Archive of the Business Category

Sound Devices 970 Takes Audio to the Rack at AES 2014

64-Track Dante™ and MADI-Equipped Audio Recorder Features New FileSafe™ Technology to Guard Against Unintentional Drive Removal and Power Loss

LOS ANGELES, OCTOBER 7, 2014 – Sound Devices 970, the company’s first-ever dedicated audio-only rack-mounted recorder/player, makes its AES debut during this year’s convention (Location Sound Booth 1340). The 970 boasts an impressive 64 channels of Dante™ and MADI, and incorporates Sound Devices’ latest FileSafe™ technology, which recovers audio files if drives are unintentionally removed or power is lost during recording. The half-rack, 2U device simplifies any application requiring high-quality, high-track-count audio recording such as capture of multi-channel sound for large-scale live performance and acquisition of dialogue for TV reality shows, drama and film. Sound Devices 970 - front panel

The Sound Devices 970 records 64 channels of monophonic or polyphonic 24-bit Broadcast WAV files from any of its 144 available inputs. Inputs available include 64 channels of Audio-over-IP using Dante, 64 channels of optical or coaxial MADI, eight channels of line-level analog and eight channels of AES digital. It is a supremely powerful tool for professionals who require a significant number of audio channels. Any input can be assigned to any of the 64 tracks and any of these tracks can be routed to any output. In addition, 32-track recording at 96 kHz is supported.

The 970 records to up to four attached drives, which include two front-panel drive caddies and two rear-panel e-SATA connected drives. Material can be recorded to multiple drives simultaneously or sequentially. This eliminates time-consuming post-record copying and allows for continuous long-form, high-track count recordings.

Sound Devices FileSafeFileSafe, which automatically detects and repairs corrupted file headers when drives are mounted, is incorporated directly into the 970. During recording, data is written to a proprietary Sound Devices file format optimized for high-data rate, real-time audio recording using an ‘.sda’ file extension. When a recording ends, files are automatically “finalized” by converting the ‘.sda’ files to standard ‘.wav’ files. In the event that files cannot be finalized, whether due to power loss or inadvertent drive disconnection, they still remain intact on the drive. Users can recover these files by simply inserting the drive back into the 970. In the absence of the 970, the FileSafe Mac or PC utility, available as a free download (http://www.sounddevices.com/products/filesafe/), can be used to recover files that have not been finalized.

In addition to RS-422 and GPIO control, the Sound Devices 970 features an embedded Web-based control panel for remote transport and setup control from any browser-enabled device as well as the ability to remotely instigate file transfer over Gigabit Ethernet with SMB. In mission-critical audio-over-IP AV installations, where hundreds of audio channels are distributed between zones, the ability to setup a redundant Dante network to protect against loss of audio due to network failure provides peace of mind. The ability to have one drive transferring files over Ethernet, while another continues recording, offers significant production time savings.

Users can perform fast file metadata editing of scene name, take number, notes, track names, circle status and reel folders during, before and after recording across all drives. Metadata is stored in industry standard Broadcast Wave iXML and bEXT containers.

With its vast array of input and output types, the 970 allows for live conversion between analog, AES digital, MADI and Dante, acting as a bridge and routing matrix between these types of audio I/O. The built-in, rock-steady Ambient Recording Lockit time-code technology makes the 970 well suited to operate as a master clock. It can also slave or be jammed to any other time-code source. All common production time-code rates and modes are supported. The 970 also supports external synchronization from word clock, MADI or AES. To simplify the connection of multiple digital inputs, SRCs are available for all MADI, Dante or AES inputs.

Sound Devices 970 is designed with a large five-inch screen for large, easy-to-read, full scale metering of up to 64 tracks and for fast and intuitive menu control. It also features the Sound Devices proprietary PowerSafe technology. PowerSafe circuitry has a built-in 10-second power reserve. In the event of power loss, the unit continues to operate for up to 10 seconds, then stops any file operation and shuts down. This ensures that a complete power loss has no effect on the recording.

Sound Devices, LLC designs and manufactures portable audio mixers, digital audio recorders and related equipment for feature film, episodic television, documentary, news-gathering, live event and acoustical test and measurement applications. Video Devices, a brand of Sound Devices, produces digital video recorders and related products that address a range of multiple-source video productions, including fast-paced, mission-critical studio applications, live sports, live events and mobile production.

