Archive by PR Guy

Technical Program for 136th Audio Engineering Society Convention Showcases the Latest in Audio

— DPA Microphones added as sponsor for Project Studio Expo —

New York, NY, April 22, 2014 — The 136th Audio Engineering Society Convention (Saturday, April 26, through Tuesday, April 29, 2014, at the Estrel Hotel and Convention center in Berlin, Germany) will feature a rich Technical Program bringing together the world’s leading experts on a diverse array of audio topics for four days of presentations, discussion, and learning.

The Papers and Engineering Briefs sessions will showcase the work of over 100 researchers on topics ranging from 3D Audio Rendering in 5.1 Surround Systems to Graphene Microphones. Workshops will bring panels of experts together to discuss a range of provocative and practical topics, such as eyes-free auditory interfaces for mobile devices, music production for film, and the latest advances in loudspeaker design. Tutorials are providing a backgrounder on important audio fundamentals, for seasoned professionals and young people alike. And of course, Special Events are fun, thought provoking, once in a lifetime opportunities to see and hear industry legends.

The show also features the European premiere of Project Studio Expo (PSE), which will take place on Saturday, April 26, and Sunday, April 27. Leading manufacturer DPA Microphones has been announced as the event sponsor. PSE, which has been a well-attended, acclaimed event at the last two AES Conventions in the United States, offers a venue for focusing on some of the most timely and relevant areas of interest facing today’s personal studio users. These comprehensive presentations cover topics of importance for all engineers and producers, and offer a level of detail as to be useful for anyone from beginner to pro. Topics include Basic Microphone Technology; Professional Mixes from Your Project Studio – Common Mistakes, Immediate Solutions; Electronic Dance Music: Live Performance Mixing Techniques; The Business of Being in the Music Business; How Did They Get that Sound?; Advanced Vocal Editing; Mastering Engineering – The Link to Your Audience and more. Hosted by notable industry engineers, educators, journalists and sponsors, the Project Studio Expo offers a unique chance to experience music production with top talent, tools and techniques. Learn best practices and insider tricks from the pros while interfacing with manufacturers and connecting with your peers. Admission is included with both “Exhibits-Plus” and premium “All Access” registration options.

For more information on AES136 technical program, presenters and registration, visit the AES136 Convention web page at http://www.aes.org/events/136/.

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Enhance Your AES 136th International Convention Experience with Free “AES Mobile Convention – AES Berlin 2014” Mobile App

— App for handheld devices provides helpful tools for navigating this weeks 136th AES Convention —

New York, NY, April 21, 2014 — The schedule of events and exhibitors at 136th Audio Engineering Society International Convention, being held in Berlin, Germany, on April 26 – 29, 2014, at the Estrel Hotel and Convention Center, is just around the corner, and the free “AES Mobile Convention – AES Berlin 2014” app is here to help attendees make the most of their convention experience.

Available for iOS devices (iPhone, iPad and iPod Touch) as well as Android devices, the app provides the following tools to enhance your event experience:

The Dashboard keeps you organized with up-to-the-minute Exhibitor, Speaker and Event information
My Schedule organizes your schedule with one click
Alerts allow you to receive important real-time communications from the AES
Keep up with industry news on LinkedIn and Facebook groups
Built-in Twitter feed to follow and join in on the show chatter
Rate the sessions you attend and comment on them, too
Connect with your colleagues using the Friends feature

To download the app for free, please visit http://www.aes.org/mobile/. For further information on the 136th AES International Convention, and to register for your free Exhibits-Plus badge or the premium All-Access badge, please visit http://www.aes.org/events/136/.

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Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional

— Live ceremony on June 28 and global online broadcast will “recognize the faces behind the sound” —

LOS ANGELES, CA, April 17, 2014 — For the past several years, the acclaimed online video series Pensado’s Place has celebrated the evolving landscape of music and technology and given a voice to its leaders and innovators, and now the producers of that program have created the Pensado Awards, a new award show intended to acknowledge today’s emerging brand of music professional and to “recognize the faces behind the sound.” The live show will take place on June 28, 2014, at the Fairmont Miramar in Santa Monica, California, and will be followed one week later by a global online broadcast. Scheduled to co-host are award-winning producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyonce, Mariah Carey), with additional co-hosts to be announced soon.

