Archive by Sue Sillitoe

DK-Technologies Celebrates 25 Years Of Audio And Video Excellence At IBC 2012

DK-Technologies, the world-leading manufacturer of audio and video solutions for the broadcast, music and post production industries, will be celebrating its 25th anniversary at IBC 2012.

The company will be marking the occasion by showing an anniversary range of meters branded with new colour schemes and an anniversary logo. Visitors to the DK-Technologies booth (Hall 8:E60) will also have the opportunity to collect a commemorative gift.

Over the last 25 years DK-Technologies has cemented its reputation for ground-breaking Research and Development by introducing a range of audio and video test and measurement products that have rapidly become industry standards. The company has won numerous awards for innovation and for its ability to match its solutions to customer requirements.

Founded in 1987 by its current CEO Karsten Hansen, DK-Technologies has notched up many industry firsts including:

? The first to introduce stand-alone audio metering products that could be sold as individual units
? The first 5.1 surround meter (the MSD 600C MkI)
? The first visual display technology (JellyFish™) to show stereo audio signals in an easy to understand format
? The first surround sound display technology (StarFish™) to show an image of acoustic audio levels as they are experienced by the listener
? The first to offer four waveform monitors in one box (the PTO760M)
? The first to develop a remote unit for a waveform monitor (the PT0700-R) so broadcast engineers on location can see the same audio and video display as engineers in the Master Control Room
? The first to launch a small, portable and cost-effective hand-held audio meter range (the DK Meter) that offers full compliance will all known loudness recommendations (EBU R128, ATSC A/85, ARIB, ABC, AGCOM 219 & ITU 1770-2).

DK-Technologies is not afraid of change and has consistently pushed the boundaries in its bid to develop new technologies that satisfy the needs of the broadcast, music and post production industries.
We hope that you will visit us at IBC 2012 and join in our celebrations to mark a magnificent 25 years.

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About DK-Technologies
DK-Technologies develops and produces audio meters, video sync and test signal generators, as well as video waveform monitors and colour analysers both for LCD and CRT monitors. Alongside its worldwide distributor network, DK-Technologies also operates branch offices in Denmark, Germany, UK and USA. www.dk-technologies.com

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Prism Sound Appoints WAVNet To Represent Its Test Products In The USA

Prism Sound is pleased to announce that it has appointed WAVNet as its newest representative in the USA. WAVNet will help promote sales and provide application support and training for Prism Sound’s range of class-leading audio test and measurement instruments, including the revolutionary dScope Series III audio analyzer.

WAVNet’s Owner and Chief Consultant Greg Groeper will be responsible for managing the Midwest/Great Lakes states of Minnesota, Nebraska, Iowa, Kansas, Missouri, Wisconsin, Illinois, Indiana, Kentucky, Michigan and Ohio. This is a territory he knows well from 25 years of Audio Test and Measurement sales and support in the region.

The appointment of WAVNet reunites Greg Groeper with Doug Ordon, Prism Sound’s US National Sales Representative for Test and Measurement. The two worked together for many years in Chicago during the 1980s as AVC Systems and then as Douglas Ordon and Co. During that time, in addition to establishing an 80% regional market share in Test and Measurement and Broadcast Automation, they helped pioneer the audio industry’s transition from tape based to random access digital editing. In 1992, when Ordon moved on to a new assignment, Groeper took over the business and re-organized it as WAVNet.

Speaking of the opportunity to work together again, Greg said, “Doug and I have been meaning to find the right venue to put our established track record of success to use for sometime. That track record based on extraordinary customer support and the fact that Prism Sound is in alignment with our philosophy is wonderful. This opportunity to work together again in Test and Measurement for Prism Sound is just what we’d hoped for.”

Commenting on WAVNet’s appointment, Simon Woollard, Test & Measurement specialist at Prism Sound, says: “This is an exciting development for Prism Sound, and I very much look forward to working with Greg as the latest member to join our team. I have known Greg for several years, having been introduced by Doug, and I have witnessed the rapport that he has with his clients and their respect for his expertise in the field of audio test and measurement. Greg brings many years of experience with him, and I am confident that he will be a real asset to our US test and measurement sales and support network.”

