RadioTime today launched its Traffic Builder Campaign to help terrestrial and Internet-only radio broadcasters attract new online listeners. The Traffic Builder Campaign enables broadcasters to sponsor the results of usersâ€™ searches on the RadioTime.com guide of more than 60,000 terrestrial and Internet radio stations, ensuring their stations and programs appear prominently in relevant search results.
â€œThis is not a slow-to-build search engine optimization program, this is a way for broadcasters to quickly grow their online brands and audiences,â€? said RadioTimeâ€™s Dan Halyburton. â€œThe Traffic Builder Campaign enables broadcasters to more effectively target listeners rather than by just hoping listeners discover them using only a standard Internet browser. Based on the feedback provided by our beta program participants, we believe broadcasters who participate in the Traffic Builder Campaign can grow their audiences by 150-400 percent.â€? more