Archive by PR Guy

Waves Audio Releases InPhase Plugin

— New Plugin Corrects Track Phasing and Alignment Issues —

KNOXVILLE, TN, February 21, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, is now shipping its InPhase plugin. Designed for recording, mix, mastering and live FOH/monitoring engineers, InPhase has been developed to correct phasing issues between tracks. Phasing can cause drops in volume and wreak havoc on frequency response and stereo image; InPhase gives users a comprehensive tool to correct such problems.

As many engineers and producers know, phasing problems are encountered during all stages of the production process:

In recording, when multiple sources such as microphones and direct signals are used to capture the same sound (e.g., individual drums and drum overheads, guitars recorded using both an amp and DI, amps recorded using multiple mics, etc.).
In mixing, when phase issues that were not addressed during the recording process need to be corrected.
In mastering, when the stereo mix has phasing issues.

Even small timing differences can cause subtle drops in volume as well as reduced punch and clarity. Waves’ InPhase gives users the power to align their tracks and restore phase coherence.

InPhase is the ultimate phase correction plugin, featuring high resolution dual waveform displays with up-to-sample resolution zoom; phase shift filters with adjustable frequency and Q; and an intuitive correlation meter, which shows users just how much they are in or out of phase. Users can move their waveforms manually or using the delay control, and even align them in relation to a sidechain input. The phase shift curve window shows users the phase shift curve across the frequency line; the correlation meter shows to what extent tracks are in- or out-of-phase; and the plugin features dual second-order allpass filters. InPhase includes mono, stereo, and dedicated live components, plus InPhase LT, a simplified version that gives you easy access to creative phase manipulation.

InPhase Controls:

Alpha and Beta processing sections.
Process controls let us choose what to process.
Activity LED shows when there is input signal activity.
Gain controls the level of the signal going into the processing section.
Phase Invert flips the phase by 180 degrees.
Phase Shift Curve Window displays the phase shift curve across the frequency line.
Type sets the phase shift curve, and toggles between Off, Shelf and Bell.
Frequency selects the frequency at which the phase shift is 90° using the 1st order allpass filter, and 180° using the 2nd order allpass filter.
Q sets the width of the Bell (2nd order allpass filter).
Delay moves the signal up to 20 milliseconds in either direction. (Live components forward only.)
Monitor selects the output monitor configuration.
Output LED displays the peak signal output level.
Collapse closes the waveform display section.
Capture, with Automatic & Manual modes, captures up to two seconds of signal.
Scroll Bar scrolls the x axis of the captured waveform.
Correlation Meter displays general correlation metering between the Alpha and Beta waveforms.
Correlation Markers display the maximum value of the correlation meter.
Correlation Value Box displays the current correlation value.
Zoom X zooms in on the x axis, at up to sample resolution.
Zoom Y Alpha zooms in on the Alpha section y (amplitude) axis.
Zoom Y Beta zooms in on the Beta section y (amplitude) axis.
Zoom Y Link links Zoom Y Alpha and Zoom Y Beta.
Reset Zoom resets the zoom to its default setting.
Alpha Waveform is the waveform captured in the Alpha section.
Beta Waveform is the waveform captured in the Beta section.

InPhase LT Controls:

Gain controls the level of the signal going into the processing section.
Phase Invert flips the phase by 180 degrees.
Phase Shift Curve Window displays the phase shift curve across the frequency line.
Type sets the phase shift curve, and toggles between Off, Shelf and Bell.
Frequency selects the frequency at which the phase shift is 90° using the 1st order allpass filter, and 180° using the 2nd order allpass filter.
Q sets the width of the Bell (2nd order allpass filter).
Delay moves the signal up to 20 milliseconds in either direction. (Live components forward only.)
Output LED displays the peak signal output level.

Waves InPhase is now available with a special introductory price of USD $99.00 Native / $149.00 TDM. It is also available at no additional charge to owners of Waves Mercury with current Waves Update Plan coverage. InPhase LT, included with InPhase, is also available separately with a special introductory price of USD $59.00 Native / $99.00 TDM.

