Archive of the Mixers and Routing Category

Audient Breaks New Ground At NAMM 2015

Anaheim, California – Seventeen years since its inception, British audio equipment manufacturer Audient brings exciting new products, a fresh, dynamic team, a progressive new owner and a new distribution partner to the United States.

Audient_Logo

No stranger to NAMM, Audient comes to this year’s show having picked up its third TEC-Award nomination, this time for the eight-channel mic pre, ASP880. Another recipient of much acclaim is the feature-packed USB AD/DA interface and monitoring system, iD22 which visitors to the show should be able to get a look at.

It all started with the large format ASP8024 analogue console designed by David Dearden, who himself lays claim to a sound electronics design experience second to none. He’s spent over 40 years working with consoles, headed up DDA, co-founded Audient, and also had the incredible experience of helping build the custom console used for John Lennon’s ‘Imagine’ album.

“Every Audient product with a mic pre – including the latest releases, ASP880 and iD22 – incorporates the original Dearden-designed console preamps,” explains Chief Technical Officer, Tom Waterman taking pride in driving Audient’s engineering in new directions, whilst staying true to the company’s heritage. “Indeed Audient is the only company whose renowned mic pre design features throughout the whole range. It is testament to the design of the flagship analogue console, ASP8024 that it is still manufactured today and that there are more than 1,000 in daily use worldwide.”

ASP8024 is a top choice for schools as well as studios across the United States. Renowned creative institute Full Sail University packs a staggering 12 desks into a single teaching space; NYU Steinhardt and University of Central Oklahoma both possess one and Women’s Audio Mission has just taken delivery of its first 48 channel Audient.

Industry heavyweight Simon Blackwood is at now at Audient’s helm and has a proven track record for pro audio business development – past successes including Focusrite, Novation and founding Spirit.
A year after taking the reins he is very pleased with the brand’s progress, stating: “There was significant growth in our business in 2014 and our focus for 2015 is the US market”. Most recently he has utilised his close connections with industry manufacturing to help source new technology and better component pricing, which has led to the significant reduction in the price of iD22.

Together with Tom’s vision for exciting new products, Simon promises to propel Audient forward into the new year. “We have plenty of scope for further development over the next 12 months, and great energy from our team based in southern England. Setting up new distribution agreements in the States and across the globe is just the start of it.”

To bring this new direction to the USA, Audient has signed on a new distribution partner in Momentum Audio Sales. Founded by audio industry veteran John Devins on his experience in leading sales efforts for Steinberg, Cerwin-Vega, Focusrite/Novation, AKG, and JBL, Momentum Audio Sales is the perfect fit for Audient to expand their offerings in the US market. Devins will tap established dealer and sales rep networks in the US and is looking forward to a year of growth in 2015.

Sound Devices Announces Expanded List of Approved Media

Comprehensive Testing Process Determines if Media Meets Requirements for Mission-Critical Production Applications

REEDSBURG, WI, NOVEMBER 18, 2014Sound Devices, specialists in audio and video products, announces an expanded Approved Media List designed to identify media fully compatible with and meeting the high-quality standards of the Sound Devices and Video Devices mission-critical production recorders. Since a recording is only as good as the medium in which it is stored, identifying and using approved media ensures that the company’s products will operate with the utmost reliability in the field. Approved Media more

Westlake Pro Posts Tony Shepperd Mixing Master Class Videos

First installments of video series now available on YouTube

Los Angeles, CA (October 7, 2014) – Westlake Pro, a leading retailer of professional audio, recording, live sound equipment, and technical services has posted the first two videos in a new Mixing Master Class series with veteran mixing engineer Tony Shepperd.

TonyShepperd

Shepperd, a prolific engineer who has recorded and mixed such music heavyweights as Take 6, Whitney Houston, Quincy Jones, Diana Ross, Madonna, Kenny Loggins, Boyz II Men and more, deconstructs his mix of Sheléa’s hit single I’ll Never Let You Go as he talks about his workflow and his vocal production technique, which have become his specialty over the past two decades.

