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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Radio should be everywhere

At the recent Radio Advertising Bureau convention, RAB CEO and President Jeff Haley outlined his vision of radio’s future, which includes audio delivery beyond the traditional transmission systems that we have used for 80+ plus years. Online streaming, podcasting, Wimax and more are part of his vision. Haley also called for broadcasters to work together to ensure that a radio receiver is in every consumer portable device within the next five years.

Read a summary of Haley’s speech at this link.

What caught my attention is that I noted a similar goal for radio more than a year ago (How to Make HD Radio Succeed: Do Nothing, Dec 2006). Haley’s challenge is a broader approach, and it has the correct goal in mind. Listeners have grown and evolved. Radio needs to grow and evolve as well.

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Related Topics: HD Radio, Industry

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