Archive of the The Wire Category

The Recording Academy® Producers & Engineers Wing® Supports High Resolution Audio Training Program for Home Technology Professionals, Launched by CEDIA and Leading Manufacturer Partners

Initiative promotes best integration practices

Denver, CO, September 10, 2014 – The Custom Electronic Design and Installation Association (CEDIA) announced today, in partnership with Sony and other leading manufacturers, the first High Resolution Audio (HRA) training program specifically developed for A/V specialty dealers and installers. The program will be conducted in cooperation with The Recording Academy® Producers & Engineers Wing® and will focus on innovative ways to integrate hi-res compatible devices and music in new and existing homes. This will result in a better overall entertainment experience for CEDIA member clients.

The announcement was made during this year’s CEDIA EXPO keynote address, which covered the emerging HRA market.

“This partnership assists CEDIA by providing our members with the latest tools and information that are available for High Resolution Audio,” stated Don Gilpin, Executive Director and COO of CEDIA. “The support of The Recording Academy P&E Wing will also enable CEDIA members to create new solutions which integrate high resolution music services and devices, in the most seamless way possible.”

“We are delighted to help CEDIA members to better understand the key issues related to recording, mixing and mastering in high resolution,” said Maureen Droney, Managing Director of The Academy’s Producers & Engineers Wing. “Given the expertise of our music professionals located in 12 chapters across the country, I’m pleased that this new HRA training program gives those in the field the best guidelines to follow and helps set the right expectations for consumers concerning hi-res music.”

The CEDIA High Resolution Audio training program is expected to launch during the first quarter of 2015.

About CEDIA
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association’s Web site at www.cedia.net.

Follow @CEDIA on Twitter, find us on Facebook at www.facebook.com/CEDIA.Region2, or join the CEDIA group on LinkedIn.

The 137th Audio Engineering Society Convention to Feature Popular Project Studio Expo

— Presented in association with leading recording technology publication Sound On Sound, the Project Studio Expo is intended to give home recordists a new perspective on how they can better use their tools and their ears —

New York, NY, September 9, 2014 — The 137th Audio Engineering Society Convention, scheduled for Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California, will play host the popular Project Studio Expo, (PSE) presented in association with Sound On Sound. The Project Studio Expo, included with admission to holders of the Free Exhibits-Plus badge, will feature presentations by leading industry engineers, producers, authors, journalists and educators, including Alex Case, Mike Senior, Stephen Webber, Larry Crane, Craig Anderton, Mick Guzauski, John Storyk, Paul White, Hugh Robjohns, and others. Presenters will lead attendees through basics such as recording vocals, preparing multitracks for mixing and best practices for proper monitoring, as well as more detailed discussions on how to optimize value when it comes to choosing and purchasing equipment, how to design a great project studio, and how to get the most out of a digital audio workstation. The Project Studio Expo will take place Friday, October 10, and Saturday, October 11, throughout show hours. Sponsors for the PSE at the 137th AES Convention include Audionamix, Avid, Focusrite Novation, Sennheiser, and Universal Audio.

The PSE also features a variety of events covering some of the more practical, yet often overlooked, aspects of personal and project studio recording space and workflow. One example is a two-session program entitled “Listen Up and Learn!,” led by Stephen Webber of Berklee College of Music and Alex Case of the University of Massachusetts Lowell, where attendees will get an up-close view into how experienced audio engineers break down what they hear, empowering attendees to keep learning whenever them listen, and inspiring them to approach their own work in new ways.

The PSE will also play host to sessions such as “The Five Most Common Project Studio Recording Mistakes” which will be specifically tailored to those working on a budget and will feature insider tips on equipment choice, mic technique and session psychology, with plenty of supporting audio examples so you can judge the results with your own ears. “How To Make Amp Sims Sound Totally Fabulous” is a must for guitarists and their engineers, and “The Importance of a Reference Monitoring Level” will help bring additional technical discipline to the project studio recording environment.