“It was an honor for us to host Tony Shepperd,” said Peter Malick, Director of Online Content for Westlake Pro. “The depth of knowledge that he shares with our customers and viewers is a testament to his willingness to further the craft of recording, mixing, and producing.”

Co-sponsored by A-Designs Audio, the master class was filmed at Westlake Pro in Los Angeles in front of an overflow crowd of more than 100 local musicians, producers, and engineers and is divided into 14 videos of easily digestible content and cover a wide variety of mixing topics. Shepperd’s relaxed presentation style demystifies complex mixing concepts and he takes questions from the audience throughout the series as well as during a Q&A at its conclusion.

The Tony Shepperd Mixing Master Class video series can be found on Westlake Pro’s YouTube channel at: https://www.youtube.com/playlist?list=PLWvgCiRlNKN9Ef94nM302FlrBS3Rv-o73

About Westlake Pro
Based in Los Angeles, Westlake Pro specializes in business-to-business and retail sales of professional audio and video equipment, broadcast equipment, video editing software, recording software, computers, musical instruments and live sound application products. The company also provides technical services from complete studio design to live sound system design. Westlake Pro serves the Post Production, Broadcast, Music Production, Educational, House of Worship and Government markets.

For more information, visit http://www.westlakepro.com.

SALZBRENNER ANNOUNCES POLARIS EVOLUTION NETWORK AUDIO MIXING SYSTEM

**** Photo: Polaris Evolution ****

**** Photo: Polaris Evolution ****

Los Angeles, CA – AES Booth 1547… Salzbrenner is pleased to announce the North American debut of the network controlled Polaris Evolution cloud-based digital audio mixing system with the Polaris Scala audio DSP unit. Polaris Scala is the node where all aspects of the Evolution system’s simultaneous audio processing operations originate and come together. The Polaris Scala is where controllers are connected via Ethernet or Wi-Fi, resources are allocated for the tasks at hand, and where signal sources and output devices are connected. The system’s radically new cloud-based operations and flexibility usher in a new era in digital audio mixing and processing. more

Hal Leonard Publishes Alan Parsons’ Art & Science of Sound Recording

Alan Parsons and Julian Colbeck to present ASSR, The Book based on the award-winning DVD set at the 137th AES in Los Angeles

Montclair, NJ (September 24, 2014) – Alan Parsons’ Art & Science of Sound Recording: The Book, is a complete rewrite and reappraisal of the award-winning video series. Parsons takes his approach to sound recording to the next level as the book provides ample space to present more technical background information, more detailed diagrams, and more in-depth discussion on each of the twenty-four topics, from “A Brief History of Recording “ to the now-classic “Dealing with Disasters.”

AlanParsons_cover

Written with the DVD’s co-producer, musician, and author Julian Colbeck, ASSR: The Book offers readers a classic “big picture” view of modern recording technology in conjunction with an almost encyclopedic list of specific techniques, processes, and equipment. The Book has a logical flow of chapters, looking at how sound is created and how it behaves before moving on to the different processes of manipulating sound recordings such as EQ, reverb, delays, compression; covering how to work and record with live musicians as well as the art and science that go into the mixing process.

“With the videos we strove to keep you visually and aurally entertained. Now, you can be reading this at home, or in a busy Starbucks, or on a plane… you can read one page at a sitting or one chapter, or just dive in here and there using the index or the glossary,” said Parsons.

For all its heft and authority – authored by a man trained at London’s famed Abbey Road Studios in the 1970s – ASSR: The Book is also written in plain English and is packed with priceless anecdotes from Alan Parsons’ own career working with the Beatles, Pink Floyd, and countless others. Not just informative and packed with colorful pictures, but also highly entertaining and inspirational, ASSR: The Book is the perfect platform on which to build expertise in the art and science of sound recording.

Alan Parsons and Julian Colbeck will present ASSR, The Book at AES in Los Angeles with a book signing on October 10, 2014 at 12 pm in the Hal Leonard booth #1141.