For more information, please visit www.waves.com.

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GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW STORE LOCATION IN EMERYVILLE, CALIFORNIA

— Guitar Center’s new Emeryville location features on-site lessons and guitar repair services —

Westlake Village, CA (February 15, 2012) – On February 2, 2012, Guitar Center opened its newest retail location, Guitar Center Emeryville, at 5925 Shellmound St., Emeryville, California, 94608. The Emeryville location replaces Guitar Center’s store in El Cerrito, and now offers customers in the Bay Area an even wider selection of products and services. Guitar Center Emeryville’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 2-5) featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included free performances throughout the weekend.

Guitar Center’s newest Northern California location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

The new store also features Guitar Center Studios, Guitar Center’s state-of-the-art destination that offers music education, professional rehearsal studios and certified Pro Tools and Logic training. Guitar Center Emeryville additionally includes GC Garage, Guitar Center’s on-site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night, with any guitar purchased, and those customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Emeryville offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and pick the brains of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Emeryville shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Emeryville inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Emeryville store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Emeryville residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Emeryville is open seven days a week. Store hours are 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours are 10 a.m. to midnight Monday through Saturday and 11 a.m. to 10 p.m. Sunday.

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Guitar Center Professional Makes Moves for Continued Growth in 2012

— After a strong 10th-anniversary year in 2011, GC Pro is poised for further expansion and enhanced customer services in the coming year —

WESTLAKE VILLAGE, CA, February 14, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is proud to have capped off a strong 2011, its banner 10th-anniversary year, with a number of initiatives that position GC Pro for further growth in 2012.

“GC Pro had a fabulous 2011,” stated GC Pro Vice President Rick Plushner. “We performed above expectations with greater than 30% growth over 2010 – the biggest one-year jump we’ve had in our history. We’re proud of our success and our growing reputation in the industry. In 2012, we are focusing on reinforcing our infrastructure in an effort to provide the best possible customer service, as well as increasing our sales force.”

A number of recent hires reflect this emphasis on customer service and sales. The following sales personnel have been added to their respective GC Pro locations:

Jason Block Atlanta, Georgia
Adam Muraski Brookfield, Wisconsin
Chris Hodkins Denver, Colorado
Ricardo Jimenez Hallandale, Florida
David Touloumian Hollywood, California
Michael Merrill Houston, Texas
Eric Kreuzer Nashville, Tennessee
Javier Willis San Diego (La Mesa), California
Nic De La Riva San Francisco, California
Maryam Haddad Seattle, Washington

Aside from that, these logistics coordinators have been appointed, to help GC Pro fulfill orders, optimize efficiency and expedite delivery to ensure customer satisfaction.

Dwayne Wright Dallas, Texas
Martina Mehta Hallandale, Florida
Nick Zamora Houston, Texas
John Maxson Indianapolis, Indiana
Karla Kennedy Manhattan, New York

“Several offices now have three-person teams improving our ability to spend more time consulting and fulfilling customer orders,” noted Plushner. “The Logistics Coordinators are a significant addition. Once a sales engineer develops specifications and provides consultations for a client, the Logistics Coordinator plays an integral role in ordering the products – whether from a surrounding Guitar Center store, our distribution center or a special order from vendors – and then tracks the order and coordinates delivery. Getting orders right and delivering on time, every time, is what our clients have come to expect from GC Pro, and the Logistics Coordinators serve to strengthen customer service and satisfaction.”

The Dallas location hosts one of the teams benefiting from a recently appointed Logistics Coordinator. Jeff McDaniel, Senior Account Manager based out of Dallas, notes, “Dwayne [Wright, Logistics Coordinator] joined us starting January 1, and it has made a huge impact in the way we do business. We already had a great workflow and relationship with our clients, but with a Logistics Coordinator, we are able to keep things running just that much more smoothly, fully serving our clients to an even greater extent. And Dwayne is a great fit – he is super-nice, well-connected and great with customers.” Wright notes, “This is a great office with a really cool vibe, and I’m proud to join the team. I am looking forward to a big year for me and for GC Pro. I think the new team infrastructure puts us in a position to maximize all of our tools and help customers get to the next level. Already we can see and feel things going the right way. It’s all positive.” Rounding out the Dallas team is Account Manager Kevin Deal, a recent transplant from the Plano location. He states, “It is a pleasure to be working with such an outstanding team here in Dallas. 2012 is going to be an excellent year for our office, and I’m proud to be a significant part of moving us forward for years to come.”

