Archive of the The Wire Category

Producer, Engineer, Inventor and Entrepreneur George Massenburg Will Deliver the Richard C. Heyser Memorial Lecture at the 135th Audio Engineering Society Convention

— His lecture, entitled “4-44 & Me – Stagnation to Transformation: The Real Future of Music,” will address the tremendous opportunities that new technologies offer artists, producers and recordists, as well as the prospects for producing high-quality music again —

— Massenburg’s credits include participation in the recording of over 400 records in a five-decade career, earning him four GRAMMY® Awards as well as numerous other accolades —

New York, NY, October 8, 2013 — The 135th Audio Engineering Society Convention (Thursday, October 17, through Sunday, October 20, 2013, at the Javits Center in New York City) will again feature the Richard C. Heyser Memorial Lecture, an event held at AES Conventions since 1999. This year the lecture will be presented by George Massenburg, on Thursday, October 17, at 7:15 p.m. to 8:00 p.m., in room 1E 15/16. Massenburg has moved fluidly between different sectors of professional audio, with time spent as a record producer (Linda Ronstadt, Emmylou Harris, Dolly Parton, Lyle Lovett, Toto, Little Feat), recording engineer (Earth, Wind & Fire and many others), studio designer and builder (including the ITI Studios in Huntsville, Maryland, and The Complex in Los Angeles) and entrepreneurial inventor (his GML brand of audio processors is ubiquitous throughout the world). Massenburg is currently an Associate Professor of Sound Recording at the Schulich School of Music at McGill University in Montreal, Quebec, Canada; and a Visiting Lecturer at both the Berklee College Of Music (at campuses in Boston and Valencia, Spain) and the University of Memphis in Memphis, Tennessee.

In his Heyser Lecture, entitled “4-44 & Me – Stagnation to Transformation: The Real Future of Music,” Massenburg will address a number of critical areas, including the responsibility of pro audio educators to provide students with a truly comprehensive educational experience that addresses, as he puts it, “the head, the heart and the guts” of producing recorded music. Massenburg will also touch on recent trends towards improved sonic quality, such as legislation and technology that takes on Loudness Normalization. Massenburg will also tackle how new technology is empowering new recording artists and producers, and how they will lead the vanguard of higher-quality sound. “The supposedly ‘impossible’ is happening all around us, as many ‘unsigned’ artists top the sales charts of the digital music stores and sell millions of units of music,” Massenburg asserts. “It’s a great time to be in music. And, as many examples have demonstrated, people will pay if you give them a high-quality offering. ‘Good enough’ is no longer good enough. The job is to transform ourselves. Never before in history has there been an opportunity as we now have before us.”

The Richard C. Heyser Memorial Lecture series was established in May 1999 by the AES Technical Council, the Board of Governors and the Richard Heyser Scholarship Fund to honor the extensive contribution to the Society by Heyser, widely known for his ability to communicate new and complex technical ideas with great clarity and patience. The Heyser Series is an endowment for lectures that bring to AES conventions eminent individuals in audio engineering and related fields. Like George Massenburg, many previous lecturers were also exceptional across creative, technical and entrepreneurial roles, including Ray Dolby, Ray Kurzweil, Walter Murch and Phil Ramone.

For more information on this year’s Heyser lecture, please visit http://www.aes.org/events/135/specialevents/?ID=3789. For further information on the 135th AES International Convention, and to register for your free Exhibits-Plus badge or the premium All-Access badge, please visit http://www.aes.org/events/135/.

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History Gets Its Due at the 135th Audio Engineering Society Convention

— Presentations for the Historical Events series at the convention remind us of the audio problems and solutions reached by history’s greatest audio minds —

— The Historical Events series also highlights a separate Special Presentation: Ioan Allen will cover highlights fromthe career of the late Ray Dolby, who passed away this year at the age of 80, and recallwhat it was like to work with this iconic figure for over four decades —

New York, NY, October 7, 2013 — At the 135th Audio Engineering Society Convention (Thursday, October 17, through Sunday, October 20, 2013, at the Javits Center in New York City), the annual Historical Events lecture series will help illuminate the past, present and future of the craft of audio engineering. AES Convention Historical Events Chair, Harry Hirsch, a veteran of 50-plus years as musician, engineer, producer, studio owner and studio designer, has assembled a winning collection of presentations. These range from “The Art of Recording The Big Band, Revisited” to a look deep into the restoration and remastering of the classic Peggy Lee and Nelson Riddle LP Jump for Joy and more.

