Archive of the The Wire Category

133rd AES Convention Product Design Track Breaks New Ground

Enhancing Acoustically Challenged Devices – Processor Agnostic Systems – Audio For iPad Publishers

SAN FRANCISCO: “133rd AES Convention Product Design Track Chair Conrad Cooke has developed a groundbreaking combination of razor edge Tutorials, Workshops and Master Class Events,” states Convention Co-Chair Jim McTigue. “This Track is designed to provide deep insights into emerging technology which is expected to have a lasting impact on the field of pro audio.”

“My goal was to ferret out the most relevant issues facing today’s product designers,” Conrad Cooke said. “I uncovered a wealth of knowledge, and selected thirteen presentations which present techniques to help solve some of those common issues. We are confident that attendees will come away with invaluable information that will greatly benefit their future thinking.”

133rd AES Convention Product Design Track Events Include:

A Next Generation Audio Processing Suite For The Enhancement of Acoustically Challenged Devices: Presenter, Alan Seefeldt, Dolby Laboratories – A commercial audio processing suite has been developed to enhance the sound of acoustically challenged devices such as laptops, tablets, and mobile phones. This tutorial will address the design principles and algorithms developed for the suite. Each example was designed to operate within a common frequency domain framework. Several of these algorithms were tuned specifically for the acoustics of the device on which they operate.

Implementing Application Processor Agnostic Audio Systems For Portable Consumer Applications: Presenter, Jess Brown, Wolfson Microelectronics. – This tutorial will outline future audio trends for portable consumer devices. Areas covered include: HD audio voice, capture, playback and share. The total ‘mouth to ear’ audio solution will be reviewed, from both the technology and device perspectives.

Don’t Make Your Product a Noise Nightmare: William Whitlock, President/Chief Engineer, Jensen Transformers – Audio systems that operate on AC power experience interference in the form of ground voltage differences, magnetic fields, and electric fields. Establishing high immunity in real world, mass-produced equipment is not a trivial issue. This Master Class will probe the critical importance of high common-mode impedances; the disadvantages of legacy test methods; the new IEC test for CMRR; alternatives to ordinary input stages and ubiquitous design errors.

Audio For iPad Publishers: Jeff Essex, AudioSyncrasy – Book publishers are running to the iPad, and not just for iBooks, or one-off apps. This tutorial consists of two case studies which explore how to build audio creation and content management systems to produce multiple apps in high-volume environments, including VO production, concatenation schemes, file-naming conventions, audio file types for iOS, and, helping book publishers transition from the printed page to interactive publishing.

Audio In HTML 5: Jeff Essex, AudioSyncrasy, Jory K. Prum, studio.jory.org – HTML 5 is coming. Many expect it to supplant Flash as an online rich media player, as Apple has made abundantly clear. But audio support is slow in coming, and there are currently marked differences between browsers. From an audio content standpoint, it’s the Nineties all over again. The W3C’s Audio Working Group is developing standards, but this is a fast-moving target. This talk will provide an update on what’s working, what isn’t.

Multimedia Device Audio Architecture: Laurent Le Faucheur, Texas Instruments – This tutorial investigates a low cost, hardware audio architecture that solves several mobile low power multimedia application processor constraints related to: Legacy software reuse, signal processing performance, power optimization, multiple data format interfaces, and low latency voice and tones.

Audio DSP Requirements For Tomorrow’s Mobile & Portable Devices: John Richards, Oxford Digital Limited: Presenters: Peter Eastty ( Oxford Digital), Howard Brown (IDT), Bob Adams (ADI), Alan Kramer (SRS Labs), Julia Backman (Nokia), Cyril Martin (RIM) – As the convergence of communications, entertainment and computing races ahead, largely centered on portable and mobile devices where form factors are shrinking and style wins out over practicality of design in some instances, the challenges in delivering the audio DSP to provide good sound and differentiated effects are discussed by a panel of experts representing semiconductor manufacturers, mobile/portable device manufacturers and DSP IP providers.

