Archive of the The Wire Category

WSDG Begins 16th Art Institute Audio Teaching Studio

4-Year Building Program Creates Nation’s Largest Audio Education Network

NEW YORK: An intensive 4-year design/construction program by the Walters-Storyk Design Group has produced sixteen professional audio education studios for The Art Institutes’ educational institutions across the U.S. Developed to train students for jobs in the rapidly expanding sphere of high tech audio-related occupations, the studios provide cutting edge instruction in both theory and hands-on production techniques. The Art Institute of Michigan (Detroit) complex is currently under construction.

WSDG Partner/Senior Project Manager Romina Larregina has spearheaded the program since its inception. Working closely with company principal/architect/ acoustician John Storyk she has supervised each construction project to insure the highest level of pro audio educational professionalism. “John Storyk’s commitment to education was a primary catalyst behind The Art Institutes decision to retain WSDG for this major assignment,” Larregina says. “His extensive lecturing background, coupled with our 40-year + history of creating world-class studios for artists ranging from Jimi Hendrix to Alicia Keys and Bruce Springsteen, made us an obvious choice for this expansive, on-going project.”

“Each WSDG- IA studio was custom designed to meet specific aesthetic and logistic requirements,” Larregina reports. “Room and class size, technology selection, acoustics, a myriad of related issues dictated our design considerations. These are not ‘cookie cutter’ installations,” she emphasized. “They are designed to address every aspect of pro audio training, including digital and analogue technology.”

“Professional audio education has undergone a seismic shift over the past few years,” John Storyk remarked. “The traditional mega studio paradigm has evolved to a new generation of compact, powerful ‘vest-pocket’ and personal facilities which maximize the potential of affordable laptop-based recording and mixing technology. Concurrently, the new job category has flourished,” Storyk adds. “While traditional positions such as mixing, mastering and FOH engineering may have diminished; audio pros are now flourishing in such diverse occupations as perceptual audio coding, streaming, virtual acoustics, and forensic audio reconstruction. These new AI studios and their faculties are positioned to populate the mushrooming pro audio job market with highly trained and motivated candidates. WSDG is proud to have been associated with AI’s expansion.”

WSDG has created AI studios in Washington, DC, Nashville, Austin, Houston, Las Vegas, Miami, Philadelphia, Shaumburg (Illinois), San Francisco, Los Angeles, San Diego, Inland Empire (CA), Chicago, Austin, Minneapolis and now Detroit.

“We are expanding our professional audio production curriculum in recognition of the new job opportunities in a field far wider than traditional music recording and live sound mixing,” states John Mazzoni, president of The Arts Institutes. “Video game design and production; corporate, governmental, industrial, educational, broadcast and many other sectors rely on skilled professionals to produce high-quality audio content for a variety of creative, entertainment, and messaging purposes. Innovative applications ranging from audio forensics to ringtone production are expanding exponentially. Jobs exist now and entire new categories are emerging. We are committed to training our students to serve as valuable assets to these potential employers.”

In recent years, WSDG has created a number of large-scale audio education facilities. These include: NYU’s $6.5 million Steinhardt Center Music Technology Complex in NYC, teaching studios for the University of Colorado (Boulder) and the University of Michigan (Ann Arbor).

WSDG is currently engaged in the largest and most ambitious audio education project in their 40+-year history. Teaching studios for two massive Berklee College of Music campuses: An ultra-modern complex in Valencia, Spain is rapidly approaching completion. And, a 22,000 sq. ft. audio facility for Berklee’s new $100 million, 16 story multi-purpose building is currently under construction at 160 Massachusetts Avenue, at the heart of the college campus.

Photos: 1. AI Chicago teaching studio control room designed by WSDG
2. AI Chicago teaching studio live room designed by WSDG

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Walters-Storyk Design Group has designed over 3000 media production facilities in the U.S., Europe, the Far East and Latin America. WSDG credits range from the original Jimi Hendrix Electric Lady Studio in Greenwich Village to NYC’s Jazz At Lincoln Center performance complex, broadcast facilities for The Food Network, CBS and WNET, over twenty teaching studios for The Art Institutes around the US, and corporate clients such as Hoffman La Roche. Recent credits include Jungle City, NY’s major new destination studio; private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk, Beth Walters, and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG is a seven-time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design, including 2012 for Jungle City. WSDG maintains offices in NY, SF, Miami, Argentina, Brazil, Beijing, Germany, Mexico City, Spain and Switzerland.

