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Guitar Center Names Kristy Porter as Director of Merchandising, General Accessories

Porter is focused on growing GC’s accessory business by ensuring the category is “customer-centric”

Guitar Center, Inc (GCI), the largest retailer of musical instruments and gear in the U.S., announces that Kristy Porter has been promoted to Director of Merchandising, General Accessories. The announcement was made by Michael Walter, Senior Vice President, Guitar Center Merchandising. Kristy is recognized in the industry as one of the most analytical and experienced category merchants and is respected by the vendor community she supports for her history of tenaciously driving sales in accessory categories on their behalf.

Kristy’s career with Guitar Center started in 2001 as a customer service associate at the Oxnard, California store. In 2005, after four successful years as a top salesperson, Department Manager and Assistant Store Manager, she moved to Guitar Center’s headquarters in Westlake Village as an Assistant Category Manager. She was quickly promoted to Category Manager, General Accessories, and over the past five years has helped her department grow into one of the largest in the company. Porter emphasizes the continued importance accessories have in attracting customers to retail stores on a more frequent and loyal basis.

Kristy Porter said, “I am very excited and honored to be promoted to Director of General Accessories. This business is a vital part of Guitar Center’s overall success, and these high-frequency categories draw customers into our retail stores. We want to ensure our department is very customer-centric: easy to learn, easy to shop and easy for our MI customers to buy. I look forward to helping grow our business in 2014 and beyond.”

Michael Walter, Senior Vice President, Guitar Center Merchandising, said, “This is a great move for Kristy but an even better one for Guitar Center. Expanding her role and breadth allows her to more positively impact even more business here at GC. We love her experience – forged on the front lines in the stores and honed here in Westlake Village over the last few years. She’s well-positioned for success in this and future roles.”

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Waves Audio Announces the Waves Dugan Automixer

Waves Audio announces the availability of its new Dugan Automixer plugin. Developed in association with sound engineering legend Dan Dugan, the Waves Dugan Automixer is a software version of the popular Dugan Speech System Automatic Mixing Controllers used the world over. Available for every console, the Dugan Automixer is MultiRack SoundGrid®- and MultiRack Native-compatible and works on 32 or 64 channels.

Using Dugan’s proprietary voice-activated process, the Waves Dugan Automatic Mixing Controller plugin automatically controls the gains of multiple live microphones in real time while preventing feedback and excessive noise pickup. Maintaining the gain of one mic in the room even when multiple speakers are talking simultaneously, it makes perfectly matched transparent cross-fades.

Dugan notes, “People have been asking for a Dugan plugin for a long time. I’m very pleased be able to realize it with the premier publisher of plug-ins.”

Ideal for:

Broadcast news panels and discussion programs
Television talk shows and game shows
Conference sound reinforcement and video trucks
Dialog recording for film and television
Multiple wireless mics on stage
Houses of worship
Boardrooms and civic meeting rooms
Community television
Teleconferencing
Distance learning

The Dan Dugan Automixer is compatible only with MultiRack Native and MutiRack SoundGrid. It is not included in any Waves bundle; it is only available separately. The Dan Dugan Automixer will be available with a U.S. MSRP of Native $500 and SoundGrid $750. Visit www.waves.com for more information.

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Waves Audio Now Shipping Waves Loudness Meter Plus (WLM Plus)

Waves Audio, the industry-leading developer of professional audio digital signal processing technologies and the recipient of a Technical GRAMMY® Award, is now shipping the Waves Loudness Meter Plus (WLM Plus) plugin. The next generation of the 2012 TEC Award-winning WLM Loudness Meter plugin, the WLM Plus brings anticipated enhancements and features new correction and adjustment tools. Ideal for content creators, post-production houses and cable head-end facilities, WLM Plus is an affordable, all-in-one cross-platform, multi-format loudness metering software solution.