Other Product Design Track Presentations Include:

* Ethernet Standard Audio: Steve Lampen, Belden
* Rub & Buzz and Other Irregular Loudspeaker Distortion: Wolfgang Klippel
* An Overview of Audio System Grounding and Interfacing: William Whitlock, Jensen Transformers
* AVB Networking For Product Designers: Rob Silfvast, Avid
* Graphical Audio/DSP Applications Development Environment For Fixed And Floating Point Processors: Miguel Chavez, Analog Devices

Scheduled for October 26 – 29 at SF’s Moscone Center, the Convention is expected to draw thousands of attendees from around the globe to its 4-day program of Broadcast/ Streaming, Educational, Live Sound and other Special Events.

Photo: Conrad Cooke, 133rd AES Convention Product Design Track Chair

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

More Than 50 Lawo Systems for the Sound Of Sports

London, England, August 6, 2012… Until August 12th, the most gifted athletes from around the world are competing in the summer games. The games and its media exposure provide athletes with the chance to attain both national and, in some cases, international fame. As a major part of the games’ media exposure, broadcasters from around the globe carry the feeds that fill the television screens, radio systems, and streaming Internet programs that are being enjoyed by billions — and a significant portion of those signals originate in control rooms from worldwide customers of Rastatt, Germany-based Lawo.

From the Opening ceremony and encompassing a wide range of sports activities, including Basketball, Football, Athletics, Badminton, Handball, Gymnastics, Table Tennis, Canoe / Kayak, Cycling, and Beach Volleyball, Lawo mc²56, mc²66, mc²90, crystal, and sapphire consoles, plus Nova73 HD routing systems play an integral role behind the scenes. more

Red TX Captures The Broadcast Audio For A Number of High Profile Summer Music Events

Broadcast audio specialists Red TX sent its Red II Outside Broadcast truck to Cambridge recently to capture an extensive programme of music during the three days of the Cambridge Folk Festival.

Top folk artists including The Proclaimers, Joan Armatrading, June Tabor & Oysterband, Clannad and Seth Lakeman descended on Cherry Hinton Park for the event, which was broadcast live on Sky Arts and was presented by Zoe Ball, Mark Radcliffe and folk singer Julie Fowlis.

Red TX was commissioned to handle the broadcast audio by production company Smooth Operations. As well as feeding a 5.1 mix of the audio from the main stages to Visions for the Sky Arts broadcast, Red TX also prepared a separate stereo mix for BBC Radio 2.

Viv Atkinson, Director of Smooth Operations, says: “I book Red TX because, apart from being consummate professionals with everything you need to do the job, they are technically superb and most importantly brilliantly helpful with an amazing attitude that makes any job with them a pleasure.”

The Red TX team comprised Ollie Nesham, who was on board Red II, and Ian Dyckhoff and Mike Silverston, who used a de-rig recording set-up to mix and record the acoustic performances in the presentation studio.

Ollie Nesham says: “Cambridge is a great festival to be part of and the entire team really pulled together to deliver up to six hours of live music mixes per day.”

Red TX is now back in London having been commissioned by Live Nation to record the audio for the BT London Live concerts in Hyde Park during the London 2012 Games fortnight.

The first, which took place on July 27th to coincide with the opening of the Games, featured Snow Patrol, Stereophonics, Duran Duran and Paolo Nutini. Renowned live sound engineer and Red TX director Tim Summerhayes was behind the controls of Red TX’s Red 1 truck for that concert, which was broadcast on Absolute Radio.

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About Red TX:
Red TX provides a comprehensive concert recording and broadcast service to the music and television industries. The company has state-of-the-art mobile recording facilities and can handle projects of any size or complexity. As well as recording audio for broadcast, the company also records live music events for subsequent release on CD or DVD. It is headed by Ian Dyckhoff and Tim Summerhayes, both of whom have extensive experience in delivering high-quality audio for broadcast. www.red-tx.com

GUITAR CENTER OPENS NEW BRAINTREE, MASSACHUSETTS STORE

— 232nd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 2, 2012) – On the evening of Thursday, July 26, 2012, Guitar Center held the grand opening of its new location in Braintree, Massachusetts, located at 255 Grossman Dr., Braintree, MA 02184. Guitar Center Braintree is Guitar Center’s 232nd retail location.