White Mark and Langdale Technical Build World Class Radio and Music Studios For Nile Radio Productions

Continuing the expansion into new territories that has become a feature of its business development over the last few years, UK studio acoustic and design consultancy White Mark has successfully completed two radio studios and two music recording studios for Nile Radio Productions in Cairo.

This prestigious project involved rebuilding the existing Nile Radio Productions facilities, which are housed in buildings within the Media City complex on the outskirts of Cairo. State of the art radio on-air and pre-production studios were created for Nagoom FM, which positions itself as the Middle East’s No.1 Arabic Current Hit Radio Station, and its English language sister station Nile FM. These stations enjoy enormous audiences in this region of the world and can be heard (and seen) at http://www.nilefmonline.com/video

The brief also required White Mark to design two recording studios that will be used by NRP to create original music content for the stations and develop local talent by making world class facilities accessible to both artists and producers in Egypt. The company plans to set up a production, management and publishing arm to further facilitate this creative development and these studios form the basis of its production hub.

David Bell, Managing Director of White Mark, says: “As NRP was redeveloping their premises, this was a major undertaking that required detailed coordination, design, build supervision and technical infrastructure from the outset. Careful consideration had to be given to the detailed supervision of the Egyptian building company which was unfamiliar with the techniques required for this specialist project work. Scheduling also became a central issue as the two on-air stations had to continue broadcasting throughout the construction and have access to their commercials pre-production facilities. The new buildings are a significant improvement on the previous complex and detailed discussions were held as to the form the new rooms should take.”

Mrs Hala Hegazi, Managing Director and Group COO of NRP, says: “Nile Radio Production and Music Studios have been a long awaited dream for all of us to realize. We are all extremely excited about finally having the studios completed, and to have had the whole operation built by the expertise of White Mark and Langdale Technical is really where the value of the studios is magnified. We are optimistic that the studios will become a milestone in our business legacy and will deliver our expectations and beyond in Egypt and the entire region.”

Mr. Rami Mohsen, NRP’s Production Director, adds: “Needless to say, the team of producers on board feel that this is a huge breakthrough in their working track record and career portfolios. To be able to work and train and manage such world class studios and the technology that comes with them is a massive addition to all of us. This could not have come at a better time in our industry’s business path as our main direction is to focus on Radio production and music label releases in 2012 and beyond. We are all truly excited and feel privileged to be part of this world class launch.”

The project was undertaken against the backdrop of the political changes in Egypt but this had little effect on progress with site visits and coordination meetings taking place as planned on all but one occasion, which was postponed because of the elections.

The two radio studios share common facilities with the on-air rooms both facing a shared Talks studio. Also shared are the machine room and office and reception spaces. White Mark also designed a pre-production suite, which both stations use.

Much of the equipment was migrated from NRP’s former facilities and was re-installed by UK company Langdale Technical, which handled the technical installation for all four studios. Set up of the facilities was handled by Jeff Marcedo, White Mark’s newly appointed agent for India and the Middle East.

On the music side, NRP now has a no-compromise main recording studio that houses a 48-channel SSL Duality, Pro Tools and an extensive range of analogue and outboard equipment. It also has a small production room equipped with Pro Tools and an Avid 24-channel C|24 control surface. Both rooms feature ATC and Adams monitoring and access to a generous outboard equipment compliment.

Langdale Technical Director Bill Ward says: “The project involved close cooperation with the White Mark team and also a lot of liaison with NRP regarding equipment lists and layouts etc. Our involvement stemmed directly from White Mark’s recommendation, although we were already aware of recording studio element thanks to our links with SSL. As far as I was concerned it was critical that White Mark were involved because it gave legitimacy to the project and meant that any issues arising during the build could be quickly resolved because we’ve worked with White Mark sufficient times in the past for there to be real respect and trust between both teams.”

Ward adds that one of the main challenges was getting local builders to understand, and then achieve, the standard both White Mark and Langdale Technical expected. A further challenge successfully met was dealing with Egyptian customs for the import of the equipment and specialist building materials.

“This was a particular issue when it came to the SSL console as the desk was somewhat roughly unpacked by the local customs officials and needed replacement parts by the time it was released and finally delivered,” he explains. “Fortunately we were already on site and were able to make SSL’s commissioning a lot easier by having the console assembled and powered up before their team arrived. This meant we could tell them exactly what parts were needed, which saved a lot of time.”

Working in a country in the throes of political turmoil proved challenging for both White Mark and Langdale Technical.