Founded in 1998, the company designs and manufactures both brands from their Reedsburg, Wisconsin headquarters with additional offices in Madison, WI. For more information, visit the Sound Devices and Video Devices websites, www.sounddevices.com; www.videodevices.com.

Middle Atlantic Names Colindres As Western Regional Sales Manager

Fairfield, NJ––Middle Atlantic Products has appointed Marco Colindres as Regional Sales Manager for the Western Region. Colindres’ territory includes the Pacific Northwest, Northern California, Northern Nevada, and the Rocky Mountains (Wyoming, Montana, Colorado, Utah and New Mexico) for all market segments.

With extensive sales and marketing experience in the CE, Custom Install and Commercial markets and special expertise in the Power category, Colindres held several key positions at CORE Bands including Ecommerce Sales Manager, National Sales Training Manager and Special Products Marketing Manager prior to joining Middle Atlantic.

Colindres also served as National Sales Manager and Product Area Manager-Cable for Monster Products and headed up his own sales rep firm, Pride of Hawaii Sales Group in Honolulu. His educational background includes an MBA in Business Administration from San Francisco State and a BS in Business Administration Marketing from the University of San Francisco.

Commenting on Colindres’ appointment, Middle Atlantic Sales Director Whitt Adams said, “In addition to his extensive sales and marketing background and technical expertise in key market segments, Marco’s energy, passion and commitment to our customers is what really sets him apart. The fact that he’s become such a valuable asset for Middle Atlantic and our team in a such a short time comes as no surprise.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us

RTW Mastering Tools PlugIn Makes US Debut at AES 2014

Additional Loudness Solutions on Display at Avid Connectivity Partner Pavilion

LOS ANGELES, OCTOBER 6, 2014 – RTW, the market leader in visual audio meters and monitoring devices, will showcase its RTW Mastering Tools, the second plugin in its Masterclass PlugIns line of software-based metering solutions, at the 137th AES Convention (Avid Connectivity Partner Pavilion Booth 1101). Ideal for post production, TV, film and music recording, the new addition brings extensive analysis and display functions for mastering, metering and loudness measurement for single- and up to eight-channel applications as a standard-format plugin for Windows and Mac OS platforms, including AAX Native 64-bit plugin for Avid ProTools 11. RTW_Mastering_Tools

Designed for simple, intuitive operation by a broader user base, RTW Mastering Tools offers a wide range of PPM scales, displays and TruePPM measurements. As with all of RTW’s software plugins and TouchMonitor line of meters, RTW Mastering Tools provide support for many of the leading global loudness standards including ITU BS.1770-3/1771-1, ATSC A/85, EBU R128, ARIB, OP-59, AGICOM and CALM Act. Other key features include numerical or bar graph-type readout, plus MagicLRA and correlator display, audio vectorscope, RTA (Real Time Analyzer), SSA (Surround Sound Analyzer) and multicorrelator. For added convenience, users can choose from up to six selectable window frame sizes and multiple instances.

“We are thrilled to introduce our new RTW Mastering Tools software to our friends in the U.S., especially as part of Avid’s Connectivity Partner Pavilion at AES,” says Andreas Tweitmann, CEO, RTW. “Our plugins put a very powerful tool for mastering, metering and loudness measurement into a convenient, easy-to-operate software package, adding further efficiency to the overall workflow. Having them available for use right within Avid ProTools is an exciting step for us and we are happy to join our new partner during this year’s show.”

RTW_Mastering_Tools_Box
Also on display will be RTW’s Masterclass PlugIns Loudness Tools software (also available as an AAX Native 64-bit plugin for Avid). RTW Loudness Tools was designed to serve the needs of users in the DAW sector. Finally, RTW will also demo its TM3-Primus, the latest entry to its smart product category, a compact, fully-loaded specialized meter at an entry-level price point, perfectly suited for individuals working in smaller production environments such as OB vans.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

A New Kind of Record Label: Blend.io

Blend announces record label and distribution deal, giving musicians and fans more control over their music

NYC – Blend (http://blend.io), the premier music collaboration platform, has partnered with the distribution powerhouse The Orchard to offer its community of producers and musicians a digital distribution outlet via the official Blend.io label (https://blend.io/label)

Blend sees the addition of a record label as a natural progression of the expanding platform by providing everything a music producer needs in one place: inspiration, collaboration, record deals, and distribution. By partnering with The Orchard, a music distributor that amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world, the Blend label is able to deliver music through a proven infrastructure to every digital music outlet.

blend-logo-final

Blend has managed to democratize the music publishing process and puts more control in the hands of its artists. It’s easy to see which songs and remixes gain the most notoriety in the vibrant Blend community as Blend members vote for their favorite pieces and engage with the music of their preferred producers. When a song or remix reaches a certain level of votes, it has a good chance of being included in the label’s line-up. This way, the decision of which pieces makes it to publication is not up to one executive but is made by a vote of peers – a revolutionary new model for music distribution.

