Audio-Technica Offers “Get Your Own Mic” Rebates

— Rebates on select A-T’s professional handheld vocal microphones run from July 1 through December 31, 2012 —

STOW, OH, July 2, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is offering rebates on select Artist Elite, Artist Series and 20 Series handheld vocal microphones from July 1 through December 31, 2012. Launched as part of its “Get Your Own Mic” campaign, the rebates will further empower singers to embrace Audio-Technica quality (and hygiene) with new microphones. All customers who purchase any of these handheld vocal microphones from an authorized U.S. A-T dealer during the rebate period will be eligible for either a $10, $20 or $30 rebate.

As A-T points out with their “Get Your Own Mic” videos, grunge is more than just a genre. Any singer knows, grunge (along with dirt, grime and sludge) is what happens to a vocal microphone, especially when it’s shared among different performers. With these new rebates and the clever, humorous “Get Your Own Mic” videos available at A-T’s YouTube channel, the company urges singers to “share music, not microbes.”

The promotions include a $10 rebate on A-T’s ATM510 and ATM410 Cardioid Dynamic Handheld Microphones and the AT2010 Cardioid Condenser Handheld Microphone; a $20 rebate on AE6100, ATM610 and ATM610a Hypercardioid Dynamic Handheld Microphones, the AE4100 Cardioid Dynamic Handheld Microphone and the ATM710 Cardioid Condenser Handheld Microphone; and a $30 rebate on AE5400 and AE3300 Cardioid Condenser Handheld Microphones.

Visit Audio-Technica.com or “Get Your Own Mic” page for more detailed rebate information.

Audio-Technica Names Ark Productions & Marketing as Its Rep of the Year

STOW, OH, June 28, 2012 — Audio-Technica, a leading manufacturer of wired and wireless microphones, headphones and accessory products, has recognized Pine City, New York-based Ark Productions & Marketing as its Rep of the Year for the 2011/2012 fiscal year. The award was presented to Ark principal Tim Chamberlain by Philip Cajka, Audio-Technica U.S. President and CEO, and Michael Edwards, A-T V.P. Professional Products. Also in attendance were John Cheese, A-T Territory Manager, Professional Products; Doug Swan, A-T Director of Sales & Marketing, MI/PRO Audio; and David Marsh, A-T Director of Sales & Marketing, Installed Sound & Broadcast. Ark Productions & Marketing sells Audio-Technica’s complete line of professional audio products in upstate New York.

Audio-Technica held the awards ceremony to honor its dedicated force of manufacturer’s representatives during the InfoComm Expo on June 13, 2012, at the prestigious Wynn Las Vegas. The A-T Rep of the Year recipient was congratulated for outstanding sales performance and bestowed with Audio-Technica’s beloved Samurai doll award. Ark Productions & Marketing was acknowledged for its consistent success in the areas of sales, marketing and customer service.

Michael Edwards said, “Ark Productions & Marketing is keenly dedicated to their customers and the brands they represent, which are among the best in the marketplace. We are extremely proud to have them take the top award in the fiscal year of 2012, and we look forward to their continued service to the A-T brand.”

For more information, please visit www.audio-technica.com.

Auralex® Introduces SheetBlok-AF™ Sound Isolation Barrier Material

— Designed with contractors and system integrators in mind, SheetBlok-AF™ is a finish-grade isolation product more effective than solid lead at stopping the transmission of sound —

INDIANAPOLIS, IN, JUNE 28, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, introduces its new SheetBlok-AF™ Sound Isolation Barrier material. Based on the company’s popular SheetBlok™ construction-grade sound barrier product, SheetBlok-AF is a thin, dense isolator with a Class A fire-rated PVC laminate on its surface for a finished look. It is intended as a solution for improved sound isolation between adjacent spaces in the retrofit market where aesthetic appearance is important, but invasive construction and demolition are impossible. With an STC rating of 27 or greater, SheetBlok-AF is at least 6dB more effective than solid lead at stopping the transmission of sound. It acts as a thin, dense sound barrier layer in wall, ceiling and floor systems and is most effective when used as one component of a multi-layered construction scheme, as described in Auralex’s widely respected Acoustics101™ publication.