“Every time we visited the site events seemed to move quickly from stable and calm to highly publicised unrest, but, by and large, we were detached from it because NRP’s premises are on the outskirts of Cairo some distance from the main gathering in Tahrir Square, which is in central Cairo.” Ward says. “On the last trip out, there was a possibility that we might have difficulty getting home as some of the European airlines were very quick to cancel flights. However, as we always travelled with Egypt Air, we had no problems because they were much more understanding about the situation.”

White Mark Managing Director, David Bell, concludes “The new facilities are truly world class and it has been a joy to be part of NRP’s project to empower local talent and bring it to the home audience. The challenge of working with local contractors at the level of quality required for the facility to become what it is now should not be underestimated, but the excitement of the changes in the country provided a very relevant backdrop to the creation of a suite of rooms of which Egypt can be very proud.”

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About White Mark:
Established in 1997 by David Bell, John Dunnill, Derek Buckingham and Alan Cundell, White Mark Ltd specialises in production facilities for music recording and the film and television industries. Over the last fifteen years it has designed and supervised the construction of over 500 production suites worldwide. The company’s impressive client list encompasses some of the world’s most famous music recording facilities including Peter Gabriel’s Real World Studios in the UK, Germano Studios in New York, Hit Factory/Criteria Recording Studios in Miami, Strongroom in London and private studios for producers and musicians such as William Orbit and Damon Albarn. In the area of audio post production, White Mark has completed over 140 audio studios and many broadcast and video editing facilities for more than 60 companies in Soho alone. The list of clients includes Grand Central, Hackenbacker, Envy, De Lane Lea, Scramble, Lipsync, Molinare, DeLuxe, 750mph, NBC/Universal, Wave, Unit and Boom. Advertising agency clients include worldwide facilities for Hogarth International and AMV/BBDO on four continents. www.whitemark.com

Singapore’s MediaCorp Harmonizes Production With NETIA’s Radio-Assist 8

Tight Integration With ENPS and Wider Access to Production Tools Boosts Productivity and Program Quality

CLARET, France — June 12, 2012 — NETIA, a leading manufacturer of media asset management and radio automation software, today announced that Singapore’s largest broadcaster, MediaCorp, has installed NETIA’s Radio-Assist(TM) 8 at the heart of its radio production system. MediaCorp runs 13 free-to-air radio channels, broadcasting in 10 languages to Singapore’s cosmopolitan audiences.

Installed and integrated in collaboration with BCI, NETIA’s principal dealer in Southeast Asia, MediaCorp’s Radio-Assist system automates the radio production chain from ingest to delivery, and equips the broadcaster’s newsroom with the tools to record, schedule, and edit, with simultaneous access for up to 50 journalists.

Radio-Assist 8, tightly integrated via a MOS Protocol to MediaCorp’s ENPS newsroom system, provides added value by making content intuitively accessible to all of the broadcaster’s production staff. Radio-Assist modules for browsing, multitrack editing, and audio playback can be opened from within the ENPS interface, and any changes made in the ENPS rundown are automatically duplicated in the Radio-Assist broadcasting tool Air-DDO, even if the program is already on the air. Offering a further productivity benefit, the Radio-Assist 8 user interface supports all languages spoken by MediaCorp’s multilingual staff.

“The ability to integrate so tightly with the ENPS system, together with the big advantage of the multi-language operating environment, means that Radio-Assist 8 delivers real savings in time and costs for MediaCorp, as well as allowing the broadcaster to provide a higher quality service to its audiences,” said Mus Rezzoug at NETIA.

NETIA’s Radio-Assist family of digital audio software programs covers each part of the production and broadcast workflow, allowing users to record, edit, or prepare a playlist. In addition to new browse and publishing tools for full multimedia functionality, the software features tools for acquisition, sound-file editing, commercial and music production, newsroom systems, scheduling, multicasting, and administration.

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About MEDIACORP
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. It pioneered the development of Singapore’s broadcasting industry, with the broadcast of radio in 1936 and television in 1963. MediaCorp runs seven television channels and 14 radio channels, making it the largest media broadcaster and provider in Singapore.

About NETIA
NETIA, a GlobeCast company, is a leading provider of software solutions that enable efficient management and delivery of content to today’s full array of media platforms. Relied on by more than 10,000 users in 200 installations in more than 40 countries, NETIA solutions allow content producers and owners to manage content from ingest to delivery, targeting multiplatform outlets including the Internet, VOD, IPTV services, and mobile devices.