Hirsch, who has guided the AES Convention’s Historical Events series numerous times in the past, worked closely with AES Historical Committee Co-Chair Bill Wray and Technical Advisor John Chester on these new presentations, just as he has collaborated with them for years on the highly successful “AES Oral History Project.” Each presentation will reveal intricacies and nuances of key events and technologies from pro audio’s past, and in one case will offer a chance to see a decades-old riddle finally solved: as part of “Restoring Peggy Lee’s Capitol Records Album Jump for Joy,” presenter Alan Silverman of Arf! Mastering and the NYU Steinhardt Dept. of Music Technology will examine the answer to a mystery uncovered during the restoration and remaster of the 1959 release, which was one of the first records released by Capitol as a stereo LP.

Additionally, one particular presentation will honor the recently departed. On Friday, Oct. 18 at 1 p.m., Ioan Allen, an Academy Award-winning cinema sound pioneer and 44-year veteran at Dolby Laboratories, will present “A Tribute to Ray Dolby.” Allen will review the singular achievements of Dolby, who passed away earlier this year at the age of 80, as well as his recollections of working closely with Dolby during his lengthy career at the company.

135th AES Convention Historical Events
Friday, October 18
Friday, October 18, 5:00 pm — 6:30 pm
The Art of Recording the Big Band, Revisited

Saturday, October 19
Saturday, October 19, 12:15 pm — 1:15 pm
Restoring Peggy Lee’s Capitol Records Album “Jump for Joy”

Saturday, October 19, 5:00 pm — 7:00 pm
The 35mm Album Master Fad

Sunday, October 20
Sunday, October 20, 1:00 pm — 2:00 pm
A Contribution to the History of Field Tape Recording, 1939-1940

Friday, October 18, 1:00 pm — 1:45 pm
A Tribute to Ray Dolby

“The historical presentations at the 135th Audio Engineering Society Convention will continue the organization’s long-time mission of keeping alive the story of how audio technology and techniques have evolved,” observes AES Historical Committee Co-Chair Bill Wray. “Harry Hirsch has done what he has always done: assembled a diverse and interesting array of presentations that cover many aspects of audio production in history. We are also extremely fortunate to have on hand Ioan Allen, who has received the Samuel L. Warner Award for contributions to motion picture sound, among other awards. Audio history has always been an intrinsic element of AES Convention programs, and the lessons of the past remain integral components of pro audio’s ongoing evolution.”

For a full roster of AES “Historical Events” presentation series, please visit http://www.aes.org/events/135/historical/. For further information on the 135th AES International Convention, and to register for your free Exhibits-Plus badge or the premium All-Access badge, please visit http://www.aes.org/events/135/.

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The Recording Academy® Producers & Engineers Wing® Pays Tribute to the Legendary Phil Ramone with GRAMMY SoundTables® Event at the 135th AES Convention

Santa Monica, Calif. (October 7, 2013) — The GRAMMY SoundTables®, presented by The Recording Academy® Producers & Engineers Wing® at this year’s 135th AES Convention, will be held on Saturday, Oct. 19, from 2:30 – 4:00 p.m. at the Javits Center (Room 1E 15/16) in New York. This year’s event has special significance, as it pays tribute to the late, legendary Phil Ramone – a 14-time GRAMMY®-winning producer, engineer and technologist – with a series of presentations collectively called “What Would Ramone Do?”

Hosted by Ramone’s son BJ Ramone and GRAMMY-winning engineer Elliot Scheiner, this year’s SoundTables event will delve into how Ramone influenced and touched the careers and lives of everyone he interacted with – continually offering advice and real-world experience, making everyone a better person in the process. The session will be broken into short segments, using video pieces and live conversation to illustrate specific lessons from Phil’s life and career. Participants are scheduled to include Jim Boyer, Jill Dell’Abate & Rob Mathes, Mark Ethier, Frank Filipetti, Bob Ludwig, Al Schmitt, Peter Chaikin, Jimmy Jam and Leslie Ann Jones.

Maureen Droney, Senior Executive Director of the P&E Wing, stated, “Over the last few months we’ve all been reflecting on what made Phil so great on so many different levels. We decided that the focus of this year’s GRAMMY SoundTables event should delve into the many different aspects of his personality and career that made him who he was, and to share with our AES friends some of the things that made him such an influential and beloved individual. This session is guaranteed to be insightful and thought-provoking.”