“There has been tremendous response to our Project Studio Expo over the past two Conventions, and we are putting together an even more comprehensive set of events this time,” states Bob Moses, AES Executive Director. “With the help of our partners and sponsors we have seen the PSE grow into a program that really offers something for everyone in the audio community. I feel this serves as a real incubator and inspiration for seasoned professionals as well as those who are attending an AES event for the first time. These are top-notch educators and engineers who are giving as close to a one-on-one dialog as you can get. And to have this included as part of our free Exhibits-Plus badge offerings is really a great way to expand the mission of the AES – to educate and provide support to those audio engineers that play a large part in our audible world.”

For information on the Project Studio Expo and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

Acclaimed Game Audio Director and Composer Marty O’Donnell to Deliver the Heyser Lecture at the 137th Audio Engineering Society Convention in Los Angeles

MartyODonnell

— “The Ear Doesn’t Blink: Creating Culture With Adaptive Audio” will draw on O’Donnell’s unique perspective and experience (from film and commercial jingles to his role as sound designer on the Halo franchise) to discuss the creative challenges of working in non-linear media such as games —

New York, NY — Audio professionals and gaming aficionados of all types will want to be present to hear acclaimed game audio director and composer Marty O’Donnell (Halo series, others) deliver the Richard C. Heyser Memorial Lecture at the 137th Audio Engineering Society Convention, which runs Thursday, October 9, through Sunday, October 12, 2014, at the Los Angeles Convention Center in Los Angeles, California. The AES convention’s Heyser lecture, scheduled to take place on Friday, October 10, at 7 p.m., is served by an endowment that each year brings eminent individuals in audio engineering and related fields to speak on an interesting topic, is often a highlight of the show; past lecturers have included Ray Dolby, Ray Kurzweil, Walter Murch, George Massenburg and Phil Ramone. O’Donnell’s lecture, titled “The Ear Doesn’t Blink: Creating Culture With Adaptive Audio” will draw on his unique perspective from years working in film and commercial music, including developing the audio for Halo, the biggest-selling game soundtrack of all time, as well as the long-awaited title, Destiny, in which he involved the likes of Sir Paul McCartney to create the soundtrack for this much-anticipated game, slated to hit shelves on September 9 of this year.

O’Donnell, who received a Bachelor of Music Composition from Wheaton College Conservatory and a Masters of Music Composition from USC, started an original music and audio production company with Michael Salvatori in the 1980s. From their studio in Chicago, O’Donnell and Salvatori wrote and produced music and audio for hundreds of TV and radio commercials, as well as movie scores. In 1997, they began working on games and did the audio design for Cyan’s Riven: The Sequel to Myst, and all the music and audio for Bungie’s Myth: The Fallen Lords. Marty joined Bungie as full-time Audio Director in May of 2000, ten days before they were purchased by Microsoft, and subsequently wrote and produced award-winning music and audio for the Halo series. In 2007 he helped establish Bungie as an independent game company and built an audio team to work on the upcoming game Destiny. Recently, in collaboration with Salvatori and Sir Paul McCartney, he completed an orchestral/choral suite titled Music of the Spheres. In April of 2014, he started his own company, Marty O’Donnell Music. Throughout all of these endeavors, he’s brought a unique perspective to audio in a wide range of media, something that he’ll share with attendees at the lecture.

O’Donnell notes, “Advances in audio production technology have sparked amazing creative responses from audio artists, musicians, and composers. Music and audio can enhance the experience of a consumer in ways that were almost unimaginable thirty years ago. It’s been an incredible personal creative journey.”

AES Executive Director Bob Moses states, “The annual Heyser Lecture is one of the highlight events of the convention, showcasing a world leader sharing his unique perspective in the field of audio. With the importance of Game Audio in today’s A/V food chain, Marty O’Donnell’s talk will surely inspire people to step up their game. This is a can’t-miss event!”

