— In the fast-paced world of broadcast commercials, Beacon Street Studios finds that time is its most precious commodity, and GC Pro’s full-service capability means Beacon Street can focus on the music while GC Pro finds the right gear —

Beacon Street Studios in Venice, California, is a unique kind of place, where major international advertising firms, including BBDO, Ogilvy & Mather and DDB, have their clients’ music created for broadcast spots, such as the five commercials for Career Builder, Hyundai, Bridgestone and Gatorade that they scored for the Super Bowl this year. At the same time, music artists including Hootie & the Blowfish and April Hendrix, and noted music producers like Don Was and Ed Cherney, have also found Beacon Street Studios – a space once occupied by the legendary Joni Mitchell – to be a creative haven for their art. Being such an in-demand facility keeps their calendar busy, and as they were looking to update several studio components, the biggest issue was time. Fortunately, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, helped the studio find the right gear effectively and efficiently, determining what new equipment was needed to help the facility keep up with demand. With GC Pro on its side, Beacon Street was able to keep the focus where it needs to be – on the music. more

— Leading full-service video post-production facility adds ADR and Foley recording and editing services with equipment choices based on advice from the world’s largest and most comprehensive professional audio dealer —

WESTLAKE VILLAGE, CA, March 11, 2010 — Blueroom, an industry-leading video post production facility with locations in Hollywood and Manhattan Beach, California, and a satellite facility in Louisiana, has added ADR and Foley recording and editing services to the premium visual effects and editing services it has offered the film and television industry since 1998. New control rooms and recording spaces at the Chaplin Theater on the Raleigh Studios lot in Hollywood and at Blueroom’s new Manhattan Beach location (where Blueroom is doing work for ABC’s Castle and Private Practice series, as well as the upcoming Iron Man 2 and additional Marvel Entertainment film features, among many other projects) were equipped with state-of-the-art more

— The AT8464 Dual Ear Mount now comes standard with all BP892 MicroSet units —

— The new AT8464 allows a single ear-worn BP892 MicroSet® Headworn Mic to be converted to a dual-ear-worn unit for maximum stability and comfort —

STOW, OH, March 1, 2010 — Audio-Technica, a leading innovator in transducer technology for over 45 years, is enhancing its BP892 MicroSet® Subminiature Omnidirectional Condenser Headworn Microphone with the AT8464 Dual-Ear Microphone Mount. The high-SPL successor to Audio-Technica’s popular AT892, the BP892 offers increased dynamic range with maximum audio quality and minimum visibility. The Dual-Ear Mount allows users to convert their single-ear-worn BP892 MicroSet to a dual-ear-worn unit for maximum stability and comfort. This device will now come standard with all BP892 MicroSet units, and is also sold as a stand-alone item to retrofit BP892 and AT892 units already in the hands of end users.

Ideal for broadcast, live sound, theater, ENG, house-of-worship and fitness applications, among other active uses, the AT8464 provides additional stability and a comfortable fit for the BP892. It easily converts the mic to left or right wearing positions, and the continuously adjustable headband fits both children and adults. It features a durable, lightweight, low-profile design with an included cord clip. Like the BP892 it accompanies, the AT8464 is available in both black and theater beige. more

— GC Pro found everything the new Music Production Technology associates degree program needed, from handmade microphones to the Genex eight-channel hard disk recorder, as well as one of the last Lexicon 960L’s in the world —

WESTLAKE VILLAGE, CA, February 25, 2010 — The new Music Production Technology program at the Mike Curb College of Art, Music and Science at Daytona State College offers one of the most unique educational opportunities in the state of Florida. Two of the finest performance venues in the region are digitally linked to a new state-of-the-art recording studio featuring cutting-edge technology, including surround sound recording and mixing. The program commenced classes in January of this year, and the Music Production Technology Advisory Panel that helped with the development of the facilities consisted of a virtual who’s-who in professional audio, including Mike Cronin for acoustic design; mastering engineer Jim Kaiser; independent record/mix engineers Steve Bishir, Chuck Ainlay and Bob Bullock; and Aaron Bowlin from Curb Records. To equip a teaching facility at this level required a supplier with extensive resources, and that’s what Daytona State College’s faculty found in Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. more

— Waves Vocal Rider intelligently raises or lowers vocal volume without coloring or compression —

TEL AVIV, ISRAEL — Waves Audio is now shipping Vocal Rider, the first of Waves’ pioneering series of innovative new Mixing tools. Vocal Rider is indispensable for mixers and recording engineers, automatically riding the levels of vocal tracks. Instead of manually riding a console fader, or tediously drawing in every level change on a DAW track, Vocal Rider does it automatically, making it a true timesaver.