From Marilyn Monroe’s performance/rendition of “Happy Birthday” for JFK, Getz/Gilberto’s “Girl From Ipanema,” Billy Joel’s “Just The Way You Are,” Paul Simon’s “50 Ways To Leave Your Lover,” Frank Sinatra’s Duets album and Luciano Pavarotti’s live concerts in Italy, to overseeing groundbreaking sound evolutions for the GRAMMY Awards Telecast, Ramone’s career spanned more than 50 years of artistic and technical innovation.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Instagram, Foursquare, GetGlue, Pinterest, Tumblr, and YouTube.

Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.

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Moog Announces Minifooger Analog Effects for Guitar & Bass

New line of powerful, compact and affordable effects pedals

Asheville, NC – October 8, 2013Moog Music Inc. today announced the launch of the Minifooger Analog Effects family – a series of compact – easy to use stomp boxes designed primarily for use with electric guitar and bass. Each Minifooger is housed in a rugged cast aluminum enclosure and features a 100% analog signal path, true bypass design, optional battery power, and a single expression pedal input providing hands-free control of one specified parameter within each unit.

“We have been working on designs for a line of highly engineered analog effects pedals that are affordable, compact, and easy to use for some time. We are extremely pleased with the outcome and hope that guitar and bass players are too,” said Mike Adams, President of Moog Music.

Each Minifooger’s user interface is centered on musicality and the ability to create new effects quickly. There is also a dedicated expression pedal input that provides control over a function and allows the player to go beyond the panel settings to explore wild, and experimental sounds. This input can also be controlled via CV.

“We want people to approach these pedals from an aural standpoint. The sonic capabilities of Minifoogers are extensive, but they are also easy to use. You can just close your eyes, turn knobs, and create modern, vintage, or other worldly sounds,” said Cyril Lance, Chief Engineer Moog Music.

Moog is launching The Minifooger Analog Effects family with 5 compact stomp boxes – the MF Drive, MF Boost, MF Delay, MF Ring, and MF Trem. Each pedal is 100% analog, designed and hand assembled in Moog’s factory in Asheville, North Carolina and carries a US street price below $200. Moog is debuting two videos today featuring artists experimenting with the Minifoogers: Troy Van Leeuwen, guitarist for the band Queens of The Stone Age takes a more classic approach; and Xander Singh and Ian Hultquist of Passion Pit explore the other worldly side of the Minifoogers.

Minifooger Analog Effects Pedal Descriptions:

The MF Drive is a filter-based overdrive pedal employing a Moog Ladder Filter, boutique FET amplifiers, and OTAs in its drive section making it highly reactive to picking dynamics. The panel features a bipolar tone control and sweepable filter that work dynamically with input gain to offer each player unique and customizable sounds that retain the core timbre of their instrument. A filter Peak switch shifts harmonic content to the filter’s cutoff position, adding new tonal creation and dirty wah performance possibilities not found in other drive pedals. MSRP: $179.

The MF Boost is a selectable topology boost pedal that allows the player to switch between an “articulate VCA” signal path and a “colored OTA” signal path. Each is tailored to deliver boutique amplifier sound and responsiveness from any guitar/amplifier combination. The design also imparts natural compression to an input signal, which brings out note articulation and significantly increases the performance of other effects pedals. When paired with an expression pedal, the MF Boost can be used as a tone enhancing volume pedal, sweepable-gain boost pedal, and VCA. The expression pedal input also provides access to higher gain values not available on the panel. MSRP: $149

The MF Delay features 35mS-700mS of completely analog delay time. At shorter set-tings, repeats are fast and bright for creating classic slap-back and plate sounds. At medium and long settings the repeats become darker and naturally trail into reverb-like state. A Drive circuit allows the player to adjust the tone and feel of the MF Delay as well as overdrive the Bucket Brigade Delay line, and the input of a guitar amplifier for bigger sound and feel. Also, the expression pedal input is switchable between feedback for expressive swells and delay time for tape delay and chorus/flange effects. MSRP: $209.