The Richard C. Heyser Memorial Lecture series was established in May 1999 by the AES Technical Council, the Board of Governors and the Richard Heyser Scholarship Fund to honor the extensive contribution to the Society by Heyser, widely known for his ability to communicate new and complex technical ideas with great clarity and patience. The Heyser Series is an endowment for lectures that bring to AES conventions eminent individuals in audio engineering and related fields.

For information on the Richard C. Heyser Memorial Lecture and how you can get your FREE Exhibits-Plus badge (pre-registration required) for the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

RTW Announces Mastering Tools PlugIn at IBC 2014

Second Addition to Masterclass PlugIns Line of Software Offers Extensive Analysis and Display Functions

AMSTERDAM, 12 SEPTEMBER, 2014 – RTW, the market leader in visual audio meters and monitoring devices, will introduce RTW Mastering Tools, the second plugin in its Masterclass PlugIns line of software-based metering solutions, at the 2014 IBC Show (Hall 8, Stand D92). Ideal for post production, TV, film and music recording, the new addition brings extensive analysis and display functions for mastering, metering and loudness measurement for single- and up to eight-channel applications as a standard-format plugin for Windows and Mac OS platforms.

Designed for simple, intuitive operation by a broader user base, RTW Mastering Tools offers a wide range of PPM scales, displays and TruePPM measurements. It provides support for many of the leading global loudness standards including ITU BS.1770-3/1771-1, ATSC A/85, EBU R128, ARIB, OP-59, AGICOM and CALM Act. Other key features include numerical or bar graph-type readout, plus MagicLRA and correlator display, audio vectorscope, RTA (Real Time Analyzer), SSA (Surround Sound Analyzer) and multicorrelator. For added convenience, users can choose from up to six selectable window frame sizes and multiple instances.

“RTW’s development of the RTW Masterclass PlugIns Mastering Tools plugin is part of the company’s continuing efforts to give a wider range of our customers access to high-quality audio metering and measurement,” says Andreas Tweitmann, managing director, RTW. “It puts a very powerful tool for mastering, metering and loudness measurement into a convenient, easy-to-operate software package, adding further efficiency to the overall workflow.”

The RTW Mastering Tools plugin is the second product in RTW’s Masterclass PlugIns line, which provides users with software versions of some of the company’s most popular metering and measurement solutions. The first product in the series, the RTW Loudness Tools plugin, was announced earlier this year.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

GUITAR CENTER GIVEN TOP HONORS AT 2014 CONTENT MARKETING AWARDS

GC_CMA_Award GC_CMA_Group

Guitar Center’s social media channel takes home three awards at the esteemed Content Marketing Awards conference

ANNOUNCEMENT HIGHLIGHTS:

Guitar Center’s YouTube Channel awarded Project of the Year in addition to Gold and Silver Awards
This places Guitar Center alongside other Content Marketing Award winners Google, Walt Disney Company, and many more
Winners were announced Sept 10th at the 2014 Content Marketing World conference, the world’s largest marketing event

Los Angeles, CA (September 11, 2014): Guitar Center, the world’s largest retailer of musical instruments, is proud to announce that it was presented with three 2014 Content Marketing Awards, including the Award’s highest honor, Project of the Year, for its exceptional YouTube channel. The retailer beat out thousands of top-tier brands for this distinction, and was named winner out of six finalists including Target, Four Seasons, and General Electric. Additionally, Guitar Center’s YouTube Channel received a Gold Award in the category of Highest Subscriber Growth and a Silver Award in the category of Best Use of YouTube for Content Marketing. These are Guitar Center’s first Content Marketing Awards.

Project of the Year finalists were announced last month and Guitar Center was named overall winner on September 10, at Content Marketing World 2014, the largest content marketing event in the world, with over 2,500 marketers from 50 countries in attendance. This places Guitar Center on an impressive list of Content Marketing Award winners, including Volkswagen, the Walt Disney Company, Unilever, Google, and many more.