GC Pro is also expanding its Technical Services operation. In 2011, GC Pro opened a Technical Services office in the Hollywood location, and in April 2012 a new office in Nashville will open, with a dedicated GC Pro Technician, providing services direct from the Nashville GC Pro location, building up custom CTO Mac systems for turnkey recording purposes in installation in the Nashville area.

Additionally, GC Pro is establishing a national headquarters based out of the Hollywood location, including offices for GC Pro executive staff, technical services and sales. This location will also be equipped to host vendor and customer meetings, as well as an upgraded pro audio demonstration facility. Plushner stated, “We already have an excellent demo facility, but we’re going to be improving upon that and making it truly a world-class working recording studio where people can come and see the gear that we recommend. We’re very excited about seeing that in action, and we hope our customers are too. With our expanding staff and enhanced services, we are refining what we do well, and that is customer relations, and that will lead to another strong year for GC Pro and our customers, both new and returning.”

For more information, please visit www.gcpro.com .

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The Recording Academy® Producers & Engineers Wing® Star-Studded GRAMMY® Week Event Salutes Music Producer, Executive and Entrepreneur Jimmy Iovine

An Advocate for Artistic and Sonic Integrity Is Feted by the Music Production Community

Audio Industry Leaders Support Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles

SANTA MONICA, Calif. (February 14, 2012) — In what has become a much-anticipated evening that kicks off music’s biggest week ahead of the annual GRAMMY Awards®, Wednesday, February 8, 2012, saw the fifth annual GRAMMY® Week event held by The Recording Academy®’s Producers & Engineers Wing®. The event, which took place at The Village Studios in West Los Angeles, brings to center stage the irreplaceable contributions made by the recording engineers and record producers whose technical expertise and brilliance warrant GRAMMY Awards of their own. Created specifically to honor individuals who, in the words of Recording Academy President Neil Portnow, have “championed creative freedom” throughout their career, the event has previously honored T-Bone Burnett, Island Records’ Chris Blackwell, and five individuals associated with Atlantic Records: Tom Dowd, Ahmet and Nesuhi Ertegun, Arif Mardin and Jerry Wexler. This year’s Producers & Engineers Wing event, which preceded the 54th Annual GRAMMY Awards on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, singled out music producer and entrepreneur Jimmy Iovine, engineer and producer for artists including Bruce Springsteen, Patti Smith, U2, the Pretenders, Dire Straits, Stevie Nicks, Tom Petty & the Heartbreakers and many more. Portnow presented The Recording Academy President’s Merit Award to Iovine in front of a star-studded audience that included such individuals as Alex da Kid, Mary J. Blige, Colbie Caillat, Diddy, Simon Fuller, Brian Grazer, Dave Koz, Nigel Lithgow, Stevie Nicks, Robbie Robertson, and will.i.am and Taboo from the Black Eyed Peas.

After musical performances by singer/songwriter and “I Love The Way You Lie” co-writer Skylar Grey and singer/songwriter Lana Del Rey, Iovine arrived onstage to receive The Recording Academy President’s Merit Award from Portnow. By that time, the crowd was charged, applauding Iovine both for his contributions to record making and for his entrepreneurship. Iovine founded Interscope Records, one of the most successful labels in the world, and more recently he established Beats Electronics, his consumer headphone venture with colleague Dr. Dre, one of many GRAMMY Award winners in the audience that night.