WLM Plus is fully compliant with all current ITU, EBU and ATSC specifications, including new, dedicated presets meeting ARIB TR-B32, OP-59 and the current Discovery Channel requirements. The WLM Plus also includes two presets useful for gaming content creators for leveling, when working on Sony ASWG (Audio Standards Working Group) loudness scanner – geared towards portable and home based devices.

It offers comprehensive Momentary, Short Term, Long Term and True Peak readouts, as well as a unique warning and logging system that keeps track of users’ levels and alerts them when they have exceeded them or fallen short. WLM Plus now features Gain and Trim controls for correction of loudness levels and a True Peak Limiter, which saves users the need to use additional equipment or software.

WLM Plus Controls

Short Term displays (in LUFS) perceived short term loudness.
Long Term displays (in LUFS) perceived loudness averaged across the program signal.
Range displays (in LU) the overall loudness range across the program signal
Momentary displays (in LUFS) momentary loudness levels, according to the Momentary scale control settings.
True Peak displays (in dBTP) inter-sample peaks that do not register in the sample data but may occur during reproduction of the digital signal.
Unders displays the number of times the signal goes below the specified Short Term Min value indicated in the settings panel.
Overs displays the number of times the signal exceeds the specified Short Term Max value indicated in the settings panel.
Measurements Play/Pause determines if program loudness is registered in the WLM memory for averaging long-term loudness range.
Short Time selectable duration of short time measurement.
True Peak Limiter on/off activates and deactivates the limiter.
Follow Transport determines if measurement starts and stops according to host application transport controls.
Timer indicates the amount of time measurements that have been taken and integrated.
Reset resets the Long Term, Range, Overs and Unders counters and returns the integration timer to 00:00:00.
Method determines the measurement method.
Weighting determines the type of weighting filter.
Channel determines the channels being measured.
Short Term Max determines the maximum short term level.
Short Term Min determines the minimum short term level.
True Peak Max determines the maximum true peak level.
Target determines the target level.
Custom Pre Filtering provides low pass (LPF) and high pass (HPF) filters that pre-filter the audio prior to loudness measurement.
Momentary Scale determines the scale displayed in the momentary bar meter.
Logging displays CSV logging file options.
Gain input gain
Trim calculates the difference between the long-term measurement and target. Trim button sets gain per calculation.

The Waves WLM Plus Loudness Meter is currently available with a U.S. MSRP of Native $400 and SoundGrid $600. WLM Plus is available at no additional charge to all WLM owners who have valid coverage under the Waves Update Plan. Visit www.waves.com for more information.

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Signature Sound Opus One Earns GRAMMY® Nomination for Best Surround Sound Album and Points the Way Toward Wider Distribution of Surround Sound Music

— The flagship release for the new mediaHyperium3 label, Signature Sound Opus One is a 5.1 multichannel treasure of leading classical recordings produced by GRAMMY® Award winner Herbert Waltl, remixed by GRAMMY® Award winner Leslie Ann Jones and mastered by Michael Romanowski. It represents the next generation of surround sound distribution pioneered by mediaHyperium3 —

— In 2014, mediaHyperium3 intends to provide multichannel music recordings in a file format that can be downloaded to mobile devices and played back in discrete multichannel surround when connected to a surround sound system. Several mix versions will be made available for specific automobile makes and models, and other types of listening environments —

Los Angeles CA, January 3, 2014 — The nomination of Signature Sound Opus One for the GRAMMY® Award for Best Surround Sound Album solidifies record label www.mediaHYPERIUM3.com (http://e2.ma/click/dustj/p7aeub/dq50mc) as a leading innovator serving the growing HD 5.1 surround music category. The recording – composed of performances by artists and conductors including the Netherlands Philharmonic Orchestra, conductor Jakov Kreizburg; the Royal Concertgebouw Orchestra and Netherlands Radio Choir, conductor Mariss Jansons; Bavarian Radio Symphony Orchestra and Chorus, conductor Mariss Jansons; TrondheimSolistene, conductor Øyvind Gimse; and Malmö Symphony Orchestra, conductor Bjarte Engeset – was mixed in discrete 5.1 surround by multiple GRAMMY winner Leslie Ann Jones and mastered in surround by Michael Romanowski, a top mastering engineer and President of The Recording Academy® San Francisco Chapter.