“Musicians are the heart and soul of Guitar Center—the only reason we exist. To be successful we need to create content and platforms designed to inspire—not just move product. Now, more than ever before, it is imperative to create new avenues to support artists, and we have the great privilege to work with some of the best musicians in the world in order to do just that. It is an honor to be recognized by such a respected institution for work our team is so passionate about.” – Dustin Hinz, GC Vice President of Brand Experience and Entertainment Marketing

About Guitar Center:
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. 2014 Marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1952. Guitar Center as we continue to help people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.

For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/
Subscribe to our RSS newsfeed at http://feeds.feedburner.com/GuitarCenterPressroom

About Content Marketing Awards and Content Marketing Institute:
The Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG, launched in 2004. It is the largest awards program in North America for people who create content for organizations. The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

Photo caption 1: The Content Marketing Award presented to Guitar Center.

Photo caption 2: Pictured L-R: Joe Pulizzi, Founder, Content Marketing Institute; Dustin Hinz, VP of Brand Experience & Entertainment Marketing, Guitar Center; Lee Diskin, Manager of Video Production, Guitar Center; Matt Petersen. CEO, McMurry/TMG.

iZotope Launches RX 4: Complete Audio Repair and Enhancement

New functionality makes RX 4 ideal for accelerating workflows in TV Broadcast, Film, Video, and Music

AMSTERDAM, Netherlands, Sept. 11, 2014 - iZotope, Inc., a leading audio technology company, has released the next generation of its industry-standard audio repair toolkit, RX. iZotope’s award-winning software transforms flawed audio into pristine, usable material by removing noises, distortions, reverb, and other common audio problems. RX 4 and RX 4 Advanced incorporate significant new workflow-optimizing functionality, leaving more time for creativity in audio and video editing. For anyone in audio post production, broadcast, dialogue editing and mixing, independent filmmaking, or music production, RX 4 can make poorly recorded audio intelligible and ready for primetime. https://www.youtube.com/watch?v=EF6evbm_-Zg

RX 4 Advanced is the result of iZotope’s collaboration with working professionals to identify new ways of improving workflows. They’ve translated these insights into technologies that address common needs and reflect the way people naturally want to work. New features in RX 4 move beyond audio repair-letting professionals enhance their audio.

“Audio quality is a significant concern for media workflows worldwide, spanning professionals in film and TV post production to music mixing and mastering,” says Rob D’Amico, Senior Product Manager for iZotope. “iZotope has developed an audio solution that is equally valuable in the music recording studio, post production suite, on the film set, or in your home editing setup.”

RX 4 enables users to significantly speed up their workflow through the addition of new intelligent modules, time-saving features, and deeper levels of integration with their host.

Significant new features in RX 4 include:
Clip Gain: Easily adjust and balance the volume of vocals and instruments with this new non-destructive editing feature.
Dialogue Denoiser: Reduce distracting background noise from dialogue and vocals in real time (now a standard feature with both RX 4 and RX 4 Advanced).
RX Connect: Streamline the editing process with a round-trip workflow compatible with industry-standard hosts.

For audio professionals in post production, music production, and mastering, RX 4 Advanced boasts additional time-saving features.
Leveler: Automatically balance the volume of a mix, freeing more time for creative mix decisions.
Ambience Match: Match the environment noise or room tone of two different audio recordings with ease
EQ Match: Ensure a consistent-sounding mix by matching multiple recordings with varying sonic profiles.
Loudness: Process whole program mixes or segments to comply with international industry standards and network-specific guidelines.

Learn more about RX 4

RX in Amsterdam
IBC attendees will be able to get their first glimpse of RX 4 at Avid Connect Europe, or catch its public debut on stage at the CPUG Amsterdam SuperMeet. RX 4 will also be available for viewing at the Avid Booth (Hall 7 | Stand J20) throughout IBC.

Pricing and availability
RX 4 and RX 4 Advanced are available now.

