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Auralex Custom Great GRAMMA Gives Oli Brown the Right Sound Clarity in Concert

GRAMMA Isolation Risers Decouple Guitar Amps on Stage

LONDON, JANUARY 11, 2012 — Every time award-winning British blues guitarist Oli Brown plays live with his band, he relies on Auralex’s Great GRAMMA (Gig and Recording, Amp and Monitor, Modulation Attenuator) isolation riser to decouple his guitar amplifier from the stage. The Great GRAMMA lets Brown deliver a clean front-of-house mix without the additional boom and swell associated with non-isolated instrument amplifiers. In addition, Auralex created a custom fabric covering for Brown’s Great GRAMMA.

Brown is one of the hottest young blues guitarists on the scene today. His latest release, Heads I Win Tails You Lose, won the 2011 British Blues Award for Best Album. Legendary British blues veteran Mike Vernon, known for his work with Fleetwood Mac, Eric Clapton and David Bowie, came out of retirement to produce the album.

During a recording session, Brown discovered Auralex’s Great GRAMMA, and he tried it out. He fell in love with the difference it made in the sound of his amp. “Hearing is believing,” says Brown. “The Great GRAMMA is amazing and it is now a main part of my stage set up.”

The Great GRAMMA, patented by Auralex, is an effective isolation device that is used to float an amp or loudspeaker, yielding nearly total acoustic isolation between an instrument amp or monitor speaker and the stage. By employing a Great GRAMMA, performers realize clarity of sound that honestly represents their artistic intent. The Great GRAMMA is 30 in. long x 19 in. wide x 2.75 in. high, with a maximum weight limit of 300 lbs. The Great GRAMMA also offers a 30 percent larger surface area to accommodate popular speaker configurations that feature 4 in. x 12 in., 15 in. or 18 in. speakers.

Brown took his custom Great GRAMMA on the road with him last month for his performances in Norwich, UK and Jakarta, Indonesia. He will also be traveling with his Auralex Great GRAMMA in 2012, as he already has several shows lined up throughout the UK and France.

About Auralex Acoustics, Inc.
Located in Indianapolis, Auralex Acoustics was founded in 1977 with a mission to provide top-performing acoustical treatment products at the best value. Since then, thousands of satisfied Auralex customers have experienced improved acoustics, expert advice and exceptional customer service. Auralex products enjoy widespread use among prominent artists, producers, engineers, corporations, celebrities and government agencies.

Auralex Acoustics has become the industry leader in innovative sound control solutions and continues to enjoy rapid growth through an international network of authorized dealers. Visit the Auralex Web site at www.auralex.com. Auralex can be reached via email at auralexinfo@auralex.com or by calling 1-800-959-3343.

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Middle Atlantic Expands Offering with Wiremold AV Products

Middle Atlantic Products is proud to announce that it has expanded its product offering to include Wiremold® solutions from Legrand, the industry’s largest selection of end-to-end wire and cable management and pathway products. With an emphasis on increasing value to its integrator partners, Middle Atlantic’s goal is to help streamline the specifying, ordering and shipment of electronics system support products.

Building on its commitment to ship quickly from its warehouse locations throughout the US and Canada, Middle Atlantic will now stock Wiremold product families ideal for AV applications, including Floor Boxes, Poke-Thrus, and Overfloor and Surface raceways. The company will also offer ordering and support capabilities for Wiremold Vista Columns.

The company has also expanded its capabilities to offer full customer and sales support for the Wiremold product lines, providing a single source for infrastructure needs – the products that provide the framework for supporting and protecting AV systems. The AV consultant and installer community will benefit from one sales contact to help select and specify products for their projects, one number to call for customer service and tech support across all product lines and a single shipment including Middle Atlantic and Wiremold products.

“The success of our customers remains our primary focus,” said Mike Baker, President of Middle Atlantic. “Anchoring the Commercial AV Division of Legrand is opening up many exciting opportunities to continue supporting our installing partners in new and diverse ways. The availability of Wiremold solutions is our first step of many towards becoming an infrastructure company that delivers innovative products and exceptional support like no other.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Waves Consumer Electronics Division Appoints Clyne Media to Lead International Public Relations Initiatives

— Clyne Media’s relationship with Waves increases in scope —

KNOXVILLE, TN, January 4, 2012 — The Consumer Electronics Division of Waves Audio, the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, announces the appointment of Nashville- and New York-based firm Clyne Media, Inc. to handle its international public relations efforts, effective immediately. The two organizations already have a close working relationship, as for several years, Clyne Media has handled Waves’ PR in the professional market sector. The announcement was made by Tomer Elbaz, General Manager, Waves Audio Consumer Electronics Division, and further underscores Waves’ ongoing expansion into the consumer electronics marketplace.