Iovine singled out many people to honor with a personal note of thanks, including Stevie Nicks (whom he praised for her unique vocal style), Elliot Scheiner – the first producer Iovine ever worked with and whom he credits for giving him the studio bug (“He wore boots and a leather jacket with a matching leather bag, and at the end of the night he went home with a beautiful woman and I said, ‘That’s what I want!” Iovine recalled to the delight of the crowd) – as well as engineer Roy Cicala, label head and producer Doug Morris, the late studio owner Eddie Germano and artists such as Mary J. Blige and Tom Petty. Even as he celebrated his current role as chairman of Interscope Geffen A&M Records, a unit of Universal Music Group, and his 20 years as a label head, Iovine credited others for guiding him and for teaching him to give that back throughout his career. He noted, “People were constantly giving me opportunities I wasn’t really ready for,” but that prompted him to rise to meet those challenges and do the same for several generations of artists, producers and engineers over more than four decades.

Iovine also praised the pro audio manufacturing community for its contributions, and indeed The Village was filled with technology demonstrations from sponsors West L.A. Music and Westlake Professional Sales, as well as co-sponsors including Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails were provided by VeeV.
Looking over the crowd of audio professionals gathered at The Village that evening, Maureen Droney, Senior Executive Director of the P&E Wing, observed, “Each year, we take a night to honor the people who work behind the scenes to make great-sounding recordings. You are the glue, the foundation that holds the music business together. Day after day, you are the problem solvers, and the creatives who help others to shine. This is your night to shine. It has been challenging in recent times to keep commercial studios in operation and to maintain a focus on the importance of creating music that sonically reflects the artist’s intention. Thanks to the dedication and outspokenness of Jimmy Iovine and others like him, that trend is starting to change. The public is beginning to realize that the sound of the music they are listening to is not as good as it can be and they are starting to demand better. Producers and engineers deserve recognition for being in the forefront of the quest for better sound.”

Photo File 1: Jam_Portnow_Iovine_Droney.JPG
Photo Caption 1: Shown L-R: Producer Jimmy Jam; President/CEO of The Recording Academy®, Neil Portnow; honoree Jimmy Iovine; and Producers & Engineers Wing® Senior Executive Director Maureen Droney, at the P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Michael Kovac. Photographed by Michael Kovac. © 2012.

Photo File 2: Portnow_Iovine.JPG
Photo Caption 2: Shown L-R: President/CEO of The Recording Academy® Neil Portnow and honoree Jimmy Iovine, posing onstage during The 54th Annual GRAMMY® Awards P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Lester Cohen. Photographed by Lester Cohen. © 2012.

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Audio-Technica Presents “Get Your Own Mic”

Grunge is more than just a genre. As any singer knows, grunge (along with dirt, grime, and sludge) is what happens to a vocal microphone, especially when it’s shared among different performers. With their latest video, Audio-Technica humorously illustrates this phenomenon and urges singers to “Get Your Own Mic” – it should be a basic right for singers.

Please take a look at this clever, irreverent clip, and feel free to post to your website, share on facebook, add to newsletters, tweet or pass along to friends.

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The Recording Academy® Producers & Engineers Wing® Announces Sponsors for Fifth Annual GRAMMY® Week Event This Year Honoring Music Producer and Executive Jimmy Iovine

Audio Industry Leaders Support Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles

P&E Wing’s Annual Gathering Recognizes the Music Industry Production Community’s Achievements and Contributions

SANTA MONICA, Calif. (January 31, 2012) — The Producers & Engineers Wing® of The Recording Academy® will celebrate its fifth annual GRAMMY® Week event, this year honoring legendary music producer and entrepreneur Jimmy Iovine for his commitment to excellence and ongoing support for the art and craft of recorded music. The event will be held on Wednesday, Feb. 8, 2012, at The Village Studios in West Los Angeles, with Bono and Dr. Dre serving as honorary event co-chairs. GRAMMY Week culminates with the 54th Annual GRAMMY Awards® on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, at 8 p.m. ET/PT. (www.grammy.com)