“We don’t want to be arbiters of taste,” said Kolundzija in a recent interview with Billboard Magazine. “We want to see what’s happening with the platform and if there’s activity around certain projects we want to give those projects a bigger stage and the label and distribution deal allows us to do that.”

The label (https://blend.io/label) will develop up and coming talent as well established artists who are interested in new and innovative ways to connect, engage and create with their fans. Apart from the instant audience on Blend, the label will support marketing and help the artists to monetize their work through distribution.

“We built the label arm to further inspire and empower our users and artists. We continue to see how our platform encourages personal connection as well as workflow and creativity, and with our new capabilities we’ll be able to further foster these relationships and give even more back to the community,” adds Guy Licata, Blend Label Manager.

About Blend
Blend is a Betaworks backed startup for musicians and producers to connect and share in¬-progress tracks and collaborate. On Blend, users share music projects in their native (source) format. Blend supports major music software tools including Ableton Live, Logic Pro, FL Studio, Reason, Pro Tools and Garageband. For more information, please visit http://blend.io.

About The Orchard
The Orchard, a pioneering independent music and video distribution company operating in more than 25 global markets, provides an innovative and comprehensive sales and marketing platform for content owners. With industry leading technology and operations, The Orchard’s creative, tailored approach streamlines its clients’ business complexity while amplifying reach and revenue across hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe. The Orchard was founded in 1997 to foster independence and creativity in the music industry.

Hal Leonard Publishes Alan Parsons’ Art & Science of Sound Recording

Alan Parsons and Julian Colbeck to present ASSR, The Book based on the award-winning DVD set at the 137th AES in Los Angeles

Montclair, NJ (September 24, 2014) – Alan Parsons’ Art & Science of Sound Recording: The Book, is a complete rewrite and reappraisal of the award-winning video series. Parsons takes his approach to sound recording to the next level as the book provides ample space to present more technical background information, more detailed diagrams, and more in-depth discussion on each of the twenty-four topics, from “A Brief History of Recording “ to the now-classic “Dealing with Disasters.”

AlanParsons_cover

Written with the DVD’s co-producer, musician, and author Julian Colbeck, ASSR: The Book offers readers a classic “big picture” view of modern recording technology in conjunction with an almost encyclopedic list of specific techniques, processes, and equipment. The Book has a logical flow of chapters, looking at how sound is created and how it behaves before moving on to the different processes of manipulating sound recordings such as EQ, reverb, delays, compression; covering how to work and record with live musicians as well as the art and science that go into the mixing process.

“With the videos we strove to keep you visually and aurally entertained. Now, you can be reading this at home, or in a busy Starbucks, or on a plane… you can read one page at a sitting or one chapter, or just dive in here and there using the index or the glossary,” said Parsons.

For all its heft and authority – authored by a man trained at London’s famed Abbey Road Studios in the 1970s – ASSR: The Book is also written in plain English and is packed with priceless anecdotes from Alan Parsons’ own career working with the Beatles, Pink Floyd, and countless others. Not just informative and packed with colorful pictures, but also highly entertaining and inspirational, ASSR: The Book is the perfect platform on which to build expertise in the art and science of sound recording.

Alan Parsons and Julian Colbeck will present ASSR, The Book at AES in Los Angeles with a book signing on October 10, 2014 at 12 pm in the Hal Leonard booth #1141.

About the authors
Alan Parsons’ recording career got off to a great start with the Beatles when he served as their assistant engineer on Let It Be and Abbey Road. With an illustrious engineering career that included The Dark Side of the Moon, Parsons went on to become one of the most sought-after producer/engineers of the seventies and eighties, scoring No. 1 hits with multiple artists. In 1976, he formed the Alan Parsons Project, enjoying multiplatinum success with hits such as “Eye in the Sky”, “Time”, and “Games People Play”. Parsons remains an active recording artist and producer.

