Archive by PR Guy

GUITAR CENTER OPENS NEW NORTH PORTLAND, OREGON STORE

— 228th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (June 4, 2012) – On the evening of Thursday, May 24, 2012, Guitar Center held the grand opening of its new location in North Portland, Oregon, located at 1147 Hayden Meadows Dr., Portland, OR 97217-7547. Guitar Center North Portland is Guitar Center’s 228th retail location.

Guitar Center North Portland’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. Special workshops will continue throughout the first 3 months.

Guitar Center’s newest North Portland location features showrooms for customers equipped with the latest products – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for North Portland musicians of all ages and skill levels. Guitar Center Studios will provide music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center North Portland also features GC Garage, Guitar Center’s on-site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center North Portland offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. North Portland shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include North Portland inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new North Portland store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. North Portland residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center North Portland is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 11:00 a.m. – 8:00 p.m. Sunday.

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THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® PRODUCES SPRING EVENTS ACROSS THE UNITED STATES

P&E Wing Continues Its Mission to Highlight Sound Quality and the Art and Craft of Recording

SANTA MONICA, Calif. (May 30, 2012) — As part of its ongoing mission to promote both sound quality and the overall art and craft of recording music, the Producers & Engineers Wing® of The Recording Academy® staged a series of events this spring that brought experts in music production to audiences in key markets including Chicago, Dallas, Los Angeles, Miami, Nashville, Philadelphia, San Francisco, and Washington D.C. These unique events are part of a longstanding commitment to share the invaluable experience of leading record producers, engineers, mixers and other audio professionals with the P&E Wing’s growing constituency throughout the U.S.

• On April 4, GRAMMY SoundTables® brought legendary engineer Al Schmitt to Chicago for an unforgettable night of education, anecdotes and great music with Behind The Glass With Al Schmitt. Moderated by Shure Inc.’s Mark Brunner, the event saw Schmitt provide the enthusiastic audience with priceless insights from his long and storied career, including tips for helping recording artists achieve their best performance and advice on maintaining longevity in a recording career.

• On April 5, the P&E Wing partnered with Musicians Institute in Los Angeles for A Conversation With Don Was. The multiple GRAMMY® Award-winning producer – including Producer Of The Year in 1995 – whose eclectic discography includes the B-52s, Garth Brooks, Bob Dylan, Al Green, Carly Simon, and the Rolling Stones, spoke to a packed house eager to hear his stories and advice. Was reflected on his early days as a session bassist, his struggles with the club circuit, how he learned to trust his instincts as a producer, how he is adapting to his new role as head of famed jazz label Blue Note Records, and finally further delighted the audience by closing with an impromptu acoustic performance.

• Also on April 5, on the other side of the country, Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables: Behind The Glass With Jimmy Douglass And Justin “Just Blaze” Smith. A full house turned out to enjoy the conversation between two of the industry’s most active engineer/producers, moderated by P&E Wing Sr. Executive Director Maureen Droney. Douglass and Smith shared candid observations on the philosophy, psychology and art of record production, then answered questions and mingled with the audience at a post-event reception.

• On April 10, The Recording Academy Nashville Chapter and the P&E Wing hosted GRAMMY U: In The Studio at the legendary Nashville facility previously known as RCA Studio A/Javelina Studios and currently operated by respected recording artist Ben Folds. GRAMMY U® students from schools throughout Nashville got up close and personal as producer/engineer Jon Randall Stewart and the band 18 South recorded two tracks and explained the process. Attendees were able to sit among the musicians in the studio during tracking as band members discussed how studio roles interact throughout the recording process.

“This is just a small sampling of our events during one week,” said Maureen Droney, Sr. Executive Director of the P&E Wing. “P&E Wing membership overall is characterized by the willingness of so many of our members to share their knowledge and experience with others whose passion for music matches their own. It is truly an incredible community: a nationwide network that all year long, month after month, shares information that helps pass the torch forward, all in the interest of creating great music.”