The event is being held with the support of leading companies within the Professional Audio and Musical Instrument market sectors. Presenting sponsors are The Village Studios, West L.A. Music and Westlake Professional Sales. Co-sponsors include such leading professional audio manufacturers/institutions and other corporate support as Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails will be provided by VeeV. Additional sponsors will be announced soon.
“There is no way we could present an event of this magnitude without the support of our loyal sponsors.” states Maureen Droney, Senior Executive Director of the P&E Wing. “Our sponsors make this evening possible. This year’s honoree, Jimmy Iovine, has a career that spans the breadth of the music industry, from his roles as an engineer, producer, and co-founder of Interscope Records, to his current position as chairman of Interscope Geffen A&M Records and his founding of Beats Electronics with Dr. Dre. Throughout all of these endeavors he has continued to be an outspoken evangelist for high quality audio. He shares common goals with the P&E Wing in supporting the art and craft of recorded music, and we are thrilled to be honoring him at this year’s P&E Wing GRAMMY Week Celebration.”

Jimmy Iovine began his career in the ’70s as a recording engineer for artists including John Lennon and Bruce Springsteen. He then made the transition to producer, working on classic albums with artists including Dire Straits, Stevie Nicks, Tom Petty & The Heartbreakers, Patti Smith and U2. In 1990, Iovine co-founded Interscope Records with partner Ted Field. He is now chairman of Interscope Geffen A&M Records, a unit of Universal Music Group, and recently celebrated 20 years commitment as a label head to diverse and gifted artists including the Black Eyed Peas, Mary J. Blige, Dr. Dre, Eminem, Nelly Furtado, Lady Gaga, No Doubt and U2. Furthering his interest in and commitment to sound quality, in 2008 Iovine co-founded the high-performance headphone and sound transmission company Beats Electronics with GRAMMY-winning artist Dr. Dre, and he continues to passionately advocate for reversal of the degradation of sound quality in music that has resulted from the recording industry’s transition to digital distribution.

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Audio-Technica Kicks Off “50 Years of Passionate Listening” Anniversary Celebration with Special Gala Event at NAMM Show

STOW, OH, January 27, 2012 — Audio-Technica, a leading innovator in transducer technology, is this year marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration. The anniversary year officially kicked off in the U.S. with a special gala event during the 2012 Winter NAMM Show in Anaheim, California. The party took place at Disney California Adventure Park on the evening of Thursday, January 19, 2012. A-T’s 700-plus special guests included musicians (including several Audio-Technica endorsers), recording arts professionals, dealers, distributors, customers and members of the press. Key personnel from Audio-Technica Japan (the parent company of A-T U.S. and the other A-T companies worldwide) were also in attendance, including Audio-Technica Corporation President Kazuo Matsushita.

The evening kicked off with a cocktail hour, followed by a Japanese Taiko drum performance and welcoming comments by Kazuo Matsushita. Audio-Technica U.S. President and CEO Philip Cajka then led a traditional sake barrel-breaking ceremony and toast. Sharing in the toast were onstage guests Ed Cherney (producer/engineer), Alan Parsons (artist/producer/engineer), and personnel from two of A-T’s first professional products dealers Skip Maggiora (Founder, Skip’s Music), and Jonathan and Susan Lipp (Owners, Full Compass Systems). The event then featured an all-star music revue produced by legendary GRAMMY® Award-winning engineer/producer Phil Ramone. The concert was hosted by emcee Dave Koz with the Gregg Field Big Band and featured guest performers Nikki Yanofsky, Mindi Abair, Siedah Garrett, Monica Mancini, Arturo Sandoval, Jim Brickman, BeBe Winans and Patti Austin. The night’s performances were a roaring success, with those in attendance applauding the show’s finale with a standing ovation while confetti filled the room to cap the celebration.

“This event is the kick-off of a year-long celebration of Audio-Technica’s ‘50 years of passionate listening,’ said Phil Cajka. “A-T’s ongoing commitment to the pursuit of worldwide audio excellence and innovation has changed the course of music history. We are so honored to be able to share this evening with A-T staff, artists, journalists and business associates – the extended A-T family, who has contributed so much to Audio-Technica’s success over the past 50 years.”

For more information, please visit www.audio-technica.com.