The Pensado Awards are a natural outgrowth of the ethos behind Pensado’s Place. In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans. The science and art of music-making are in a rapid state of flux, with exciting opportunities awaiting among the talented figures in and out of the spotlight – the people who are currently engineering the next sound that will move the world in the music, film, television and digital realms. Over 100,000 albums and millions of songs are released every year, not to mention the hundreds of thousands of concerts put on worldwide, but the awards often end up in the hands of a lucky select group. So the brilliance and hard work of all those producers, songwriters, DJ’s, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed – until now! The Pensado Awards, founded as a means of acknowledging these talented individuals and their work, are a grand opportunity for the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are very thrilled about the opportunity to put on an awards show that is by the people and for the people. And we are just as excited to have Chris Lord-Alge, Marcella Araica and Young Guru – and other names to be announced soon – on board as our hosts, and all of our Pro Committee artists and sponsor partners. The buzz has been electric, and we are already talking about making this an annual event.”

“As an engineer and mixer myself, I am acutely aware that so many of the most talented people in the industry never get the recognition they deserve,” stated Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). “We have founded these awards to acknowledge amateurs and professionals for their craft. We hope you join in the celebration, either in person or online.”

Working behind the scenes to make the Pensado Awards a reality are the producers from Pensado’s Place and a group of top industry PR/marketing professionals. Leading the charge are Pensado and Trawick, along with Pensado Awards producer Karen Dunn of KMD Productions (Producer of the TEC Awards at NAMM for 29 years and various other Pro Audio Events). Rounding out the Pensado Awards Team are social media guru Will Thompson, PR professionals Clyne Media and Lisa Roy, Lead Agent Shevy Shovlin and Business Development manager Khaila Stewart.

Pensado Award categories include OMG! Mix of the Year; Game Changer Producers Award; Songwriters Break Thru Award; Unique Project Studio (Global); Amateurs Best/Mix Recording (Global); Best Non-English Song (Global); Best Tracking Engineer; Outstanding Achievement in Sound for Film, Television & Gaming; Giant Award (industry legend); Master of Mastering; Live/FOH Award; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Spin Doctor DJ Award; Dave Pensado Educators Award; and Herb Trawick Visionary Award.

The Pensado Awards Pro Committee is made up of artists, engineers, producers and industry notables (many of whom have been featured guests on Pensado’s Place), who together will serve as the judging panel for the awards. The committee in currently being assembled and is confirmed to include Andrew Scheps (Lana Del Rey, Red Hot Chili Peppers), Jimmy Douglass (Pharrell, Justin Timberlake), John McBride (Martina McBride, The Blackbird Academy), Manny Marroquin (Bruno Mars, Imagine Dragons), Trina Shoemaker (Queens of the Stone Age, Sheryl Crow, Emmylou Harris), Young Guru (Jay-Z, Alicia Keys, Kanye West), Zoe Thrall (Studio Director at the Studio at the Palms) and others.

Opportunities are still available to join the over 100 leading music makers and manufacturers, representatives from 75 countries and over 100 schools who are already active supporters of and participants in the inaugural Pensado Awards. Three sponsorship packages are available. To support the Awards, please visit http://pensadoawards.com/sponsorship_info.html.

Photo caption: Pictured L-R: Herb Trawick (Co-host/Executive Producer and Creator of Pensado’s Place) and Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). Photo by Zan Nakari (www.zanphotos.com).