SheetBlok-AF has been designed with consideration for the contractor/system integrator who is doing either retrofit or new construction. SheetBlok-AF can be implemented in offices, apartments, studios, home theaters and anywhere an increase in sound isolation is desired. No wall construction (or reconstruction) is necessary, and SheetBlok-AF is fully paintable to coordinate with any decor.

SheetBlok-AF will be supplied in 4’x10’ sheets that can be trimmed to fit with a utility knife or metal shears. It is affixed with trowel-applied adhesive, which allows proper positioning and alignment during installation. With careful installation techniques, a virtually seamless appearance will result.

SheetBlok-AF will be available July 2012. For more information, please visit www.auralex.com.

GUITAR CENTER OPENS NEW DANBURY, CONNECTICUT STORE

— 229th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (June 27, 2012) – On the evening of Thursday, June 14, 2012, Guitar Center held the grand opening of its new location in Danbury, Connecticut, located at 15 Backus Avenue, Danbury, CT 06810. Guitar Center Danbury is Guitar Center’s 229th retail location.

Guitar Center Danbury’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include workshops throughout the first two months of the store’s operation.

Guitar Center’s newest Danbury location features showrooms for customers equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Danbury musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Danbury also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Danbury is offering unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and pick the brains of several industry leaders.

Danbury shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Danbury inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

Free Recording Made Easy classes are conducted every Saturday from 10:00 to 11:00 am for anyone who wants to make the exciting journey into recording their music.

In addition to special programs at the new Danbury store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Danbury residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Danbury is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Sonnox Releases First AAX Plug-Ins

OXFORD, UK: Award winning audio plug-in developer, Sonnox has today released AAX DSP and AAX Native versions of it’s highly acclaimed Oxford EQ and Inflator plug-ins. In making the announcement, Sonnox Managing Director Rod Densham remarked, “We’re delighted to be supporting the next generation of Pro Tools users with AAX and are very optimistic about the ProTools|HDX platform. The new AAX format will undoubtedly become an established plug-in standard, just as TDM has been. The Sonnox development team has doubled in size in recent months, and is working hard to port all our remaining plug-ins to AAX as soon as possible.”

Avid’s new AAX (Avid Audio eXtension) advanced plug-in format comes in two versions: AAX DSP plug-ins compatible exclusively with Pro Tools|HDX (TDM is not supported in Pro Tools|HDX); And, AAX Native plug-ins, compatible with any system running Pro Tools/Pro Tools HD 10 software.

“Sonnox consistently sets the pace for superior-sounding, innovative processing for Pro Tools, and we are thrilled to see their portfolio coming to AAX,” comments Ed Gray, Director, Partnering Programs at Avid. “Sonnox plug-ins running on a Pro Tools|HDX system will provide a winning combination for the next generation of audio professionals. We can’t wait to see what Sonnox brings to our users next.”

For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

###

Prism Sound Introduces Chinese Language Support For its Award-Winning dScope Series III Audio Analyser Range

In order to meet the needs of the burgeoning Chinese design and manufacturing sector, audio test and measurement specialist Prism Sound is now providing Chinese language support for its Award-winning dScope Series III audio analyser range.

The decision to specifically address the needs of this market is based on sound economics and recognizes China’s increasing global importance as an engineering and manufacturing nation. High-tech professional and consumer electronic devices such as mixing consoles, tablet computers, televisions and smart phones all have audio components that require testing, and high quality test instruments such as the Prism Sound dScope Series III range are in great demand.

All Prism Sound dScope Series III audio analyzers, including the brand new dScope Series IIIE system aimed at the high-volume manufacturing market, are now supplied with the Chinese language interface as standard. The user can set their language preferences as part of their Windows® installation, and the dScope Series III software looks up these preferences in order to determine which language to display.

In addition, and in recognition of the need to streamline the learning curve for engineers working in high-volume manufacturing, prism Sound is also launching an ‘Auto Sequence’ application, which enables engineers to configure automated test sequences and reports without needing to learn the dScope Series III automation scripting language.