Guitar Center Braintree’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Upcoming events:
Friday, August 10: Guitar Workshop with Yogi Lonich (guitarist for Chris Cornell, Fuel) (7:00pm)
Tuesday, August 22: Drum Workshop with Jeff Friedl (Filter/A Perfect Circle/Devo/Ashes Divide/Puscifer) (7:00pm)

Guitar Center’s newest Braintree location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Braintree musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Braintree also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Braintree will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Braintree shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the Braintree store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Braintree store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Braintree residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Braintree is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Auralex® Now Shipping ProPAD™ Monitor Isolation Pad

— ProPAD™ is designed for decoupling monitors and reducing structural vibrations —

INDIANAPOLIS, IN, August 1, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its new ProPAD™ Monitor Isolation Pad, the latest product in its ISO (Instant Sound Optimizer) line. The ProPAD is a premium-performance variant on Auralex’s popular MoPAD™. Compared to the MoPAD, ProPAD has increased durability and structural integrity, and provides superior isolation from the vibrations and resonant energy created by studio monitors. The ProPAD prevents this energy from being transmitted into the supporting furniture, which would greatly color the monitors’ sound and degrade their imaging.

The ProPAD is sold in stereo pairs and is designed to work with nearfield monitors employing up to 8″ woofers. ProPAD’s updated design features a 0.75″ layer of laminated black MDF covered with a thick layer of Auralex’s proprietary IsoPuck™ isolation material, which is made of recycled rubber. Six stick-on feet, also made from IsoPuck material, are supplied for flat or angled applications.

The ProPAD is the perfect solution for decoupling monitors and reducing structural vibration in all manner of sound-critical spaces, including recording studios, post-production/edit suites, mobile recording facilities, hi-fi listening rooms, home theaters or anywhere a monitor/speaker isolation platform is needed to improve sonic purity.

For more information, please visit www.auralex.com.

GUITAR CENTER ANNOUNCES NEW BOSTON STORE LOCATION, COMING FALL 2012

— Designed to cater to the Berklee College of Music and Boston’s diverse musical community, the new Massachusetts Avenue location will augment GC’s successful Boylston Street store while offering unique product options —

Westlake Village, CA (July 30, 2012) – Guitar Center, Inc. is pleased to announce that a new Guitar Center store is set to open this fall, right in the heart of Boston’s Back Bay music education community. Guitar Center has leased the former Daddy’s Junkie Music storefront at 165 Massachusetts Avenue (between Haviland St & S. Germain St), Boston, MA 02115, right across the street from the prestigious Berklee College of Music. This 6,300-square-foot retail environment will be designed to cater to the challenging academic needs of today’s music student, while providing new services to the Boston music community. It will carry a wide assortment of musical accessories and specialized instruments that will enable students and consumers to quickly purchase those “high demand” items at a friendly price point.

“We are excited to move into the heart of the Berklee College of Music campus and near other fine institutions such as New England Conservatory and Boston Conservatory. We look forward to serving such a world class music community,” says Gene Joly, Executive VP of Guitar Center stores. “As a Berklee College of Music alum and former member of the Board of Trustees, I have a feel for the specialized needs of modern music students and faculty. We are committed to tailoring our product and service offerings at our Mass. Ave. location to the needs of this community.”

Guitar Center Massachusetts Avenue will be the ultimate accessories store, with saxophone reeds to upright bass rosin, boutique guitar pedals to hand hammered cymbals, while offering instruments never before carried at neighborhood Guitar Center locations. This storefront will not only have a full time guitar technician as part of GC Garage – Guitar Center’s on-site guitar/stringed instrument repair facility – to better serve stringed clients, but it will also house a full-line rental department, catering to the various rental needs of local musicians, live music venues, houses of worship, hotels and the theater district. Since the new store will only be five blocks away from the already successful Guitar Center location on Boylston Street, the new store is meant to complement and augment the existing GC, providing a richer and more complete shopping experience.