Through September 25, 2014, RX 4 will be available for $299 (Reg. $349/ €285) MSRP and RX 4 Advanced for $999 (Reg. $1199 / €919) MSRP.

Users of previous RX versions can log in to their iZotope accounts at www.izotope.com/en/account/ for upgrade information and special upgrade pricing.

Customers who purchased RX 3 or RX 3 Advanced after July 1, 2014 will receive a free upgrade upon release.

Compatibility

Both RX 4 and RX 4 Advanced can be used as a standalone audio editor or as a plug-in. Supported plug-in formats include 64-bit AAX (Pro Tools 11), RTAS/AudioSuite (Pro Tools 7.4-10), VST, VST 3, and Audio Unit.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. iZotope was recently honored with an Emmy® Award for Outstanding Achievement in Engineering Development for its flagship audio repair suite, RX®. For more information on iZotope products, please visit www.izotope.com.

RTW to Support the 2014 IBC Show with a Range of Loudness Metering Solutions

AMSTERDAM, 11 SEPTEMBER, 2014 – RTW (IBC Hall 8, Stand D92), the market leader in visual audio meters and monitoring devices, is once again providing the IBC 2014 show’s technology team with TM9 and TM7 TouchMonitor audio meters and SurroundControl 31960SD controller to support audio in the RAI’s D-Cinema auditorium featuring the IBC Big Screen Experience, as well as four TM3 TouchMonitor units to support the IBC News crew’s live and studio coverage of the show.

“We are very happy to be back this year, supporting the IBC show with an assortment of audio metering tools from RTW,” says Andreas Tweitmann, CEO, RTW. “We are longtime collaborators with IBC and are happy that the technology team finds our metering solutions useful for their important productions. This show represents the epitome of innovation in the broadcast technology market and we look forward to another inspiring show.”

In the RAI’s D-Cinema Auditorium, RTW’s TouchMonitor TM9 (HW 20911) will be used for confidence monitoring between the outputs of the console in the auditorium and the input to the cinema system. The IBC technology team chose to also use RTW’s SurroundControl 31960SD controller with 3G/HD/SD-SDI de-embedder interface option, “in order to give us flexibility to meet any de-embedding or other signal requirements,” explains Terry Nelson, Technical Resources, IBC.

Also in the auditorium, engineers will use the TouchMonitor TM7 (HW 20711), that is connected to the control surface of the Cadac console, this will help to provide accurate monitoring of the cinema system feeds.

Meanwhile, the IBC News crew will make use of several TouchMonitor TM3 audio meters. These will be used in the different production areas of IBC News and were chosen to be an important element in controlling and verifying levels.

The IBC Big Screen Experience is the ultimate showcase that demonstrates how the disciplines between cinema and traditional broadcast are merging. For the full IBC Big Screen Experience programme of events, click here.

New Configurator Aims to Redefine Middle Atlantic Customer Experience


Fairfield, NJ––Middle Atlantic Products is unveiling a new web-based configuration tool that enables customers to easily select, configure, quote and purchase the precise infrastructure system to fit their project needs. Based on extensive research and feedback from the company’s integration partners, the platform was developed to improve nearly every facet of the customer experience.

Available in October, this new tool will allow users to create a personalized design with the right products and accessories for any type of system along with a priced materials list. Further enhancing the company’s website, which was redesigned earlier this year, this new configuration tool will be accessible from anywhere in the world with internet access, on any browser-enabled device.

Designed for anyone from beginner to expert, users can be guided through the configuration process or they can choose to build a system at their own pace.
With built-in intelligence to ensure that only components that fit can be selected and smart recommendations along the way, the Configurator helps users build the most effective and reliable system.

Commenting on the new configuration tool, Middle Atlantic VP of Sales Dan Tarkoff said, “We wanted to build a solution that would radically improve the ease with which customers do business with us. We have the broadest range of products in the industry and wanted a way to simplify the process of finding the right fit for every project. The Configurator gives them the freedom to design configure, customize and order reliable systems whenever they want.”

