak readouts, plus a unique warning and logging system that keeps track of users’ levels and lets them know when they have exceeded them – or fallen short. WLM offers foreground, dialog and average loudness measurements, and an intelligent dialog sensor detects and measures speech. The plugin features mono, stereo and 5.1 components.

WLM Controls

Short Term displays (in LUFS) perceived short term loudness.

Long Term displays (in LUFS) perceived loudness averaged across the program signal.

Range displays (in LU) the overall loudness range across the program signal
Momentary displays (in LUFS) momentary loudness levels, according to the Momentary scale control settings.

True Peak displays (in dBTP) inter-sample peaks that do not register in the sample data but may occur during reproduction of the digital signal.

Unders displays the number of times the signal goes below the specified Short Term Min value indicated in the settings panel.

Overs displays the number of times the signal exceeds the specified Short Term Max value indicated in the settings panel.

Measurements Play/Pause determines if program loudness is registered in the WLM memory for averaging long term loudness range.

Follow Transport determines if measurement starts and stops according to host application transport controls.

Timer indicates the amount of time measurements that have been taken and integrated.

Reset resets the Long Term, Range, Overs and Unders counters and returns the integration timer to 00:00:00.

Method determines the measurement method.

Weighting determines the type of weighting filter.

Channel determines the channels being measured.

Short Term Max determines the maximum short term level.

Short Term Min determines the minimum short term level.

True Peak Max determines the maximum true peak level.

Target determines the target level.

Custom Pre Filtering provides low pass (LPF) and high pass (HPF) filters that pre-filter the audio prior to loudness measurement.

Momentary Scale determines the scale displayed in the momentary bar meter.

Logging displays CSV logging file options.

The WLM Waves Loudness Meter plugin is now available with a U.S. MSRP of $400.00 (Native only), with a special introductory price of $299.00 being offered for a limited time. For more information, please visit www.waves.com.

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Waves Introduces MaxxAudio4 Sound Enhancement Technology at CES 2012

— Next-generation audio enhancement technology enhances the sound of laptops, tablets and smartphones for music, movies, games and streaming video —

At CES 2012, the Consumer Electronics Division of Waves (Hilton 1430), the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, is announcing the introduction of its MaxxAudio4 sound-enhancement technology. MaxxAudio4 incorporates a host of proprietary signal-processing technologies to deliver richer, more immersive sound from laptops, portable devices and smartphones, with better definition, deeper bass and a more enveloping soundfield.

MaxxAudio4 builds upon the performance of Waves’ previously available MaxxAudio3 to offer significantly improved audio quality, using technologies that are directly derived from the company’s professional studio processing heard on countless hit records, major motion pictures and popular video games. MaxxAudio3 has received acclaim globally from end users and journalists alike, and MaxxAudio4 now represents the next generation of audio enhancement technology from Waves. MaxxAudio4 incorporates a suite of proprietary audio enhancements including MaxxVolume™, MaxxLeveler, MaxxTreble™, MaxxDialog, MaxxSpace, MaxxStereo, MaxxBass® and MaxxEQ™. MaxxAudio4 will be incorporated into a host of products from partnering manufacturers, which will be named in Q1 2012.

“Audio is becoming more important than ever before in the consumer electronics experience,” said Tomer Elbaz, General Manager of Waves Consumer Electronics Division. We are excited that major consumer electronics manufacturers are recognizing the value that MaxxAudio4 adds to their products in providing a more enjoyable and involving listening experience. MaxxAudio4 overcomes much of the limitations inherent in the smaller speakers found in portable electronics, to deliver surprisingly bigger and better sound that turns a laptop or tablet into a full-blown entertainment system.”

MaxxAudio4 can be tailored to each device it’s incorporated into, yielding optimum sonic performance for each product, whether listening through speakers or headphones. MaxxAudio4 uses proprietary processing that works in real time, for consistently satisfying high-quality sound.

Following is an outline of key MaxxAudio4 technologies.

MaxxVolume provides increased volume levels, improves clarity and increases the intelligibility of softer sounds at quiet volumes.

MaxxLeveler smoothes out volume differences with two pre-programmed listening modes: Normal, with a wide dynamic range for everyday listening, and Midnight, ideal for when you don’t want to disturb others.

