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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for November 10th, 2008

Radio on demand

I’ve received several announcements about new Internet radio services coming online. Some are juke boxes, some offer customized playlists, all of them have a variety of set channels or formats available.

Why don’t hear about local stations providing an on-demand service of their own? I’m not talking simply streaming the signal online. I know some stations offer alternate juke box channels with formats related to the station’s format. But if I’m a fan of a certain rock station, why shouldn’t I be able to go that site and access all the Rush (the Canadian trio, not the talker) or Joe Satriani I want?

We all know that Internet radio knows no borders while a local station caters to its signal coverage area. Some of the local flair of Kansas City will be lost to someone in Cincinnati, but national advertisers could find an engaged audience.

If your station is providing an online service beyond some fixed channels tell me about it.

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