The MF Ring is an analog ring modulator that is based on the world’s best selling Ring Mod, the Moogerfooger MF-102. Its refined frequency range and tone voicing circuit add new-musical elements to ring modification, making it easy to dial in everything from octaves and choral dissonance to harmonic undertones and synthesized lead lines. The expression pedal input provides hands-free control of the Freq parameter for sound sweeps, pitch shifting effects, and playing between two scales on the fly. MSRP: $159

The MF Trem is an analog tremolo pedal designed around a balanced modulator and Sub Audio VCO. This design creates a wide range of effects that are based on phase cancellation and addition. Players can create classic optical tremolo, hard tremolo, rotary effects and more that react dynamically to harmonic content. A variable Shape control interacts with Tone and Mix to craft subtle swells and gallops to rhythmic percussive, and swirling effects. When pushed, the MF Trem can also approach the beginnings of phasing and chorus. The expression pedal input adds control of the Speed parameter for hands-free swells and rotary effects. MSRP: $189

Minifooger Analog Effects Pedals are available for preorder from all authorized Moog dealers now. Moog Music will begin shipping the first units from their Asheville factory in October, 2013. For more information about Minifooger Analog Effects Pedals go to: MINIFOOGER.COM

Links:

• Video featuring Troy Van Leeuwen: http://www.moogmusic.com/Troy-Van-Leeuwen
• Video featuring Passion Pit: http://www.moogmusic.com/Passion-Pit
• Moog Music website: http://www.moogmusic.com/
• Moog Music on Twitter: http://www.Twitter.com/MoogMusicInc/
• Moog Music on Facebook: http://www.Facebook.com/MoogMusicInc/

About Moog Music:

Moog Music synthesizers and other electronic musical instruments are designed and lovingly built in the Moog factory in downtown Asheville, N.C. Moog Music and its customers carry on the legacy of Dr. Robert Moog, inventor of the Moog synthesizer and Founder of Moog Music Inc.

Photo captions:
1) The Minifooger analog effects for guitar and bass.
2) Troy Van Leeuwen, guitarist for the band Queens of The Stone Age.
3) Xander Singh and Ian Hultquist of Passion Pit.

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Audio Engineering Society Announces Berlin as Location for 136th AES International Convention, April 2014

— Berlin convention to take place Saturday, April 26, through Tuesday, April 29, 2014 —

New York, NY, October 4, 2013 — The Audio Engineering Society (AES) has announced the dates and location for its upcoming 136th International Convention: Saturday, April 26, through Tuesday, April 29, 2014, in Berlin, Germany. The Convention’s “Call for Papers” will be available in the coming months, and AES will be accepting proposals for abstract-precis-reviewed and peer-reviewed papers.

The 136th Convention will bring together audio engineers from around the world to share the latest knowledge in audio research, development and applications. More details will follow shortly, but meanwhile save the date and keep an eye on the convention website for the latest updates.

“We are excited to return to Berlin for the 136th Convention,” stated Bob Moses, Audio Engineering Society Executive Director. “Berlin is a hub of technology and industry, with a vital and rich history in audio innovation. In addition, Germany is an extremely important marketplace for our business partners and sponsors to engage with pro audio customers. It is a more-than-fitting site for our next European convention.”

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Jimmy Jam to Present Friday Keynote at Upcoming 135th AES Convention

— Five-time GRAMMY® Award-winner to address the intersection of technology and creativity with a keynote address titled “The Current And Future Direction Of The Recording Process from an Artist,
Engineer and Producer’s Perspective” —

New York, NY, October 4, 2013 — On Friday, October 18, 2013, the 135th Audio Engineering Society Convention at the Javits Center in New York City will feature a keynote address by Jimmy Jam, a five-time GRAMMY® Award winner and a renowned songwriter, record producer, musician, entrepreneur and half of the most influential and successful writing/producing duo in modern music history. Taking place at 11:00 a.m., the presentation will be entitled “The Current And Future Direction Of The Recording Process from an Artist, Engineer and Producer’s Perspective.”

Since forming their company Flyte Tyme Productions in 1982, Jam and partner Terry Lewis have collaborated with such diverse and legendary artists as Janet Jackson, Mary J. Blige, Gwen Stefani, Michael Jackson, Robert Palmer, Mariah Carey, Boyz II Men, Rod Stewart, Yolanda Adams, Sting, Heather Headley, Usher, Celine Dion, Kanye West, Chaka Khan and Trey Songz, among others. Jimmy and Terry have written and/or produced over 100 albums and singles that have reached gold, platinum, multi-platinum, or diamond status, including 26 No. 1 R&B and 16 No. 1 pop hits, giving the pair more Billboard No. 1′s than any other duo in chart history.

Jimmy Jam’s AES Keynote address will focus on the current and future direction of the recording process from various perspectives. As a songwriter, artist, producer and engineer, Jimmy is uniquely qualified to give a bird’s-eye view of how each of these “personalities” interact and contribute to the overall final product, and along the way, how technology has evolved and what it has meant to his craft.

