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MUSICIAN’S FRIEND APPOINTS TIM WHITE AS VICE PRESIDENT, SALES, AND PAMELA TURAY AS VICE PRESIDENT, HUMAN RESOURCES

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MEDFORD, OR, April 6, 2010 — Musician’s Friend, Inc. (MF), the largest direct response retailer of musical instruments and gear in the U.S., and a division of Guitar Center since 1999, welcomes Tim White to the position of Vice President, Sales, and Pamela Turay to the position of Vice President, Human Resources. The announcement was made by Craig Johnson, Musician’s Friend Chief Executive Officer. White’s appointment represents MF’s unified sales initiative, seeking to drive a sales culture and an exceptional customer experience at each and every touch point and across every brand; Turay’s appointment underscores MF’s strategic focus on talent management and development.

Tim White brings to Musician’s Friend over 15 years experience in sales and management. In his new role as Vice President, Sales, White will be responsible for leadership of sales activities across the Musician’s Friend enterprise. Areas of responsibility include consumer and institutional contact center sales and customer acquisition; premium customer account management; online marketplace sales strategies and initiatives; and Woodwind and Brasswind retail sales. He will also be responsible for general operational management and senior leadership of Musician’s Friend’s South Bend, Indiana facility. Previously, White served as Vice President, Business Development, at Experian Marketing Services, where he consulted on multi-channel direct marketing strategies and campaign design and implementation, leveraging efficient spend for optimal profit and results. Prior to that, he served as Director, Business Development, for Carlson Marketing Worldwide; Principal at Performance Strategies Consulting, LLC; and in several positions at Convergys Corporation. White is a graduate of the University of Cincinnati, where he received a degree in Marketing.

Pamela Turay has more than 15 years of experience in human resources, branding, sales, marketing and finance, bringing with her a proven ability to provide strategic human resource leadership and consultation to senior executives and organizations. In her new MF position as Vice President, Human Resources, Turay, who is a certified Senior Professional in Human Resources (SPHR), will be responsible for the development and implementation of Musician’s Friend strategies, policies and programs for the human resources function. Additionally, Turay will lead all organizational design and development initiatives. Previously, she served as Vice President Talent Management and Development for Harry & David; Senior Strategist, Consultant, for The Brand Consultancy; Vice President, Talent Management, Training and Organizational Development, for Rentway, Inc.; in various capacities at West Marine Products; and a number of other positions with such organizations as Ernst & Young, LLP, American Heart Association, Mobil Oil Corporation and others. Turay is a graduate of Baldwin-Wallace College, where she earned a degree in Business Administration, and Missouri State University, where she received a Master of Science degree in Industrial Organizational Psychology.

Commenting on the recent hires, Craig Johnson stated, “Musician’s Friend continues to place great focus on maintaining a talented team of personnel. Tim and Pamela both bring extensive experience and knowledge in their respective fields while being well versed in a number of valuable areas. We are very excited to have Tim and Pamela as part of our Musician’s Friend executive team and look forward to their contributions in developing sales strategies and implementing effective human resources policies.�

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THE RESEARCH LAB AT NYU’S NEW RECORDING/TEACHING COMPLEX USES GENELEC MONITORING IN AN ADVANCED 16.2 ARRAY

— Genelec 8030A monitors and 7050A subwoofers offer NYU’s renowned research and teaching staff unprecedented configurability to conduct a wide variety of listening and testing experiments, furthering the knowledge base of the students and the entire professional audio industry —

— The Genelec 8030As’ small form factor and big sound combine to offer unrivalled performance for critical listening applications —

— Additionally, all department faculty members received a Genelec 6010A/5040A setup for their offices —

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NATICK, MA, April 6, 2010 — Genelec, the leader in Active Monitoring technology for more than three decades, was recently chosen to provide monitoring solutions for the Research Lab in the new Recording/Teaching facility at New York University’s Department of Music and Performing Arts Professions. The complex is one of the most technically advanced audio teaching facilities of its type in the world. Genelec Active Monitors more

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Korg Adds Handheld MR-2 to DSD Recorder Lineup

— New recorder features X-Y stereo microphone capsule and SD/HDSD card storage —

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MUSIKMESSE, FRANKFURT, GERMANY, March 24, 2010 — Korg has added a new handheld recorder to its MR Series of DSD digital recorders – the MR-2 High Resolution Mobile Recorder. With many new and requested features, the MR-2 is a true workhorse.