The establishment of mediaHyperium3 also marks a new era in surround music distribution; utilizing technology developed by label founder Herbert Waltl, Signature Sound Opus One and subsequent titles released on the label will be able to be downloaded in the AAC file format and be playable either as discrete 5.1 recordings on surround-equipped home playback systems or in stereo and discrete 5.1 on mobile platforms such as smartphones and tablets. This is the first time that such dual compatibility has been offered in a single music download product. In addition, future titles will include different mix versions produced with mH’s proprietary studio technology that will automatically adapt their playback configurations to a wide variety of listening environments, with automotive interiors as an area of focus.

Herbert Waltl is a pioneer in the field of surround music technology and creativity. A noted classical soloist and composer himself, Waltl is a winner of two GRAMMY Awards as a producer, as well as a recipient of a TEC Award for Outstanding Creative Achievement, a DVD Entertainment Award for Best Music DVD, and a Surround Sound Music Award. In 2010, he was appointed an Adjunct Professor at McGill University in Montreal. In 2013 Waltl founded mediaHyperium3 and produced a DVD featuring a combination of classical and popular music created specifically for purchasers of the new Mercedes-Benz® SL-Class Roadster, and hailed by audiophiles and music aficionados as an extraordinary listening experience. He envisions the release of Signature Sound Opus One as proof of concept for a business model that will benefit audiophiles, artists and commercial users seeking a premium differentiator for their products.

“We are developing the business with car companies, setting up a catalog of 5.1 surround sound pop, rock and classical music titles with the intention to establish a standard for 5.1 mixes available for special listening environments such as automobiles,” Waltl explains. “Our new surround sound technology truly reflects the potential for surround music as both a compelling artistic experience and as a market differentiator. We intend to create a growing catalog of 5.1 surround titles in many genres of music, and in the process help to expand the surround-music category.”

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Waves Audio Will Accept Bitcoin as an Optional Payment

TEL AVIV, ISRAEL, January 8, 2014 —Waves Audio Ltd., a developer and supplier of professional audio signal processing technologies and audio effects, used in recording, mixing, mastering, post production, surround, live and broadcast, acknowledges Bitcoin, the world’s most popular digital currency, as a valid currency for purchasing Waves products.

The Waves website cart section will feature a Bitcoin logo as a payment option along side credit cards, PayPal etc.

Gilad Keren, Waves CEO and Co-Founder, states, “Waves Audio Ltd. is announcing today that we will accept Bitcoins for all our products, effective immediately. In order to mitigate the current volatility of the exchange, the Bitcoin exchange rate will be calculated to the sliding 24-hour average at the time of purchase [based on the average rate from this site: https://bitcoinaverage.com/#USD|nomillibit].”

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ASUS and Waves Audio Announce Strategic Relationship to Provide a Premium Sound Experience to Users Worldwide

— Waves MaxxAudio® Master technology brings superior audio performance to complete range of ASUS SonicMaster products —

INTERNATIONAL CES, LAS VEGAS, NV, January 7, 2014 — ASUS, a leading enterprise in the new digital era, together with Waves, a leading provider of audio DSP for the professional and consumer markets, and recipient of a Technical GRAMMY® award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS’s consumer electronic product line. This agreement will incorporate Waves MaxxAudio® Master processing into all ASUS products that feature ASUS SonicMaster technology.

As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, with its superior performance characteristics, will enhance the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.

“Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices,” said Henry Huang, Director of ASUS Golden Ears Team. “We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the ASUS user experience.”

“ASUS is well known for groundbreaking products, their innovative designs deserve innovative audio technology to match, stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best in class sound quality.”