MaxxTreble high-frequency enhancement brings out sonic nuances with crisp detail and clarity.

MaxxDialog lets listeners adjust dialog levels in movies and games, without affecting the rest of the audio mix. It’s ideal for Skype users.

MaxxSpace headphone enhancement provides an expansive, enveloping listening experience that replicates a surround sound listening environment.

MaxxStereo improves the stereo separation of laptop speakers by widening the “sweet spot” and creating a bigger stereo spread.

MaxxBass virtual subwoofer technology uses psychoacoustic processing to deliver more satisfying low-frequency response. It’s much more than a typical bass boost EQ – MaxxBass analyzes the audio content to create more natural-sounding bass.

MaxxEQ gives listeners the ability to shape the sound to their preferences, using full frequency spectrum equalization to enhance all types of content from streaming media and music to movies and games.

MaxxSense – adaptive audio conditioning listens to your content before you do – then customizes the sound in real-time, before it reaches your ears.

For more information, please visit www.maxx.com.

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Audio-Technica Introduces Limited Edition Products Celebrating Its 50th Anniversary

— Landmark occasion commemorated with special limited-edition anniversary products that pay tribute to “50 Years of Passionate Listening” —

Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is introducing a number of limited edition products, all featuring a distinct Audio-Technica 50th Anniversary design and color scheme. The products include ATH-M50s/LE Professional Studio Monitor Headphones, ATM25/LE Hypercardioid Dynamic Instrument Microphone, AE4100/LE Cardioid Dynamic Handheld Microphone, AE5400/LE Cardioid Condenser Handheld Microphone, AE6100/LE Hypercardioid Dynamic Handheld Microphone, AT4050/LE Multi-pattern Condenser Microphone and AT4050URUSHI Multi-pattern Condenser Microphone. Representing just some of Audio-Technica’s offerings in their product line, these products are limited-edition versions of A-T’s ATH-M50s, AE4100, AE5400, AE6100, AT4050 and the legacy product ATM25.

The LE/Anniversary limited editions, feature A-T’s classic silver-colored metallic finish with blue accents, and the AT4050URUSHI sports a stunning traditional urushi lacquer finish with hand-painted Japanese maple leaves. The AE4100/LE, AE5400/LE, AE6100/LE, AT4050/LE, AT4050URUSHI and ATM25/LE all feature a unique anniversary serial number etched on the surface of each model. The AE5400/LE, AT4050/LE and AT4050URUSHI come with a specially designed, beautifully hand-crafted wooden carrying case.

Of special note is the ATM25/LE, a re-emergence of the classic ATM25 Hypercardioid Dynamic Instrument Microphone. Based on direct input from end-users and dealers, Audio-Technica chose its 50th anniversary to bring back a special edition of the classic ATM25. The new ATM25/LE is ideal for kick drum, toms and other highly dynamic instruments; handles very high SPL at close range; provides big, warm low-frequency response with excellent presence; offers very full sound on close-up vocals and dialogue; and features a multi-level grille and rugged construction.
The Audio-Technica Anniversary Models are now available with U.S. MRSP’s as follows:
ATH-M50s/LE $209.00
AE4100/LE $329.00
AE5400/LE $629.00
AE6100/LE $329.00
AT4050/LE $995.00
AT4050URUSHI $2,495.00
ATM25/LE $489.00

For more information, please visit www.audio-technica.com.

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Audio-Technica Marks “50 Years of Passionate Listening”

— A historical look back – with a view toward the future – at one of the leading innovators in transducer technology —

Audio-Technica, a leading innovator in transducer technology, is marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration in 2012, including several limited edition commemorative products, special events and promotions for customers. From its early beginnings as a manufacturer of phonograph cartridges, Audio-Technica has expanded over the years to become a leading innovator in the design of microphones, wireless microphone systems, headphones, turntables, phono cartridges and more. A-T continues to advance the art and technology of electro-acoustic design with the manufacture of products for the professional recording, M.I., live sound, broadcast, fixed installation and consumer audio markets. On this historic occasion, Audio-Technica is taking the opportunity to look back, with a view toward the future.