“Of course it all starts with a great song, but then, it’s important to consider how and what technology should be used to capture that creativity,” stated Jam. “It’s that intersection between the technology and creativity that I have always looked at every day throughout my career. Ultimately, it’s my job as a artist/producer to have those two elements meet and not crash – And that’s when you’re using the available technology to capture the artist in their purest form.”

For further information on the 135th AES International Convention, and to register for your free Exhibits-Plus badge or the premium All-Access badge, please visit http://www.aes.org/events/135/.

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Hal Leonard publishes Power Tools for Ableton Live 9

Master Ableton’s Music Production and Live Performance Application

Montclair, NJ (October 7, 2013) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping Power Tools for Ableton Live 9 by Jake Perrine, an Ableton certified trainer with years of experience and an unmatched passion for making music with Ableton Live.

The author convincingly explains how Live sets itself apart from other programs, especially when it comes to working on live performance. The book explains why Ableton Live is the premier choice when making beats, remixing, live recording, DJing, live looping, sound design, electronic music, hip-hop, and much more.

Unlike other books about Live that simply explain its features like a second manual, this hands-on book contains a series of exercises that walk the user through all the features needed to produce professional-sounding music. “The goal is to get you making music as quickly as possible using the key features and learning specific techniques that will help you reach your goals,” says Perrine. He guides the reader through the creation of an actual track from start to finish, plus he explains how to use Live 9 in your DJ performances. In addition, there is plenty of practice using Live 9 with the included audio content, video tutorials, excises, audio samples, and third-party plug-in demos contained on the accompanying DVD-ROM.

A substantial appendix section offers discussions of important non-Ableton-specific topics, including digital audio basics, components of a producer’s studio, considerations when buying a DAW computer, and more. Whether you want to DJ, make mash-ups and remixes, play with a band, or build epic dance anthems from scratch, this book will show you all you need to know to achieve your goals with Ableton Live 9.

About the Author
Jake Perrine, an Ableton certified trainer and WarpAcademy.com curriculum director, has been making electronic music for over 25 years. In addition, he has over a decade of experience teaching audio production at the college level. So, not only does he know what he’s talking about, he knows how to make sure you know what he’s talking about.

Power Tools for Ableton Live 9
$39.99 (US)
Inventory #HL 00333217
ISBN: 9781458400383
Width: 7.5″Length: 9.0″
300 pages, DVD-ROM included
More information at www.halleonardbooks.com

Media Contact:
Please contact Music Marcom for review copies, author interviews and excerpts:
Music Marcom
Martina McConnon
v: 610-577-4982
e: martina@musicmarcom.com

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Moog Music Announces 3 New Expansion Packs for Animoog

ASHEVILLE, NC – October 4, 2013 – The award winning Animoog by Moog Music now offers three new expansion packs for iPad, iPhone, and iPod, available now. Each new expansion pack gives users the ability to create sounds never before available through the professional synthesizer app. Each expansion pack is available as an in-app purchase through the Animoog store.

The Monster Moog Expansion Pack, the largest of the three, comes with 167 timbres and 48 presets. It uses elements from new and classic Moog instruments including the System 15 Modular, Minitaur, 904a Filter, Freq Box, Bode Frequency Shifter, Sub Phatty, and more.

The Vintage Vibe Expansion Pack, holding 114 timbres and 46 presets, is a throwback to synths from the 1980s. It was made using vintage synthesizer VCOs and filters, shaping up for unique timbral content.

Meanwhile, The Vintage FX Expansion Pack contains 41 presets and 53 timbres. Its timbral content is derived from vintage modular, rack, and stomp box effects, including multiple analog delays, phasers, frequency shifters, resonant filters, and vocal phase filters.

Each expansion pack expands Animoog’s vocabulary and musical capabilities. Previous Expansion Packs include the Devine expansion pack ($3.99) and the Grateful Dead expansion pack ($4.99), which converted a 1968 live performance into a source of harmonic content for the app.

The Animoog app, which received the 28th annual TEC award for Audio Apps Technology For Smartphones and Tablets, is available for download on Apple’s iPad, iPhone, and iPod as well as for the Blackberry Z10.

Audio samples for Animoog expansion packs are available on the Animoog product page at http://www.moogmusic.com.