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Now Available for Streaming: Audio-Technica “Ask Me Anything” Sessions at 135th AES Convention

— Featuring industry insiders and friends of A-T, these AMA sessions proved to be informative and revelatory for an audience of in-person AES convention attendees as well as a worldwide online audience —

STOW, OH, December 4, 2013 — Audio-Technica, a leading innovator in transducer technology for over 50 years, has made available online the “Ask Me Anything” (AMA) sessions the company recently hosted at the 135th AES Convention in New York, NY. Sessions took place on Friday, October 18, and Saturday, October 19, at A-T’s exhibition booth on the convention floor.

The archived sessions, available on www.audio-technica.com/aes2013, include discussions with Joel Singer, GRAMMY® Award-winning engineer/mixer, co-founder and chief engineer of Music Mix Mobile; Jackie Green, VP R&D/Engineering at Audio-Technica; Frank Filipetti, GRAMMY® Award-winning music producer, engineer and mixer; Richie Castellano, musician and YouTube sensation; Richard Chycki, mixer, engineer and producer; Carl Tatz, TEC Award-nominated recording studio designer; Frank Wells, then-current President of AES; and Jimmy Douglass, GRAMMY® Award-winning recording engineer/record producer.

“Ask Me Anything” questions were submitted by individuals present at AES booth 2723, online at www.livestream.com, and by Twitter #ATliveAES – and then fed to the presenters through a moderator during the 30-minute Q&A sessions.

“We were extremely happy with the AMA sessions in the A-T booth at the AES show this year,” stated Gary Boss, Audio-Technica Marketing Director. “Not only was this a unique opportunity for both attendees at the show and those at home to ask insightful questions, but the content will be archived for a whole new audience to benefit from all of our presenters’ wisdom and insights. There were laughs, thought provoking answers and a few uncomfortable moments. Exactly the kind of scenario where we get to see the true genius behind our guests and understand why they are at the tops of their respective fields.”

Watch Audio-Technica “Ask Me Anything” sessions at www.audio-technica.com/aes2013.

Photo caption: Frank Filipetti, GRAMMY® Award-winning music producer, engineer and mixer, participates in Audio-Technica’s “Ask Me Anything” series at the 135th AES Convention. This session and others can be watched at www.audio-technica.com/aes2013.

Photo caption: Jackie Green, VP R&D/Engineering at Audio-Technica, participates in Audio-Technica’s “Ask Me Anything” series at the 135th AES Convention. This session and others can be watched at www.audio-technica.com/aes2013.

Photo caption: Jimmy Douglass, GRAMMY® Award-winning recording engineer and record producer, participates in Audio-Technica’s “Ask Me Anything” series at the 135th AES Convention. This session and others can be watched at www.audio-technica.com/aes2013.

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GUITAR CENTER OPENS NEW STORE AND LESSONS STUDIO IN ATHENS, GEORGIA

Athens location features on-site lessons, new repair services, and vast inventory selection

ANNOUNCEMENT HIGHLIGHTS:

Guitar Center has opened its 255th store location in the U.S.
GC Garage service will provide a much-needed range of musical instrument repair services
GC Studios, first-ever GC lessons facility in Athens to support local music scene, is at the store, located at 1791 Oconee Connector, Suite 450 Athens, GA 30606

(Los Angeles, CA) – Guitar Center, the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, opened its 255th location, in Athens, Georgia, on November 7, 2013. The store, located at 1791 Oconee Connector, Suite 450 Athens, GA 30606, is also part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows GC to offer additional music lessons, special programs and expanded opportunities for local musicians.

A virtual tour of the store is available online here and on the Athens store page at http://stores.guitarcenter.com/Athens.

