Archive by PR Guy

Audio-Technica U.S. Appoints New Personnel to Its Latin American Sales Team

— Alexandre Algranti and Mary Eisaman named to Sales and Marketing positions for Brazil (Algranti) and Latin America (Eisaman) —

STOW, OH, September 21, 2011 — Audio-Technica, a leading innovator in transducer technology for over 45 years, announces two appointments to its Latin American sales team, reflecting the company’s continued dedication to meeting the needs of multiple markets in Latin America. Mary Eisaman has been named Sales and Marketing Manager for Latin America. She will be responsible for all countries in Central and South America except for Brazil. Alexandre (Alex) Algranti has been named Sales and Marketing Director for Brazil. The announcement was made by Audio-Technica U.S. President and CEO Philip Cajka.

Mary Eisaman joined Audio-Technica in 2008, and has served the company since then in a variety of roles, most recently as Sales Support Manager. She has been directly involved in the sales and marketing efforts for Latin America since April 2010 and has developed strong relationships throughout the region. In her new role as Sales and Marketing Manager for Latin America, Eisaman will work to develop and grow the distribution of Audio-Technica products in Latin America. more

John Varvatos uses VOX Amplification as inspiration for Fall 2011 tee shirt design

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–American award-winning high fashion menswear designer, John Varvatos, features classic VOX
logo on new tee shirt–

September 19, 2011, New York, NY –– VOX Amplification is the new fashion — literally! An early iteration of the legendary VOX “crown” logo is the inspiration for an exclusive tee shirt design in the fall 2011 collection by John Varvatos – USA. The custom burn out tee is made from ultra-soft, super lightweight, sandblasted cotton, featuring a grey VOX logo on the front, with a printed slogan on the back. more

Guitar Center Professional Helps New York’s Outpost Digital Outfit New Post Production Suites

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— Five new high-end audio post studios are a key part of the facility’s expansion, and GC Pro sourced most of the new hardware and software and provided consulting and guidance to integrate the new equipment seamlessly with Outpost’s existing gear —

Outpost Digital, a leading New York City audio and video post production company whose clients include Dodge, Champion, ESPN, Cingular, IKEA and others, recently completed a significant expansion of its facilities on Manhattan’s lower West Side. Thirteen new post suites were added in newly available space on the same floor as the company’s existing facility, five of which are full-service audio post studios. This substantial expansion required careful consideration of new technologies and products that would keep Outpost on the leading edge but also integrate easily and smoothly with existing equipment that the company planned to install in the new studios. Outpost found a great resource in Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. more

Korg USA Supports Next Generation of Musicians

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— Company sponsors two leading youth music programs —

Korg USA recently partnered with two high-profile youth music programs – School of Rock (SoR) and Camp Jam – for kids and young adults. These new partnerships are the first of Korg USA’s year-long campaign to support music-making and educational programs for young people.

Camp Jam is a rock and roll music program for children and adults. Korg USA was a gear sponsor for the program’s songwriting contest. Acclaimed artists/teachers are also instructing students at Camp Jam 2011 using VOX and Blackstar amplifiers, Korg digital pianos and VOX guitars supplied by Korg USA. The contest winners, campers and instructors are all enjoying the new gear. “Our Camp Jam programs are designed to give kids insight and a head start on their music interests and potential careers,” said more

Covington Associates and CRX Partners Join Forces to Serve the Media Technology Market Sector

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— Industry Veterans Partner to Offer Financing and Mergers & Acquisitions Services for Audio & Video Industries —

Covington Associates and CRX Partners announce they have joined forces to provide comprehensive financing and M&A advisory services to media technology companies in the audio & video professional, consumer, broadcast, internet and related sectors. The principal members include Covington Associates’ core Digital Media team members Ethan Jacks and John Bowen, as well as Roland MacBeth and Courtney Spencer, Managing Partners of CRX Partners.

The Covington/CRX team collectively brings a proven track record and extensive expertise in the broadcast, pro/commercial audio & video, MI, and consumer/residential AV sectors. The team provides strong guidance for businesses looking for financing or considering M&A options throughout the planning, execution and closing stages based on a thorough understanding of the strengths and synergies of sellers and potential buyers, and strong connections to a wide network of strategic and financial investors and buyers. more

New Control Room at Central Arizona College’s Recording Engineering Program Gets a Lift with Genelec 8260A 3-Way Monitors

— Genelec’s acclaimed proprietary GLM™ and AutoCal™ technology let the control room be
used as a teaching environment, as students and instructors can move around the room and don’t have to stay locked to the traditional sweet spot —