Prices:

Monster Moog Expansion Pack – $4.99
Vintage Vibe Expansion Pack – $3.99
Vintage FX Expansion Pack – $2.99

Links:

• Animoog on the iTunes App Store: https://itunes.apple.com/us/app/animoog/id471638724?mt=8
• Animoog product page: http://www.moogmusic.com/animoog
• Moog Music website: http://www.moogmusic.com/
• Moog Music on Twitter: http://www.Twitter.com/MoogMusicInc/
• Animoog on Facebook: http://www.Facebook.com/animoog

About Moog Music:

Moog synthesizers and other electronic musical instruments are designed and lovingly handcrafted at the Moog Factory in downtown Asheville, North Carolina. The company and its customer’s carry on the legacy of Dr. Bob Moog, inventor of the Moog synthesizer and founder of Moog Music Inc. Moog Music celebrates the innovative spirit of Dr. Moog in every instrument they produce and also at Moogfest, their five-day festival dedicated to the synthesis of technology, art and music.

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GUITAR CENTER OPENS NEW STORE IN GAINESVILLE, FLORIDA

Gainesville location features on-site lessons, new repair services, and vast inventory selection

ANNOUNCEMENT HIGHLIGHTS:

Guitar Center has opened its 252nd store location in the U.S.
Customers can take a “virtual tour” of the store online
GC Garage service will provide a much-needed range of musical instrument repair services
GC Studios, first-ever GC lessons facility in Gainesville to support local music scene, is at the store, located at 3210 SW 35th Blvd. Gainesville, FL 32608

(Los Angeles, CA) – Guitar Center, the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, opened its 252nd location, in Gainesville, Florida, on September 5, 2013. The store, located at 3210 SW 35th Blvd. Gainesville, FL 32608, is also part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows GC to offer additional music lessons, special programs and expanded opportunities for local musicians.

Customers can take a “virtual tour” of the store on the GC website at http://stores.guitarcenter.com/gainesville.

GAINESVILLE STORE LOCATION BACKGROUNDER:

Vast Product Selection and Low Prices – Guitar Center Gainesville brings an unprecedented selection of products to Gainesville, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Studios – Deeply vested in expanding and enhancing the local music scene, Guitar Center Gainesville also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving area residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools, Logic Pro and GarageBand.
Guitar Center Garage – Guitar Center Gainesville includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Gainesville: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Gainesville customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Gainesville will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Gainesville store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Gainesville residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Gainesville Store and Studio Hours
Mon-Sat: 10 AM-8 PM
Sun: 12 PM-6 PM

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Audio-Technica Offers System 10 Rebates

— Operating in the 2.4 GHz range, System 10 avoids TV and DTV interference, offering a cost-effective, high-fidelity wireless solution for houses of worship, musicians/hobbyists, karaoke, corporate applications and more —

STOW, OH, October 2, 2013 — Audio-Technica, a leading innovator in transducer technology for over 50 years, is offering rebates of up to $50.00 on its System 10 Digital Wireless systems. Systems purchased from an authorized U.S. Audio-Technica dealer between October 1, 2013, and December 31, 2013, will be eligible. Claims must be submitted by January 31, 2014.

End-users will receive rebates on qualifying System 10 purchases as follows:

Any 1 System – $10 Rebate
Any 2 Systems – $25 Rebate
Any 3 Systems – $50 Rebate

Users can register online at register at http://audio-technicaus.4myrebate.com with offer code AUD-10013. Alternatively, buyers may manually complete and mail in this System 10 Wireless Rebate 2013 Form with the required documents indicated.

For complete terms and conditions, please visit System 10 rebates here.

About System 10 Digital Wireless
System 10 offers high-fidelity digital wireless for performing musicians and presenters. Operating in the 2.4 GHz range, far from TV and DTV interference, System 10 offers advanced 24-bit operation and amazingly clear sound. System 10 wireless ensures clear communications by providing three levels of diversity assurance: frequency, time, and space. Frequency Diversity sends the signal on two dynamically allocated frequencies for interference-free communication. Time Diversity sends the signal in multiple time slots to maximize immunity to multipath interference. Finally, Space Diversity uses two antennas on each transmitter and receiver to maximize signal integrity.

Multiple system configurations are available, with handheld vocal microphone/transmitters and UniPak® body-pack transmitters designed for use with lavalier, headworn and instrument microphones as well as electric guitars.

System 10 Products and U.S. MSRP:

ATW-1101 UniPak® Transmitter System $489.95
ATW-1101/G Guitar System $524.95
ATW-1101/H Headworn Microphone System $614.95
ATW-1101/H92 Miniature Headworn Microphone System $664.95
ATW-1101/H92TH Miniature (beige) Headworn Microphone System $664.95
ATW-1101/L Lavalier Microphone System $614.95
ATW-1102 Handheld Microphone System $524.95

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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