NETIA provides content management solutions to major radio and television brands and multimedia groups around the world, and recent wins have made the company a significant new player in the telco market as well. Clients include BSkyB, RAI Italy, RTL, Radio Globo, Radio Riyadh, France Telecom/Orange, RTM Malaysia, Mediacorp Singapore, Radio France, the Associated Press, France Televisions, and L’Équipe 24/24. NETIA has its headquarters in France, with offices in the United States, Paris, Rome, and Singapore, in addition to a global network of professional distribution partners.

Photo Link: www.wallstcom.com/NETIA/ENPS.zip

DPA Microphones Celebrates 20 Years of Pioneering Work in the Pro Audio Industry

ALLEROED, DENMARK, JUNE 11, 2012 – DPA Microphones is commemorating 20 years of developing high-quality microphones for the pro audio industry. Founded in 1992 by Morten Stove and Ole Brosted Sorensen, two audio passionate former employees from the measurement company Brüel & Kjaer (B&K), DPA Microphones has always made it a point to create microphones of the highest possible quality. Today, the DPA Microphones line includes vocal, instrument and studio microphones, as well as broadcast and surround-sound microphones that can be found in venues throughout the world and in use by a plethora of famous artists.

DPA’s groundbreaking 4060 miniature omni led to the development of the DPA 4066 miniature headset microphone in 1998, which soon was regarded in the professional audio industry as the standard in headset microphones.

more

Philippe Fort Appointed CEO of NETIA

CLARET, France — May 31, 2012 — NETIA today announced a major organizational change with the appointment of Philippe Fort as CEO and the departure of NETIA founders Christophe Carniel and Pierre Keiflin.

Philippe Fort is the former president of NETIA’s Supervisory Board, and has more than 20 years of experience in the telecommunications sector with organizations including British Telecom, Alcatel, Ericsson, and Atos. Fort joined France Telecom in 2000 and has been managing director of GlobeCast since 2011.

Specializing in audiovisual content management solutions for major international radio and television broadcasters such as France Television, RAI, ABC, RTL, RTBF, Radio France, and canal +, NETIA was acquired in 2008 by GlobeCast, a subsidiary of France Telecom/Orange. Since its founding in 1993, NETIA has built up to a turnover of ¬8.7 million in 2010 and now employs more than 70 people — mostly in research and development — in and around Montpellier, France.

# # #

About NETIA
NETIA, a GlobeCast company, is a leading provider of software solutions that enable efficient management and delivery of content to today’s full array of media platforms. Relied on by more than 10,000 users in 200 installations in more than 40 countries, NETIA solutions allow content producers and owners to manage content from ingest to delivery, targeting multiplatform outlets including the Internet, VOD, IPTV services, and mobile devices.

NETIA provides content management solutions to major radio and television brands and multimedia groups around the world, and recent wins have made the company a significant new player in the telco market as well. Clients include BSkyB, RAI Italy, RTL, Radio Globo, Radio Riyadh, France Telecom/Orange, RTM Malaysia, Mediacorp Singapore, Radio France, the Associated Press, France Televisions, and L’Équipe 24/24. NETIA has its headquarters in France, with offices in the United States, Paris, Rome, and Singapore, in addition to a global network of professional distribution partners.

Photo Link: www.wallstcom.com/NETIA/PhilippeFort.zip

THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® PRODUCES SPRING EVENTS ACROSS THE UNITED STATES

P&E Wing Continues Its Mission to Highlight Sound Quality and the Art and Craft of Recording

SANTA MONICA, Calif. (May 30, 2012) — As part of its ongoing mission to promote both sound quality and the overall art and craft of recording music, the Producers & Engineers Wing® of The Recording Academy® staged a series of events this spring that brought experts in music production to audiences in key markets including Chicago, Dallas, Los Angeles, Miami, Nashville, Philadelphia, San Francisco, and Washington D.C. These unique events are part of a longstanding commitment to share the invaluable experience of leading record producers, engineers, mixers and other audio professionals with the P&E Wing’s growing constituency throughout the U.S.

• On April 4, GRAMMY SoundTables® brought legendary engineer Al Schmitt to Chicago for an unforgettable night of education, anecdotes and great music with Behind The Glass With Al Schmitt. Moderated by Shure Inc.’s Mark Brunner, the event saw Schmitt provide the enthusiastic audience with priceless insights from his long and storied career, including tips for helping recording artists achieve their best performance and advice on maintaining longevity in a recording career.