Greg Groeper has a long history of top level technical support within his large customer base of R&D, Broadcast and Manufacturing Engineering customers. He has always insisted on handling applications engineering and system development at the local/regional level, allowing him to develop expert knowledge in the analysis of acoustics, transducers, electronics and production engineering.

Recently, Groeper founded and manages the 1800+ member Linked-In Professional Group “atme” Audio Test & Measurement Engineering, an exclusive forum for audio professionals dedicated to the finer aspects of Audio Test & Measurement. People interested in joining are invited to register at www.linkedin.com/groups/Audio-Test-Measurement-Engineering-2408733

Additionally, there are several focused subgroups including: Audio Standards, Auditory/Medical, Automotive Audio, D’SPeech, Studio Schmudio and Loudspeaker Measurements.

Greg can be contacted via LinkedIn at www.linkedin.com/in/groeper or at his WAVNet email address wavggg@attglobal.net.

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About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

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Prism Sound Introduces Chinese Language Support For its Award-Winning dScope Series III Audio Analyser Range

In order to meet the needs of the burgeoning Chinese design and manufacturing sector, audio test and measurement specialist Prism Sound is now providing Chinese language support for its Award-winning dScope Series III audio analyser range.

The decision to specifically address the needs of this market is based on sound economics and recognizes China’s increasing global importance as an engineering and manufacturing nation. High-tech professional and consumer electronic devices such as mixing consoles, tablet computers, televisions and smart phones all have audio components that require testing, and high quality test instruments such as the Prism Sound dScope Series III range are in great demand.

All Prism Sound dScope Series III audio analyzers, including the brand new dScope Series IIIE system aimed at the high-volume manufacturing market, are now supplied with the Chinese language interface as standard. The user can set their language preferences as part of their Windows® installation, and the dScope Series III software looks up these preferences in order to determine which language to display.

In addition, and in recognition of the need to streamline the learning curve for engineers working in high-volume manufacturing, prism Sound is also launching an ‘Auto Sequence’ application, which enables engineers to configure automated test sequences and reports without needing to learn the dScope Series III automation scripting language.

Simon Woollard, Test and Measurement Product Specialist for Prism Sound, says: “Our new Chinese language interface is just one part of a series of exciting new developments for Prism Sound and our customers. We believe that we are the first major Western manufacturer of general-purpose audio measurement instruments to offer a Chinese language option. It is very important that we cater for the needs of our customers, and our sales partners in China, CDA Professional Audio, identified the need for their clients to be able to operate our systems in their native language. The translation task has been quite a substantial piece of work, but we are confident that the investment will be justified, and that it will greatly improve the usability of our solution by our customers in China.

“This new user interface, along with our new dScope Series IIIE system and Auto Sequence application, will help us to raise the bar in ease-of-use and cost-effectiveness in QC system deployment. These are important developments, not just for our clients in Asia, but for our entire global customer base, many of whom work with manufacturing partners and design facilities in Asia. Any time savings in the learning curve and ongoing usage will be very welcome for all concerned.”

Prism Sound’s dScope Series III platform is ideally suited to production line testing applications as it can be easily automated using its built in VBScript interpreter, and now also from a dedicated test sequencer that avoids the need for script writing, enabling the creation of custom test routines and pass/fail limit checking. Furthermore, test automation can be accomplished with dScope’s “ActiveX COM” interface, offering support for third party automation executives e.g. National Instruments TestStand.

The latest version of the dScope Series III software, complete with Chinese language interface, can be downloaded from the following link:

http://www.prismsound.com/test_measure/support_subs/support_downloads.php

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Note To Editors
The name Prism is widely used in different markets and by many different companies worldwide. The Cambridge-based UK manufacturer of audio interfaces, test and measurement equipment and logging systems, to whom this press release refers, seeks to avoid commercial confusion with these other markets and companies by always using its full name, Prism Sound, in its commercial communications. To avoid further action by these companies, Prism Sound respectfully ask that this convention be followed in print and on-line media which refer to their company and products. Thank you.

About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

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Prism Sound’s New dScope Series IIIE Audio Analyzer Raises The Bar In Terms Of Functionality Versus Price

Audio test and measurement specialist Prism Sound continues its innovative product development strategy by introducing a new analogue and digital audio analyzer that sets a new benchmark in terms of functionality versus price.