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

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Audio Engineering Society Educational Foundation Announces the Bruce Swedien Scholarship Fund

— Scholarship to honor Swedien’s career and help carry on his legacy for future generations —

— Swedien family and scholarship organizers reaching out to the audio community seeking contributions for fund —

New York, NY, April 10, 2014 — The Audio Engineering Society Educational Foundation (AESEF) announces the Bruce Swedien Scholarship Fund. This year marks the 80th birthday of legendary producer/engineer Bruce Swedien, whose career in the recording industry spans more than 60 years. The AESEF, working closely with Bruce’s family, is honoring him with a scholarship funded by his colleagues, fans and friends in the business, as a way to say “thank you” for his many gifts and to help aid young recording engineers who believe in putting the “Music First!,” as is Bruce’s mantra.

Since being publicly recognized in 1962 with his first GRAMMY® nomination, for Frankie Valli and the Four Seasons’ “Big Girls Don’t Cry,” Bruce has built a peerless body of work across eras and genres. Bruce went on to record and mix Michael Jackson’s Thriller, the best-selling album in the history of recorded music. Aside from these credits, he is known for his work with Duke Ellington, Burt Bacharach, B.B. King, Jennifer Lopez, Bonnie Raitt, Edgar Winter, Barbra Streisand, Sergio Mendes and many more. Bruce has been nominated for a total of thirteen GRAMMY Awards and won five. He has also been awarded 10 GRAMMY certificates and two ASCAP composer Awards and has been nominated for five TEC Awards. He is being awarded an AES fellowship award this year for his “impact in creating a sonic reference in modern popular music,” while his latest book, The Bruce Swedien Recording Method (Hal Leonard Publishing) inspires the music world.

Those who know Bruce are aware of his ongoing dedication to the craft of recording artistry. In addition to his talents and successes, he continues to be an open book to younger artists – imparting his knowledge and history for the benefit of the entire industry, and supporting initiatives such as the AESEF. And he is also an insatiable learner himself, exchanging ideas with other top audio minds at each year’s AES Conventions and other industry gatherings.

This scholarship honors Swedien’s lifetime of excellence as a producer/engineer, musician, author, educator and mentor for the past six decades while complementing the mission of the Audio Engineering Society Educational Foundation: to support future outstanding audio engineering professionals. Scholarships will be offered annually to graduate students in the recording arts who have a passion for maintaining the highest standards of music recording.

Bob Moses, AES Executive Director, states, “This scholarship is a beautiful way to pass on Bruce’s wisdom and encouragement to the next generation. Somewhere out there is a kid making noise in a basement, destined to receive this scholarship on his way to becoming a recording legend. This is one of the most sacred and meaningful things we get to do at AES, I’m especially grateful to Bruce’s family for working with us to put it together.”

To support the Bruce Swedien Scholarship Fund, please visit http://www.swedienscholarship.org/.

Photo Credit: Mr. Bonzai.

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Genelec NAB 2014 Press Kit

Please click here or image below to view Genelec NAB 2014 Press Kit

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Audio-Technica NAB 2014 Press Kit

Please click here or image below to view Audio-Technica NAB 2014 Press Kit

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Guitar Center Announces Improved Capital Structure, Now Poised to Accelerate Growth

Announcement Highlights:

Guitar Center improves capital structure through debt-to-equity exchange between Bain Capital & new partner Ares Management
Transactions reduce debt by approximately $500 million and reduces annual cash interest expense by over $70 million
Guitar Center now positioned to make substantial investments in people, stores and products to scale operations in 2014 and beyond

Guitar Center, the world’s largest retailer of musical instruments and recording equipment, today announced the successful completion of financial transactions that greatly improve the company’s financial position. As a result of these transactions, Guitar Center’s total debt has been reduced by approximately $500 million and annual cash interest expense has been reduced by over $70 million. The improved financial position of the company will enable Guitar Center’s management team to further invest in its people, store base and brands to accelerate growth.

As part of the transactions, affiliates of the Private Equity Group of Ares Management exchanged a portion of their holdings of Guitar Center’s debt into preferred stock and assumed a controlling interest in the company. Affiliates of Bain Capital retained partial ownership of the company, along with representation on the Board of Directors.

