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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Times are tough, we all know

The word that Clear Channel and Ibiqutiy have thinned their ranks with layoffs certainly makes everyone catch his breath. Who is next?

We all know that times are tough. We’re all being asked to do more with less. We’re all tired of being asked to do that, too. While we want to rebel, the reality of “if you don’t do it your replacement will” usually keeps us quiet. Just keep things rolling.

While this isn’t the best time to apply a risky idea, it’s a good time to consider new ideas. Present something new, especially if it has revenue potential. The wild idea formulated today might become a realistic plan one day. Be ready for that day.

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