About the authors
Alan Parsons’ recording career got off to a great start with the Beatles when he served as their assistant engineer on Let It Be and Abbey Road. With an illustrious engineering career that included The Dark Side of the Moon, Parsons went on to become one of the most sought-after producer/engineers of the seventies and eighties, scoring No. 1 hits with multiple artists. In 1976, he formed the Alan Parsons Project, enjoying multiplatinum success with hits such as “Eye in the Sky”, “Time”, and “Games People Play”. Parsons remains an active recording artist and producer.

Julian Colbeck was a professional keyboardist for over twenty-five years, working with Yes/ABWH, Steve Hackett, John Miles, and his own group, Charlie. He has also authored a dozen books on music and music technology, including the groundbreaking Keyfax series, and he has written and produced numerous instructional DVDs on recording, live sound, and synthesizer technology. CEO of Keyfax NewMedia since 1994, Colbeck has most recently been on active duty with the creative and advocacy platform Musicians Guild.

Hal Leonard Books is an imprint of Hal Leonard Performing Arts Publishing Group – please visit alanparsonsbook.halleonardbooks.com.

Alan Parsons’ Art & Science of Sound Recording – THE BOOK
$49.99 (US)
Inventory #HL 00333735
ISBN: 9781458443199
Width: 8.75″, Length: 11.25″, 272 pages
alanparsonsbook.halleonardbooks.com

Hal Leonard Announces The Pensado Papers

The behind the scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey

Montclair, NJ (September 2, 2014) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, announces the release of The Pensado Papers, written by Dave Pensado, first-call mixing engineer (Beyonce, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson, and more!) and his manager Herb Trawick.

Pensado_cover

The Pensado Papers is first and foremost about work ethic, passion, and commitment. The authors instill the strong conviction that going beyond expectations will guarantee success on all levels. “To this day, if someone hires me to do something it is rare that I don’t do way more than what I’m paid to do,” writes Pensado.

The Pensado Papers reveals insights into the engineering regime of a recording genius, a creative philosophy that results in achievement and success. Starting from the very beginnings of Dave and Herb’s friendship, the book leads to their top-rated YouTube show, Pensado’s Place, where they discuss important music and audio recording topics with pro audio experts. “Audio is the foundation of Pensado’s Place. But the show is really about creativity,” says Pensado when he talks about the show in the book.

The book is written in a warm conversational tone between two friends, with occasional friendly banter making it even more fun to read. Maureen Droney – editor and long-time friend to Pensado and Trawick – has skillfully captured the likeability, wisdom, and charm that millions of viewers have grown to love about this incredible duo.

Dave Pensado and Herb Trawick will introduce their book at the 137th AES Convention at Los Angeles:

Friday, October 10 at 2 pm
AES Platinum Event with Herb and Dave

Saturday, October 11 at 11 am.
Book signing at the Hal Leonard booth #1141

Praise for The Pensado Papers
“The Pensado Papers is a must-read for anyone who’s ever craved the behind-the-scenes, double-barreled, all-access pass into the music business that only Dave Pensado and Herb Trawick could provide: fiery, insightful, incisive, inspiring, and most importantly, one hell of a good read.” —Nick Messitte, Contributor, Forbes.com

About the Authors
Dave Pensado is a Grammy Award-winning mixing engineer who cut his teeth in Atlanta doing live and studio sound engineering during the 1970s and 1980s. In 1990, he moved to Los Angeles and now mixes between 200 and 250 songs per year. In September 2011, he and Herb Trawick started a weekly show called Pensado’s Place. The show is about engineering techniques and features interviews with guest mixers, producers, and artists, and has enjoyed tremendous success due to the valuable information provided by and their guests. Dave and Herb both live in Los Angeles.

The Pensado Papers – Available October 9, 2014 – PLEASE CONTACT Martina@musicmarcom.com for pre-release review copies!