• On April 5, the P&E Wing partnered with Musicians Institute in Los Angeles for A Conversation With Don Was. The multiple GRAMMY® Award-winning producer – including Producer Of The Year in 1995 – whose eclectic discography includes the B-52s, Garth Brooks, Bob Dylan, Al Green, Carly Simon, and the Rolling Stones, spoke to a packed house eager to hear his stories and advice. Was reflected on his early days as a session bassist, his struggles with the club circuit, how he learned to trust his instincts as a producer, how he is adapting to his new role as head of famed jazz label Blue Note Records, and finally further delighted the audience by closing with an impromptu acoustic performance.

• Also on April 5, on the other side of the country, Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables: Behind The Glass With Jimmy Douglass And Justin “Just Blaze” Smith. A full house turned out to enjoy the conversation between two of the industry’s most active engineer/producers, moderated by P&E Wing Sr. Executive Director Maureen Droney. Douglass and Smith shared candid observations on the philosophy, psychology and art of record production, then answered questions and mingled with the audience at a post-event reception.

• On April 10, The Recording Academy Nashville Chapter and the P&E Wing hosted GRAMMY U: In The Studio at the legendary Nashville facility previously known as RCA Studio A/Javelina Studios and currently operated by respected recording artist Ben Folds. GRAMMY U® students from schools throughout Nashville got up close and personal as producer/engineer Jon Randall Stewart and the band 18 South recorded two tracks and explained the process. Attendees were able to sit among the musicians in the studio during tracking as band members discussed how studio roles interact throughout the recording process.

“This is just a small sampling of our events during one week,” said Maureen Droney, Sr. Executive Director of the P&E Wing. “P&E Wing membership overall is characterized by the willingness of so many of our members to share their knowledge and experience with others whose passion for music matches their own. It is truly an incredible community: a nationwide network that all year long, month after month, shares information that helps pass the torch forward, all in the interest of creating great music.”

Photo Caption: Recording Academy Philadelphia Chapter members and Drexel University students gathered at Drexel’s Bossone Research Center for GRAMMY SoundTables®: Behind the Glass with Jimmy Douglass and Justin “Just Blaze” Smith. Pictured L-R: Sr. Executive Director, Producers & Engineers Wing Maureen Droney, producer/engineer Jimmy Douglass; producer Just Blaze; producer & Philadelphia Chapter President Ivan Barias, producer Phil Nicolo; engineer Mike Tarsia, Executive Director, The Recording Academy Philadelphia Chapter Mark Schulz, mastering engineer Ryan Schwabe. Photo Courtesy of The Recording Academy/Lisa Lake Photo Design/Lisa Lake. Photographed by Lisa Lake. ©2012.

GUITAR CENTER OPENS NEW STORE IN PASADENA, TEXAS

— Pasadena Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 30, 2012) – On the evening of Thursday, May 10, 2012, Guitar Center held the grand opening of its new location in Pasadena, Texas, located at 5140 Fairmont Pkwy Pasadena, TX 77505. Guitar Center Pasadena is Guitar Center’s 227th retail location.

The Pasadena store opening is part of Guitar Center’s ongoing strategic expansion plan, and the grand opening event introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate this event, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included a free live performance on May 10, and free workshops continuing on May 23 and June 1.

Guitar Center’s newest Pasadena location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Pasadena musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Pasadena also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night. With purchase of a guitar, customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Pasadena offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Pasadena shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Pasadena inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

Ongoing Guitar Center Initiatives
In addition to special programs at the new Pasadena store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Pasadena residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale took place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Pasadena is open seven days a week. Store hours are 11:00 a.m. – 8:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

GUITAR CENTER OPENS NEW STORE IN COCONUT CREEK, FLORIDA

— Coconut Creek Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 22, 2012) – On the evening of Thursday, April 26, 2012, Guitar Center held the grand opening of its new location in Coconut Creek, Florida. The store is located at 4449 Lyons Road, Suite J-106, Coconut Creek, Florida 33073. Guitar Center Coconut Creek is Guitar Center’s 226th retail location.

Guitar Center Coconut Creek’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 26-29) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest Coconut Creek location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Coconut Creek also features GC Garage, Guitar Center’s on-site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center Coconut Creek will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Coconut Creek shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include Coconut Creek inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new Coconut Creek store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Coconut Creek residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Coconut Creek is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 9:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

GUITAR CENTER OPENS NEW NORTH CHARLOTTE STORE

— North Charlotte Guitar Center store is the latest location to open as part of GC’s ongoing 2012 expansion —

Westlake Village, CA (May 14, 2012) – Following an eventful Q1 that saw the retailer expanding its operations in Tucson, Arizona, and Highland Park, Illinois, Guitar Center held the grand opening of its new location in North Charlotte, North Carolina, on April 19, 2012. The store is located at 8813 JW Clay Blvd., STE A, Charlotte, NC 28262-5416. Guitar Center North Charlotte is Guitar Center’s 225th retail location.