The Configurator enables users to export CAD and other design documents to be easily integrated into their standard design process. It enables 24/7 access to a stored history of user projects, the ability to create new projects, and convenient direct online ordering.

Users interested in being the first to be notified when the tool goes live can sign up at http://www.middleatlantic.com/config.

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

RTW Showcases Latest TouchMonitor Updates at IBC 2014

Upgrades to Timecode Reader and Logging Data Server Licenses Add Loudness Recalculation and More Plus Chart Displays to TM7 and TM9 Meters

AMSTERDAM, 10 SEPTEMBER, 2014 – RTW, the market leader in visual audio meters and monitoring devices, is pleased to debut two major updates to its highly regarded TouchMonitor TM7 and TM9 audio meters at the 2014 IBC Show (Hall 8, Stand D92). The meters’ Timecode Reader License SW20008 now permits recalculation during loudness metering, while their Logging Data Server License SW20014 has gained expanded chart-display functionality.

The new Loud.Recal (Loudness Recalculation) instrument helps mix engineers and editors save valuable time during a broadcast sound editing session. Jumping back and forth in a program segment with continuous timecode, it automatically calculates loudness measurements for the complete runtime of a segment at the time the user performs corrections to the mix or sequence (wherever located in the program). Logging Data Server License SW20014, meanwhile, now offers graphs with up to four different loudness and TP values, as well as real-time relative-gate display.

“When it comes to loudness monitoring, anything that helps the operator work more efficiently makes a huge difference. We had this in mind when we developed these latest upgrades,” says Andreas Tweitmann, managing director, RTW. “Now, users can recalculate the loudness measurements for a segment without having to pass through the program after corrections on overdriven program spots have been completed, and they have more options than ever to view loudness values. It all adds up to a faster, easier user experience, which can save time when it really counts.”

The TM7 and TM9 series TouchMonitors, which include the innovative Magic LRA instrument, feature a seven- and nine-inch touch-sensitive display, respectively, and pair unparalleled flexibility and modularity with intuitive control. The software visualizes multiple sources simultaneously. Both support displaying the same signal on multiple instruments in parallel, each with dedicated defaults with both horizontal and vertical operation. TM7 visualizes up to 40 sources at the same time, while the TM9 visualizes up to 48.

Various audio interfaces and combinations are available i.e. analog, AES3, AES3id or 3G-SDI. RTW’s entire TouchMonitor range was created to help adhere to all major industry loudness standards, including EBU R128, ITU BS.1770-3/1771-1, ATSC A/85, ARIB, OP-59, AGCOM, and the CALM Act.

About RTW
RTW, based in Cologne (Germany), has nearly 50 years of experience in designing, producing, and marketing advanced recording-studio equipment, leading and innovating the market for high quality audio metering and monitoring tools. RTW operates a worldwide distribution and service network. For more information on RTW, visit www.rtw.com, www.facebook.com/rtw.de or call +49 221 709130.

GeoBroadcast Solutions Helps West Virginia Radio Maximize Coverage with MaxxCasting

Two western Maryland FM stations overcome significant terrain challenges with proprietary, scientific MaxxCasting™ formula for market-wide signal penetration

CHICAGO, September 10, 2014GeoBroadcast Solutions announces that a MaxxCasting™ deployment for West Virginia Radio Corporation has significantly improved market-wide signal penetration for two FM stations in Cumberland, Maryland. MaxxCasting systems combine radio broadcast and mobile cellular technology to reduce interference between main transmitter and booster sites, enabling broadcasters to maximize network topology for the purpose of increasing coverage and revenue potential.

Located in western Maryland, the Cumberland market is home to West Virginia Radio stations WZDN-FM and WQZK-FM, with transmitters located well outside of city limits. Both stations have had considerable challenges with terrain shielding, particularly on major interstates running through the region.