NATICK, MA, August 23, 2011 — Genelec Active DSP Monitors continuously demonstrate how they help make professional audio environments flexible and sound better, and that is exactly what a new pair of Genelec 8260A Tri-Amplified DSP monitors have done for the recently expanded Entertainment Industry Technology A.A.S. degree program at Central Arizona College in Coolidge, Arizona. The Signal Peak campus, one of ten locations in the Pinal County Community College District, has a new control room – the facility’s third – that will be used as a teaching environment for the school’s recording engineering program, and monitoring environment that can accommodate as many as 15 students and allow instructors to move about the room as needed. The Genelec 8260A monitors are equipped with Genelec’s renowned AutoCal™ automated room calibration, which provides consistent and accurate monitoring for a multichannel audio system in widely varying room environments. more

Guitar Center Professional Appoints Kurtis Ewing Account Manager

WESTLAKE VILLAGE, CA, August 9, 2011 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Kurtis Ewing to the position of Account Manager, based in the company’s Sherman Oaks, California location, effective immediately. In his new position, Ewing will draw on his extensive experience in sound production to help GC Pro expand its presence in the studio, live, post-production and house-of-worship market sectors. The announcement was made by GC Pro Vice President Rick Plushner and further underscores GC Pro’s ongoing commitment to the continuing growth of GC Pro as a turnkey supplier for professional end users.

Ewing brings a wealth of experience in the music production, television and house-of-worship market sectors to the GC Pro team. As a third-generation TV soundman, he knows the unique needs of the Southern California audio industry. With a high level of expertise, Kurtis is passionate about servicing GC Pro’s diverse client base in Los Angeles, including the post-production and composer communities. Ewing has a talent for producing music, and aside from his work in TV sound, he has written music for such hip-hop stars as The Game, Ne-Yo and many more. more

Guitar Center Opens 220th Store in Huntsville, AL

— Company opens its sixth store in 2011 with special savings and events —

— Store features on-site lessons and guitar repair services —

huntsville

Westlake Village, CA (August 3, 2011) – On Thursday, July 28, 2011, Guitar Center hit a milestone as it opened its 220th store, its newest retail location in Huntsville, Alabama. A 14,202-square-foot location, Guitar Center Huntsville also features Guitar Center Studios, an on-site lesson and rehearsal facility. The store’s opening brings to the area vast product selection, along with the unparalleled knowledge and experience of its dedicated staff. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

Located at 5900 University Dr. NW, Suite A, Huntsville, AL 35806, the store features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals on a wide selection of music instrument and professional audio equipment, including guitar and drum essentials. more

Recording Academy Producers and Engineers Wing Presents Music Production Advocacy Event on Capitol Hill

GRAMMYs on the Hill Event Titled “On The Record” Brings GRAMMY-Winning Producers and Members of Congress Together to Discuss Music Industry Issues

SANTA MONICA, Calif. (July 29, 2011) — On Tuesday, July 26, in a first-of-its-kind event, The Recording Academy® (www.grammy.com) and its Producers & Engineers Wing brought music producers together with Congressional leaders on Capitol Hill for a day that included meetings, a panel discussion and musical demonstrations. The event addressed important industry issues while also providing insight into the essential role that producers and engineers play in the music recording process. The day’s activities were part of The Academy’s DC-based GRAMMYs on the Hill initiative.

The broad-based delegation of producers included Adam Anders (Glee), Ray Benson (Asleep at the Wheel, Willie Nelson, Suzy Boguss), Scott Hendricks (Blake Shelton, Brooks & Dunn, Alan Jackson), Johnny K. (3 Doors Down, Disturbed, Staind), David Kahne (Bangles, Paul McCartney, Regina Spektor) and Matt Serletic (Santana/Rob Thomas, Matchbox Twenty, Collective Soul) and met with a cross-section of Congressional leadership including Rep. Bob Goodlatte (R-Va.) and Rep. Howard Coble (R-N.C.), Chair and Vice Chair, respectively of the House Judiciary Subcommittee on Intellectual Property, Competition and the Internet. The group also met with Rep. Howard Berman (D-Calif.), Rep. Marsha Blackburn (R-Tenn), House Minority Leader Nancy Pelosi (D-Calif.), Rep. John Conyers (D-Mich.) and Rep. Joe Crowley (D-N.Y.). Discussions focused on intellectual property, performance rights, the economic and cultural importance of music, and the changing landscape of the recording industry. more

Rick Plushner Appointed to the Position of Vice President, Guitar Center Professional

Coinciding with its 10th anniversary and a record-breaking sales year reflecting ongoing growth and expansion, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Rick Plushner to the position of Vice President, effective immediately.

Plushner joined the Guitar Center organization in September 2005 as General Manager of GC Pro. At that time, the GC Pro division employed 18 staff members. His directive was to grow GC Pro’s sales force and develop the infrastructure to enable GC Pro to work in tandem with Guitar Center stores. Rick was promoted to Director of Sales in 2006 and then Director of the division in 2008. Over the past six years, GC Pro has grown into a profitable division with four times the sales that it had in 2005, as well as a team of 75 employees. more

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