The Pensado Papers
$29.99 (US)
Inventory #HL 00120020
ISBN: 9781480345690
Width: 7.0″, length: 10.0″, 320 pages

For more information, please visit HalLeonardBooks.com

WIN FREE GEAR! Over $17,000 in total giveaways during September.

To celebrate the launch of their new website, Westlake Pro is giving away free gear every day of September! The grand prize is an AVID Pro Tools 11 HD Native Thunderbolt System with an OMNI Interface and a premium plug-in valued at $5,498! Over $17,000 in daily prizes from the top brands in pro audio.

CLICK TO ENTER:

Westlake Pro Hosts Mixing Master Class with Andrew Scheps

First videos in series now available on YouTube

Los Angeles, CA – Westlake Pro, a leading retailer of professional audio, video, broadcast equipment, recording, and live sound equipment, technical services and musical instruments, recently hosted a Mixing Master Class with legendary audio engineer Andrew Scheps. The seminar, which took place at The Village Studios in Los Angeles, was filmed and edited into a video series, with the first of 13 now available for viewing on Westlake Pro’s YouTube channel.
more

Hal Leonard publishes Music 4.0: A Survival Guide for Making Music in the Internet Age

Everything you knew about the music business has changed again!

Montclair, NJ (May 7, 2014) – Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the best-selling Music 3.0, by Bobby Owsinski. With the addition of fresh interviews from several of today’s successful music industry innovators, Owsinski reveals new and proven pathways to success in the modern music world. Music 4.0 is for the musician overwhelmed by the seemingly never-ending options of the fast evolving Internet, and along with some new high- and low-tech tips for inexpensive marketing and promotion, the book answers the following questions, and more:

- How are streaming music royalties determined and why is your payout less than you expected?
- Why is streaming music considered the savior of the music business by many industry insiders?
- How is money being made from YouTube and how you can benefit from its current “Wild West” mentality?
- Who are your customers and fans and how can you reach them?
- What are the most up-to-date ways of marketing your music in this new world?
- Who are the new industry players and why would they want to talk to you?
- What’s your brand and how do you develop it?
- How are Facebook, Twitter, and YouTube best used as marketing tools specifically for your music?
- What are the new technologies being introduced that will influence how you sell and market your work?

Included in this new edition is a chapter about the new economics of streaming music, which includes information that simply can’t be found in one place anywhere else. Music 4.0 is an aggregation of concepts about the new music business in the Internet age and the information is organized and presented in a way everyone can understand.

Also available is Owsinski’s Social Media Promotions for Musicians – The Manual for Marketing Yourself, Your Band, and Your Music Online. This book focuses on promoting your work via social networks and how to communicate with your fans and clients in the right way in various channels. The book reveals insider tips and tricks that will help to gain more fans and followers, increase views, and grow ticket and merchandise sales.

About the author
Producer/engineer BOBBY OWSINSKI is one of the best-selling authors in the music recording industry, with 23 books that are now staples in audio recording, music, and music business programs in colleges around the world, including The Music Producer’s Handbook, The Touring Musician’s Handbook, How to Make Your Band Sound Great, and many others. He is also a contributor to Forbes, writing on the new music business. His popular blogs have nearly 5 million visits, and he’s appeared on CNN and ABC News as a music branding and audio expert. More information at bobbyowsinski.blogspot.com and bobbyowsinski.com. He lives in Los Angeles.

For more information, please visit http://www.halleonardbooks.com – Hal Leonard Books – An Imprint of Hal Leonard

Music 4.0
$24.99 (US)
Inventory #HL 00122318
ISBN: 9781480355149 Width: 8.5″, length: 11.0″
296 pages

Social Media Promotion for Musicians
$29.95 (US)
Inventory #HL 00126957
ISBN: 9781480387355
Width: 8.5″, length: 11.0″
304 pages

Mixerman Updates Zen and the Art of Mixing

Hal Leonard publishes Rev 2 of popular mixing tome featuring new experiences, revelations, and updated gear section
more

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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