Based on its Award-winning dScope Series III instrument and dubbed the ‘Essentials’ package, the new dScope Series IIIE audio analyzer represents Prism Sound’s ongoing commitment to offering its customers the best possible value for money, whilst delivering unique innovations in audio analysis capabilities.

dScope Series IIIE is ideally suited to a wide range of audio test applications, but is of particular relevance to automated production line testing where there is a requirement for a more targeted feature set.

Simon Woollard, Test and Measurement Product Specialist for Prism Sound, says: “Our flagship dScope Series III analyzer platform is the most powerful audio test solution available and leads the way in advanced generation and analysis tools. However, some of our customers don’t need the entire feature set of our top of the range systems and would prefer a streamlined solution that is more cost effective but still meets their analysis requirements.

“dScope Series IIIE retains the design philosophy of our range-topping dScope Series III but omits some of the more advanced capabilities that you might use in a heavy-duty design engineering role. We are offering a solution for all of the most commonly used measurement functions for analogue, digital and soundcard-based audio measurements, and including multi-channel switching capabilities and modern analysis methods such as multi-tones and chirps, to ensure the fastest possible test times. This, coupled with our new software application for creating automated test sequences and reports, makes the dScope Series IIIE the ideal investment for audio QC testing.”

The dScope Series III family now includes the original dScope Series III, the new dScope Series IIIE and two analogue-only variants – the dScope IIIA and IIIA+. Prices start from £3,895 ($5995 in the USA), and users can choose the version that best suits their needs, safe in the knowledge that they can upgrade at any time should their requirements change.

The dScope Series III family offers comprehensive analogue and digital audio signal generation and analysis, plus support for digital audio carrier testing, quasi-anechoic microphone/loudspeaker analysis and testing of Windows™ sound devices.

dScope Series III can be easily automated using its built in VBScript interpreter, and now also via a dedicated test sequencer which avoids the need for script writing, enabling the creation of custom test routines and pass/fail limit checking. Furthermore, Test automation can also be accomplished with dScope’s “ActiveX COM” interface, offering support for third party automation executives e.g. National Instruments TestStand. This makes all solutions in the dScope Series III range ideally suited to production line testing applications.

The dScope Series IIIE audio test and measurement system comprises a Windows PC (XP™, Vista™ and Windows 7 compatible) software application coupled with an external high-precision audio I/O processor for equipment-under-test (EUT) connection.

For a full list of features available with each version please visit:

http://www.prismsound.com/test_measure/products_subs/dscope/dscope_features.php

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About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

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White Mark and Langdale Technical Build World Class Radio and Music Studios For Nile Radio Productions

Continuing the expansion into new territories that has become a feature of its business development over the last few years, UK studio acoustic and design consultancy White Mark has successfully completed two radio studios and two music recording studios for Nile Radio Productions in Cairo.

This prestigious project involved rebuilding the existing Nile Radio Productions facilities, which are housed in buildings within the Media City complex on the outskirts of Cairo. State of the art radio on-air and pre-production studios were created for Nagoom FM, which positions itself as the Middle East’s No.1 Arabic Current Hit Radio Station, and its English language sister station Nile FM. These stations enjoy enormous audiences in this region of the world and can be heard (and seen) at http://www.nilefmonline.com/video

The brief also required White Mark to design two recording studios that will be used by NRP to create original music content for the stations and develop local talent by making world class facilities accessible to both artists and producers in Egypt. The company plans to set up a production, management and publishing arm to further facilitate this creative development and these studios form the basis of its production hub.

David Bell, Managing Director of White Mark, says: “As NRP was redeveloping their premises, this was a major undertaking that required detailed coordination, design, build supervision and technical infrastructure from the outset. Careful consideration had to be given to the detailed supervision of the Egyptian building company which was unfamiliar with the techniques required for this specialist project work. Scheduling also became a central issue as the two on-air stations had to continue broadcasting throughout the construction and have access to their commercials pre-production facilities. The new buildings are a significant improvement on the previous complex and detailed discussions were held as to the form the new rooms should take.”