Concurrently with the partial debt-to-equity exchange, Guitar Center completed a refinancing of its remaining indebtedness with proceeds from new senior secured notes, senior unsecured notes, and a new revolving credit facility. Aside from carrying a lower interest burden, the company’s new debt structure provides for substantially more flexibility and improved credit terms over the next five years.

“This new capital structure is the culmination of a lot of hard work over the last year. Further, it marks a significant moment for Guitar Center as we strengthen our company and welcome Ares Management and its retail expertise alongside that of Bain Capital. We now have the necessary resources to expand our footprint and to invest in our people, stores and product assortment. Guitar Center is well positioned to expand our multi-channel offering nationally and to significantly accelerate growth through new services and a strong focus on improving our customer experience. We believe that 2014 is going to be a landmark year of exciting change for Guitar Center and our valued vendor partners.” – Mike Pratt – CEO, Guitar Center

“These transactions significantly enhance Guitar Center’s financial position. On a cash flow basis, we expect to save more than $70 million a year in cash interest expense. In addition, the removal of the restrictive term loan covenant and extension of the maturity dates of our facilities provides us with financial flexibility to execute our strategic plan and to grow the business.” – Tim Martin, Chief Financial Officer, Guitar Center

Proskauer Rose LLP acted as legal advisor to Ares. Kirkland & Ellis LLP acted as legal advisor to Bain Capital and to Guitar Center. BofA Merrill Lynch, Deutsche Bank Securities, J.P. Morgan and RBC Capital Markets acted as joint bookrunners on the new Secured and Unsecured Notes. Wells Fargo Capital Finance and Bank of America Merrill Lynch acted as joint lead arrangers on the new revolving credit facility.

About Guitar Center

Guitar Center is the largest retailer of musical instruments and related products. We operate Guitar Center and Music & Arts retail stores across the United States. We also are the largest direct response retailer of musical instruments and related products through our subsidiaries Musician’s Friend, Inc., Music123, Inc., Woodwind & Brasswind, Inc., and their catalogs and websites. This year marks the 50th anniversary of Guitar Center’s historic first-steps to helping people make music. Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.

About Ares Management

Ares Management LLC is a leading global alternative asset manager with approximately $74 billion of assets under management and approximately 700 employees in over 15 offices in the United States, Europe and Asia. Ares Management’s Private Equity Group has approximately $10 billion of assets under management, targeting investments in high-quality franchises across multiple industries, including current retail and consumer investments in 99¢ Only Stores LLC, Floor and Decor Outlets of America, Inc., National Bedding Company LLC (Serta), The Neiman Marcus Group LLC, Simmons Bedding Company and Smart & Final Holdings, Inc. For more information visit: www.aresmgmt.com

About Bain Capital Private Equity

Founded in 1984, Bain Capital one of the world’s foremost privately-held alternative investment firms, with more than $70 billion of assets under management. With deep experience investing in and building businesses around the world, the firm has made private equity, growth, and venture capital investments in more than 450 companies, across a variety of industries including consumer/retail, financial services and institutions, healthcare, industrials, and technology, media and telecommunications. Bain Capital has offices in Boston, New York, Chicago, Palo Alto, London, Munich, Tokyo, Shanghai, Hong Kong, Mumbai and Sydney. For more information please visit http://www.baincapitalprivateequity.com/.

For more information about Guitar Center, please visit http://gc.guitarcenter.com/pressroom/

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Audio-Technica Hosts Livestreamed “Ask Me Anything” and Educational Mic Presentation Events at NAB 2014

STOW, OH, March 31, 2014 — Following successful booth events at other recent trade shows, Audio-Technica(Booth C1720), a leading innovator in transducer technology for over 50 years, is hosting 15 Livestream events at its booth at NAB 2014.