As with all of Korg’s MR recorders, the MR-2 records in the ultra-high fidelity DSD format, using a 2.8 MHz sampling rate, which captures every sonic detail while preserving the ambience of the original recording location. Using the included AudioGate software, this original datastream recording can be re-purposed into nearly any audio format with minimal fidelity loss. For job-specific recording, the MR-2 can also record in any of the popular multi-bit formats, from MP2 and MP3 up to 24-bit/192 kHz. more

Audio-Technica Mics Chosen for 13th Consecutive Yeat at Rock and Roll Hall of Fame Induction Ceremony

— Audio-Technica continues to be the microphone of choice at the 2010 Rock and Roll Hall of Fame induction ceremony —

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STOW, OH, March 16, 2010 — For the 13th year in a row, a broad range of Audio-Technica microphones was selected to outfit the Rock and Roll Hall of Fame induction ceremony. A-T supplied over 50 mics to capture the audio for this widely celebrated musical event, which took place at New York’s Waldorf Astoria. The 25th annual induction ceremony of the Rock and Roll Hall of Fame was held on March 15, 2010, with inductees including Swedish pop group ABBA, British progressive and pop/rock legends Genesis, British invasion hitmakers The Hollies, reggae vocalist Jimmy Cliff, garage rockers The Stooges and non-performers David Geffen, Barry Mann and Cynthia Weil, Elie Greenwich and Jeff Barry, Jesse Stone, Mort Shuman and Otis Blackwell. The show was broadcast live on Fuse and www.fuse.tv. more

Audio-Technica Provides Microphones for NBC Coverage of Vancouver Winter Games

— Audio-Technica microphones enabled NBC to capture audio for the 5.1 surround sound broadcast during coverage of the Vancouver Olympic Winter Games, February 12-28, 2010 —

STOW, OH, March 15, 2010 — Audio-Technica, a world leader for microphone solutions for over 45 years, was selected to provide microphones to NBC during the network’s coverage of the XXI Olympic Winter Games from Vancouver, February 12-28, 2010. The announcement was made by Bob Dixon, Director of Sound Design, NBC Olympics, and Greg Pinto, Audio-Technica Vice President of Marketing.

NBC used several Audio-Technica microphones, headphones and related products for their broadcasts. Notable models include the BP4027 Stereo Shotgun Microphone, which was used on hand-held cameras for close-ups of athletes in the finish-line area or awaiting scores; the AT4050 Multi-pattern Condenser Microphone, which was used at every venue to capture the surround ambience of the stadiums, arenas and finish-line crowds; and the BP896 MicroPointâ„¢ Subminiature Omnidirectional Condenser Lavalier Microphone, which was used on talent in the broadcast studios. more

Guitar Center Professional Helps Beacon Street Studios Outfit Its Facility with New Components

— In the fast-paced world of broadcast commercials, Beacon Street Studios finds that time is its most precious commodity, and GC Pro’s full-service capability means Beacon Street can focus on the music while GC Pro finds the right gear —

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Beacon Street Studios in Venice, California, is a unique kind of place, where major international advertising firms, including BBDO, Ogilvy & Mather and DDB, have their clients’ music created for broadcast spots, such as the five commercials for Career Builder, Hyundai, Bridgestone and Gatorade that they scored for the Super Bowl this year. At the same time, music artists including Hootie & the Blowfish and April Hendrix, and noted music producers like Don Was and Ed Cherney, have also found Beacon Street Studios – a space once occupied by the legendary Joni Mitchell – to be a creative haven for their art. Being such an in-demand facility keeps their calendar busy, and as they were looking to update several studio components, the biggest issue was time. Fortunately, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, helped the studio find the right gear effectively and efficiently, determining what new equipment was needed to help the facility keep up with demand. With GC Pro on its side, Beacon Street was able to keep the focus where it needs to be – on the music. more

Video Graphics and Editing Post Production Facility Blueroom Adds New Audio Services with Assistance from GC Pro

— Leading full-service video post-production facility adds ADR and Foley recording and editing services with equipment choices based on advice from the world’s largest and most comprehensive professional audio dealer —