Mrs Hala Hegazi, Managing Director and Group COO of NRP, says: “Nile Radio Production and Music Studios have been a long awaited dream for all of us to realize. We are all extremely excited about finally having the studios completed, and to have had the whole operation built by the expertise of White Mark and Langdale Technical is really where the value of the studios is magnified. We are optimistic that the studios will become a milestone in our business legacy and will deliver our expectations and beyond in Egypt and the entire region.”

Mr. Rami Mohsen, NRP’s Production Director, adds: “Needless to say, the team of producers on board feel that this is a huge breakthrough in their working track record and career portfolios. To be able to work and train and manage such world class studios and the technology that comes with them is a massive addition to all of us. This could not have come at a better time in our industry’s business path as our main direction is to focus on Radio production and music label releases in 2012 and beyond. We are all truly excited and feel privileged to be part of this world class launch.”

The project was undertaken against the backdrop of the political changes in Egypt but this had little effect on progress with site visits and coordination meetings taking place as planned on all but one occasion, which was postponed because of the elections.

The two radio studios share common facilities with the on-air rooms both facing a shared Talks studio. Also shared are the machine room and office and reception spaces. White Mark also designed a pre-production suite, which both stations use.

Much of the equipment was migrated from NRP’s former facilities and was re-installed by UK company Langdale Technical, which handled the technical installation for all four studios. Set up of the facilities was handled by Jeff Marcedo, White Mark’s newly appointed agent for India and the Middle East.

On the music side, NRP now has a no-compromise main recording studio that houses a 48-channel SSL Duality, Pro Tools and an extensive range of analogue and outboard equipment. It also has a small production room equipped with Pro Tools and an Avid 24-channel C|24 control surface. Both rooms feature ATC and Adams monitoring and access to a generous outboard equipment compliment.

Langdale Technical Director Bill Ward says: “The project involved close cooperation with the White Mark team and also a lot of liaison with NRP regarding equipment lists and layouts etc. Our involvement stemmed directly from White Mark’s recommendation, although we were already aware of recording studio element thanks to our links with SSL. As far as I was concerned it was critical that White Mark were involved because it gave legitimacy to the project and meant that any issues arising during the build could be quickly resolved because we’ve worked with White Mark sufficient times in the past for there to be real respect and trust between both teams.”

Ward adds that one of the main challenges was getting local builders to understand, and then achieve, the standard both White Mark and Langdale Technical expected. A further challenge successfully met was dealing with Egyptian customs for the import of the equipment and specialist building materials.

“This was a particular issue when it came to the SSL console as the desk was somewhat roughly unpacked by the local customs officials and needed replacement parts by the time it was released and finally delivered,” he explains. “Fortunately we were already on site and were able to make SSL’s commissioning a lot easier by having the console assembled and powered up before their team arrived. This meant we could tell them exactly what parts were needed, which saved a lot of time.”

Working in a country in the throes of political turmoil proved challenging for both White Mark and Langdale Technical.

“Every time we visited the site events seemed to move quickly from stable and calm to highly publicised unrest, but, by and large, we were detached from it because NRP’s premises are on the outskirts of Cairo some distance from the main gathering in Tahrir Square, which is in central Cairo.” Ward says. “On the last trip out, there was a possibility that we might have difficulty getting home as some of the European airlines were very quick to cancel flights. However, as we always travelled with Egypt Air, we had no problems because they were much more understanding about the situation.”

White Mark Managing Director, David Bell, concludes “The new facilities are truly world class and it has been a joy to be part of NRP’s project to empower local talent and bring it to the home audience. The challenge of working with local contractors at the level of quality required for the facility to become what it is now should not be underestimated, but the excitement of the changes in the country provided a very relevant backdrop to the creation of a suite of rooms of which Egypt can be very proud.”

