Archive by PR Guy

Audio-Technica Microphones Selected for WKSU’s Folk Alley Mobile Studio

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— Popular Internet radio stream equips its new mobile studio with Audio-Technica mics for live music capture, in-studio performances and voiceovers —

2010 NAB, LAS VEGAS, NV, April 12, 2010 — Audio-Technica, a world leader for microphone solutions for over 45 years, was recently selected as microphone of choice employed by the new mobile studio for the Folk Alley live streaming web radio program from Kent, Ohio-based WKSU-FM. Audio-Technica microphones are used for announcement/voiceover applications, live music broadcast and in-studio guests/performances in the mobile broadcast vehicle, which has been up and running since August 1, 2009, and was part of the team for the National Public Radio (NPR) stream from the 50th Anniversary Newport Folk Festival later that month.

WKSU and Folk Alley Executive Director Al Bartholet stated, “When we first developed our plans for Folk Alley’s mobile recording studio, we put Audio-Technica microphones on the top of our wish list. Music and radio are industries that revolve around audio, and having the ability to use mics of Audio-Technica’s outstanding quality makes it easier for us to do our job well.� more

Audio-Technica U.S. Offers 5-Year Warranty on Selected Broadcast & Production Products

— Warranty is effective for all applicable products purchased from an authorized Audio-Technica U.S. dealer on or after January 1, 2010 —

NAB EXPO, LAS VEGAS, NV, April 12, 2010 — Audio-Technica, a world leader in transducer technology, announces a new five-year warranty for selected A-T Broadcast & Production Products. This warranty includes some of Audio-Technica’s most popular offerings for the broadcast and production market sectors — numerous shotgun, stereo, handheld and gooseneck mics in the product range are all eligible. The announcement was made by Greg Pinto, Audio-Technica U.S. Vice President of Marketing, and underscores A-T’s ongoing commitment to its broadcast solutions and unparalleled dedication to its end users. “These are extremely durable, high-performance microphones,� said Pinto. He continued: “Their durability has been proven by the use of thousands of Broadcast & Production microphones spanning two decades in summer and winter game climates as well as by our own rigorous environmental testing procedures. We are confident that these microphones will live up to the promise of our extended warranty.�

Eligible models include more

Audio-Technica Displays Expanded 40 Series

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— Groundbreaking new ribbon microphones, stereo condenser and multi-pattern condenser bolster A-T’s award-winning 40 Series —

NAB EXPO, LAS VEGAS, NV, April 12, 2010 — Audio-Technica, a leading innovator in transducer technology for over 45 years, displays its four latest 40 Series microphone offerings: the AT4080 and AT4081 Bidirectional Active Ribbon Microphones, the AT4050ST Stereo Condenser Microphone and the AT4047MP Multi-Pattern Condenser Microphone. These four products have also recently been certified by the Music Engineering and Technology Alliance (METAlliance).

The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon microphones. A-T’s R&D team in Japan engineered and manufactured the AT4080 and AT4081 from the ground up, utilizing a hand-built, proprietary design with rugged construction. With these groundbreaking microphones, A-T achieves the coveted ribbon microphone sound while solving the problems of fragility and low output that have historically plagued ribbon mics. With 18 patents pending, the mics’ innovative ribbon transducer advances the evolution of ribbon microphone technology, combining remarkable durability and high SPL capability with smooth, rich audio quality. The AT4080’s footprint is that of a side-address condenser, and the AT4081 resembles a pencil condenser. more

Audio-Technica Introduces Its BP4001 and BP4002 Interview Microphones

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— The BP4001 Cardioid Dynamic and BP4002 Omnidirectional Dynamic Interview Mics feature exceptional sound quality and extended handle, perfect for on-location interviews and sports broadcasting —

NAB EXPO, LAS VEGAS, NV, April 12, 2010 — Audio-Technica, a leading innovator in transducer technology for over 45 years, introduces its BP4001 Cardioid Dynamic Interview Microphone and BP4002 Omnidirectional Dynamic Interview Microphone. These professional mics, each featuring extended-length handles, are ideal for all aspects of broadcast and remote newsgathering: on-location interviews, ENG, EFP, sports applications and much more. more