Guitar Center North Charlotte’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. As with all new store openings, Guitar Center hosted a Grand Opening Weekend celebration (April 19-22) featuring exclusive savings, gear giveaways, free events and live performances catered to local musicians.

Guitar Center’s newest North Carolina location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store also features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivalled opportunities for North Charlotte musicians of all ages and skill levels. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center North Charlotte also features GC Garage, Guitar Center’s on site guitar repair service. Musicians could try out the GC Garage for free on Grand Opening night, and with a guitar purchase, customers could also receive a free, 22-point personalized set-up.

As part of Guitar Center’s ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center North Charlotte will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. North Charlotte shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless isle” include North Charlotte inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience. Free Recording Made Easy classes are also conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new North Charlotte store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. North Charlotte residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center North Charlotte is open seven days a week. Store hours are 11:00 a.m. – 9:00 p.m. Monday-Thursday; 10:00 a.m. – 9:00 p.m. Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Qualis Audio Names Prism Sound As Its New European Distributor

PORTLAND, OREGON, MAY 29, 2012 – Qualis Audio, a leading developer of professional audio measurement and monitoring instruments, with an emphasis on 5.1 surround sound, is pleased to announce today the appointment of Prism Sound as its exclusive distributor in the United Kingdom, Ireland and portions of continental Europe. The company will support sales of Qualis Audio’s Sentinel Surround Sound Audio Monitor outside of the United States, further bolstering the company’s reach to new and existing customers worldwide.
The Sentinel will be sold alongside Prism Sound’s already impressive lineup of audio equipment for applications that demand high quality and precision from manufacturers, including LOUDSOFT and Prism Sound’s own line of SADiE audio workstation software.
“This relationship with Qualis Audio is an opportunity to extend our business with both existing and new clients, by virtue of the existing Qualis Audio product line and new products in future,” says Graham Boswell, director of sales and marketing, Prism Sound. “Our customers have long been interested in the service quality and loudness monitoring that the Sentinel provides, and we are happy to provide them with this technology. A partnership with Qualis Audio, a company with a fantastic heritage in audio technology, strongly reinforces our brand and positioning. I am confident that we will be able to develop good business by working together to provide the best audio solutions for our clients.”
Doug Ordon, director of U.S. sales, Qualis Audio, says his company is happy to team up with Prism Sound. “Having a strong partner in the United Kingdom with such a stellar reputation will enable Qualis Audio to reach and educate new customers overseas. It also provides both of our companies with a chance to collaborate on future opportunities. Just as there are issues with loudness compliance here in the United States, our friends in Europe are also seeking ways to comply with EBU standards. We are happy to share the Sentinel with them as an innovative, cost-effective solution.”
Prism Sound:
1) Note To Editors
The name “Prism” is widely used in different markets and by many different companies worldwide. The Cambridge-based UK manufacturer of audio interfaces, test and measurement equipment and logging systems, to whom this press release refers, seeks to avoid commercial confusion with these other markets and companies by always using its full trading name, “Prism Sound”, in its commercial communications. To avoid further action by these companies, Prism Sound respectfully ask that this convention be followed in print and on-line media which refer to their company and products. Thank you.
2) About Prism Sound
Founded in 1987, Prism Sound manufactures high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. In addition to Qualis, the Prism Sound product range includes SADiE digital audio workstations and location recorders. Prism Sound also manufactures audio test and measurement products including the dScope Series III audio analyzer.
For more information please visit www.sadie.com or www.prismsound.com or contact: Graham Boswell, Director of Sales & Marketing, Prism Sound group via email: Graham.boswell@prismsound.com or phone: +44 1353 648888.
About Qualis Audio
Founded in 2008, Qualis Audio is a leading developer of professional audio measurement and monitoring instruments for the broadcast industry. With an emphasis on surround, loudness and QoE, Qualis Audio is the only company in the broadcast market focused on audio measurement with roots in test and measurement.
Its flagship product, the Sentinel, is a network-connected surround sound audio monitor capable of unattended operation. In broadcast applications, it provides comprehensive measurements for CALM Act loudness compliance and QoE analysis. In addition to intelligent monitoring and archival logging, the Sentinel delivers innovative forensic and reporting capabilities. For more information visit www.qualisaudio.com.

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