Simon Woollard, Test and Measurement Product Specialist for Prism Sound, says: “Our new Chinese language interface is just one part of a series of exciting new developments for Prism Sound and our customers. We believe that we are the first major Western manufacturer of general-purpose audio measurement instruments to offer a Chinese language option. It is very important that we cater for the needs of our customers, and our sales partners in China, CDA Professional Audio, identified the need for their clients to be able to operate our systems in their native language. The translation task has been quite a substantial piece of work, but we are confident that the investment will be justified, and that it will greatly improve the usability of our solution by our customers in China.

“This new user interface, along with our new dScope Series IIIE system and Auto Sequence application, will help us to raise the bar in ease-of-use and cost-effectiveness in QC system deployment. These are important developments, not just for our clients in Asia, but for our entire global customer base, many of whom work with manufacturing partners and design facilities in Asia. Any time savings in the learning curve and ongoing usage will be very welcome for all concerned.”

Prism Sound’s dScope Series III platform is ideally suited to production line testing applications as it can be easily automated using its built in VBScript interpreter, and now also from a dedicated test sequencer that avoids the need for script writing, enabling the creation of custom test routines and pass/fail limit checking. Furthermore, test automation can be accomplished with dScope’s “ActiveX COM” interface, offering support for third party automation executives e.g. National Instruments TestStand.

The latest version of the dScope Series III software, complete with Chinese language interface, can be downloaded from the following link:

http://www.prismsound.com/test_measure/support_subs/support_downloads.php

-ends-

Note To Editors
The name Prism is widely used in different markets and by many different companies worldwide. The Cambridge-based UK manufacturer of audio interfaces, test and measurement equipment and logging systems, to whom this press release refers, seeks to avoid commercial confusion with these other markets and companies by always using its full name, Prism Sound, in its commercial communications. To avoid further action by these companies, Prism Sound respectfully ask that this convention be followed in print and on-line media which refer to their company and products. Thank you.

About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

Renowned Psy-Trance Group Infected Mushroom Takes Music to the Next Level with SmithsonMartin Emulator

HOLLYWOOD, June 28, 2012— Multi-touch software developer SmithsonMartin Inc., announced that renowned Israeli trance band Infected Mushroom is using Emulator DVS to enhance the stage performance of the band’s current world tour.

Infected Mushroom has been pushing the edge of electronic psychedelic trance music since the duo emerged on the electronic music scene with its ground-breaking 1999 album, The Gathering. Known for its combination of analogue and digital instruments and vocals in the evolving psy-trance sub-genre, the group recently turned to SmithsonMartin’s Emulator DVS to makes its live show more technically and visually stunning.

The Emulator DVS, which was introduced in November 2011 as the next generation of DJ systems, provides a multi-touch MIDI control interface on a huge transparent screen to artists. For electronic artists, the software and technology offers the ability to customize the multi-touch layout of the screen so it fits to the artist, rather than forcing the artist to conform to it.

“In the beginning, we thought it might just look cool, but it’s actually useful,” said Erez Eisen, one-half of Infected Mushroom. “This is obviously the only product that does and looks something like that.”

With a futuristic stage design by Vita Motus supported by 3D visuals by another company using Emulator, V-Squared Labs, Infected Mushroom found Emulator DVS fit right into the atmosphere they were trying to create while also offering a unique control experience provided by no other system. Reliable and flexible in its design and application delivery, Emulator Modular has transformed electronic music and provided Infected Mushroom with a system that has prompted spectacular reviews from audience members and critics alike.

“It’s open. You can do whatever you need. If you need the basic stuff for DJ-ing, it has presets ready, which is great. If you want to go beyond that and do crazy controlling, you design your own interface. It’s simple with drag-and-drop,” said Eisen, who is planning on adding two more Emulator DVS units to his repertoire for studio recording purposes.

WATCH FULL INTERVIEW HERE: http://youtu.be/jvgGPfXeLGA

In the future, Infected Mushroom plans to expand on its use of the Emulator DVS platform for modular synths and to continue using it to enhance the futuristic multimedia atmosphere of its live shows.

“It’s not just beauty. It’s a really, really powerful tool,” Eisen said. “I learned the tool in two days while I was doing other things. I don’t know how I didn’t have it before.”