“We are pleased to be working with Clyne Media on an expanded basis,” stated Elbaz. “We have been working with them for years with our professional products, and as our involvement in consumer electronics is expanding, it makes perfect sense that Clyne Media should make this journey with us. Robbie Clyne and his team have the right expertise, experience and attention to detail to get the job done. They continue to be an enormous asset for our company, and expanding their duties into the consumer market is a natural step forward for Waves and Clyne Media.”

Clyne Media is one of the industry’s premier specialized marketing communications/media relations agencies, serving the needs of leaders in the high-technology electronics and entertainment market sector and related industries. Continuing its stateside duties, additionally the company will now pursue new international editorial opportunities on behalf of Waves and help focus public relations efforts with industry editors and independent journalists worldwide.

Agency President/CEO Robert Clyne will handle the account management, working closely with Tomer Elbaz and Yuval Weinreb, Waves International Sales Manager, while dedicated Clyne Media staff will cover media relations, technical writing, editing and other marketing communications initiatives.

“We are very excited to be again expanding our relationship with Waves,” Robert Clyne commented. “They have shown time and time again to be an unparalleled innovator in their markets, and as their business grows and expands into other areas, we are proud to explore media opportunities on their behalf. Our partnership over the years has been very fruitful, and this transition to Clyne Media’s new role will be very smooth. We look forward to all the great things we can accomplish together.”

For more information, please visit www.maxx.com.

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Auralex Unveils New ProMAX Panels at Winter NAMM 2012

Stand-Mounted StudioFoam Absorbers Offer Convenient, Portable Solution
ANAHEIM, CA, JANUARY 4, 2012 — Auralex Acoustics, Inc., the industry leader in innovative sound control solutions, officially introduces its new ProMAX Panels — stand-mounted, portable StudioFoam absorbers — at Winter NAMM 2012 (Hall A, Booth 6798).

Auralex’s new ProMAX panels are designed as a portable, lightweight, yet highly effective absorption treatment for such run-and-gun recording and performance applications as studio rentals, live events and temporary recording. They can be used in any location where mounting acoustical treatments to the wall are not possible or ideal.

The flexible absorption panels are simple to set up and transport and easily assembled and disassembled for convenient storage. Their lightweight and flexible design makes them ideal portable absorbers, as they can be moved easily and positioned to reduce audible reflections in any recording or listening environment.

Auralex ProMAX Panels can also be grouped together to form a portable vocal booth on the fly. They can also be positioned around a drum kit to “tune” room sounds in recordings and live performance venues. Able to be extended up to eight feet high, Auralex ProMAX Panels feature an adjustable contour for precision positioning.

“Based on the success of our MAX-Wall Mobile Acoustical Environment, we are proud to present this cost-effective portable absorption solution to the NAMM market,” says Eric Smith, founder and president of Auralex Acoustics. “As an extremely flexible acoustical solution, the ProMax is ideal for musicians and on-the-go recording applications.”

About Auralex Acoustics, Inc.
Located in Indianapolis, Auralex Acoustics was founded in 1977 with a mission to provide top-performing acoustical treatment products at the best value. Since then, thousands of satisfied Auralex customers have experienced improved acoustics, expert advice and exceptional customer service. Auralex products enjoy widespread use among prominent artists, producers, engineers, corporations, celebrities and government agencies.

Auralex Acoustics has become the industry leader in innovative sound control solutions and continues to enjoy rapid growth through an international network of authorized dealers. Visit the Auralex Web site at www.auralex.com. Auralex can be reached via email at auralexinfo@auralex.com or by calling 1-800-959-3343.

Lowell Highlights Rack and Wall-Mount Storage Solutions with New Product Videos

— Lowell supports dealers and installers with short tutorial clips —

Lowell Manufacturing Company, a Pacific, Missouri-based manufacturer of professional AV Products for over 60 years, has updated its YouTube channel (http://www.youtube.com/user/lowellmfg) with two new product videos. These short clips, highlighting rack and wall-mount storage solutions, were produced as a resource for customers, consultants, installers and end users, demonstrating the products’ construction and features. more

Recording Academy Producers and Engineers Wing Presents Fifth Annual Grammy Week Event Honoring Music Producer and Executive Jimmy Iovine

Event Will Highlight Sound Quality and Pay Homage to Chair of Interscope Geffen A&M Records and Beats Electronics at The Village Recording Studios in Los Angeles on Feb. 8, 2012