Some of the industry’s top audio experts will converge on the Audio-Technica booth on Monday, Tuesday and Wednesday during the show. In the morning, get answers to YOUR questions during 30-minute, Q&A-style “Ask Me Anything” (AMA) forums. Then in the afternoon, attend A-T’s popular educational Mic Presentations. All sessions will be livestreamed at www.livestream.com (free registration) and viewable at http://www.audio-technica.com/NAB2014 during and after the NAB show.

“Ask Me Anything” questions are fed to the presenters through a moderator during a 30-minute Q&A session. Questions can be submitted by individuals present at NAB booth C1720, online at Livestream.com, and via Twitter #ATliveNAB.

The session schedule is listed below, and additional details are available at the Audio-Technica booth or at www.audio-technica.com/NAB2014. (Note: this schedule is subject to change; updates will be made on this link.)

Audio-Technica NAB Event Schedule, Booth C1720:

Monday, April 7, 2014

10:00 a.m. Ask Me Anything with Dennis Baxter – EMMY® Award-winning sports and Olympic sound designer
11:00 a.m. Ask Me Anything with Michael Abbott – TV audio mixer & producer; work includes GRAMMY® and CMA Award shows
1:30 p.m. Mic Presentation with Fred Ginsburg, C.A.S. (Cinema Audio Society) – “Rigging Lavalier Microphones for Film/Video Production”
2:30 p.m. Mic Presentation with Robert Bigelow, Audio mixer/sound editor for film and TV; recent projects include NCIS New Orleans, Star-Crossed and Treme – “Mid-Side/Stereo Miking Demystified”
3:30 p.m. Mic Presentation with Dennis Baxter – “Sports Miking Techniques”

Tuesday, April 8, 2014

10:00 a.m. Ask Me Anything with Maureen Droney – Senior Executive Director, The Recording Academy® Producers & Engineers Wing®
11:00 a.m. Ask Me Anything with Lenise Bent – Audio mixer/engineer & producer for music and film, including DreamWorks productions
1:30 p.m. Mic Presentation with Fred Ginsburg – “Selection and Use of Boom Microphones”
2:30 p.m. Mic Presentation with Robert Bigelow – “Recording Live Music for Broadcast”
3:30 p.m. Mic Presentation with Fred Ginsburg – “When and How to Use Planted Microphones”

Wednesday, April 9, 2014

10:00 a.m. Ask Me Anything with Larry Estrin – Audio technology innovator, Founder of BEST Audio; work includes presidential debates, the Super Bowl, Olympics and Disney
11:00 a.m. Ask Me Anything with Robert Bigelow
1:30 p.m. Mic Presentation with Steve Savanyu – “Microphone Techniques for Digital SLR Cameras”
2:30 p.m. Mic Presentation with Fred Ginsburg – “Intro to Multi-track Location Dialogue Recording”
3:30 p.m. Mic Presentation with Fred Ginsburg – “Advanced Workflow for Multi-track Location Dialogue Recording”

For more information, please visit www.audio-technica.com.

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Audio Engineering Society Releases Program and Event Details for 136th International Convention in Berlin

— FREE “Exhibits-Plus” Badge and premium “All Access” Badges are now available for AES136 Berlin Convention —

New York, NY, March 26, 2014 — The Audio Engineering Society has just announced details on the Technical Program for the 136th Audio Engineering Society International Convention, being held in Berlin, Germany, on April 26 – 29, 2014, at the Estrel Hotel and Convention Center. Offering a diverse range of engaging Tutorials, Workshops, Technical Papers, Engineering Briefs, and industry Exhibits spread over four days, AES136 will also see the European debut of the Project Studio Expo (PSE), as well as special events and presentations featuring leading engineers, producers and luminaries of the audio industry. Additional information on programs, presenters, and registration is available on the AES136 Convention web page at http://www.aes.org/events/136/.

Engineering Briefs
AES136 will feature over 25 Engineering Briefs covering diverse topics of audio engineering, including presentations such as: Remixing a Historic Film in HOA 3-D Audio; New Studio Strategies in Music Production — The Disappearing Gap between Engineer and Producer; An Approach to Bass Enhancement in Portable Computers Employing Smart Virtual Bass Synthesis Algorithms; Metadata, Tagging; and Multitrack: The Future of Music Formatting, among others.