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About White Mark:
Established in 1997 by David Bell, John Dunnill, Derek Buckingham and Alan Cundell, White Mark Ltd specialises in production facilities for music recording and the film and television industries. Over the last fifteen years it has designed and supervised the construction of over 500 production suites worldwide. The company’s impressive client list encompasses some of the world’s most famous music recording facilities including Peter Gabriel’s Real World Studios in the UK, Germano Studios in New York, Hit Factory/Criteria Recording Studios in Miami, Strongroom in London and private studios for producers and musicians such as William Orbit and Damon Albarn. In the area of audio post production, White Mark has completed over 140 audio studios and many broadcast and video editing facilities for more than 60 companies in Soho alone. The list of clients includes Grand Central, Hackenbacker, Envy, De Lane Lea, Scramble, Lipsync, Molinare, DeLuxe, 750mph, NBC/Universal, Wave, Unit and Boom. Advertising agency clients include worldwide facilities for Hogarth International and AMV/BBDO on four continents. www.whitemark.com

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Prism Sound Fulfils An Important New Order For Its SADiE 6 Craft Editing Software

Less than one year after installing 50 SADiE 6 editing systems at BBC North in Salford, the BBC has expanded its SADiE editing capabilities by ordering another 250 systems. These will be strategically located in the Corporation’s radio studios around the UK.

Following a comprehensive review of a range of potential solutions, the broadcaster selected SADiE as its standard “Craft Editor” for audio to complement its radio production and playout automation systems. This decision helped the broadcaster to streamline the range of tools that it supports internally for its radio programme makers.

The Corporation already has many hundreds of SADiE installations. Key to this success is the unique approach that SADiE has to audio editing and productivity, tailored to high-end radio production workflow. The new SADiE 6 software is primarily being used as a software-only application on the broadcaster’s desktops, but it can also be installed on existing SADiE 5 hardware as an upgrade.

The Craft Editor specification demanded a number of feature enhancements for the new SADIE 6 software, including the integration of a comprehensive signal processing plug-in package. This has been met with the iZotope plug-in pack for SADiE 6. In addition, Prism Sound has developed a USB interface for SADiE 6 that supports the broadcaster’s 200-plus SADiE hardware controller. This enables re-use rather than replacement of the controllers.

Graham Boswell, Sales Director of Prism Sound, says: “We are delighted that the BBC is making SADiE 6 available to many more of its radio production employees and we feel confident that they will appreciate the benefits that SADiE 6 brings.”

SADiE digital audio workstations and LRX 2 digital audio workstation have long been the mainstay of the broadcast community thanks to their editing and location recording capabilities. The SADiE product range is renowned for its speed and ease of use, making it ideal for radio drama production and topical documentaries where the emphasis is on a quick turnaround. The new SADiE 6 software operates on any computer running Microsoft Windows as well as existing SADiE 5 hardware platforms.

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About Prism Sound
Founded in 1987, Prism Sound manufacture high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. The range now includes SADiE digital audio workstations and location recorders. Prism Sound also manufactures audio test and measurement products such as the DSA-1 and the dScope Series III audio analyzer.

For more information please visit www.sadie.com or www.prismsound.com

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PRISM SOUND OPENS A NEW EUROPEAN SALES AND DISTRIBUTION OFFICE IN GERMANY

Prism Sound, manufacturer of premium-quality test and measurement instruments, audio interfaces and processors and for the recording and broadcast markets, has opened a European Sales and Distribution office in Munich, Germany.

Operating under the Prism Media Products Ltd banner and covering the territories of Germany, Austria and Switzerland, the new office will handle all Prism Sound test and measurement, music recording and production products including the dScope Series III audio test instrument, ADA-8XR multichannel converters and the Orpheus FireWire interface.

Bernard Nocker, formerly Sales Manager for Prism Sound products at DIME Medientechnik GmbH, has been appointed to head the Munich office.

He says: “I am delighted to have the opportunity to develop Prism Sound’s business in these territories. Audio is my passion and I have hands-on experience of using Prism Sound’s products, which makes it much easier to explain their features and benefits to potential customers. I also believe that this new arrangement will allow me to concentrate on developing much closer relationships with existing customers and explore new markets for Prism Sound, particularly in the test and measurement arena.”

The new structure will enable Prism Sound to more effectively develop resellers and representatives in the German-speaking market and the company is now actively seeking retailer partnerships for its music recording and production products, as well as closer relationships with industrial test system integrators and supply chain companies.