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WESTLAKE VILLAGE, CA, March 11, 2010 — Blueroom, an industry-leading video post production facility with locations in Hollywood and Manhattan Beach, California, and a satellite facility in Louisiana, has added ADR and Foley recording and editing services to the premium visual effects and editing services it has offered the film and television industry since 1998. New control rooms and recording spaces at the Chaplin Theater on the Raleigh Studios lot in Hollywood and at Blueroom’s new Manhattan Beach location (where Blueroom is doing work for ABC’s Castle and Private Practice series, as well as the upcoming Iron Man 2 and additional Marvel Entertainment film features, among many other projects) were equipped with state-of-the-art more

Audio-Technica Enhances BP892 Microset Headworn Mic with Dual Ear Mount

— The AT8464 Dual Ear Mount now comes standard with all BP892 MicroSet units —

— The new AT8464 allows a single ear-worn BP892 MicroSet® Headworn Mic to be converted to a dual-ear-worn unit for maximum stability and comfort —

bp892 deal ear mount

STOW, OH, March 1, 2010 — Audio-Technica, a leading innovator in transducer technology for over 45 years, is enhancing its BP892 MicroSet® Subminiature Omnidirectional Condenser Headworn Microphone with the AT8464 Dual-Ear Microphone Mount. The high-SPL successor to Audio-Technica’s popular AT892, the BP892 offers increased dynamic range with maximum audio quality and minimum visibility. The Dual-Ear Mount allows users to convert their single-ear-worn BP892 MicroSet to a dual-ear-worn unit for maximum stability and comfort. This device will now come standard with all BP892 MicroSet units, and is also sold as a stand-alone item to retrofit BP892 and AT892 units already in the hands of end users.

Ideal for broadcast, live sound, theater, ENG, house-of-worship and fitness applications, among other active uses, the AT8464 provides additional stability and a comfortable fit for the BP892. It easily converts the mic to left or right wearing positions, and the continuously adjustable headband fits both children and adults. It features a durable, lightweight, low-profile design with an included cord clip. Like the BP892 it accompanies, the AT8464 is available in both black and theater beige. more

Mike Curb College of Art, Music and Science at Daytona State College Debuts New Teaching Studio with Equipment Sourced by Gutiar Center Professional

— GC Pro found everything the new Music Production Technology associates degree program needed, from handmade microphones to the Genex eight-channel hard disk recorder, as well as one of the last Lexicon 960L’s in the world —

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WESTLAKE VILLAGE, CA, February 25, 2010 — The new Music Production Technology program at the Mike Curb College of Art, Music and Science at Daytona State College offers one of the most unique educational opportunities in the state of Florida. Two of the finest performance venues in the region are digitally linked to a new state-of-the-art recording studio featuring cutting-edge technology, including surround sound recording and mixing. The program commenced classes in January of this year, and the Music Production Technology Advisory Panel that helped with the development of the facilities consisted of a virtual who’s-who in professional audio, including Mike Cronin for acoustic design; mastering engineer Jim Kaiser; independent record/mix engineers Steve Bishir, Chuck Ainlay and Bob Bullock; and Aaron Bowlin from Curb Records. To equip a teaching facility at this level required a supplier with extensive resources, and that’s what Daytona State College’s faculty found in Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. more

Waves Releases Vocal Rider, a Revolutionary Plug-in for Mixing

— Waves Vocal Rider intelligently raises or lowers vocal volume without coloring or compression —

vocal rider

TEL AVIV, ISRAEL — Waves Audio is now shipping Vocal Rider, the first of Waves’ pioneering series of innovative new Mixing tools. Vocal Rider is indispensable for mixers and recording engineers, automatically riding the levels of vocal tracks. Instead of manually riding a console fader, or tediously drawing in every level change on a DAW track, Vocal Rider does it automatically, making it a true timesaver.

First, the user sets the target range of the vocal level in relation to the rest of the mix. Vocal Rider then compensates for all deviations from the target, intelligently raising or lowering the vocal volume, instantly. Unlike compression, Vocal Rider adds absolutely no additional coloring to the track

The new Vocal Rider Live component includes an exclusive Spill control to differentiate the vocal from background instrumentation and noise, for better tracking and performance. more

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