Photo Caption: Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables®: Behind the Glass with Jimmy Douglass and Justin “Just Blaze” Smith. Pictured L-R: Sr. Executive Director, Producers & Engineers Wing Maureen Droney, producer/engineer Jimmy Douglass; producer Just Blaze; producer & Philadelphia Chapter President Ivan Barias, producer Phil Nicolo; engineer Mike Tarsia, Executive Director, The Recording Academy Philadelphia Chapter Mark Schulz, mastering engineer Ryan Schwabe. Photo Courtesy of The Recording Academy/Lisa Lake Photo Design/Lisa Lake. Photographed by Lisa Lake. ©2012.

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GUITAR CENTER OPENS NEW STORE IN PASADENA, TEXAS

— Pasadena Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 30, 2012) – On the evening of Thursday, May 10, 2012, Guitar Center held the grand opening of its new location in Pasadena, Texas, located at 5140 Fairmont Pkwy Pasadena, TX 77505. Guitar Center Pasadena is Guitar Center’s 227th retail location.

The Pasadena store opening is part of Guitar Center’s ongoing strategic expansion plan, and the grand opening event introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate this event, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included a free live performance on May 10, and free workshops continuing on May 23 and June 1.

Guitar Center’s newest Pasadena location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Pasadena musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Pasadena also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night. With purchase of a guitar, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Pasadena offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Pasadena shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Pasadena inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

Ongoing Guitar Center Initiatives
In addition to special programs at the new Pasadena store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Pasadena residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Pasadena is open seven days a week. Store hours are 11:00 a.m. – 8:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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GUITAR CENTER OPENS NEW STORE IN COCONUT CREEK, FLORIDA

— Coconut Creek Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 22, 2012) – On the evening of Thursday, April 26, 2012, Guitar Center held the grand opening of its new location in Coconut Creek, Florida. The store is located at 4449 Lyons Road, Suite J-106, Coconut Creek, Florida 33073. Guitar Center Coconut Creek is Guitar Center’s 226th retail location.

Guitar Center Coconut Creek’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 26-29) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest Coconut Creek location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Coconut Creek also features GC Garage, Guitar Center’s on-site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center Coconut Creek will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Coconut Creek shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Coconut Creek inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new Coconut Creek store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Coconut Creek residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Coconut Creek is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 9:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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GUITAR CENTER OPENS NEW NORTH CHARLOTTE STORE

— North Charlotte Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 14, 2012) – Following an eventful Q1 that saw the retailer expanding its operations in Tucson, Arizona, and Highland Park, Illinois, Guitar Center held the grand opening of its new location in North Charlotte, North Carolina, on April 19, 2012. The store is located at 8813 JW Clay Blvd., STE A, Charlotte, NC 28262-5416. Guitar Center North Charlotte is Guitar Center’s 225th retail location.

Guitar Center North Charlotte’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 19-22) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest North Carolina location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for North Charlotte musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center North Charlotte also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center North Charlotte will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. North Charlotte shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include North Charlotte inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new North Charlotte store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. North Charlotte residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center North Charlotte is open seven days a week. Store hours are 11:00 a.m. – 9:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 p.m. Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Audio-Technica and Celebrated Artists Support Music Education

— Nine scholarships/donations honor A-T’s 50th anniversary —

Audio-Technica, a leading innovator in transducer technology, officially kicked off its 50th Anniversary Year in the U.S. with a special gala event held January 19, 2012, during the Winter NAMM Show in Anaheim, California. The event featured an all-star music revue produced by legendary GRAMMY® Award-winning producer Phil Ramone. Among the featured all-star cast of performers were saxophonist and longtime Audio-Technica endorser Mindi Abair, R&B/jazz vocalist Patti Austin, new age/adult-contemporary superstar and Audio-Technica endorser Jim Brickman, smooth jazz saxophonist Dave Koz, vocalist Monica Mancini, legendary trumpeter/pianist/composer Arturo Sandoval, gospel/R&B music legend BeBe Winans and Canadian jazz-pop vocalist Nikki Yanofsky. In commemoration of the event, all eight performers have decided to donate their performance honoraria to different music education programs and institutions, helping promote the importance of music education and assisting students in their pursuits.