K-array Ensures Graduation Message to San Diego Bernardo Heights Middle School Students is Heard Loud and Clear

San Diego, Calif. – June 28, 2012 — The K-array KR400S ultra-light powered speaker system provided a clear and superb listening experience for faculty, staff, students, friends and family at the San Diego Bernardo Heights Middle School graduation ceremony in mid-June.

Paul Svenson, owner of San Diego-based audio/video specialist PSAudioVideo, consulted with Sennheiser Area Sales Manager John R. Borja to outfit the outdoor ceremony with a single KR400S speaker, as well as Sennheiser ew 100 G3 wireless transmitters and receivers. Svenson ran the microphones directly into a PreSonus digital mixer, which was then connected to the K-array KR 400S.

“In previous years, people on the periphery of the 1,200-person crowd complained about not being able to hear very well, but this year, we received compliments,” said Svenson, who has been the school’s trusted provider of audio solutions for more than a half-dozen graduations in recent years. “I believe this was due to the effective sound dispersion characteristics of the K-array KR400S.”

Svenson adopted the KR400S after using a pair of the speakers to provide audio for an indoor concert for 3,000 people. The compact speakers were able to deliver so much power that Svenson immediately added them to his audio toolbox and now uses them for indoor and outdoor events.

For the graduation, Svenson set up only one KR400S, which he says provided more than enough coverage for entire area — including the 80-foot wide stage, the gallery of graduates, seating for family and friends, and standing room. Svenson said the KR400S not only provided high-quality sound to the entire graduation ceremony, but could also be heard across the parking lot to the local high school.

The KR400s cast a wide dispersion without any appreciable drop-off, giving Svenson a long throw to hit the very back row of people and the standing room only section, which he has not been able to achieve with other speakers.

In addition to the speeches given by graduates and faculty, the graduates and their families were also treated to the vocal harmonies of the school’s 250-singer choir, for which Svenson used three ew 100 G3 Sennheiser wireless microphones on the soloists, among other microphones.

“The K-array KR400S has surprised me time and again for its ability to throw long distances while still maintaining a consistently high sound quality,” Svenson said. “The choir leader was also very impressed with the speaker’s ability to cast a wide dispersion while retaining the sharpness needed in a vocalist microphone.”

Prism Sound’s New dScope Series IIIE Audio Analyzer Raises The Bar In Terms Of Functionality Versus Price

Audio test and measurement specialist Prism Sound continues its innovative product development strategy by introducing a new analogue and digital audio analyzer that sets a new benchmark in terms of functionality versus price.

Based on its Award-winning dScope Series III instrument and dubbed the ‘Essentials’ package, the new dScope Series IIIE audio analyzer represents Prism Sound’s ongoing commitment to offering its customers the best possible value for money, whilst delivering unique innovations in audio analysis capabilities.

dScope Series IIIE is ideally suited to a wide range of audio test applications, but is of particular relevance to automated production line testing where there is a requirement for a more targeted feature set.

Simon Woollard, Test and Measurement Product Specialist for Prism Sound, says: “Our flagship dScope Series III analyzer platform is the most powerful audio test solution available and leads the way in advanced generation and analysis tools. However, some of our customers don’t need the entire feature set of our top of the range systems and would prefer a streamlined solution that is more cost effective but still meets their analysis requirements.

“dScope Series IIIE retains the design philosophy of our range-topping dScope Series III but omits some of the more advanced capabilities that you might use in a heavy-duty design engineering role. We are offering a solution for all of the most commonly used measurement functions for analogue, digital and soundcard-based audio measurements, and including multi-channel switching capabilities and modern analysis methods such as multi-tones and chirps, to ensure the fastest possible test times. This, coupled with our new software application for creating automated test sequences and reports, makes the dScope Series IIIE the ideal investment for audio QC testing.”

The dScope Series III family now includes the original dScope Series III, the new dScope Series IIIE and two analogue-only variants – the dScope IIIA and IIIA+. Prices start from £3,895 ($5995 in the USA), and users can choose the version that best suits their needs, safe in the knowledge that they can upgrade at any time should their requirements change.