ATHENS STORE LOCATION BACKGROUNDER:

Vast Product Selection and Low Prices – Guitar Center Athens brings an unprecedented selection of products to Athens, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Studios – Deeply vested in expanding and enhancing the local music scene, Guitar Center Athens also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving area residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools, Logic Pro and GarageBand.
Guitar Center Garage – Guitar Center Athens includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Athens: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Athens customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Athens will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Athens store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Athens residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Athens Store and Studio Hours
Mon-Fri: 11:00 AM – 7:00 PM
Sat: 10:00 AM – 7:00 PM
Sun: 12:00 PM – 5:00 PM

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Paul Friedman Joins BMG-Hudson Sales & Marketing

— Company positions itself for next phase of growth with Friedman’s appointment —

NEW YORK CITY, NEW YORK, November 12, 2013— BMG-Hudson Sales & Marketing, a leading independent manufacturer’s rep firm specializing in the commercial audio/system integration, professional audio, MI/DJ and live sound markets, is pleased to announce the appointment of industry veteran Paul Friedman to the position of Sales & Marketing/Key Account Manager for the A/V, System Integration and Theater market sectors. The announcement was made by BMG-Hudson principals Bruce Garry and Mike Phillips and further underscores the company’s ongoing growth and expansion.
In his new position, Paul Friedman will work closely with Garry and Phillips, concentrating his efforts on expanding and strengthening relationships with consultants, A/V integrators and installed sound personnel.

With extensive experience in the audio industry, Friedman began his career as National Sales Manager for GLI Integrated Sound. He then held the position of National Sales Manager for Numark Electronics and then went on to found his own rep firm MetroNorth Marketing. He most recently held the position of Territory Manager for NFS Communications.

“Paul has a rich history in the industry and we are pleased to have him join the BMG-Hudson group,” stated Garry and Phillips. “His extensive background in the A/V, contracting and Pro Audio markets makes him uniquely qualified to help us grow our company as part of a long-term strategic business plan.”

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Eric Smith, Founder and President of Auralex® Acoustics, Continues to Share His Knowledge Through Lectures and Speaking Engagements Nationwide

— Ongoing series of events sees Smith traveling to schools and conferences to educate students, faculty and industry veterans alike —

INDIANAPOLIS, IN, November 7, 2013 – Eric Smith, Founder and President of Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments, is continuing to share his knowledge far and wide, as he has been a featured guest lecturer at a number of colleges and universities across the country. A highly-sought-after speaker, Smith has recently had the opportunity to speak to faculty and students at Musician’s Institute in Los Angeles and the Conservatory of Recording Arts & Sciences in Gilbert, AZ with more such engagements planned indefinitely.

Smith, throughout his career, has been a strong advocate of education, and he has guest-lectured at high schools and colleges throughout the country on the subjects of acoustics, broadcasting and entrepreneurship. Smith brings a wealth of personal experience, technical knowledge and a sense of humor to all of his presentations, which focus on basic acoustic theories, sound control issues and solutions, product design strategies, the challenges of a start-up company and what it takes to be successful in business.

Barry Rudolph, Instructor at Musician’s Institute, recalled the response to Smith’s presentation there: “What a fantastic and generous lecture Auralex President Eric Smith recently gave to the audio engineering students here at Musicians Institute in Hollywood. Our new Studio F was filled to capacity throughout the afternoon with a continuous stream of students enjoying his insightful and practical suggestions for improving the sound of their own project/home studios using various Auralex acoustic treatment products. Eric’s anecdotal yet analytical tutorial style explains with clarity, precision and humor. The students loved it!”

Smith was also a featured panelist at the recent PotLuckCon 2013 Audio Conference. Eric participated in a panel discussion along with studio designers/acousticians Mark Genfan and Carl Tatz and noted journalist/music technology specialist Mitch Gallagher. The topic of the well-attended panel discussion was “Practical Acoustics Workshop,” and the panel was moderated by Alex Maiolo.

“This series of events has been very fruitful,” stated Eric Smith. “I love getting the opportunity to promote good sound and good listening environments to current and future engineers and members of the audio community. When I see tomorrow’s audio professionals asking great questions and paying close attention, I know that the industry is in great hands. I am lucky that I can make an impact on these minds in the process, and I look forward to participating at more of these events in the near future.”

For more information, please visit www.auralex.com.

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