Archive by PR Guy

Lowell Manufacturing Appoints Clyne Media to Lead Marketing and Public Relations Initiatives

— Missouri-based pro AV manufacturer looks to increase awareness by teaming with Nashville/New York-based Clyne Media, Inc. —

PACIFIC, MO, November 16, 2011 — Lowell Manufacturing Company, a Pacific, Missouri-based manufacturer of professional AV Products, announces the appointment of Nashville- and New York-based Clyne Media, Inc. to handle its marketing and public relations initiatives. The announcement was made by John J. Lowell, Lowell Manufacturing President, and marks the launch of a new dedicated marketing program further expanding Lowell’s profile in the industry.

Lowell engineers and produces a wide range of rack, power and audio products that provide exceptional performance in professional systems integration. more

Recording Academy Producers and Engineers Wing Partners with Iron Mountain

Iron Mountain’s Entertainment Services Will Provide Expertise on Issues Related to Preserving Music and Protecting Musical Intellectual Property for the Recording Industry

SANTA MONICA, CA, November 15, 2011 — The Recording Academy® Producers & Engineers Wing® has entered into a partnership with Iron Mountain Incorporated (NYSE: IRM) Entertainment Services, it was recently announced. As an official P&E Wing partner, Iron Mountain will provide title sponsorship of regional Recording Academy Chapter professional development events and will serve as a sustaining member of the P&E Wing Manufacturer’s Council, a diverse array of audio-related companies that function as a creative think-tank to address industry issues, including technical best practices, new technology development, preservation of recording assets and creative rights. more

Guitar Center Opens 222nd Store with New Location in Houston Area

— Company opens its eighth store in 2011 with special savings and events —

— Guitar Center Sugar Land features on-site lessons and guitar repair services —

On October 27, 2011, Guitar Center opened its newest retail location, at 12790 Fountain Lake Circle, Stafford, Texas (near the city of Sugar Land), in the Houston metro area. The store’s opening delivered vast product selection, along with the unparalleled knowledge and experience of its dedicated staff. Guitar Center Sugar Land also features Guitar Center Studios, an embedded lesson and rehearsal facility. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

Guitar Center’s newest location features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials at huge discounts.

Guitar Center’s Sugar Land location goes well beyond offering the biggest selection at the best prices. The store includes Guitar Center Studios, an in-house, state-of-the-art lesson and rehearsal facility, which will create unrivaled opportunities for Houston area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors providing world-class curriculum, as well as one-on-one Pro Tools, Logic Pro and GarageBand courses. Rehearsal spaces are fully equipped with the latest backline gear, and musicians who use the rehearsal area will have access to a digital recording of their rehearsal sessions. Guitar Center Studios is by all accounts the most modern and affordable lessons and rehearsals facility in the city. more

Genelec Research and Development Manager, Dr. Aki V. Mäkivirta, Appointed Fellow of AES

Genelec is pleased to announce that Dr. Aki V. Mäkivirta, Research and Development Manager at the company, has achieved the distinction of becoming a Fellow of the Audio Engineering Society (AES). The Society’s Fellowship Award is given to a member who has rendered conspicuous service or is recognized as having made a valuable contribution to the advancement in, or dissemination of, knowledge of audio engineering or in the promotion of its application in practice.

“It is a great honor to receive this award,” says Dr. Mäkivirta. “I have worked in audio research for many years, so it is gratifying to have that work recognized by my peers. Over the years we have produced some great products, and I am proud to have played a part in that success.”

Aki V. Mäkivirta was born in 1960 in Tyrvää, Finland. He received Master of Science, Licentiate of Science, and Doctor of Science degrees from Tampere University of Technology in 1985, 1989 and 1992, respectively, and a degree in pedagogy from Jyväskylä University of Applied Sciences in 2005. more

Guitar Center Professional Has Strong Showing at AES 2011

— With new product launches and high-profile booth attendees, GC Pro was present in full force at this year’s convention —

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, again had a strong showing at this year’s AES convention, which took place October 21-23, 2011, at the Javits Center in New York City. GC Pro has been celebrating its 10th anniversary throughout 2011 as the organization continues to grow, and AES was the perfect opportunity to highlight the new and exciting things that they have to offer.