Graham Boswell, Sales Director for Prism Sound, says: “In 2011, Prism Sound’s sustained export performance won the company the prestigious UK Queens Award for Enterprise in the International Trade category. The German speaking market was a significant factor in winning this award and has been important to the company for 20 years, having first been developed by FFD GmbH in the early 1990’s. More recently distribution has been handled by DIME Medientechnik GmbH and the business has grown considerably over the period.

“Our decision to open the Munich office was based on a desire to conduct closer relationships with our key customers and to be more responsive to local market conditions. The change will bring immediate benefits to our customers in Germany, Austria and Switzerland in the form of a new Euro price structure. Former inter-company pricing has been replaced with a simpler structure and, despite the recent gains in the GBP/EUR rate, the new Euro pricing will be slightly lower than previously.”

Prism Sound and DIME have agreed a swift and amicable handover, with DIME now completing only specific orders already in hand. All new orders will be handled directly by Prism Sound. Warranty and service for all products formerly sold by DIME or by its predecessor SDI will be handled directly by Prism Sound through the Munich office.

Sales of Prism Sound’s SADiE product line continue to be handled by For-Tune GmbH. The new arrangements in Germany will mean closer co-operation between the two companies and offer a range of new marketing opportunities for the SADiE and Prism Sound brands.

Bernhard Nocker can be contacted at Tel: +49 176 27927901. Email: Bernhard.Nocker@prismsound.com. Prism Sound’s Munich office is located at Trappentreustr. 5, 80339 München, Germany.

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About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

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White Mark Expands Into India and The Middle East

Following the most successful year in its 15 year history, White Mark Ltd is expanding its business to encompass India and the Middle East where it has appointed Jeffrey Marcedo and Dylan Hilton as its new agents. The appointments will enable White Mark to offer its high quality acoustic and design services to music, broadcast and film dubbing clients.

David Bell, managing director of White Mark, says: “Jeffrey and Dylan are experienced audio professionals with high level contacts in India and the Middle East. We are now focusing our attention on these areas as we believe the market is ripe for expansion, particularly among film industry clients who are looking to build high-end dubbing suites. White Mark has extensive experience in this area, with film dubbing and post production facility projects completed or currently running for many European customers including Savalas, Hackenbacker, Real World, Molinaire and Spool, together with numerous others in Russia, Africa, the Far East and the Americas, both North and South. We feel the time is right to improve our direct communication with India and the Middle East and that having associated personnel in place who can deal directly with clients locally will result in a more effective service, particularly in the early stages of projects.”

Jeffrey Marcedo has over 15 years’ experience as an engineer and producer in the audio industry. He started his career at Magikraft Studio in Mumbai and has worked with many music directors from India’s Hindi film industry, including Ranjit Barot, Vishal-Shekar, Anu Malik and Ismail Darbar. He has also undertaken sound design work for advertising agencies such as Lintas, Ogilvy & Mather, Rediffusion and Trikaya Grey, and spent four years as Production Manager and Sound Designer at Big FM’s national studios in India.

Marcedo has been involved in a number of high profile audio installations. These include being part of the Big FM National Programming (core) team, which was responsible for the technical set up and programming launch of 45 stations across India. More recently he set up international radio stations for Nile FM and Nogoom FM in Cairo, a project where he worked closely with White Mark, which was responsible for the acoustic and studio design.

Dylan Hilton is a sound engineer, with over 10 years’ experience. He started his career at Ava Audio Labs studio in Mumbai, where he engineered music and film sound projects for many leading Indian musicians. He has also handled sales and technical support for pro speaker brand Turbosound in Mumbai and set up a sound rental company.

Hilton currently runs a sound installation and consultancy company for various clubs, restaurant, lounges, auditoria and theatres. Working with brands such as Martin Audio, Kling and Freitag, JBL, Lab Gruppen and Powersoft, he has recently completed projects for a variety of Mumbai nightclubs and restaurants including Bonobo, Out of the Blue, Oak & Barley, Woodside Inn, Rude Lounge, Indulge, Cult and Della Adventures.

Commenting on the new relationship with White Mark, Jeffrey Marcedo says: “India and the Middle East have great potential and this is the right time to be a part of it. In India, particularly, the audio industry has grown and evolved over recent years but there are very few local companies that specialise in the high end acoustic design services offered by companies such as White Mark. Clients and industry professionals are now realising the importance of acoustics and are keen to access the knowledge and expertise that White Mark can bring to their projects.”