Greg Pinto, Audio-Technica U.S. Vice President of Marketing and Consumer Sales, stated, “It was thrilling to have Phil Ramone produce the concert, and to have these eight world-class artists perform at our anniversary celebration in Anaheim marking ‘50 Years of Passionate Listening,’ and it is a special honor that they are donating these funds toward music education, a cause that is very near to the hearts of the A-T family.”

Phil Ramone donated his honorarium to The Salvation Army’s Phil Ramone Orchestra for Children. Abair has decided to donate to the Berklee College of Music Five-Week Summer Performance Program, creating the Mindi Abair/Audio-Technica Berklee Five-Week Summer Performance Scholarship. Austin is also donating her honorarium to the Berklee College of Music. Brickman is giving to his alma mater Cleveland Institute of Music (CIM), creating the Jim Brickman/Audio-Technica Scholarship. Koz is proud to donate to the GRAMMY Camp® (held at and in partnership with the USC Thornton School of Music), creating the Dave Koz/Audio-Technica GRAMMY Camp Scholarship. Mancini selected The Mr. Holland’s Opus Foundation, thereby creating the Monica Mancini/Audio-Technica Donation for Music Education. Sandoval chose the Young Musicians’ Camp at the University of Miami Frost School of Music, creating the Arturo Sandoval/Audio-Technica Scholarship for the Young Musicians’ Camp. Winans is donating to Juilliard’s Summer Jazz Workshops, creating the BeBe Winans/Audio-Technica Scholarship. Yanofsky has selected the Schulich School of Music and its Centre for Interdisciplinary Research in Music Media and Technology (CIRMMT) at McGill University, creating the Nikki Yanofsky/Audio-Technica Scholarship.

Audio-Technica endorser Abair stated, “Audio-Technica has been helping me achieve my sound for more than 18 years on the road and in the studio. I was honored to play for their 50th Anniversary and even more honored to give back with a scholarship to Berklee’s five-week program. I grew up musically and personally while getting my degree at Berklee. I was encouraged to be an individual there and create my own musical vision. That’s priceless. I couldn’t be happier to pass that gift along to another individual.”

Beverly Tryon, Director, Corporate and Foundation Relations, Berklee College of Music, remarks, “We are very grateful to Mindi Abair for selecting her alma mater to receive this generous scholarship support, and to Audio-Technica for making it possible. This scholarship will allow a deserving young person to participate in this life-changing summer experience at Berklee.”

Fellow A-T endorser Brickman stated, “I want to express my thanks to Audio-Technica for the opportunity to create the Jim Brickman/Audio-Technica Scholarship at the Cleveland Institute of Music. CIM is the school where I found my sound. I think it’s important to cultivate musicianship, and their teachers do just that. My hope is that through scholarship efforts like this one, it will open doors and further the music education of another aspiring pianist.”

“It is particularly gratifying that Jim has chosen the Cleveland Institute of Music as the beneficiary of this wonderful gift, since he is one of our own, having studied here with Marshall Griffith and Olga Radosavljevich. It was their teaching that helped transform Jim’s future life, and through this gift, CIM will be able to continue our goal of transforming lives for their future, through all that we do,” said Conservatory Dean Adrian Daly. “In consultation with the piano faculty, the scholarship will be awarded to a student who ‘reminds us of Jim,’ with the special qualities he has and has developed to be the wonderful musician, artist and entertainer that he has become. We are also extremely grateful to Audio-Technica for their connections with Jim Brickman, and for their ongoing support of our institutional mission of providing a world-class educational and transformative experience for our students, and for those with whom we interact.”

For more information, please visit www.audio-technica.com.

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Audio-Technica 2012 NAB Press Kit

Audio-Technica Positioned for Strong 2012 NAB Convention
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — In the midst of its yearlong 50th anniversary celebration, Audio-Technica is poised for an eventful NAB convention.

On Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth (C3010) will host audio instructional sessions by Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video; Robert Bigelow, audio engineer for HBO’s Tremé; and Steve Savanyu, Audio-Technica Director, Educational Services. More…

Audio-Technica Holds Presentations by Industry Veterans at NAB
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — This year at NAB, on Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth C3010 will host five 30-minute audio instructional sessions throughout the day.

Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video, will conduct two sessions each day. The first session will focus on microphone techniques and applications used for episodic television with a focus on multi-track recording, and the second session will be about techniques for rigging and attaching lavalier microphones to actors for film and video production. More…

Audio-Technica Offers AT2005USB Cardioid Dynamic USB/XLR Microphone
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is displaying the AT2005USB Cardioid Dynamic USB/XLR Microphone at NAB 2012. Ideal for recording instruments and vocals, this handheld dynamic microphone has both USB and XLR connections, enabling its use either with a computer or with a P.A. system. Its durable metal construction provides long-lasting performance. Its low-mass diaphragm and smooth, extended frequency response make the microphone ideally suited for podcasting, home studio recording, field recording, voiceover and live performance use. More…

Audio-Technica Marks “50 Years of Passionate Listening”
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology, is marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration in 2012, including several limited edition commemorative products, special events and promotions for customers. From its early beginnings as a manufacturer of phonograph cartridges, Audio-Technica has expanded over the years to become a leading innovator in the design of microphones, wireless microphone systems, headphones, turntables, phono cartridges and more. A-T continues to advance the art and technology of electro-acoustic design with the manufacture of products for the professional recording, M.I., live sound, broadcast, fixed installation and consumer audio markets. On this historic occasion, Audio-Technica is taking the opportunity to look back, with a view toward the future. More…

Audio-Technica Introduces Limited Edition Products Celebrating Its 50th Anniversary
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” has introduced a number of limited edition products, all featuring a distinct Audio-Technica 50th Anniversary design and color scheme. The products include ATH-M50s/LE Professional Studio Monitor Headphones, ATM25/LE Hypercardioid Dynamic Instrument Microphone, AE4100/LE Cardioid Dynamic Handheld Microphone, AE5400/LE Cardioid Condenser Handheld Microphone, AE6100/LE Hypercardioid Dynamic Handheld Microphone, AT4050/LE Multi-pattern Condenser Microphone and AT4050URUSHI Multi-pattern Condenser Microphone. Representing just some of Audio-Technica’s offerings in their product line, these products are limited-edition versions of A-T’s ATH-M50s, AE4100, AE5400, AE6100, AT4050 and the legacy product ATM25. More…

Audio-Technica Shows BPHS1-XF4 Communications Headset
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — Audio-Technica (booth C3010), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is showing its BPHS1-XF4 Communications Headset at NAB 2012. Based on Audio-Technica’s popular BPHS1 Broadcast Stereo Headset, the BPHS1-XF4 is designed for use with intercom systems for broadcast, theaters, sports, live events or anywhere a high-quality communications headset is required. More…

Remote Digital Media Chooses Audio-Technica Microphones and Wireless Systems to Capture theAudio on Food Network® Programs and Beyond
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — If high-definition broadcast video has made the offerings on The Food Network® look good enough to reach in and sample, Remote Digital Media (RDM) makes certain that the sound is equally enticing. RDM is an EMMY Award®- and Telly Award®-winning audio and video remote company based in Woodstock, New York, that handles audio for several of the network’s most popular programs, including Next Great Baker and Rachael Ray. More…

Please click here to access online press releases and high-res photo files, or use URL below:

http://clynemedia.com/audiotechnica/NAB_4_12/index.html

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Genelec 2012 NAB Press Kit

Genelec Exhibits Its BroadcastPak, Featuring Five 8030A Active Monitors and 7050B Active Subwoofer
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its BroadcastPak at NAB 2012. Composed of five 8030A Bi-Amplified Monitors and a 7050B Active Subwoofer, the BroadcastPak offers a space-saving 5.1 monitoring solution, ideal for multi-channel editing rooms, mobile recording trucks and other mixing environments where space may be at a premium. More…

Genelec Exhibits Its 8260A Tri-Amplified DSP Monitoring System with Minimum Diffraction Coaxial (MDC™) Technology
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is exhibiting its 8260A Tri-Amplified DSP Monitoring System. The 8260A breaks new ground in electro-acoustic design, as mechanical, acoustical and signal-processing designs are linked closely together. The 8260A features major advances in audio driver technology, integrated with a sophisticated enclosure design, and Genelec’s proprietary Minimum Diffraction Coaxial (MDC™) Mid/High driver technology takes a big step in perfecting audio quality in professional active studio monitors. More…