Julian Colbeck was a professional keyboardist for over twenty-five years, working with Yes/ABWH, Steve Hackett, John Miles, and his own group, Charlie. He has also authored a dozen books on music and music technology, including the groundbreaking Keyfax series, and he has written and produced numerous instructional DVDs on recording, live sound, and synthesizer technology. CEO of Keyfax NewMedia since 1994, Colbeck has most recently been on active duty with the creative and advocacy platform Musicians Guild.

Hal Leonard Books is an imprint of Hal Leonard Performing Arts Publishing Group – please visit alanparsonsbook.halleonardbooks.com.

Alan Parsons’ Art & Science of Sound Recording – THE BOOK
$49.99 (US)
Inventory #HL 00333735
ISBN: 9781458443199
Width: 8.75″, Length: 11.25″, 272 pages
alanparsonsbook.halleonardbooks.com

RTW Announces Mastering Tools PlugIn at IBC 2014

Second Addition to Masterclass PlugIns Line of Software Offers Extensive Analysis and Display Functions

AMSTERDAM, 12 SEPTEMBER, 2014 – RTW, the market leader in visual audio meters and monitoring devices, will introduce RTW Mastering Tools, the second plugin in its Masterclass PlugIns line of software-based metering solutions, at the 2014 IBC Show (Hall 8, Stand D92). Ideal for post production, TV, film and music recording, the new addition brings extensive analysis and display functions for mastering, metering and loudness measurement for single- and up to eight-channel applications as a standard-format plugin for Windows and Mac OS platforms.

Designed for simple, intuitive operation by a broader user base, RTW Mastering Tools offers a wide range of PPM scales, displays and TruePPM measurements. It provides support for many of the leading global loudness standards including ITU BS.1770-3/1771-1, ATSC A/85, EBU R128, ARIB, OP-59, AGICOM and CALM Act. Other key features include numerical or bar graph-type readout, plus MagicLRA and correlator display, audio vectorscope, RTA (Real Time Analyzer), SSA (Surround Sound Analyzer) and multicorrelator. For added convenience, users can choose from up to six selectable window frame sizes and multiple instances.

“RTW’s development of the RTW Masterclass PlugIns Mastering Tools plugin is part of the company’s continuing efforts to give a wider range of our customers access to high-quality audio metering and measurement,” says Andreas Tweitmann, managing director, RTW. “It puts a very powerful tool for mastering, metering and loudness measurement into a convenient, easy-to-operate software package, adding further efficiency to the overall workflow.”

The RTW Mastering Tools plugin is the second product in RTW’s Masterclass PlugIns line, which provides users with software versions of some of the company’s most popular metering and measurement solutions. The first product in the series, the RTW Loudness Tools plugin, was announced earlier this year.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

RTW to Support the 2014 IBC Show with a Range of Loudness Metering Solutions

AMSTERDAM, 11 SEPTEMBER, 2014 – RTW (IBC Hall 8, Stand D92), the market leader in visual audio meters and monitoring devices, is once again providing the IBC 2014 show’s technology team with TM9 and TM7 TouchMonitor audio meters and SurroundControl 31960SD controller to support audio in the RAI’s D-Cinema auditorium featuring the IBC Big Screen Experience, as well as four TM3 TouchMonitor units to support the IBC News crew’s live and studio coverage of the show.

“We are very happy to be back this year, supporting the IBC show with an assortment of audio metering tools from RTW,” says Andreas Tweitmann, CEO, RTW. “We are longtime collaborators with IBC and are happy that the technology team finds our metering solutions useful for their important productions. This show represents the epitome of innovation in the broadcast technology market and we look forward to another inspiring show.”

In the RAI’s D-Cinema Auditorium, RTW’s TouchMonitor TM9 (HW 20911) will be used for confidence monitoring between the outputs of the console in the auditorium and the input to the cinema system. The IBC technology team chose to also use RTW’s SurroundControl 31960SD controller with 3G/HD/SD-SDI de-embedder interface option, “in order to give us flexibility to meet any de-embedding or other signal requirements,” explains Terry Nelson, Technical Resources, IBC.

Also in the auditorium, engineers will use the TouchMonitor TM7 (HW 20711), that is connected to the control surface of the Cadac console, this will help to provide accurate monitoring of the cinema system feeds.

Meanwhile, the IBC News crew will make use of several TouchMonitor TM3 audio meters. These will be used in the different production areas of IBC News and were chosen to be an important element in controlling and verifying levels.