To spearhead this large endeavor, Guitar Center is also proud to announce Berklee College of Music alum Hirsh Gardner as the project manager. Hirsh is charged with developing this new Guitar Center concept, and, ultimately, to be its store manager. This is a homecoming for Hirsh, as he was the Daddy’s Junky Music store General Manager of this same location for the last ten years of his successful thirty-year plus career in the music instrument industry. Perhaps no one is better suited for this task than Hirsh, who spent many years developing caring and proven relationships with the Berklee College of Music faculty and staff. “I have always felt that being an educator is the key to being successful in our hi-tech music retail environment,” says Gardner. “We served the community on Mass Ave. by educating musicians, students and pros alike, in our fields of expertise. This allowed them to make choices in their purchases that helped further their careers – simply put, we helped people make music. I am thrilled to be here with the great folks at Guitar Center and look forward to contributing again to the musical needs of the Boston music community.”

Berklee College of Music students will also be able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Boston inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new store, Guitar Center offers nationwide programs designed to highlight the nation’s most promising undiscovered talent, support the global music community and provide musicians with opportunities to get their music heard. Guitar Center’s commitment to unsigned artists runs deep with a full calendar year of diverse programs aimed to enable musicians by providing the opportunity and exposure they need to be successful. Berklee College of Music residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

For more information, please visit www.guitarcenter.com.

AES Convention Debuts Sound For Pictures Track

Top Mixers Address Digital Audio Cinema Techniques, Formats & Standards

SAN FRANCISCO: The 133rd AES Convention (Moscone Center, Oct. 26-29), will introduce a dedicated Sound For Pictures Track. Featuring award-winning presenters focused on key technical and creative issues related to digital audio production for feature films and TV, the Track is co-chaired by leading sound mixer/producer Brian McCarty (“The Big Lebowski,” “Dick Tracy,” “As Good As It Gets”) and by Steve Martz, Sr. Design Engineer, THX Ltd. Key issues to be addressed by the Sound For Pictures Track include: Post Production Techniques, Standards and Multi-Channel Formats for Digital Cinema.

“The AES is the leading forum for audio for film and TV sound,” McCarty says. “Top sound mixers have been attending the Convention for years to exchange ideas and information and kick the tires on new technology. Early this year we formed a Technical Committee on Sound for Digital Cinema & TV. Our objective is to adopt a consistent approach for Digital Cinema sound installations, and contemporary digital dubbing stage recording and mixing activities worldwide. Based on the initial reception to this Committee, Executive Director Bob Moses felt it was time to develop a formal AES Convention Track for this increasingly important field,” McCarty adds.

SATURDAY, Oct. 27, AES Sound For Picture Track Presentations Include:

POST PRODUCTION AUDIO TECHNIQUES FOR DIGITAL CINEMA & ANCILLARY MARKETS: Chair, Brian McCarty, managing director, Coral Sea Studios, Australia; Panel, Lon Bender, Oscar-winning, effects designer & mixer, Soundelux, LA; Brian Vessa, leading sound mixer, Sony Pictures, LA; Jason LaRocca, Emmy-nominated independent mixer. As the film industry rapidly moves towards full-bandwidth, multi-channel discrete formats for audio distribution, post-production techniques to provide high-quality audio continue to evolve. This workshop will address technical and creative changes being implemented to accommodate this shift.

RECONSIDERING STANDARDS FOR CINEMA SOUND – ALTERNATIVES TO ISO 2969: Chair, Brian McCarty; Floyd Toole, pioneering acoustical consultant/ retired, Harman Research, corporate VP; Keith Holland, University of Southampton, UK. For over eighty years ISO 2969 (aka SMPTE S202) has been a cornerstone of the audio reproduction “B-Chain.” Like the RIAA curve, it was originally implemented to compensate for defects in the delivery medium. This panel will examine the implications for these standards and the B-Chain as film rapidly shifts to Digital Cinema delivery, with, for the first time, full bandwidth soundtracks.