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Guitar Center, the Nation’s Largest Instrument Retailer, Opens Its 221st Store with New Location in Round Rock, Texas

— Company opens its seventh store in 2011 with special savings and events —

— Store features on-site lessons and guitar repair services —

On September 29, 2011, Guitar Center opened its newest retail location in Round Rock, Texas, located at 2200 South IH-35, Suite B4. The store’s opening delivered vast product selection, along with the unparalleled knowledge and experience of GC’s dedicated staff. Guitar Center Round Rock also features Guitar Center Studios, an embedded lesson and rehearsal facility, and is the only Austin-area Guitar Center with a Guitar Center Studios. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

GC Round Rock features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials.

Gene Joly, Guitar Center Executive VP of Stores, stated, “The Austin area is one of the key music centers in the country, and adding another store helps us to better serve the musicians and engineers in this burgeoning market. As with our other new stores opened in 2011, the Round Rock location reflects a number of new design and merchandising principles. For instance, GC Round Rock features Guitar Center Studios lessons/rehearsal spaces, GC Garage repairs facility and an open layout that yields a streamlined traffic flow and more room for customers to test drive products in a comfortable environment.”

Guitar Center’s plans for the Round Rock location go well beyond offering the biggest selection at the best prices. The store includes Guitar Center Studios, an in-house, state-of-the-art lesson and rehearsal facility, which will create unrivaled opportunities for Round Rock musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors providing world-class curriculum, as well as one-on-one Pro Tools, Logic Pro and GarageBand courses. Rehearsal spaces are fully equipped with the latest backline gear, and musicians will have access to a digital recording of their rehearsal sessions. Guitar Center Studios is by all accounts the most modern and affordable lessons and rehearsals facility in the city.

The store also features GC Garage, offering on-site guitar repair services. Staffed with a certified repair technician, GC Garage can handle any repair from restring and basic instrument maintenance to headstock and structural repair.

Building on their ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center in Round Rock will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many aspects of the music industry first hand. Musicians interested in learning the many facets of home recording were invited to participate in a free workshop with Avid, the makers of popular recording software Pro Tools, held on Saturday, October 1, at 1 pm. They were also able to interact with and hear firsthand from accomplished drummer Jeff Friedl (A Perfect Circle / Ashes Divide / Puscifer / Devo) and respected heavy metal and Guitar Hero lead guitarist Marcus Henderson as they shared their experiences and insights during special Guitar Center Sessions events (Friedl on Friday, September 30, at 7 pm and Henderson on Sunday, October 2, at 5 pm). On grand opening night, hard rock band Lyman and Elvis impersonator Terry Buchwald both performed.

Round Rock shoppers are able to enjoy Guitar Center’s new multi-channel “endless aisle,” with multiple combinations of shopping options to conveniently choose from – not only the Round Rock inventory, but also the over $400 million in gear Guitar Center has to offer nationwide. Consumers can combine a myriad number of in-store, online and phone options to purchase music equipment from anywhere, allowing for a completely personalized and endlessly convenient shopping experience for every customer.

In addition to special programs at the store, each year Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Round Rock area residents will now be able to participate in these ongoing national events from their hometown:

• Your Next Record gives artists a chance to record with some of the top recording artists in the country, including legendary guitarist Slash, country superstar Keith Urban, and rock icon Travis Barker.

• Guitar Center On-Stage gives undiscovered bands the opportunity to compete against their peers for a chance to share a stage with their idols. The most recent On-Stage competition features Jane’s Addiction. For more information, please visit http://gc.guitarcenter.com/onstage/.

• Guitar Center’s Drum-Off and King of the Blues are national competitions that highlight local talent from across the country, giving them widespread exposure and the chance to win incredible prize packages.

Guitar Center Round Rock is open seven days a week. Store hours are 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and noon to 6 p.m. Sunday.

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GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW SUPERSTORE IN WILMINGTON, DELAWARE

— Company opens its fifth store in 2011 with special savings and events —

On June 16, 2011, Guitar Center opened its latest retail location in Wilmington, Delaware. The store’s opening delivers vast product selection to the region, along with the unparalleled knowledge and experience of its dedicated staff. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians. The opening of the Wilmington, Delaware store marks Guitar Center’s fifth store opening in 2011 and further underscores Guitar Center’s ongoing expansion nationwide.