The IBC Big Screen Experience is the ultimate showcase that demonstrates how the disciplines between cinema and traditional broadcast are merging. For the full IBC Big Screen Experience programme of events, click here.

New Configurator Aims to Redefine Middle Atlantic Customer Experience


Fairfield, NJ––Middle Atlantic Products is unveiling a new web-based configuration tool that enables customers to easily select, configure, quote and purchase the precise infrastructure system to fit their project needs. Based on extensive research and feedback from the company’s integration partners, the platform was developed to improve nearly every facet of the customer experience.

Available in October, this new tool will allow users to create a personalized design with the right products and accessories for any type of system along with a priced materials list. Further enhancing the company’s website, which was redesigned earlier this year, this new configuration tool will be accessible from anywhere in the world with internet access, on any browser-enabled device.

Designed for anyone from beginner to expert, users can be guided through the configuration process or they can choose to build a system at their own pace.
With built-in intelligence to ensure that only components that fit can be selected and smart recommendations along the way, the Configurator helps users build the most effective and reliable system.

Commenting on the new configuration tool, Middle Atlantic VP of Sales Dan Tarkoff said, “We wanted to build a solution that would radically improve the ease with which customers do business with us. We have the broadest range of products in the industry and wanted a way to simplify the process of finding the right fit for every project. The Configurator gives them the freedom to design configure, customize and order reliable systems whenever they want.”

The Configurator enables users to export CAD and other design documents to be easily integrated into their standard design process. It enables 24/7 access to a stored history of user projects, the ability to create new projects, and convenient direct online ordering.

Users interested in being the first to be notified when the tool goes live can sign up at http://www.middleatlantic.com/config.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

RTW Showcases Latest TouchMonitor Updates at IBC 2014

Upgrades to Timecode Reader and Logging Data Server Licenses Add Loudness Recalculation and More Plus Chart Displays to TM7 and TM9 Meters

AMSTERDAM, 10 SEPTEMBER, 2014 – RTW, the market leader in visual audio meters and monitoring devices, is pleased to debut two major updates to its highly regarded TouchMonitor TM7 and TM9 audio meters at the 2014 IBC Show (Hall 8, Stand D92). The meters’ Timecode Reader License SW20008 now permits recalculation during loudness metering, while their Logging Data Server License SW20014 has gained expanded chart-display functionality.

The new Loud.Recal (Loudness Recalculation) instrument helps mix engineers and editors save valuable time during a broadcast sound editing session. Jumping back and forth in a program segment with continuous timecode, it automatically calculates loudness measurements for the complete runtime of a segment at the time the user performs corrections to the mix or sequence (wherever located in the program). Logging Data Server License SW20014, meanwhile, now offers graphs with up to four different loudness and TP values, as well as real-time relative-gate display.

“When it comes to loudness monitoring, anything that helps the operator work more efficiently makes a huge difference. We had this in mind when we developed these latest upgrades,” says Andreas Tweitmann, managing director, RTW. “Now, users can recalculate the loudness measurements for a segment without having to pass through the program after corrections on overdriven program spots have been completed, and they have more options than ever to view loudness values. It all adds up to a faster, easier user experience, which can save time when it really counts.”

The TM7 and TM9 series TouchMonitors, which include the innovative Magic LRA instrument, feature a seven- and nine-inch touch-sensitive display, respectively, and pair unparalleled flexibility and modularity with intuitive control. The software visualizes multiple sources simultaneously. Both support displaying the same signal on multiple instruments in parallel, each with dedicated defaults with both horizontal and vertical operation. TM7 visualizes up to 40 sources at the same time, while the TM9 visualizes up to 48.

Various audio interfaces and combinations are available i.e. analog, AES3, AES3id or 3G-SDI. RTW’s entire TouchMonitor range was created to help adhere to all major industry loudness standards, including EBU R128, ITU BS.1770-3/1771-1, ATSC A/85, ARIB, OP-59, AGCOM, and the CALM Act.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

GeoBroadcast Solutions Helps West Virginia Radio Maximize Coverage with MaxxCasting

Two western Maryland FM stations overcome significant terrain challenges with proprietary, scientific MaxxCasting™ formula for market-wide signal penetration

CHICAGO, September 10, 2014GeoBroadcast Solutions announces that a MaxxCasting™ deployment for West Virginia Radio Corporation has significantly improved market-wide signal penetration for two FM stations in Cumberland, Maryland. MaxxCasting systems combine radio broadcast and mobile cellular technology to reduce interference between main transmitter and booster sites, enabling broadcasters to maximize network topology for the purpose of increasing coverage and revenue potential.