Hilton adds: “We are looking at all potential avenues where a professional acoustic setup is required. This obviously includes radio stations, recording studios, post production facilities and film dubbing suites, but we also feel there is scope for White Mark to expand into clubs, auditoria and theatres.”

For more information about White Mark’s services in India and the Middle East please contact Jeffrey Marcedo on Tel: +91 7666946264 or Dylan Hilton on Tel: +91 9820568671.

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About White Mark:

Established in 1997 by David Bell, John Dunnill, Derek Buckingham and Alan Cundell, White Mark Ltd specialises in production facilities for music recording and the film and television industries. Over the last fifteen years it has designed and supervised the construction of over 500 production suites worldwide. The company’s impressive client list encompasses some of the world’s most famous music recording facilities including Peter Gabriel’s Real World Studios in the UK, Germano Studios in New York, Hit Factory/Criteria Recording Studios in Miami, Strongroom in London and private studios for producers and musicians such as William Orbit and Damon Albarn. In the area of audio post production, White Mark has completed over 140 audio studios and many broadcast and video editing facilities for more than 60 companies in Soho alone. The list of clients includes Grand Central, Hackenbacker, Envy, De Lane Lea, Scramble, Lipsync, Molinare, DeLuxe, 750mph, NBC/Universal, Wave, Unit and Boom. Advertising agency clients include worldwide facilities for Hogarth International and AMV/BBDO on four continents.

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Peregrine Andrews Uses Prism Sound’s Orpheus To Record David Tennant For The BBC

Long-time SADiE user Peregrine Andrews has now added a Prism Sound Orpheus FireWire interface to his equipment list to help tackle recording, digital to analogue conversion and monitoring with 5.1 capabilities.

Renowned for his high-end radio and TV mixing work for clients such as the BBC, Mentorn, Wall to Wall and Falling Tree Productions, Peregrine Andrews operates mainly from his own private studio, Moving Air, which is based in west London.

“I spend about half my time mixing, and occasionally producing, radio (documentaries and drama), and the other half mixing TV (documentaries and comedy)… and the odd film,” he says.

“Recently, on the new series of the BBC sitcom Twenty Twelve, I used the Orpheus to record David Tennant’s voiceover. I also used it for all the ADR on the new BBC Dickens-style comedy Bleak Old Shop of Stuff. As a straight wire device, I don’t really expect the Orpheus to have a ‘sound’, but the voice recordings I’ve done where I’ve plugged the mic straight in have sounded excellent with very little EQ added in the mix.”

The Moving Air studio is equipped with SADiE, Nuendo, PMC monitoring and a Smart AV Tango control surface. His reason for buying the unit was to access a high grade DA/AD converter and monitoring controller so that he could replace the old Yamaha O1V desk that had previously been performing that function.

“I mix in the box so I don’t need any kind of console in the room,” he says. “The Orpheus is three things in one box – Preamp, AD/DA and monitoring controller. Prism Sound loaned me a unit and it worked well, sounded good and looked great, so I decided to buy it. I like its precise volume control of multiple outputs and its ability to derive an independent headphone mix. It’s a single box solution and removes any requirement for a separate soundcard, preamp/mixer, volume control etc.”

Andrews adds that although he had good practical reasons for buying an Orpheus, there were also more sentimental concerns at stake – not least his long association with SADiE, which is now part of the Prism Sound group.

“I’ve been a SADiE user since 1995 and rely heavily on it to make my business work,” he explains. “For precise speech and music editing it’s unequalled. The slip function and the trim editor alone make intense speech editing and assembly very fast. A lot of radio now is recorded in stereo by default (e.g. using flash recorders with built-in mics) but sometimes only one leg is really useful. SADiE allows stereo pairs to be split or re-joined in a keystroke. Also, the ability to have multiple EDLs is very useful at the assembly phase of documentary-making.”

Given this background, it’s no surprise that sentiment played a part in Andrews’ buying decision.