Located at 5141 Brandywine Parkway, Wilmington, Delaware 19803 (a no sales tax zone), the retailer’s newest location features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend, with deals that included guitar and drum essentials at up to 88% off list price.

The store also features GC Garage, offering on-site guitar repair services. Throughout opening weekend, musicians were able to test drive the Garage for free, with any guitar purchased at Guitar Center Wilmington Grand Opening night getting a free, 22-point personalized set-up.

Building on their ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center in Wilmington offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many aspects of the music industry first-hand. Musicians interested in learning the many facets of home recording were invited to participate in a free workshop with Avid, the makers of popular recording software Pro Tools, on Saturday, June 18, at 1:00 p.m. They were also able to interact with and pick the brain of metal gods Derek Roddy and Marcus Henderson as they shared their experiences and insights during special Guitar Center Sessions events. Opening night also featured a performance from IKE.

In addition to special programs at the store, each year Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Wilmington area residents will now be able to participate in these ongoing national events from their hometown:

• Your Next Record gives artists a chance to record with some of the top recording artists in the country, including legendary guitarist Slash, country superstar Keith Urban, and rock icon Travis Barker.

• Guitar Center On-Stage gives undiscovered bands the opportunity to compete against their peers for a chance to share a stage with their idols. The most recent On-Stage competition features Jane’s Addiction, for more info go to http://gc.guitarcenter.com/onstage/.

• Guitar Center’s Drum-Off and King of the Blues are national competitions that highlight local talent from across the country, giving them widespread exposure and the chance to win incredible prize packages.

Guitar Center Wilmington is open seven days a week. Store hours are 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and noon to 6 p.m. Sunday.

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Waves Announces Increased Popularity of SoundGrid® On DiGiCo SD7 and SD10 Consoles in the U.S.

— DiGiCo’s U.S. distributor, Group One Limited, reports that virtually all SD7 and SD10
consoles sold in the U.S. are equipped with Waves SoundGrid® —

KNOXVILLE, TN, January 23, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies and the recipient of a Technical GRAMMY® Award, is proud to be in an ongoing strategic alliance with DiGiCo, whose SD Series consoles – SD7 and SD10 – are virtually all shipping with Waves SoundGrid® in the U.S. In fact, DiGiCo’s U.S. distributor, Group One Limited, notes that almost all DiGiCo SD Series consoles are specified with Waves SoundGrid. The SoundGrid platform gives DiGiCo users access to Waves’ award-winning reverbs, equalizers, compressors, limiters, delays and more, directly from their consoles. In 2010, Waves formed the strategic alliance with DiGiCo, the renowned U.K.-based manufacturer of some of the world’s most popular, successful and groundbreaking digital mixing consoles.

Perfect for front-of-house, monitor, broadcast, and theater applications alike, SoundGrid gives users instant access to the industry’s leading audio processors, directly from the industry’s leading consoles. And to make things even simpler, Waves SoundGrid-compatible plugins come pre-loaded into DiGiCo consoles, eliminating the need to install.

Jack Kelly, Founder and President at Group One, DiGiCo’s U.S. distributor, stated, “The integration of Waves plugins into DiGiCo SD Series consoles gives live engineers the ability to really use their artistry – for example, to make changes on-the-fly without a break in the audio, shaping the sound for each and every act or different performance in the moment. We have also found that engineers who have been using the system love the 15-inch touch screen, which they can use for complete control of the Waves platform, versus using a keyboard and mouse. Waves SoundGrid opens a world of opportunity for live engineers working on DiGiCo SD Series consoles.”

“Waves is pleased that more and more live engineers are utilizing the SoundGrid platform on DiGiCo SD Series consoles,” said Mick Olesh, senior vice president of Waves Audio. “Now that most SD7 and SD10 consoles are shipping fully loaded with SoundGrid, it will be easier than ever to bring Waves studio-quality audio processing to the stage.”

For more information, please visit www.waveslive.com or www.waves.com.

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