Audio-Technica was founded in 1962 by Hideo Matsushita, who introduced the company’s first phono cartridge that year. A-T soon gained a reputation for producing a range of high-quality, award-winning phono cartridges for some of Japan’s leading electronics companies, and expanded its facilities in 1963 and again in 1965 to its current address in Naruse, Machida, Tokyo. In 1969, Audio-Technica began distributing an expanded range of products internationally, and in 1972, Audio-Technica U.S., Inc. was established in Akron, Ohio, moving to its current location in Stow, Ohio, in 1980.

In the 1970s and 1980s, Audio-Technica broadened its lineup to include products such as its groundbreaking VM Series dual-magnet phono cartridges; its ATH Series high-fidelity headphones; its first professional microphones, the 800 Series; and other innovations. Of particular note was the launch of A-T’s compact UniPoint microphones, which changed the landscape of business presentations and other installed communications with their sleek profiles and high-fidelity audio. Audio-Technica also established divisions in Europe and Asia during this period.

In the 1990s, Audio-Technica continued to refine and diversify its product range, and its wireless microphone systems, microphones and consumer and professional headphones became industry standards for their exceptional performance, reliability and value. A-T introduced the renowned 40 Series microphones, making the pristine sound of studio microphones affordable for the first time ever. Today, the 40 Series represents a benchmark in studio microphones for leading producers and engineers, as well as high-profile artists in all genres of music, both in the studio and onstage. Additionally, in 1993, Hideo Matsushita took the position of Chairman, and Kazuo Matsushita became President of Audio-Technica Corporation, a position he still holds today.

Since the dawning of the new millennium, Audio-Technica has continued to introduce breakthrough products and systems. In 2008, the company’s noise-canceling in-ear and over-ear headphones set new standards in environmental noise reduction and sound quality. A-T also revolutionized the audio industry with the introduction of its digital SpectraPulse® ultra wideband wireless microphone system. The SpectraPulse products are part of A-T’s Engineered Sound® line of contractor-exclusive offerings, another successful area of focus for the company. Other popular A-T products include the Artist Elite series of performance microphones, its 2000 and 3000 Series Wireless Systems, and its Artist Elite Wireless Systems, the 4000 and 5000 Series.

Today, Audio-Technica is the first choice for a variety of major artists including Kenny Chesney, Gwen Stefani, Jason Aldean, Justin Timberlake, Metallica, Linkin Park, Evanescence, Newsboys, Selena Gomez and many more. Audio-Technica products are used worldwide in numerous consumer and professional applications including live concert tours, broadcast and recording studios, corporate, government and house-of-worship venues, and in high-profile events such as the presidential debates, the GRAMMY® Awards, CMA Awards and the Summer and Winter Games, to name a few.

“We are extremely proud to mark Audio-Technica’s 50th anniversary,” said Phil Cajka, Audio-Technica U.S. President and CEO. “Throughout our history, A-T’s growth has been fueled by our customer-focused philosophy. The bottom line is, we are committed to being in tune with our customers and providing them with innovative, compelling products and outstanding customer service. At Audio-Technica, ‘always listening’ is much more than just a slogan. It’s how we do business.”

For more information, please visit www.audio-technica.com.

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Waves Consumer Electronics Division Appoints Clyne Media to Lead International Public Relations Initiatives

— Clyne Media’s relationship with Waves increases in scope —

KNOXVILLE, TN, January 4, 2012 — The Consumer Electronics Division of Waves Audio, the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, announces the appointment of Nashville- and New York-based firm Clyne Media, Inc. to handle its international public relations efforts, effective immediately. The two organizations already have a close working relationship, as for several years, Clyne Media has handled Waves’ PR in the professional market sector. The announcement was made by Tomer Elbaz, General Manager, Waves Audio Consumer Electronics Division, and further underscores Waves’ ongoing expansion into the consumer electronics marketplace.

“We are pleased to be working with Clyne Media on an expanded basis,” stated Elbaz. “We have been working with them for years with our professional products, and as our involvement in consumer electronics is expanding, it makes perfect sense that Clyne Media should make this journey with us. Robbie Clyne and his team have the right expertise, experience and attention to detail to get the job done. They continue to be an enormous asset for our company, and expanding their duties into the consumer market is a natural step forward for Waves and Clyne Media.”