Audio-Technica Shows New BPHS1 Broadcast Stereo Headset

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— The BPHS1 offers broadcasters a high-performance integrated microphone and headphone combination perfect for on-air or live news and sports broadcast, announcing and interviews —

NAB EXPO, LAS VEGAS, NV, April 12, 2010 — Audio-Technica, a leading innovator in transducer technology for over 45 years, is showing the new BPHS1 Broadcast Stereo Headset with Dynamic Boom Microphone, offering natural, highly intelligible stereo reproduction. The rugged BPHS1 features closed-back circumaural (around-the-ear) ear cups that were designed to provide maximum comfort and ambient noise rejection with minimal ear fatigue. The BPHS1 also has a professional boom-mounted moving coil dynamic microphone that can be positioned for use on either side of the mouth. It is specifically intended and optimized for on-air or live news and sports broadcasting, announcing and interviews.

The BPHS1’s microphone has a unidirectional polar pattern tailored for pickup of speech with maximum voice intelligibility over a wide frequency range. A high-performance neodymium magnet in the microphone ensures a high output level and detailed sound reproduction. The microphone is more sensitive to sound originating directly in front of the element, making it useful in reducing pickup of unwanted, off-axis sounds. The flexible gooseneck boom swivels for easy positioning on either the right or left side. more

Audio-Technica Holds Audio Demos by Industry Veterans at NAB

— Audio veterans Michael Abbott and Dr. Fred Ginsburg to impart practical real-world information on mixing for broadcast and film audio acquisition —

STOW, OH, April 8, 2010 — Audio-Technica, a leading innovator in microphone and headphone technology, is holding a series of informative audio demonstration and instruction events during NAB 2010 at the company’s booth, C1632.

Throughout each day on Monday 4/12, Tuesday 4/13 and Wednesday 4/14, renowned audio/broadcast veteran Michael Abbott, perhaps best known as Audio Coordinator for the GRAMMY® Awards, will present multi-track microphone mixing demonstrations entitled “Mix a Basketball Game in 5.1.� The sessions will allow attendees to mix a basketball game under Abbott’s direction. Participants will experience real-time, hands-on mixing in A-T’s custom listening room, using state-of-the-art equipment (including a Calrec Sigma audio console), and audition and compare stereo, mono, shotgun and boundary mic options. more

Genelec Now Shipping 8260A Three-way DSP System with Minimum Diffraction Coaxial (MDCâ„¢) Technology

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— Genelec’s 8260A features major advance in audio driver technology, integrated to a sophisticated enclosure design —

NATICK, MA, April 8, 2010 — Genelec, the world’s longstanding pioneer in active monitoring, is now shipping its new 8260A Three-Way DSP System. The 8260A breaks new ground in electro-acoustic design, as mechanical, acoustical and signal-processing designs are linked closely together. The 8260A features major advances in audio driver technology, integrated with a sophisticated enclosure design, and Genelec’s proprietary Minimum Diffraction Coaxial (MDC™) Mid/High driver technology takes a big step in perfecting audio quality in professional active studio monitors.

This breakthrough in coaxial driver design provides extremely accurate imaging and improved sound quality, both on the acoustical axis as well as off-axis. The very smooth frequency response leads to outstanding clarity and definition of the inner details of the audio. The 8260A combines, for the first time, a coaxial driver (MDC) with a modern waveguide technology (Genelec’s Directivity Control Waveguide™ / DCW™), ensuring that drivers couple coherently over their full operating bandwidth, as well as creating coincident mid-frequency/high-frequency point source. more

MUSICIAN’S FRIEND APPOINTS TIM WHITE AS VICE PRESIDENT, SALES, AND PAMELA TURAY AS VICE PRESIDENT, HUMAN RESOURCES

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MEDFORD, OR, April 6, 2010 — Musician’s Friend, Inc. (MF), the largest direct response retailer of musical instruments and gear in the U.S., and a division of Guitar Center since 1999, welcomes Tim White to the position of Vice President, Sales, and Pamela Turay to the position of Vice President, Human Resources. The announcement was made by Craig Johnson, Musician’s Friend Chief Executive Officer. White’s appointment represents MF’s unified sales initiative, seeking to drive a sales culture and an exceptional customer experience at each and every touch point and across every brand; Turay’s appointment underscores MF’s strategic focus on talent management and development.