Paper Sessions
As the chief goal of the Audio Engineering Society, audio research and applied techniques remain the top priority at the Berlin Convention, which will feature over 75 paper presentations within the topics of Recording, Audio Education, Signal Processing, Room Acoustics, Applications in Audio, Perception, Spatial Audio, Transducers, Network Audio and Forensics.

Project Studio Expo
The Project Studio Expo, a well-attended hit of recent AES Conventions, offers a venue for specialized discussions on some of the most timely and relevant areas of interest facing today’s recordist. These comprehensive presentations cover topics of note for engineers (whether in a home studio or top commercial facility), such as Basic Microphone Technology; Professional Mixes from Your Project Studio – Common Mistakes, Immediate Solutions; Electronic Dance Music: Live Performance Mixing Techniques; The Business of Being in the Music Business; How Did They Get that Sound?; Advanced Vocal Editing; Mastering Engineering – The Link to Your Audience; and more. Hosted by notable industry engineers, educators, journalists and sponsors, the Project Studio Expo offers a unique, new opportunity for attendees to interact with working industry professionals and to further their knowledge in order to get the most out of their recording experiences. Admission is included with both free “Exhibits-Plus” and premium “All Access” registration options.

Tutorials
A selection of in-depth Tutorials will also take place over the convention’s four days, offering analysis of topics including Tuning Your Studio – Acoustic Analysis of Small Rooms for Music; Dither and Noise Shaping in Digital Audio: Hows and Whys; Audio Forensics — What’s It All About; and The Drum Kit: What a Recordist Ought to Know.

Workshops
Another popular series of events is the audio Workshops that focus on areas of creative and technical applications and concerns. This year’s Workshops will include, among others, Practical Techniques for Recording Ambience in Surround; Speech Intelligibility; Myth-Busting Microphone Specifications; Applications for Object-Based Audio; and Implementing New Cinema Calibration Standards.

For more information on AES136 technical program, presenters, and registration visit the AES136 Convention web page at http://www.aes.org/events/136/.

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The Audio Engineering Society Appoints Graham Kirk as International Sales Manager

– Organization expands its marketing efforts with addition of Kirk to business development team –

New York, NY, March 11, 2014 — As part of its newly focused business and marketing efforts, the Audio Engineering Society has appointed industry executive Graham Kirk to the position of International Sales Manager. The announcement was made by Bob Moses, AES Executive Director, and further underscores the AES’s bolstered business development campaign, which began with the 135th AES Convention in New York, resulting in record attendance, this past fall. In his new position, Kirk will spearhead sales for AES exhibition partners and sponsors, as well as work closely with Moses and Steve Green, AES Business Development Manager.

Leveraging his experience in the music and professional audio industries, Kirk has previously managed sales and marketing efforts for Audio Media magazine and as the European Sales Director for the NewBay Media Group. Further, Kirk will be at the upcoming Musikmesse 2014 International Music Fair (March 12 – 15) to meet with exhibitors and potential participants about partner and sponsorship opportunities at the upcoming 136th AES Convention in Berlin and the 137th Convention in Los Angeles.

“We are very excited to have Graham on board as we continue to gain momentum for our two International Conventions coming up this year, in both Berlin and L.A.,” states Bob Moses. “We have worked hard to provide new opportunities for both attendees and exhibitors at our upcoming events and we feel that Graham has an excellent background and skill set to help maximize these efforts and to help the AES grow as the number-one professional and educational resource for the industry.”

Exhibitors and potential sponsors are encouraged to contact Graham Kirk to discuss exhibition and advertising opportunities for upcoming conventions, newsletters and more, at graham.kirk@aes.org or via phone at: +44 (0) 787-246-1938 or +1 212-661-8528 ext. 114.

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