Clyne Media is one of the industry’s premier specialized marketing communications/media relations agencies, serving the needs of leaders in the high-technology electronics and entertainment market sector and related industries. Continuing its stateside duties, additionally the company will now pursue new international editorial opportunities on behalf of Waves and help focus public relations efforts with industry editors and independent journalists worldwide.

Agency President/CEO Robert Clyne will handle the account management, working closely with Tomer Elbaz and Yuval Weinreb, Waves International Sales Manager, while dedicated Clyne Media staff will cover media relations, technical writing, editing and other marketing communications initiatives.

“We are very excited to be again expanding our relationship with Waves,” Robert Clyne commented. “They have shown time and time again to be an unparalleled innovator in their markets, and as their business grows and expands into other areas, we are proud to explore media opportunities on their behalf. Our partnership over the years has been very fruitful, and this transition to Clyne Media’s new role will be very smooth. We look forward to all the great things we can accomplish together.”

For more information, please visit www.maxx.com.

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Lowell Highlights Rack and Wall-Mount Storage Solutions with New Product Videos

— Lowell supports dealers and installers with short tutorial clips —

Lowell Manufacturing Company, a Pacific, Missouri-based manufacturer of professional AV Products for over 60 years, has updated its YouTube channel (http://www.youtube.com/user/lowellmfg) with two new product videos. These short clips, highlighting rack and wall-mount storage solutions, were produced as a resource for customers, consultants, installers and end users, demonstrating the products’ construction and features. more

Recording Academy Producers and Engineers Wing Presents Fifth Annual Grammy Week Event Honoring Music Producer and Executive Jimmy Iovine

Event Will Highlight Sound Quality and Pay Homage to Chair of Interscope Geffen A&M Records and Beats Electronics at The Village Recording Studios in Los Angeles on Feb. 8, 2012

SANTA MONICA, Calif. (December 22, 2011) — The Producers & Engineers Wing® of The Recording Academy® will celebrate its fifth annual GRAMMY® Week event honoring legendary music producer and entrepreneur Jimmy Iovine for his commitment to excellence and ongoing support for the art and craft of recorded music. The event will be held on Wednesday, Feb. 8, 2012, at The Village Recording Studios in Los Angeles, and Bono and Dr. Dre will serve as honorary event co-chairs. GRAMMY Week culminates with the 54th Annual GRAMMY Awards® on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, at 8 p.m. ET/PT. (www.grammy.com)

“The work of the Producers & Engineers Wing is essential to ensure that the importance of sound quality and the integrity of recorded music continue to be acknowledged and preserved in our evolving landscape,” said Neil Portnow, President/CEO of The Recording Academy. “This year we pay tribute to an industry leader, Jimmy Iovine, who has made an indelible impact as a recording engineer, producer, founder of Interscope Records, and now entrepreneur focused on audio quality. As we continue to highlight those who work ‘behind the glass,’ we are very pleased this year to celebrate someone of Jimmy’s stature who is so dedicated to this important cause.” more

Guitar Center Opens 224th Store in New York Metro

— Company caps year of strong growth as it opens its tenth store in 2011 —

— Guitar Center’s new Ridge Hill location features on-site guitar repair services —

Westlake Village, CA (December 20, 2011) – On December 15, 2011, Guitar Center opened its newest retail location, Guitar Center Ridge Hill, at 214 Market Street, Yonkers, New York. The store’s opening caps off a strong year of growth for the nation’s largest instrument retailer, as the Yonkers location is its 10th new store opened this year and its 224th store overall. The Ridge Hill store brings vast product selection, along with the unparalleled knowledge and experience of its dedicated staff, to the Yonkers area. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

Gene Joly, Guitar Center Executive VP of Stores, stated, “The New York City Metro area is one of the most important music markets we serve. With the addition of our Yonkers location, musicians from Westchester County and beyond will now have easier access to Guitar Center’s vast assortment of new and used gear at great prices. Like all previous locations we’ve opened in 2011, GC Ridge Hill reflects a number of new design and merchandising principles including a more open layout that makes categories such as live sound, recording and keyboards more accessible to our customers.”

GC’s Ridge Hill location features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials at significant discounts. more

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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