Tim White brings to Musician’s Friend over 15 years experience in sales and management. In his new role as Vice President, Sales, White will be responsible for leadership of sales activities across the Musician’s Friend enterprise. Areas of responsibility include consumer and institutional contact center sales and customer acquisition; premium customer account management; online marketplace sales strategies and initiatives; and Woodwind and Brasswind retail sales. He will also be responsible for general operational management and senior leadership of Musician’s Friend’s South Bend, Indiana facility. Previously, White served as Vice President, Business Development, at Experian Marketing Services, where he consulted on multi-channel direct marketing strategies and campaign design and implementation, leveraging efficient spend for optimal profit and results. Prior to that, he served as Director, Business Development, for Carlson Marketing Worldwide; Principal at Performance Strategies Consulting, LLC; and in several positions at Convergys Corporation. White is a graduate of the University of Cincinnati, where he received a degree in Marketing.

Pamela Turay has more than 15 years of experience in human resources, branding, sales, marketing and finance, bringing with her a proven ability to provide strategic human resource leadership and consultation to senior executives and organizations. In her new MF position as Vice President, Human Resources, Turay, who is a certified Senior Professional in Human Resources (SPHR), will be responsible for the development and implementation of Musician’s Friend strategies, policies and programs for the human resources function. Additionally, Turay will lead all organizational design and development initiatives. Previously, she served as Vice President Talent Management and Development for Harry & David; Senior Strategist, Consultant, for The Brand Consultancy; Vice President, Talent Management, Training and Organizational Development, for Rentway, Inc.; in various capacities at West Marine Products; and a number of other positions with such organizations as Ernst & Young, LLP, American Heart Association, Mobil Oil Corporation and others. Turay is a graduate of Baldwin-Wallace College, where she earned a degree in Business Administration, and Missouri State University, where she received a Master of Science degree in Industrial Organizational Psychology.

Commenting on the recent hires, Craig Johnson stated, “Musician’s Friend continues to place great focus on maintaining a talented team of personnel. Tim and Pamela both bring extensive experience and knowledge in their respective fields while being well versed in a number of valuable areas. We are very excited to have Tim and Pamela as part of our Musician’s Friend executive team and look forward to their contributions in developing sales strategies and implementing effective human resources policies.�

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THE RESEARCH LAB AT NYU’S NEW RECORDING/TEACHING COMPLEX USES GENELEC MONITORING IN AN ADVANCED 16.2 ARRAY

— Genelec 8030A monitors and 7050A subwoofers offer NYU’s renowned research and teaching staff unprecedented configurability to conduct a wide variety of listening and testing experiments, furthering the knowledge base of the students and the entire professional audio industry —

— The Genelec 8030As’ small form factor and big sound combine to offer unrivalled performance for critical listening applications —

— Additionally, all department faculty members received a Genelec 6010A/5040A setup for their offices —

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NATICK, MA, April 6, 2010 — Genelec, the leader in Active Monitoring technology for more than three decades, was recently chosen to provide monitoring solutions for the Research Lab in the new Recording/Teaching facility at New York University’s Department of Music and Performing Arts Professions. The complex is one of the most technically advanced audio teaching facilities of its type in the world. Genelec Active Monitors more

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Korg Adds Handheld MR-2 to DSD Recorder Lineup

— New recorder features X-Y stereo microphone capsule and SD/HDSD card storage —

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MUSIKMESSE, FRANKFURT, GERMANY, March 24, 2010 — Korg has added a new handheld recorder to its MR Series of DSD digital recorders – the MR-2 High Resolution Mobile Recorder. With many new and requested features, the MR-2 is a true workhorse.

As with all of Korg’s MR recorders, the MR-2 records in the ultra-high fidelity DSD format, using a 2.8 MHz sampling rate, which captures every sonic detail while preserving the ambience of the original recording location. Using the included AudioGate software, this original datastream recording can be re-purposed into nearly any audio format with minimal fidelity loss. For job-specific recording, the MR-2 can also record in any of the popular multi-bit formats, from MP2 and MP3 up to 24-bit/192 kHz. more

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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