“Prism Sound has an excellent reputation – I’ve never read a bad review and I know, from talking to them, that they design their products using a sensible engineering approach,” he says. “I admit I was looking for a way of continuing to invest in Prism Sound/SADiE because it’s been a long time since I sent any money their way, yet I use their systems almost daily with fantastic support.”

-ends-

About Prism Sound
Founded in 1987, Prism Sound manufacture high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. The range now includes SADiE digital audio workstations and location recorders. Prism Sound also manufactures audio test and measurement products such as the DSA-1 and the dScope Series III audio analyzer.

For more information please visit www.sadie.com or www.prismsound.com

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Peregrine Andrews Upgrades His Studio With A White Mark Fast Studio System

Recording engineer Peregrine Andrews, who specializes in mixing radio and television, has installed a White Mark Fast Studio acoustic system in his west London-based private studio.

Developed by studio and design consultancy White Mark Ltd, Fast Studio allows producers, composers and studio owners to build high performance facilities in far less time and at far less cost than would normally be anticipated. The system uses properly constructed and individually specified acoustic modules that are assembled off-site, making them very quick and easy to install. It is ideal for rooms using free-standing monitors and in which there is no need for full isolation.

White Mark’s managing director David Bell says: “Fast Studio meets market demand for high quality studios that are acoustically accurate, quick to install and preserve more of the character of the original building. Not everyone has the time or the requirement to invest in high levels of isolation. With Fast Studio, we can install a room that sounds good and delivers great acoustic results. We always insist that Fast Studio customers have their initial drawings and monitor set-ups carried out by our team of experts so that we can guarantee both the viability of using the system and the level of performance that will be achieved, but, provided the room meets our criteria, we can deliver a studio that satisfies our customers’ requirements – and in a fraction of the normal time.”

Peregrine Andrews says he chose White Mark for his studio upgrade on the basis of the company’s reputation for excellence in acoustics.

“My studio is a converted room in my flat and I use it for all my radio work and an increasing amount of TV,” he explains. “It is equipped with SADiE and Nuendo, a Smart AV Tango control surface set into a bespoke desk and stereo PMC monitoring, although I’m planning to install surround sound monitoring soon.

“I chose White Mark because I knew they had designed a lot of the top audio post rooms in London and a couple of friends in the business had used them. David Bell recommended the Fast Studio system as suitable for my needs and the company installed a set of panel absorbers and a bass trap in a void at the back of the room. David and Matt Dobson optimized the height and position of my speakers using their measurement system and they achieved an impressively flat response. I am really delighted with the sound of the room and the speed at which the work was carried out.”

Andrews, who trained at the BBC and now runs his own company Moving Air, has already put the studio through its paces mixing a variety of projects.

“In radio I do a lot of fast turnaround mixes, mainly documentaries, for the BBC
and also some drama. Recent TV work for the BBC includes the comedies “Twenty Twelve” and “The Bleak Old Shop of Stuff”, the Queen music doc “Days of their Lives”, and a series of “Motorway Cops”.

White Mark’s Fast Studio system has now been used to great effect on a number of other studio projects including an advertising agency in Mexico City, Giles Martin’s new room at Abbey Road and Cenzo Townshend’s new mixing facility in Suffolk.

For more information about Fast Studio visit www.whitemark.com

For more information about Moving Air, please contact Peregrine Andrews. Email: pez@moving-air.com

-ends-

About White Mark:

Established in 1997 by David Bell, John Dunnill, Derek Buckingham and Alan Cundell, White Mark Ltd specialises in production facilities for music recording and the film and television industries. Over the last decade it has designed and supervised the construction of over 170 audio production suites worldwide. The company’s impressive client list encompasses some of the world’s most famous music recording facilities including Peter Gabriel’s Real World Studios in the UK, Hit Factory in New York (for which the company won a coveted TEC Award for Best Acoustic Design), Hit Factory/Criteria Recording Studios in Miami, Strongroom in London and private studios for producers and musicians such as William Orbit and Damon Albarn. In the area of audio post production, White Mark has completed over 100 studios for more than 40 companies in Soho alone. The list includes Grand Central, Hackenbacker, Envy, Scramble, Lipsync, Molinare, Ascent Media, Wave and Boom. This impressive achievement means that a significant proportion of mainstream British television output passes through rooms designed by White Mark.

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