The dScope Series III family offers comprehensive analogue and digital audio signal generation and analysis, plus support for digital audio carrier testing, quasi-anechoic microphone/loudspeaker analysis and testing of Windows™ sound devices.

dScope Series III can be easily automated using its built in VBScript interpreter, and now also via a dedicated test sequencer which avoids the need for script writing, enabling the creation of custom test routines and pass/fail limit checking. Furthermore, Test automation can also be accomplished with dScope’s “ActiveX COM” interface, offering support for third party automation executives e.g. National Instruments TestStand. This makes all solutions in the dScope Series III range ideally suited to production line testing applications.

The dScope Series IIIE audio test and measurement system comprises a Windows PC (XP™, Vista™ and Windows 7 compatible) software application coupled with an external high-precision audio I/O processor for equipment-under-test (EUT) connection.

For a full list of features available with each version please visit:

http://www.prismsound.com/test_measure/products_subs/dscope/dscope_features.php

-ends-

About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

A Brief History of Lowell Manufacturing

— A retrospective look at Lowell Manufacturing’s 65 years of innovation —

PACIFIC, MO, June 26, 2012 — Lowell Manufacturing Company was founded in 1947 by Ben and Dorothy Lowell at a time of flourishing entrepreneurship in the post-war United States. The idea of sound from the ceiling was a novel idea then, and Mr. Lowell was awarded the first design patents for spun aluminum baffles that formed the nucleus of his product line. In the early years, Lowell Manufacturing occupied the second floor of a modest two story brick building in the city of St. Louis. The company remained in this location until 1954 when a move was made to a new facility in Maplewood, Missouri, providing the additional room to expand the manufacturing area and to house a growing product line. The 1950s saw many new design patents awarded to the company, and the introduction in 1958 of a new line of electronic equipment cabinets under the brand name Lowell Metal Works.

In 1960 the company expanded again, adding a new building to manufacture prototypes and custom metal products. In January of 1961, Lowell introduced the world’s first plastic molded speaker grille to supplement its line of metal baffles and enclosures. Two additional design patents for speaker baffles were also awarded during the decade of the 1960s.

During the 1970s and 1980s the company further expanded the audio product line, increasing its offering of backboxes for example, to include large cubic volume enclosures for use in convention centers, airports and performing arts centers. During this time, and in response to the growing popularity of sound masking systems in open office environments, Lowell was in a unique position as a manufacturer of backboxes and grilles to package these components into sound masking speakers for ceiling plenum areas. In August of 1977, John Lowell, current President and CEO, joined the company in the sales and marketing department, eventually becoming sales manager in 1985. In May of 1980, Wilhelm R. Lowell joined the company in sales, eventually moving into operations and new product development.

In 1992, Lowell again expanded its manufacturing facility into a new state-of-the-art building in Pacific, Missouri, 40 miles southwest of St. Louis, housing advanced fabrication and powder coat painting equipment capable of producing a level of quality never before seen in the industry, which is the hallmark of the company today. These advances led to the introduction of a new line of equipment racks, cabinets and rack accessories that continues to expand into new market opportunities. A design patent for a key-actuated volume control was awarded in October of 1991.

In the first decade of the new millennium, Lowell engineers designed a wide array of AC products ranging from advanced surge suppression and remote power control to power sequencing, along with its latest creation of Powerstac, a modular power product with a vast library of power modules designed and built to consultant or customer specifications. In October 2006, Lowell was granted a design patent, one of three it would eventually earn, for its Lay-In Tile Speaker System. In September of 2008, Tom Lowell joined his other two brothers in the company, bringing with him a background in distribution sales. In November of 2010, Lowell was awarded a patent for its Universal Horn Speaker.

For 65 years Lowell Manufacturing Company has gained a reputation for premium quality products that offer labor saving solutions for their customers. The three Lowell brothers continue to add their mark to the rich history and legacy of the company founded by their parents, manufacturing products in the USA, and supporting the American worker.

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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The Radio magazine The Wire provides information from manufacturers and associations about industry news, products, technology and business announcements. The information shown here is posted by companies and their representatives and are not edited or previewed by the Radio magazine staff. The content providers are solely responsible for the content of their posts. If you would like your company's news and information to appear here, contact us.

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