At the booth, GC Pro showcased some of the products that they exclusively distribute in the U.S., such as the Neve Genesys Console, which sports new enhanced functionality and many new features; the new Ocean Way HR-3 High Resolution Reference Monitor System, which provides virtually unlimited dynamic range while maintaining absolutely matched uniform frequency response between channels; and the new Sterling Audio ST6050 Ocean Way Signature Series Microphone, a limited-edition Class-A FET studio mic. more

The Recording Academy Producers and Engineers Wing Focuses on Recorded Sound Quality and Advocacy for Music Makers

Over the course of the past decade, The Recording Academy® Producers & Engineers Wing® has illuminated those who labor behind the scenes to create music by highlighting their achievements and educating about best practices. The P&E Wing provides a forum where all recording professionals — from producers, engineers and studio personnel to retailers, manufacturers and educators — can work together to preserve and grow their industry. Now, as both the music industry and consumers are rediscovering the value of high fidelity recordings, the Wing has taken a leading position with a revitalized effort to advocate and educate about the important role sound quality and audio professionals play in communicating the emotional and artistic intent of recorded music. As part of this effort: more

Audio-Technica Promotes David Marsh to Director of Sales and Marketing, Installed Sound & Broadcast

Audio-Technica, a leading innovator in transducer technology for over 45 years, has promoted David Marsh to the position of Director of Sales and Marketing, Installed Sound & Broadcast. Marsh’s appointment was announced by Michael Edwards, Vice President Professional Markets. In his new role, David Marsh will be responsible for managing and directing all sales and marketing activities within the Installed Sound and Broadcast markets.

Marsh has been with Audio-Technica since 2000, when he joined the company in the position of Customer Support representative. Over the past decade with Audio-Technica, Marsh was promoted to A-T’s Assistant Regional Manager and then on to Territory Manager, a position he held until his latest promotion. Marsh will help to identify emerging market dynamics and trends, while continuing to address the needs of contractors, consultants and end users, concerning the increasingly intricate requirements of complex installations and challenging applications.

“David has done an outstanding job in his past positions with Audio-Technica,” said Michael Edwards. “I’m confident that he will continue to thrive in this new leadership role.”

Please visit www.audio-technica.com.

Recording Academy Producers & Engineers Wing Present Grammy Soundtable at 131st AES Convention

SANTA MONICA, Calif. (October 25, 2011) — At the 131st Audio Engineering Society Convention in New York City, The Recording Academy® Producers & Engineers Wing® presented GRAMMY SoundTables® on Saturday, Oct. 22, 2011. The event, titled “Sonic Imprints: Songs that Changed My Life,” explored music that inspired and shaped the careers of recording industry influencers. Songs chosen by panelists and played for the audience ranged from U2′s “Vertigo” to Alicia Keys’ “Superwoman” to Henry Mancini’s “Peter Gunn.” Moderated by GRAMMY®-winning engineer Chris Lord-Alge, the panel featured a diverse group of GRAMMY-winning producers and engineers who shared personal stories behind the songs, discussed engineering techniques, and highlighted the varying textures of the works that inspired them. more

Recording Academy Producers & Engineers Wing, APRS and SPARS Held in the Mix at AES 2011

SANTA MONICA, Calif. (October 25, 2011) — On Friday, Oct. 21, 2011, The Recording Academy® Producers & Engineers Wing®, APRS and SPARS presented In The Mix® at AES, bringing producers, engineers and industry professionals together for a cocktail reception and awards presentation. Celebrating excellence in professional audio, APRS recognized GRAMMY®-winning producers Steve Lillywhite and Geoff Emerick with the Sound Fellowship Award and SPARS honored Joe Tarsia with the Legacy Award. The event, hosted by Recording Academy P&E Wing Sr. Executive Director Maureen Droney, was held in conjunction with the 131st AES Convention. more

Recording Academy Producers & Engineers Wing Host Fourth Manufacturer Breakfast at AES 2011

SANTA MONICA, Calif. (October 25, 2011) — The Recording Academy® Producers & Engineers Wing® Manufacturer Breakfast was held on Saturday, Oct. 22, 2011, during the 131st Audio Engineering Society Convention. This group of industry leaders — dedicated to the advancement of sound quality and to the overall growth of the professional audio industry — met to share ideas and discuss issues with the goal of raising awareness about the importance of high-quality audio and the professionals who create it. Members of this meeting included GRAMMY®-winning producers, engineers, audio professionals and top pro-audio manufacturers. more

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