SANTA MONICA, Calif. (December 22, 2011) — The Producers & Engineers Wing® of The Recording Academy® will celebrate its fifth annual GRAMMY® Week event honoring legendary music producer and entrepreneur Jimmy Iovine for his commitment to excellence and ongoing support for the art and craft of recorded music. The event will be held on Wednesday, Feb. 8, 2012, at The Village Recording Studios in Los Angeles, and Bono and Dr. Dre will serve as honorary event co-chairs. GRAMMY Week culminates with the 54th Annual GRAMMY Awards® on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, at 8 p.m. ET/PT. (www.grammy.com)

“The work of the Producers & Engineers Wing is essential to ensure that the importance of sound quality and the integrity of recorded music continue to be acknowledged and preserved in our evolving landscape,” said Neil Portnow, President/CEO of The Recording Academy. “This year we pay tribute to an industry leader, Jimmy Iovine, who has made an indelible impact as a recording engineer, producer, founder of Interscope Records, and now entrepreneur focused on audio quality. As we continue to highlight those who work ‘behind the glass,’ we are very pleased this year to celebrate someone of Jimmy’s stature who is so dedicated to this important cause.” more

Guitar Center Opens 224th Store in New York Metro

— Company caps year of strong growth as it opens its tenth store in 2011 —

— Guitar Center’s new Ridge Hill location features on-site guitar repair services —

Westlake Village, CA (December 20, 2011) – On December 15, 2011, Guitar Center opened its newest retail location, Guitar Center Ridge Hill, at 214 Market Street, Yonkers, New York. The store’s opening caps off a strong year of growth for the nation’s largest instrument retailer, as the Yonkers location is its 10th new store opened this year and its 224th store overall. The Ridge Hill store brings vast product selection, along with the unparalleled knowledge and experience of its dedicated staff, to the Yonkers area. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

Gene Joly, Guitar Center Executive VP of Stores, stated, “The New York City Metro area is one of the most important music markets we serve. With the addition of our Yonkers location, musicians from Westchester County and beyond will now have easier access to Guitar Center’s vast assortment of new and used gear at great prices. Like all previous locations we’ve opened in 2011, GC Ridge Hill reflects a number of new design and merchandising principles including a more open layout that makes categories such as live sound, recording and keyboards more accessible to our customers.”

GC’s Ridge Hill location features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials at significant discounts. more

Guitar Center Opens 223rd Store in Orange, CA

— Company opens its ninth store in 2011 with special savings and events —

— Guitar Center’s new Block at Orange location features on-site lessons and guitar repair services —

Westlake Village, CA (December 6, 2011) – On December 1, 2011, Guitar Center opened its newest retail location, at 20 City Boulevard West, Orange, California. The store’s opening brings vast product selection, along with the unparalleled knowledge and experience of its dedicated staff, to the Orange area. Guitar Center Block at Orange also features Guitar Center Studios, an embedded lesson and rehearsal facility. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

Guitar Center’s latest location features fully stocked showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials at significant discounts. more

“Hulu Guy” Dave Fennoy Counts on Neumann TLM 103 as Workhorse Microphone for Stellar Voiceover Work

Old Lyme, Conn., – December 20, 2011- Dave Fennoy is the “Voice of Hulu,” heard each day by 35 million viewers over the Internet. His voice is full of rasp and character, deep and instantly recognizable. To accurately capture every nuance of his voice, Fennoy is uncompromising and relies on a Neumann TLM 103 as his ‘workhorse’ microphone.

Fennoy, who began his career as a musician and then moved into broadcasting, recognized the importance of choosing the right microphone early on. Once he broke into voice acting in the early ‘90s, he noticed Neumann U 87 microphones in all the studios he was working in: “I learned that this was in fact the industry standard and that it reproduced sound very accurately,” he recalls. The other microphone he noticed was the Sennheiser MKH 416 shotgun microphone. “This was one of the favorite microphones in Los Angeles — they were being used for on-air promos at all the networks.” more

iZotope Launches Suite of iOS SDKs for Audio Effects

Offers Free iOS Programming Guide for Developers

Cambridge, MA (December 20, 2011) – iZotope, Inc., a leading innovator in digital audio signal processing, announces the release of six iOS software developer kits (SDKs) and a free guide to audio programming for iOS. “By releasing licensable SDKs and a free guide for iOS Audio development, iZotope is providing iOS developers with high-quality, easy-to-use audio effects and resources for their apps,” says Alex Westner, iZotope’s Director of Business Development. “With hundreds of thousands of applications being released into the market every month, the world of mobile development has become an extremely competitive environment. Superior audio quality is essential for distinguishing top apps from the masses.”

While iZotope has already licensed audio DSP technology to clients such as Smule for “I Am T-Pain”, Audiofile Engineering for “FiRe and FiRe 2,” and Sonoma Wire Works for “GuitarTone,” iZotope is excited to bring tools to the market for the beginner and experienced developers alike. more

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