NEW MULTI-CHANNEL FORMATS FOR 3D CINEMA AND HOME THEATER: Co-Chairs, Christof Faller, Illusonic GmbH, Brian McCarty, Chair, AES TC-SDCTV; Erno Langendijk, Philips; Wilfried Van Baelen, Auro-3D, Belgium; TBD, Dolby Laboratories, SF; Kimio Hamasaki, NHK, Japan TBD, Iosono, Germany; Stefano Lacaito, Imm Sound, Spain. Several new digital cinema formats are under active consideration for cinema soundtrack production. Each was developed to create realistic sound “motion” in parallel with 3D pictures. This workshop presents a rare opportunity for the proponents of these leading systems to discuss their specific technologies.

“We have developed an extremely diverse and comprehensive Sound For Pictures Track,” Brian McCarty says. “Our Workshop participants are all outstanding leaders in their fields. The ‘New Multi-Formats For 3D Cinema’ panel is a particularly newsworthy event. Gathering developers of competitive systems together for a high level, working dialogue is a major coup which may have important ramifications for film exhibitors.”

Sound For Pictures Track Co-Chair Steve Martz points to three related events, which will be of particular interest to Sound For Pictures Track attendees. “Academy Award-winner Ioan Allen, Sr. VP at Dolby Laboratories, will illustrate innovative audio mixing and editing techniques in his Historical Events presentation, The Egg Show: A Demonstration of the Artistic Uses of Sound on Film.

“And,” Martz adds, “Two concurrent Technical Tours should not be missed. “Roger Wiersema is coordinating a tour of the Polarity Post production complex, and Dave Nelson is hosting a concurrent tour of Outpost Studios. As both these facilities are located in the same building in SF’s popular Embarcadero District, participants will be able to attend both. This Convention promises to make a deep impact on industry thinking about sound for Digital Cinema,” Martz concludes.

The 133rd AES Convention will be held October 26-29 at SF’s Moscone Center. For details please visit www.aes.org.

Photo: AES Convention, Sound For Pictures Track Co-Chair, Brian McCarty.

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

GUITAR CENTER OPENS NEW SAN MATEO, CALIFORNIA STORE

— 231st Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (July 25, 2012) – On the evening of Thursday, July 12, 2012, Guitar Center held the grand opening of its new location in San Mateo, California, located at 53A W. Hillsdale Blvd., San Mateo, CA 94403. Guitar Center San Mateo is Guitar Center’s 231st retail location.

Guitar Center San Mateo’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included a free performance, in addition to ongoing workshops throughout the next two months.

Guitar Center’s newest San Mateo location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for San Mateo musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center San Mateo also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center San Mateo is offering unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

San Mateo shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include San Mateo inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new San Mateo store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. San Mateo residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center San Mateo is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 11:00 a.m. – 6:00 p.m. Sunday.

Audio-Technica Honors Online Marketing with President’s Award

STOW, OH, July 24, 2012 — Audio-Technica is pleased to announce that Wadsworth, Ohio-based Online Marketing has been presented with A-T’s prestigious President’s Award, for their work representing Audio-Technica in Indiana and Kentucky. Additionally, the firm sells Audio-Technica professional products to retailers and sound contractors in Ohio, Michigan, Western Pennsylvania and West Virginia. Online Marketing Sales Associate Steve Grigdesby accepted the award, which recognizes a leading manufacturer’s representative for outstanding commitment and dedication during the Audio-Technica 2011/2012 fiscal year. The award was presented by Philip Cajka, Audio-Technica U.S. President and C.E.O., and Michael Edwards, A-T V.P. Professional Products. Also in attendance were Brian Strong, A-T Territory Manager, Professional Products; David Marsh, A-T Director of Sales & Marketing, Installed Sound & Broadcast; along with Online Marketing personnel Mike Wuellner, Principal; and Jon Johnson, Sales. The A-T President’s Award was presented at a ceremony during the 2012 InfoComm Expo on June 13th in Las Vegas, Nevada.

Michael Edwards commented, “Online Marketing has been presented with this honor for their strong dedication to sales performance, customer care and the marketing of the A-T brand. The Online Marketing team has a vast base of knowledge and experience, in addition to their fierce work ethic. We are proud to give them this honor, and extremely grateful for their continued service.”