First, the user sets the target range of the vocal level in relation to the rest of the mix. Vocal Rider then compensates for all deviations from the target, intelligently raising or lowering the vocal volume, instantly. Unlike compression, Vocal Rider adds absolutely no additional coloring to the track

The new Vocal Rider Live component includes an exclusive Spill control to differentiate the vocal from background instrumentation and noise, for better tracking and performance. more

— Enhancements include up to 1001 selectable UHF frequencies in 25 kHz spacing, antenna power, new I Band, transmitter backlit screens and UniPak® body-pack transmitter locking battery compartment —

STOW, OH — As part of their ongoing efforts to provide state-of-the-art, market-driven wireless solutions, Audio-Technica, a leading innovator in transducer technology for over 45 years, announces updates to its 3000 Series Frequency-agile True Diversity UHF Wireless Systems. Now offering up to 1001 selectable UHF frequencies in 25 kHz spacing in three available frequency bands (including the new I Band), Audio-Technica’s upgraded 3000 Series delivers outstanding professional performance. Nine new pre-coordinated frequency scan groups simplify selection of usable frequencies in a multi-channel wireless system. The versatile UniPak body-pack transmitter features a backlit screen for easy reading in low-light situations and a locking battery door for added security. A three-position sliding cover on the transmitter’s control panel prevents accidental shutoff or channel-switching. more

— Online Waves store offers maximum flexibility for custom plug-in combinations and upgradeability —

TEL AVIV, ISRAEL, February 10, 2010 — Waves Audio, a leading provider of digital signal processing solutions, unveils YourWaves, an interactive online Waves store offering three exciting new ways for users to get the Waves plug-ins of their choice, from different Waves bundles. At register.waves.com/yourwaves, users can sign up for “Artist Choice,� “Quick Choice� or “Custom Choice,� each providing different approaches and plug-in options for the user.

“Artist Choice� is ideal for users who are curious as to which plug-ins are employed on favorite recordings and by top award-winning engineers. With YourWaves Artist Choice, audio heavyweights Andrew Scheps, Gil Norton, Thom Russo, Ross Hogarth and Scott Martin Gershin have each hand-picked a selection of the Waves plug-ins they cannot live (or work) without, giving consumers access to these masters’ signature sounds. More artists will be added to the YourWaves Artist Choice roster in the future.

“Quick Choice� lets users choose any five plug-ins from selected groups to get the most cost-effective and specific combination. Also, if a user only has a certain budget, Quick Choice can build the perfect plug-in package to fit that user’s desired applications.

“Custom Choice� offers, for the very first time, the option to compile personalized collections of Waves plug-ins, and tailor their selections to precisely suit their production needs – the exact plug-ins they want; no more, no less. more

— New premium plug-in bundle aimed at music production professionals —

TEL AVIV, ISRAEL — Waves Audio, the world’s leader in digital signal processing solutions, introduces the Waves Horizon plug-in bundle, which gathers over 50 of Waves’ most popular and useful plug-ins. Waves Horizon serves as a significant step up for audio professionals specializing in music production, who require modeled vintage tools and high-end mastering processors as well as Waves essentials. Designed specifically with music production professionals in mind, Horizon includes all 30+ plug-ins from the Waves Platinum bundle, CLA Classic Compressors, JJP Analog Legends, Vocal Rider, L3-16 Multimaximizer, GTR3, UM225/226 and more. Horizon represents Waves’ ongoing commitment to providing users with the tools they need in versatile, comprehensive collections. It joins the ranks of Waves’ premium bundles, which include Gold, Platinum, Diamond and the all-inclusive Mercury.

Waves Horizon is now available with a U.S. MSRP of $5750.00 Native / $9500.00 TDM. For more details and descriptions of all 50+ Waves Horizon plug-ins, visit www.waves.com.

— All-in-one pocket-size studio offers infinite overdubbing —

MELVILLE, NY — Korg introduces the SOUND on SOUND (SOS) Unlimited Track Recorder, which enables musicians to capture and develop musical ideas as they happen, wherever they are. Battery-powered and completely self-contained, the SOS contains a high-quality stereo microphone and a built-in speaker for all-in-one recording and monitoring.

Unlike other portable recorders (even multi-track), the SOS allows for an infinite number of overdubs or alternate takes to be recorded. Each track, take or overdub is recorded as an individual CD-quality 16-bit / 44.1 kHz WAV file, and saved directly to a microSD or microSDHC card. Accurate BWF (Broadcast Wave Format) timing information is embedded in each track, meaning all tracks will automatically line up when imported into a computer-based DAW system for further editing, mixdown and final playback. The SOS can record up to 200 songs in the traditional linear manner, or be set to loop a specific section. Memory consumption is roughly 100 recorded minutes per GB (gigabyte). more

— Waves’ critically acclaimed plug-ins allow remote recording specialists Music Mix Mobile to keep the workflow moving every time —

TEL AVIV, ISRAEL, February 8, 2010 — The 52nd Annual GRAMMY® Awards, broadcast live from L.A.’s Staples Center in 5.1 audio on CBS-TV on the evening of January 31, 2010, once again earned its reputation as “Music’s Biggest Night®,� as the year’s hitmakers sang their biggest songs and shared the stage with music legends for several once-in-a-lifetime collaborations. Creating a consistent sonic context for such a wide range of performers was the challenge faced by Music Mix Mobile, a New Jersey/California-based remote facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions. The Music Mix Mobile team includes industry veterans John Harris, Jay Vicari, Joel Singer, Mitch Maketansky and newly added West Coast-based partners Bob Wartinbee and Mark Linett. In the company’s dual M3 trucks (now known as “M3� and “M3 West�), the GRAMMY Award Show Broadcast Music Mixers John Harris and Eric Schilling, along with Music Mix Mobile Engineer-in-Charge Joel Singer, were on site to ensure the audio would be of the highest quality. For this prestigious event, they relied on plug-ins from Waves Audio, a leading provider of digital signal processing solutions.

The team responsible for the audio at this year’s GRAMMYs once again included a who’s who of broadcast audio. The broadcast music mix was handled by Harris and Schilling and was supervised by Hank Neuberger, a noted member of The Recording Academy® Producers & Engineers Wing® while ATK/Audiotek provided the sound system with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart. more