“We deployed a traditional booster for WZDN many years ago that wasn’t able to minimize interference across all the locations we targeted, and in fact created significant issues on I-68. We also had virtually no direct coverage within the boundaries of Cumberland for WQZK,” said Chris Moran, director of technology, West Virginia Radio Corporation. “We also needed to improve coverage across the main corridors that run through Cumberland. MaxxCasting was the only solution where we could optimize coverage across these trouble spots while steering away interference. GBS’ predicted coverage increases in advance of the upgrade have proven to be remarkably accurate.”

The MaxxCasting formula is superior to traditional booster systems due to its proprietary modeling software and cutting-edge distribution architecture, featuring high-efficiency transmitters and intelligent IP networking solutions from GatesAir. The scientific formula considers the distance between transmission points, heights above average terrain, and time differentials between locations. GBS produces a detailed software modeling solution for each station based on these and other measurements, determining the areas of concern and specifying booster site locations – along with antenna heights and power ratios – to maximize signal penetration in the customer-defined target coverage areas. The GBS coverage analysis can be optimized by benchmarking coverage against population and ratings measurement data to further help the station target its key audience. The designs are then implemented and fine-tuned in the field.

West Virginia Radio is also benefiting from the simplicity of the MaxxCasting architecture, which is made possible through cost-effective IP signal distribution. Using GatesAir Intraplex® IP Link 200 codecs, the MaxxCasting network can drive two stations from a single system, with built-in real-time adaptive synchronization across booster sites courtesy of Intraplex SynchroCast® time precision delay technology. Low-power GatesAir Flexiva™ transmitters and Jampro JAVA log periodic antennas complete the distribution network.

“MaxxCasting made perfect sense for the Cumberland market based on the terrain,” said Moran. “We deployed highly directional antennas very low to the ground, which allowed us to really target areas we wanted to cover while minimizing interference from the boosters to areas that the main site reaches. It’s been a remarkable improvement. We’ve eliminated six miles of interference on a stretch of I-68 west of Cumberland for WZDN, and the WQZK signal now covers the downtown area. The minimal interference that does exist has been pushed to unpopulated areas thanks to GBS’ precise software modeling. The design and prediction mapping that GBS brings to the system, along with the cost-effective and compact IP and transmission technology from GatesAir to embed timing information makes MaxxCasting unique.”

According to Moran, response from the community has been “extremely positive,” adding that a major advertiser has shared that he can now hear the station clearly. “You can’t put a dollar figure on that kind of perception,” said Moran.

Hal Kneller, VP Global Sales and Business Development, GBS, adds that while the main purpose of MaxxCasting is to improve the listener’s signal, the benefits expand to the business side of over-the-air radio.

“MaxxCasting systems increase visibility with potential advertising clients and agencies by making sure they can tune in and hear the signal clearly from their in-market business locations,” said Kneller. “There is also a positive effect on ratings as audience sampling is extended to new areas. Meanwhile, GatesAir is helping us significantly lower the total cost of ownership for West Virginia Radio by driving two stations from a single IP Link 200, instead of requiring separate systems for each station. This all adds up to a high value proposition for West Virginia Radio and other MaxxCasting customers.”

About GeoBroadcast Solutions
GeoBroadcast Solutions, LLC (GBS) offers proprietary products and solutions to enhance radio station coverage areas to maximize both coverage and revenue as well as the ability to zone both audio (pending FCC approval) and RBDS/RDS. With several additional patents pending, new techniques for Single Frequency Networks have been developed to improve coverage. GeoBroadcast Solutions’ charter is to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting will expand the coverage area of a FM signal. ZoneCasting, pending FCC approval, will provide technology to geographically target radio advertisements. These emerging technologies give broadcasters tools to compete in the face of innovations internet and cellular message distribution. GBS partners with GatesAir for transmission and IP distribution equipment, and with Jampro for antennas and combiners.

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