For more information, please visit www.audio-technica.com.

AES Launches New Project Studio Expo At 133rd Convention

Sound On Sound and Craig Anderton Collaborate on Full Program of Training Clinics to Complement Project Studio Exhibition

SAN FRANCISCO: The 133rd AES Convention will herald the introduction of the Project Studio Expo, featuring practical training and an exhibit area focused on leading edge project studio technology. Developed in partnership with Sound On Sound and Craig Anderton, the Project Studio Expo (PSE) brings the latest recording techniques, best practices, and practical tips from leaders in the recording business. “I think we can safely say this two-day event will be a highlight of the convention,” states AES Executive Director Bob Moses. “It builds on AES’s long history of leadership in the recording industry, and addresses issues of deep importance to people working in small studios. Based on early feedback from industry pros, I’m confident we have hit a home run with this event.”

Indeed, in a rare joint statement co-signed by Sound On Sound Editorial Director Dave Lockwood and Editor Paul White; Craig Anderton, Executive Editor, Electronic Musician and Editor in Chief, Harmony Central; Frank Wells, Editor, Pro Sound News and the AES Daily; Sarah Jones, Editor, Electronic Musician; Tom Kenny, Editor, Mix; Strother Bullins, Pro Audio Review; Recording Magazine Editor, Lorenz Rycher and Associate Editor Mike Metlay; and Tape Op Editor/ Founder, Larry Crane, and Publisher John Baccigaluppi, these industry leaders stated: “We strongly support AES in striking out in this new direction. We believe that in the years to come, the Project Studio Expo will continue to grow, and in the process, enhance the overall Convention.”

Scheduled for Oct. 27-28 at SF’s Moscone Center, the PSE will feature in depth Clinics and Q&A sessions with noted leaders:

DAY ONE: Saturday, Oct. 27

* It Won’t Sound Right If You Don’t Hear It Right: Studio Acoustics – Presenter, Hugh Robjohns
* Total Tracking: Get It Right At Source – Choosing & Recording Your Sound Source*- Presenter, Hugh Robjohns
* Mixing Secrets: Production Tricks To Use With Any DAW – Presenter, Mike Senior
* Master Your Tracks: DIY Results to Compete With The Pros*- Presenter, Craig Anderton
* You Ask, We Answer: Q&A session Moderator Hugh Robjohns; Panel, Paul White, Mike Senior & Guests tba
* Take Your Studio On Stage: Live Performance With Laptops, Looping Pedals & Other Studio Tech – Presenter, Craig Anderton

*Repeated on Sunday

DAY TWO: Sunday, Oct. 28

* Keeping The Human Element In The Digital Age: Ways To Keep Music Sounding Alive And Interesting – Presenter, Craig Anderton
* Total Tracking: Get it Right At Source – Choosing & Recording Your Sound Source – Presenter, Hugh Robjohns
* Mixing Secrets: Production Tricks To Use With Any DAW – Presenter, Mike Senior
* Master Your Tracks: DIY Results to Compete With The Pros – Presenter, Craig Anderton
* Make Music With Your iPad: Hot Apps, Great Gadgets & All Things IOS – Presenter, Mike Metlay
* Ask The Editors: Q&A Session – Moderator: Hugh Robjohns; Panel to include Paul White, Sarah Jones, Frank Wells, Strother Bullins, Lorenz Rychner, Larry Crane and Tom Kenny

“AES has always been the place where the recording industry came to share the latest techniques and connect with colleagues from around the world,” Bob Moses said. “In past years the business was built on a number of large studios and an entirely different workflow than today. The Project Studio Expo brings the AES into alignment with the reality of today’s industry, and addresses the latest techniques, best practices, and workflow. Anyone doing professional work in a small studio should come to listen, learn, and connect with their peers and mentors.”

The 133rd AES Convention Project Studio Expo is open to the public. Other AES Convention Technical Program events may require separate paid registration. For additional information visit: www.aes.org/ProjectStudioExpo

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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