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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Tagging with Zune

I ran into Jeff Littlejohn of Clear Channel this morning. After the initial hellos he asked if I had seen the Zune media player with song tagging. (Read about the idea in the Radio Currents.) I had not seen it firsthand yet, so the demo began. First, he tuned one of the Clear Channel station here in Austin and tagged the song that was playing. Then we walked back to the newsroom where there is an open Wi-fi connection, where he accessed his tagged songs and then purchased the one he just tagged. Within a minute or so, he had the song and album art on his Zune ready to play again. His credit card was automatically billed for the transaction in the background.

Talk about instant gratification.

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