Genelec Displays Its 1238CF Tri-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its 1238CF Tri-Amplified DSP Monitoring System at NAB 2012. The 1238CF is a compact three-way DSP monitoring loudspeaker including a slim speaker enclosure, two eight-inch (210-mm) long-throw bass drivers, a five-inch (130-mm) proprietary Genelec midrange driver and a one-inch (25-mm) metal dome tweeter, multiple power amplifiers, digital signal processing (DSP) circuitry and active, low-level crossovers. More…

Genelec Offers 8240A Bi-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is exhibiting its 8240A Bi-Amplified DSP Monitoring System. Boasting performance comparable to much larger systems, the compact and powerful 8240A package is optimized for applications where a wide frequency response is needed but space is limited. The 8240A is the ideal monitoring tool for recording studios, post-production houses, broadcast installations, digital edit suites, home studios and mobile production vehicles. More…

Genelec Offers 6010A Bi-Amplified Monitor and 5040A Active Subwoofer in Dark “Mystic” Black
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is displaying its 6010A Bi-Amplified Monitoring System and matching 5040A Active Subwoofer in a striking new finish, dark “Mystic” black. The 6010A is Genelec’s smallest monitor system to date, measuring 7 1/8″ x 4 3/4″ x 4 1/2″ (height with Iso-Pod™ 7 11/16″). The system has been designed for computer sound systems, workstations, Master Control Rooms, and other close proximity listening applications requiring a low-profile monitoring solution. More…

Genelec Appoints Image Marketing West as New Sales Reps for Northern California Region
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts. More…

Beau Raymond Chooses Genelec Active Monitoring for His New Studio Facility
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Beau Raymond knows sound. Having served as the engineer or producer for a wide range of artists (Joss Stone, Motley Crüe, Weapons of Mass Destruction, Devendra Banhart, Little Joy, members of the Black Crowes, Bert Jansch, the Neptunes), and working alongside production legends (Joe Chiccarelli, Rick Rubin, Rich Costey, Pat Leonard, Bob Rock), he’s now taken his substantial experience in Los Angeles studios and migrated it to indie music hub Portland, Oregon. There he opened his 2,500-square-foot Family Farm studio in 2011. More…

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GUITAR CENTER OPENS NEW GC STUDIOS FACILITIES IN Q1 2012

— Highland Park, Illinois, and Tucson, Arizona, are the latest Guitar Center stores to expand operations with embedded lessons facilities —

Westlake Village, CA (April 18, 2012) – In the first quarter of 2012, Guitar Center expanded operations at two of its stores – Highland Park, Illinois, and Tucson, Arizona – by adding Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivaled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area.

“The opening of our new GC Studios at our Highland Park and Tucson stores is an important moment for musicians in these areas,” commented Gene Joly, Guitar Center Executive VP of Stores. “As arts programs are consistently being downsized at schools across the country, we feel it’s important to create these opportunities for the next generation of musicians. Many of our recent store openings over the last year-plus have featured GC Studios, and those facilities have been a huge success across the board. We look forward to serving the music communities of these areas in this increased capacity.”
Guitar Center Highland Park is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Tucson is open seven days a week. Store hours are 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studios hours at both locations follow the same schedule as their respective stores.

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Audio-Technica Offers More Reasons to Get Your Own Mic

http://www.youtube.com/watch?v=T3mcRXHAlbs&list=UU4Zvo2MGFsv-83wf40pG7Ig

Audio-Technica’s second humorous public service announcement graphically illustrates why NOT to share vocal microphones. Just like the first video, this new clip is an irreverent demonstration on why singers having their own microphones should be a basic right. Please take a look at this video, and feel free to post to your website, share on Facebook, add to newsletters, tweet or pass along to friends. Watch the video HERE

Audio-Technica has also prepared a new “Get Your Own Mic” landing page at http://www.audio-technica.com/getyourownmic, where visitors will be able to learn more about Audio-Technica’s vocal mics, and, of course, watch these acclaimed shorts.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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