— With new product launches and high-profile booth attendees, GC Pro was present in full force at this year’s convention —
Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, again had a strong showing at this year’s AES convention, which took place October 21-23, 2011, at the Javits Center in New York City. GC Pro has been celebrating its 10th anniversary throughout 2011 as the organization continues to grow, and AES was the perfect opportunity to highlight the new and exciting things that they have to offer.
At the booth, GC Pro showcased some of the products that they exclusively distribute in the U.S., such as the Neve Genesys Console, which sports new enhanced functionality and many new features; the new Ocean Way HR-3 High Resolution Reference Monitor System, which provides virtually unlimited dynamic range while maintaining absolutely matched uniform frequency response between channels; and the new Sterling Audio ST6050 Ocean Way Signature Series Microphone, a limited-edition Class-A FET studio mic. more