Located in western Maryland, the Cumberland market is home to West Virginia Radio stations WZDN-FM and WQZK-FM, with transmitters located well outside of city limits. Both stations have had considerable challenges with terrain shielding, particularly on major interstates running through the region.

“We deployed a traditional booster for WZDN many years ago that wasn’t able to minimize interference across all the locations we targeted, and in fact created significant issues on I-68. We also had virtually no direct coverage within the boundaries of Cumberland for WQZK,” said Chris Moran, director of technology, West Virginia Radio Corporation. “We also needed to improve coverage across the main corridors that run through Cumberland. MaxxCasting was the only solution where we could optimize coverage across these trouble spots while steering away interference. GBS’ predicted coverage increases in advance of the upgrade have proven to be remarkably accurate.”

The MaxxCasting formula is superior to traditional booster systems due to its proprietary modeling software and cutting-edge distribution architecture, featuring high-efficiency transmitters and intelligent IP networking solutions from GatesAir. The scientific formula considers the distance between transmission points, heights above average terrain, and time differentials between locations. GBS produces a detailed software modeling solution for each station based on these and other measurements, determining the areas of concern and specifying booster site locations – along with antenna heights and power ratios – to maximize signal penetration in the customer-defined target coverage areas. The GBS coverage analysis can be optimized by benchmarking coverage against population and ratings measurement data to further help the station target its key audience. The designs are then implemented and fine-tuned in the field.

West Virginia Radio is also benefiting from the simplicity of the MaxxCasting architecture, which is made possible through cost-effective IP signal distribution. Using GatesAir Intraplex® IP Link 200 codecs, the MaxxCasting network can drive two stations from a single system, with built-in real-time adaptive synchronization across booster sites courtesy of Intraplex SynchroCast® time precision delay technology. Low-power GatesAir Flexiva™ transmitters and Jampro JAVA log periodic antennas complete the distribution network.

“MaxxCasting made perfect sense for the Cumberland market based on the terrain,” said Moran. “We deployed highly directional antennas very low to the ground, which allowed us to really target areas we wanted to cover while minimizing interference from the boosters to areas that the main site reaches. It’s been a remarkable improvement. We’ve eliminated six miles of interference on a stretch of I-68 west of Cumberland for WZDN, and the WQZK signal now covers the downtown area. The minimal interference that does exist has been pushed to unpopulated areas thanks to GBS’ precise software modeling. The design and prediction mapping that GBS brings to the system, along with the cost-effective and compact IP and transmission technology from GatesAir to embed timing information makes MaxxCasting unique.”

According to Moran, response from the community has been “extremely positive,” adding that a major advertiser has shared that he can now hear the station clearly. “You can’t put a dollar figure on that kind of perception,” said Moran.

Hal Kneller, VP Global Sales and Business Development, GBS, adds that while the main purpose of MaxxCasting is to improve the listener’s signal, the benefits expand to the business side of over-the-air radio.

“MaxxCasting systems increase visibility with potential advertising clients and agencies by making sure they can tune in and hear the signal clearly from their in-market business locations,” said Kneller. “There is also a positive effect on ratings as audience sampling is extended to new areas. Meanwhile, GatesAir is helping us significantly lower the total cost of ownership for West Virginia Radio by driving two stations from a single IP Link 200, instead of requiring separate systems for each station. This all adds up to a high value proposition for West Virginia Radio and other MaxxCasting customers.”

About GeoBroadcast Solutions
GeoBroadcast Solutions, LLC (GBS) offers proprietary products and solutions to enhance radio station coverage areas to maximize both coverage and revenue as well as the ability to zone both audio (pending FCC approval) and RBDS/RDS. With several additional patents pending, new techniques for Single Frequency Networks have been developed to improve coverage. GeoBroadcast Solutions’ charter is to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting will expand the coverage area of a FM signal. ZoneCasting, pending FCC approval, will provide technology to geographically target radio advertisements. These emerging technologies give broadcasters tools to compete in the face of innovations internet and cellular message distribution. GBS partners with GatesAir for transmission and IP distribution equipment, and with Jampro for antennas and combiners.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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